• Title/Summary/Keyword: U.S. consumer

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A Study on the Copyright Infringement of Parody Advertising -Focus on the Precedent of U.S.A copyright infringement- (패러디 장고의 저작권 해석에 관한 고찰 -미국저작권법의 판례를 중심으로-)

  • 김규철;김인철
    • Archives of design research
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    • v.16 no.3
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    • pp.133-142
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    • 2003
  • This study on parody and especially parody in advertising, deals with the basic concepts of parody in advertising, as well as copyright infringement issues highlighting the different legal interpretations in American and Korean law when dealing with indiscreet cases of parody in advertising. some suggestions are made on desirable and forword-looking solutions. Different to the acceptance of parody in the American culture, Korean law was limiting in allowing parody to be used and applied. In order to solve copyright issues concerning parody, the following points need to be addressed and analyzed; ·First, plagiarism, imitation, and the dear outline of deliberation standards about parody. ·Second, the expansion of the deliberation body aid explicit application of deliberation standards. ·Third, the trying for self-improvement of the advertising industry itself. ·Fourth, the development and advancement of consumer monitoring. ·Firth, the review of judicial precedents along with tile vocalization of the advertising industry's ideas and concepts on the matter.

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Development of a Washing Machine for Paprika (착색단고추 세척기 개발)

  • Kim, Young-Keun;Yoon, Hong-Sun;Choe, Jung-Seub;Lee, Young-Hee
    • Journal of Biosystems Engineering
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    • v.36 no.5
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    • pp.361-368
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    • 2011
  • The amount of export of paprika has been increased rapidly in recent years. Therefore, its cultivation area has greatly increased in Korea according to current consumer's attraction. Moreover, it becomes one of the major exporting products while it recorded 53 million dollars, in 2009 resulting in 40% of the total vegetables export. Most of the products are exported to Japan, but it is necessary to prolong the quality preservation periods to export paprika to nations like U.S.A. or EU. However, to encourage an export to many countries, washing and disinfection became more important to deal with longer transportation and medical inspection. The non-chemical use is very important due to stronger regulation of safety to agricultural production. Accordingly, this study was performed to determine the optimum conditions and develop a prototype washing machine, hot water washing of paprika. The results were as follows : The working performance of the prototype was 938 kg/hr, and which was 1.5 times higher than the conventional air gun type washing machine. The operation cost of prototype was 30 won/kg, and 56% of the cost was reduced when compared with air gun type washing machine.

Korean and US Female College Students' Clothing Buying Patterns Relative to Personal Self-Concept

  • Hwang, Choon-Sup;Rabolt, Nancy J.;Ko, Seung-Bong
    • International Journal of Human Ecology
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    • v.8 no.1
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    • pp.39-51
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    • 2007
  • This study compares the buying patterns of American and Korean female college students in relation to their self-concept. It was implemented through self-administered questionnaires which were back translated for validity. Respondents comprised 730 female students majoring in fields related to clothing and textiles: 307 U.S. students were located in the Northeast, West, and Southwest, and 423 Korean students were at four universities in Seoul. Likert scales were used for most measures, with 1 = never or very unimportant, and 5 = always or very important. Personal self-concept was measured on the basis of Won-Shik Jung's Standardized Self-concept the Test and Tennessee Self Concept Scale. Data were analyzed by descriptive statistics and t-tests. Some clear differences between the two countries emerged. Marketers targeting American consumers should pay more attention to practicality and service, and for Koreans, more symbolic meaning of products and store displays, since these are important to them. Self-concept was somewhat related to purchasing behavior, but more study should be done before applying findings to marketing concepts.

Evaluation of the Serving Sizes of Packaged Processed Food in Korea

  • Chang, Soon-Ok
    • Nutritional Sciences
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    • v.5 no.1
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    • pp.41-46
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    • 2002
  • This study was carried out to evaluate the adequacy of serving sizes of those packaged processed foods in Korea which are designed to provids one meal or snack for one person. There is a lack of data on reference serving sizes which are essential components in the nutrition information provided on food labels. After compiling the average weight of packaged processed foods available in the market in Korea, a questionnaire was formulated to evaluate the adequacy of the serving sizes on 56 packaged processed food items of 188products using 25 female university students as a consumer group. The results showed that 65.5% of the packaged processed foods had adequate serving sizes. In general, current packaged sizes for bread and carbonated drinks were found to be too large. The proposed reference serving sizes in this research appear to be somewhat different from the ones suggested by the Korean Nutrition Society s $7^{th}$ Recommended Dietary Allowances for Koreans and by the Food and Drug Administration (USFDA) in the U.S. The serving sizes suggested by the USFDA appear to be too large for beverages and too small for snack foods when these are applied to the Korean population. It is suggested that the size of beverages in the Korean market should be reduced, and smaller sub-packets of snacks (each for one serving) should be packaged in a larger pack, for ease of use of nutrition information by consumers as well as for the reduction of food waste. In the future, other representative population groups should be included in the determination of reference serving sizes.

The Effects of Apparel Product Presentation on Consumer Responses in U.S. Online Retailing (의류 상품 전시와 상품에 대한 관여도가 미국 온라인 소비자에 미치는 영향)

  • Yoo, Jungmin;Lennon, Sharron
    • The Journal of Society for e-Business Studies
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    • v.19 no.2
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    • pp.31-51
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    • 2014
  • This study examined the effect of product presentation on consumers' affective/cognitive states and purchase intention. The design of the study was a one factor(product presentation: garment presented flat vs. garment presented on models without faces vs. garment presented on models with faces) between-subject design with a moderator (involvement: high vs. low). A sample of 429 female college students participated in this online experiment. The results show the effectiveness of using a realistic human model on apparel websites. Also, consumers who are highly involved with clothing generally exhibit more positive responses than those who are less involved. Overall, these findings provide empirical support for the Stimulus-Organism-Response model and the Elaboration Likelihood Model, and contribute useful knowledge regarding website design for online apparel retailers.

Current status and future trends for pork production in the United States of America and Canada

  • M. Todd See
    • Animal Bioscience
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    • v.37 no.4_spc
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    • pp.775-785
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    • 2024
  • Pork production is a significant agricultural enterprise in the United States and Canada. The United States is the third-largest global producer of pork and Canada ranks seventh in pork production. The North American Free Trade Agreement and its successor, the U.S.-Mexico-Canada Agreement, have facilitated trade and integration between the two countries. The majority of production systems are modern and intensive, characterized by large vertically integrated farms using advanced technologies. Both nations benefit from their status as major producers of feed grains, with the United States leading in corn and soybeans, while Canada excels in canola and barley production. The regulatory frameworks for food safety, animal welfare, and environmental stewardship differ slightly, with the FDA and USDA overseeing these aspects in the United States, and Health Canada and the Canada Food Inspection Agency in Canada. The United States and Canada also have well-established distribution networks for pork products, relying on both domestic and international markets. Export markets play a crucial role, with the United States being a major importer of Canadian pigs, and both countries exploring opportunities in Asia. Despite a rise in global demand, domestic pork consumption trends differ, with per capita consumption remaining stable in the USA and declining in Canada. Changing consumer preferences, including a demand for ethically raised and locally sourced pork, may influence production practices. Future trends in pig production include a focus on consumer concerns, sustainability, disease prevention, reduction of antimicrobial use, and advancements in technology. The industry is adapting to challenges such as disease outbreaks and changing regulations, with a strong emphasis on animal welfare. Labor and workforce considerations, along with advancements in technology and automation, are expected to shape the efficiency of pork production in the future.

A Study on the Relationships between Super Bowl Ad Meter and Advertising Appeals in Cultural Dimensions (슈퍼볼 애드미터와 광고 어필사이의 문화측면에서 연관성 연구)

  • Kim, Chinsol;Lee, Yuncheol
    • International Area Studies Review
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    • v.20 no.1
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    • pp.183-208
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    • 2016
  • The objective of the study was to find out whether the Super Bowl adverts with high Ad Meter scores had more advertising appeals related to U.S. culture in Hofstede's dimensions. The significance of the study lies in the analysis on U.S. consumer preferences on adverts in terms of culture under one of the most representative American sport event: Super Bowl. The study was based on a content analysis of top and bottom 10 Super Bowl adverts during a period of consecutive seven years 2005 through 2011. The top and bottom ten were grouped based on the Ad Meter scores by the USA Today. The number of adverts interpreted by two coders along with the author was 139. The coding results implies that adverts in the top 10 group carried more appeals connected to US culture in Hofstede dimensions, such as youth, untamed, and magic in uncertainty avoidance dimension. Meanwhile, such appeals as ornamental, vain, and status in high power distance dimension were mainly found in the bottom 10 adverts group. Grounded on the findings from the content analysis, links between the score levels and the presence of certain appeals may offer marketers a hint on what appeals they emphasize when producing adverts in a certain cultural bound, let alone Super Bowl adverts targeting TV viewers in the U. S. A.

Development of the Monte Carlo Simulation Radiation Dose Assessment Procedure for NORM added Consumer Adhere·Non-Adhere Product based on ICRP 103 (ICRP 103 권고기반의 밀착형·비밀착형 가공제품 사용으로 인한 몬테칼로 전산모사 피폭선량 평가체계 개발)

  • Go, Ho-Jung;Noh, Siwan;Lee, Jae-Ho;Yeom, Yeon-Soo;Lee, Jai-Ki
    • Journal of Radiation Protection and Research
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    • v.40 no.3
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    • pp.124-131
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    • 2015
  • Radiation exposure to humans can be caused by the gamma rays emitted from natural radioactive elements(such as uranium, thorium and potassium and any of their decay products) of Naturally Occurring Radioactive Materials(NORM) or Technologically Enhanced Naturally Occurring Radioactive Materials(TENORM) added consumer products. In this study, assume that activity of radioactive elements is $^{238}U$, $^{235}U$, $^{232}Th$ $1Bq{\cdot}g^{-1}$, $^{40}K$ $10Bq{\cdot}g^{-1}$ and the gamma rays emitted from these natural radioactive elements radioactive equilibrium state. In this study, reflected End-User circumstances and evaluated annual exposure dose for products based on ICRP reference voxel phantoms and ICRP Recommendation 103 using the Monte Carlo Method. The consumer products classified according to the adhere to the skin(bracelet, necklace, belt-wrist, belt-ankle, belt-knee, moxa stone) or not(gypsum board, anion wallpaper, anion paint), and Geometric Modeling was reflected in Republic of Korea "Residential Living Trend-distributions and Design Guidelines For Common Types of Household.", was designed the Room model($3m{\times}4m{\times}2.8m$, a closed room, conservatively) and the ICRP reference phantom's 3D segmentation and modeling. The end-user's usage time assume that "Development and Application of Korean Exposure Factors." or conservatively 24 hours; in case of unknown. In this study, the results of the effective dose were 0.00003 ~ 0.47636 mSv per year and were confirmed the meaning of necessary for geometric modeling to ICRP reference phantoms through the equivalent dose rate of belt products.

Americanization Expressed in Korean Fashion -Focused on 1950s~1980s Nora Noh Fashion- (한국 현대패션에 나타난 미국화에 관한 연구 -1950년대~1980년대 노라 노 패션을 중심으로-)

  • Hahn, Soo-Yeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.3
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    • pp.195-204
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    • 2012
  • Since WWII and the Korean War, Korean modern fashion has been americanized by claiming, displacing with, and fusing with the traits of American fashion. The purpose of this study is to observe and analyze the traits of Americanization in Korean fashion, focusing on the designs of Nora Noh fashion from the 1950s to the 1980s. Nora Noh (1928- ), one of the first Korean fashion designers, who launched the first fashion show in 1956, introduced ready-made dresses to Korean fashion industry in 1963 for the first time, and later in the 1970s and the 1980s, exported Korean-made fashions to the U.S. market. For such purpose, this study first provides the theoretical backgrounds of Americanization in Korean fashion history and then conducts a case study by analyzing photographic materials. In case of Nora Noh fashion, the traits of Americanization can be defined as functionality, popularity, and hybrid. (1)Functionality in Americanized Korean fashion was expressed through simplicity, practicality, and usefulness. Noh's "homewear" style and exported silk dresses are the examples of the functionality. (2)Popularity was shown in kitsch images of materialistic and consumer culture. It was expressed in ready-made dresses and trendy styles of mini skrits and bell-bottom pants. (3)Hybrids of various multi-culture exist in American culture and fashion. In Noh's designs, traditional materials and the print patterns inspired from traditional motifs were used to add Korean nuances in Americanized fashion.

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The Influences of Perceived Risk on Attributes of Smart Clothing -Comparison among Korea, Spain, and U.S.- (지각된 위험이 스마트 의류 속성에 미치는 영향 연구 -한국, 스페인, 미국 비교 연구-)

  • Ko, Eun-Ju;Okazaki, Shintaro;Lee, Chang-Han;Yun, Hye-Lim
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.6
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    • pp.893-903
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    • 2009
  • Smart clothing represents the future of both the textile/clothing industry and electronic industry and has an effort to make electronic devices a genuine part of our daily life. The researches about technologies innovation and application of smart clothing can be found in previous studies. But consumer researches about perception or attitude toward smart clothing can be hardly found. Therefore, we proposed a conceptual framework that explores the impact of perceived risks on perceived attributes to adopt smart clothing. In addition, we compared differences of this framework among three counties. Korea, U.S. and Spain. Based on the literature review and hypotheses development, a research model was constructed. After data analysis using Amos 7.0, the results can be concluded as following: First, the influences of psychological risk among Korea, U.S. and Spain are same. Psychological risk has negative effect on relative advantage and complexity, but has positive effect on trialability. Second, loss risk was found to have nothing to do with relative advantage. But it negatively influences complexity for Korean consumers and positively influences trialability for both Korean and American consumers. Third, the influences of performance risk for different consumers are different. At last, based on our discussion, some implications were also concluded.