• 한국콘텐츠학회논문지
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• 제14권10호
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• pp.87-100
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• 2014

본 연구의 목적은 시청자들의 방송심의에 대한 인식유형을 도출하고 그 특성을 분석하는 동시에, 시청자들에게 나타나는 인식 반응의 비일관성을 체계적으로 파악하는 것이다. 주요 연구결과는 다음과 같다. 첫째, 설문조사 자료를 이용하여 요인분석과 군집분석 등 통계적 방법으로 방송심의 활동에 대한 시청자들의 인식유형을 구분하여 그 특성을 분석하였다. 시청집단별 인식유형은 '엄격기준 적극심의 선호형' 등 6개 유형으로 분류하였다. 6개 유형 가운데 3개 유형이 적극적인 심의를 선호하는 유형으로 나타나고 있다. 이중 '최저기준 적극심의 선호형' 집단은 심의기준 항목의 중요성을 가장 낮게 평가하면서도, 심의활동은 강화되어야 한다는 논리적으로 모순된 인식과 반응을 보이고 있다. 시사점은 방송심의 활동에 대한 시청자의 인식 유형을 통계적 방법을 활용하여 체계적으로 분류하고, 그 특성을 구체적으로 분석, 향후 심의에 대한 시청자들의 인식과 요구를 보다 과학적으로 파악할 수 있는 기초를 마련한 것이라고 볼 수 있다.

• 대한가정학회지
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• 제23권1호
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• pp.49-57
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• 1985

The central problem of purchasing houses is choice, which is accompanied by perception of risk. Perceived risk is defined as a risk perceived by a consumer subjectively in choice situations. The components of perceived risk are uncertainty and consequence. There are seven types of perceived risk in purchasing houses. Those are financial risk, functional risk, social risk, psychological risk, physical risk, time risk and future opportunity lost risk. The empirical survey about comsumer's purchasing Public Apartment suggests : 1) In general, rspondents perceive relatively high risk in purchasig Public Apartment. 2) Of seven risk types, financial, functionalm, future opportunity lost, time, and social risk correlate highest with overall perceived risk and explain the variance of it. 3) Physical and psychological risks don't correlate significantly with overall perceived risk. From the findings in empirical analysis, consumers are recommended to device riskreduction activities in purchasing Public Apartment. 1. Active information search is needed in purchasing Public Apartment in order to reduce overall perceived risk. 2. Housing concept should change from ownership to rental thinking. 3. Consumers should be accustomed to Housing Loans by bank. 4. Purchasing goals should be established clearly before purchasing houses. 5. Careful deliberation is required and informations from personal sources are useful.

• 한국조경학회지
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• 제31권2호
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• pp.36-47
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• 2003

The purpose of this study is to examine the present problems relating to the legislation and execution of adornment of buildings in the provinces, and to explore ways to improve the role and function of adornment of buildings in terms of public art. In order to do that, the related national law and enforcement decree and the local regulations and rules were analysed. In addition the catalogues on the adornments of buildings that are managed by 31 cities and counties of Gyeonggi-Province were also compared and analysed. As a result of our survey, it has been determined that the reform of the adornments of buildings must be executed on the national and local levels. On the local level, the revision of regulations must occur simultaneously with the changes of national law and enforcement decrees. In many local self-governing bodies, there are quite a lot of discrepancies between their regulations and the upper law. Therefore, people can be confused regarding the sensitive problems such as the types of buildings that are required to display adornments and the proportion of the cost to the construction cost. In addition the effects of the improvements to national laws are often delayed. For example, the updated national law requires committee members to be appointed on the basis of merit, the announcement of the deliberation results, and the establishment of provisions regarding the management of existing structures. Unfortunately, improvements to the national law are not followed through on a local level. Concerning national legislation, the following improvements are necessary to minimize these problems. First, the western concept of‘public art’must be imported to Korea and applied to future legislation regarding adornment of buildings. Second, the perception of the purpose of adornment of buildings must be changed from‘art promotion’to‘improvement of the urban environment’Third, it is impractical to require private citizens to fund public worts of In. Korea requires an organized federal funding system for the commission of public art, which is to be controlled by committee. Finally, the definition of public artwork must be enlarged to include a more broad range of art, such as landscape architecture. In addition, continuing care of existing public worts of art must be managed systematically and strengthened.