• Archives of design research
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• v.21
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• pp.77-86
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• 1997

Modern society has created the age of mass media image. Advertising media strongly stimulate and influence the image contact and the frequency of receivers by visual communication media in everyday life. Until today no consciousness concerning the necessity of typographic visual image and it's selection for newspaper advertising has been developed. The necessity of headline typography visual image in newspaper advertising and it's selection should be considered a problem that must be solved by a more reasonable and logical approach, like it is done in the case of advertising copy, in order to increase the efficiency of advertising for the consumer.

• Journal of Communication Design
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• v.62
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• pp.302-311
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• 2018

Fonts are digitized into a file and recognized as a intellectual property by the revision of the design protection act in 2005. Fonts are passed on to the users and are developed into design products. In this study, we have developed a model of font usage system as a design product based on Ahn Se Yoon's brand value system model. Based on the usage system model of the typeface, the lifecycle as a design product of the typeface was defined and analyzed as four different phases (introduction, growth, maturity, and decline.) In this study, To investigate the lifecycle of fonts, we selected the Gulim-chae which is most widely used as digital font files in Korea and are now in decline phase. Through this study, We hope that it will be useful for developing fonts, licensing system, and establishing brand strategies.

• Archives of design research
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• v.19 no.2 s.64
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• pp.241-250
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• 2006

Hangeul as the Korean unique characters were invented according to some character-making principles and based on scholars' exhaustive researches. While most of the characters in the world evolved naturally, Hangeul was invented based on a precise linguistic analysis of the time, and therefore, it is most scientific and reasonable among various characters throughout the world. Nevertheless, Hangeul typeface designs do not seem to inherit the ideology of scientific and reasonable Hangeul correctly. For the square forms have been used intact due to the influences from the Chinese characters which prevailed during the time. If a single set of square characters should be designed, as much as 11,172 fonts should be designed, which suggests that advantages of Mangeul may not well be used fully; Hangeul was invented to visualize every sound with the combinations of 28 vowels and consonants. Problems of such square fonts began to be identified since 1900's when typewriters were introduced first from the West. Since a typewriter is designed with 28 characters laid out on its keyboard by using such combinations, the letters may be easily combined on it. The so-called the flexibility square-format typeface was born as such. Specially, the three-pairs fonts of these can be combined up to 67 letters including vowels and consonants. The three-pairs fonts system can help to solve the problems arising form the conventional square fonts and inherit the original ideology of Hangeul invention. This study aims to review the history of the three-pairs fonts designs facilitated by mechanic encoding of Hangeul and thereupon, suggest some desirable directions for future Hangeul fonts. Since the flexibility square-format typeface is expected to evolve more and more owing to development of the digital technology, they would serve our age of information in terms of both functions and convenience. Just as Hunminjongum tried to be literally independent from the Chinese characters, so the flexibility square-format typeface designs would serve to recover identity of our Hangeul font designs.

• Science of Emotion and Sensibility
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• v.7 no.1
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• pp.9-21
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• 2004

Among the factors of consumer preference, aesthetics has been importantly considered in competitive market environment. Generally, consumers' purchasing standard is influenced as their awareness increases relative to variations in their lifestyles and due to these changes in consumers' wishes, design techniques and methods are focused towards adapting to these changes. Thus, in order to satisfy consumers' needs, and markets characterized with the short durability cycle of products, a distinctive design should be developed with respect to the form of products. The proposed design should also support form as an important factor to attract consumers preference. This study attempts to understand typology based on a categorization theory, and the conceptual structure of aesthetics. Both are importantly considered simultaneously. In addition, the study proposes a new design process by extracting Rhythm affecting aesthetic. In conclusion, the result of this study aims at developing more consumer preferring design beyond the scope of the ordinary designer's idea and generation.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.1
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• pp.141-154
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• 2015

The purpose of this study is to look for a development plan for strategic brand logo by a means of scrutinizing general characteristics and trend in the visual properties of outdoor logo brands. In this study, data research and analysis were conducted over the 68 outdoor brands in circulation in the domestic market based on the information on the website of each brand in order to examine the visual characteristics of an outdoor brand logo. For this, it was performed to examine the desired brand concept of each brand and to analyze the visual characteristics of typeface, color, and type of logo. The results of this research are the followings: First, it was found that the most popular typeface in outdoor brand logos is a capitalized Gothic type. It seems that the logo type is designed to symbolize power, toughness, and masculinity and to express the concept of sportswear brand. Second, when it comes to color, black color tone appeared most frequently, and also reddish colors among chromatic colors were prevailing over others like green, blue, or yellow. It is believed that reddish colors were used to express passion, power, youthfulness, and energy; black color tone for tough, masculine power. Third, the logo symbol of outdoor brands mostly contains mountain, the heads of powerful animals, spherical shape/abstract image that embodies outdoor sports activities. It was analyzed that these resulting symbols were chosen to convey the images of nature, conquest, challenge, future, and passion that are the brand concept of most outdoor brands. Today, in our country, the logo of an outdoor brand is the important factor that symbolizes the brand concept, function, or characteristics. Therefore, the necessity of constant follow-up researches is required to devise the way of designing the brand logo that can build brand power and enhance brand image.

• Archives of design research
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• v.21
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• pp.149-158
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• 1997

Since Macintosh computer was introduced in 1984, important technological evolution has not only changed the computer graphics field but had a significant effect in the graphic design field for its judgement of aesthetic value. In Korea, the development of digital typeface and electronic pre-press business became active due to computer design system since Macintosh computer was introduced in 1987. Currently there are many digital type foundries in Korea and they have produced over 500 typefaces of the Korean alphabet. However, a few technological limitations and aesthetic problems still exist in the development of the Korean typeface. In this study, I have examined the role and function of computer technology in typography. Also I analyzed the aesthetic elements which are found in computer technology and compared them to traditional typography to try to find some opportunity and possibility for new method of development.

• Archives of design research
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• v.13 no.2
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• pp.33-44
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• 2000

Typography is the field be needed the most emotional and potential originality in the visual designers works. The design process introduced by aesthetic results is depended on a designers sensibility and originality. Accordingly this study includes more detail suggestions for mental switchover and developing whole area of sense and its education which make more sincere and easy communication of sentences in typographic and messages, removing fixed ideas, that are, prejudice and preconception, is one of big problems in making originality through the educational programs for experimental typography approaching with a new vision. Today, the change of typographic environment carried the substance and effectiveness of traditional typography be suspected and new ways are growing fast to escape from these traditional value. This study introduces some education programs such as Typortrait, Typeface, Typographic Essay, Kinetic Typography to realize the experimental typography to meet a new stream and social needs under the situation of exoplosive change and harmony fairly with proposition of coexisting of inspiration and technology, and finally expected to develop and promote typography experiment newly and to make educational section understand and confirm them.

• Journal of the Korea Society of Computer and Information
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• v.28 no.8
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• pp.77-86
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• 2023

The background of this study lies in the increasing economic value of Korean fonts and the necessity for font development focused on small character design suitable for the mobile environment. The objective of this study is to analyze and propose strategies to improve readability on mobile screens. The research was conducted by applying eight attributes that could enhance readability according to Tim Ahrens to the design process of a Korean mobile font, adjusting Google's Noto Sans Korean for print/publishing and for small sizes. The results of the study indicate that 1. type width should be increased, 2. open counter (interior space) should be increased, 3. closed counter should be decreased, 4. font weight should be increased, 5. stroke contrast should be decreased, 6. spacing between characters should be increased. Therefore, distinct font families should be provided, differentiating between print/publishing and mobile use, as well as varying font weights and sizes, applying readability and legibility enhancement techniques for Korean fonts.

• 프린팅코리아
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• s.15
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• pp.80-85
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• 2003

법적인 보호장치 미비로 복제에 대해 무방비 상태에 머물된 인쇄용 글자꼴(Typeface)에 대한 보호가 이루어진다. 특허청은 하나의 글자꼴 개발을 위해 상당한 연구와 시간, 비용이 들어감에도 불구하고 그동안 글자꼴이 아무런 대가 없이 컴퓨터 등에 의해 손쉽게 모방, 복사되어 사용됨에 따라 '의장(Design)법'에 의한 개발자의 재산권을 보호하기로 했다. 특허청은 이를 위해 지난 7월 23일 서울 역삼동 한국지식재산센터에서 경희대 이상정 교수, 서울여대 디자인 학부 한재준 교수 등이 참가한 가운데 '의장법 개정 공청회'를 갖고 전문가 등의 의견을 들었다. 다음은 이날 발표된 경희대 법대 이상정 교수의 주제 발표 내용을 정리했다.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.409-410
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• 2015

In the design of any picture book, graphic artists employ the use of color, typeface and illustration to produce attractive book covers. This study is an analysis of selected book covers in the 'Africana Children's Book Awards' (Young Readers category) between 2009 and 2014. The book covers are mainly illustrations originally done in media such as acrylics and oil paintings on canvas. In the article, the author analyses the front covers in terms of hue, Saturation and brightness using a colour map. This work also discusses why certain colours have been used in the design of the covers thus; providing information on color scheme trends for picture books in the Children's Africana Awards Category.