• Journal of Information Processing Systems
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• 제12권2호
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• pp.234-248
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• 2016

Due to the proliferation of data being exchanged and the increase of dependency on this data for critical decision-making, it has become imperative to ensure the trustworthiness of the data at the receiving end in order to obtain reliable results. Data provenance, the derivation history of data, is a useful tool for evaluating the trustworthiness of data. Various frameworks have been proposed to evaluate the trustworthiness of data based on data provenance. In this paper, we briefly review a history of these frameworks for evaluating the trustworthiness of data and present an overview of some prominent state-of-the-art evaluation frameworks. Moreover, we provide a comparative analysis of two key frameworks by evaluating various aspects in an executional environment. Our analysis points to various open research issues and provides an understanding of the functionalities of the frameworks that are used to evaluate the trustworthiness of data.

• 유통과학연구
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• 제18권11호
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• pp.69-77
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• 2020

Purpose: This research aims to verify the role of mobile shopping attributes, trustworthiness, and cultural dimensions on mobile shopping intentions in Saudi Arabia. The originality of the model stems from the verification of the moderating impact of cultural variables, namely collectivism and masculinity, and from the integration of trustworthiness as a variable depending on mobile shopping attributes. Research design, data and methodology: A survey was distributed to 233 consumers with different nationalities living in the Kingdom of Saudi Arabia. Structural equation modeling and multi-group analysis were carried out to verify the conceptual model and the moderating variables. Results: The findings support the influence of several innovation attributes, namely complexity and trialability on behavioral intentions, while relative advantage has a direct impact on trustworthiness. A few paths are moderated by masculinity and collectivism. Conclusions: Culture and mobile commerce attributes need to be thought out by managers as factors influencing mobile commerce segmentation for expatriates and locals. Trustworthiness is also a key factor of mobile shopping adoption. Limitations and future research ideas are presented to enrich the proposed model and improve its predictive validity.

• 경영과정보연구
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• 제35권4호
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• pp.155-168
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• 2016

본 연구는 2개 대학교 교직원 134명을 대상으로 동료신뢰성을 다차원적 구성개념으로 측정하여, 조직신뢰, 조직시민행동 간의 구조적 관계를 실증적으로 분석한 것이다. 실증연구를 통하여 드러난 분석 결과는 다음과 같다. 첫째, 동료신뢰성의 구성요인들은 조직시민행동에 통계적으로 유의미한 영향을 미치지 않는 것으로 밝혀졌다. 둘째, 동료신뢰성의 구성개념 중 성실성 요인만이 조직신뢰에 영향을 미치는 것으로 밝혀졌다. 상기의 분석결과는 대학과 같이 자율성을 중시하고 개인적 역량을 강조하는 조직일수록 그 구성원들이 능력과 배려가 아니라 성실성을 동료신뢰성의 매우 중요한 덕목으로 인식하고 있다는 점을 시사하는 것이라 풀이할 수 있다. 셋째, 조직신뢰는 동료신뢰성과 조직시민행동 간의 관계에 있어 매개효과를 지니고 있다는 사실이 확인되었다. 이와 같은 조직신뢰의 매개효과는 국내외 선행연구(서대교, 2009; 최재욱, 2013; Colquitt, Scott, LePine, 2007)에서 검증된 연구결과와 유사하다. 이러한 사실은 조직신뢰를 형성하고 조직신뢰 수준을 제고하는 것이 조직관리의 성과를 높이는 효과적 방안 중의 하나라는 점을 시사한다.

• Journal of Information Technology Applications and Management
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• 제21권4호
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• pp.247-261
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• 2014

Trust and perceived usefulness have been variables frequently used by IS researchers to explain consumers' online transaction intention. A group of prior studies have incorporated the two variables simultaneously to build better models to capture the phenomenon. However, the studies have largely ignored the role of trust by replacing trust with trustworthiness. The purpose of this study is to fill this gap. To do this, the study conceptualizes and tests relationships between trust, perceived usefulness and related variables. Based on the study results, the study discusses that trust and trustworthiness are distinct and have causal relationships, the dimensions (ability, integrity, and benevolence) of trustworthiness are related but theoretically distinct, and trust performs a mediating role within its nomological network.

• 유통과학연구
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• 제15권3호
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• pp.81-89
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• 2017

Purpose - Universities are fostering the development of closer relationships with students due to the increase in competition among universities. Universities are placing greater emphasis on relationship quality as a source of competitive advantage. Thus relationship marketing has become an important strategic theme in higher education. The purpose of this study is to investigate the effects of faculty trustworthiness on relationship building process in the context of relationship marketing. For this study, faculty trustworthiness is divided into competence, benevolence, and integrity. And relationship development variables are composed of satisfaction, commitment, positive WOM, and negative WOM. Research design, data, and methodology - To empirically evaluate the proposed research model, this study was carried out using the survey with undergraduate students who were taking business courses. The 270 questionnaires were asked, and a total of 245 respondents provided complete and usable data. The sample consisted of 143 males(58.4%) and 102 females(41.6%). The variables of proposed model were measured on a 5-point Likert scale. The structural equation modeling analysis was used for the hypothesis test. Results - The overall fit of the model was acceptable(χ²=579.7(df=264, P=0.00), GFI=0.935, NFI=0.949, CFI=0.956, RMR=0.040). The results supported 6 hypotheses except for

and

. First, competence and benevolence were positively related to satisfaction, while integrity was not significant. A key result of the analysis was that benevolence has the strongest effect on satisfaction. Second, satisfaction had a positive impact on commitment and positive WOM but didn't significantly affect negative WOM. Third, commitment significantly enhanced positive WOM and reduced negative WOM. Conclusions - This study emphasizes the role of faculty trustworthiness based on a long-term relationship. And the findings suggest that the dimensions of faculty trustworthiness have differing effects on satisfaction. In particular, benevolence is found to be the most important factor. This study provides university managers with the following managerial implications. In order to increase the satisfaction of the students, university managers should focus on the faculty's competence and benevolence. Also, it is important that university managers take a relationship approach to maximize WOM effect.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제11권3호
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• pp.1533-1556
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• 2017

The concept of trust in vehicular ad hoc networks (VANETs) is usually utilized to assess the trustworthiness of the received data as well as that of the sending entities. The quality of safety applications in VANETs largely depends on the trustworthiness of exchanged data. In this paper, we propose a self-organized distributed trust computing framework (DTCF) for VANETs to compute the trustworthiness of each vehicle, in order to filter out malicious nodes and recognize fully trusted nodes. The proposed framework is solely based on the investigation of the direct experience among vehicles without using any recommendation system. A tier-based dissemination technique for data messages is used to filter out non authentic messages and corresponding events before even going farther away from the source of the event. Extensive simulations are conducted using Omnet++/Sumo in order to investigate the efficiency of our framework and the consistency of the computed trust metrics in both urban and highway environments. Despite the high dynamics in such networks, our proposed DTCF is capable of detecting more than 85% of fully trusted vehicles, and filtering out virtually all malicious entities. The resulting average delay to detect malicious vehicles and fraudulent data is showed to be less than 1 second, and the computed trust metrics are shown to be highly consistent throughout the network.

• 유통과학연구
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• 제19권9호
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• pp.41-52
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• 2021

Purpose: Virtual reality is a unique technology to distribute data and demonstrates user's understanding towards complex products. The objective of this research is to investigate the impact of virtual reality on real world purchase intention of automotive cutting tools in Thailand's exhibitions. Hence, the research framework was constructed by telepresence, perception narrative, authenticity, trustworthiness, functional value, aesthetics, and purchase intention. Research design, data and methodology: Samples were collected from 500 visitors who participated in the selected top two metalworking exhibitions. Mix sampling approach is applied by using non-probability sampling methods of purposive or judgmental sampling, quota sampling, and convenience sampling method, respectively to reach target samples. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were used to analyze and confirm goodness-of-fit of the model and hypothesis testing. Results: The results indicate that authenticity, functional value, and trustworthiness induced higher experiential value towards purchase intention. Those variables are stimulated by telepresence and perception narrative towards VR experience. Conclusions: Consumer's purchase intention towards VR experience on engineering cutting tools rely on consumer's sense of authenticity, trustworthiness, and functional value. Hence, marketing practitioners in automotive companies are encouraged to develop VR which focusing on significant factors to enhance consumers purchase intention.

• Journal of Information Technology Applications and Management
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• 제11권2호
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• pp.101-124
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• 2004

The exponential growth of the Internet has been the advent of buying and selling products and services over the Internet. In Korea, electronic commerce including Internet commerce reached a ￦6,534 billion industry in the year 2002. This paper presents the importance of understanding and managing consumer trust to sellers succeed in Internet commerce. We tested a trust model that includes seller's trustworthiness-based factors and consumer's personality-based factors. We found that seller's trustworthiness-based factors lead to greater consumer trust in Internet shopping through the consumer's perceptions about integrity, benevolence, reputation, and size, but consumer's personality-based factors containing five traits, extraversion, agreeableness, conscientiousness, openness, and trust propensity, have not a significant effect on consumer trust. We also confirmed a positive relationship between consumer trust in Internet shopping and consumer intention to buy.

• 정보관리학회지
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• 제41권2호
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• pp.245-268
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• 2024

데이터의 가치에 대한 인식이 높아지면서 데이터를 관리, 보존, 활용하는 데 있어서 데이터 리포지토리의 역할이 점점 더 중요해지고 있다. 본 연구에서는 CoreTrustSeal(CTS) 인증 획득을 한 리포지토리의 신청서를 비교분석하여, 데이터 리포지토리의 신뢰성을 높이는 방법을 조사한다. 데이터 리포지토리에 대한 신뢰는 데이터 보호뿐만 아니라 리포지토리와 이해관계자 간의 신뢰를 구축하고 유지하는 데에도 중요하며, 이는 결과적으로 데이터 보존 및 활용에 대한 연구자의 결정에 영향을 미친다. 먼저, 본 연구에서는 신뢰할 수 있는 데이터 리포지토리에 대한 국제 인증인 CTS를 조사하여 리포지토리의 신뢰성과 효율성에 미치는 영향을 분석한다. 그리고 한국과학기술정보연구원(KISTI)이 운영하는 국내 최초 CTS 인증 리포지토리인 DataON을 사례로 CTS 인증을 획득한 4개 리포지토리를 비교 분석한다. 여기에는 DataON, NASA의 PO.DAAC, 제네바 대학의 Yareta 및 독일의 DARIAH-DE 리포지토리가 포함된다. 본 연구에서는 이러한 리포지토리가 CTS가 정한 필수 요구 사항을 어떻게 충족하는지 조사하고, 데이터 리포지토리의 신뢰성을 향상시키기 위한 전략을 제안한다. 주요 조사 결과에 따르면, CTS 인증을 획득하려면 데이터 리포지토리는 조직 인프라, 디지털 객체 관리 및 기술 측면에서 정책, 시스템, 자원 관리 등을 체계적이고 효율적으로 수행하고 있고, 이를 CTS인증서에 명확하게 서술하고 근거를 보여주어야 한다. 본 연구는 투명한 데이터 프로세스, 강력한 데이터 품질 보증, 향상된 접근성 및 유용성, 지속 가능성, 보안 조치, 법적 및 윤리적 표준 준수의 중요성을 강조한다. 이러한 전략을 구현함으로써 데이터 저장소는 신뢰성과 효율성을 향상시킬 수 있으며 궁극적으로 과학 분야에서 더 폭넓은 데이터 공유 및 활용을 촉진할 수 있다.

• International Journal of Knowledge Content Development & Technology
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• 제4권1호
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• pp.23-37
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• 2014

The Trust and Authority in Scholarly Communications in the Light of the Digital Transition research project1) was a study which investigated the behaviours and attitudes of academic researchers as producers and consumers of scholarly information resources in respect to how they determine authority and trustworthiness. The research questions for the study arose out of CIBER's studies of the virtual scholar. This paper focuses on elements of this study, mainly an analysis of a scholarly publisher's usage logs, which was undertaken at the start of the project in order to build an evidence base, which would help calibrate the main methodological tools used by the project: interviews and questionnaire. The specific purpose of the log study was to identify and assess the digital usage behaviours that potentially raise trustworthiness and authority questions. Results from the self-report part of the study were additionally used to explain the logs. The main findings were that: 1) logs provide a good indicator of use and information seeking behaviour, albeit in respect to just a part of the information seeking journey; 2) the 'lite' form of information seeking behaviour observed in the logs is a sign of users trying to make their mind up in the face of a tsunami of information as to what is relevant and to be trusted; 3) Google and Google Scholar are the discovery platforms of choice for academic researchers, which partly points to the fact that they are influenced in what they use and read by ease of access; 4) usage is not a suitable proxy for quality. The paper also provides contextual data from CIBER's previous studies.