• Journal of Fashion Business
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• v.28 no.3
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• pp.90-103
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• 2024

The advancement of information and communication technologies has led to the rise of social media, giving rise to a new type of celebrity known as the "social media influencer". Social media influencers exert their influence not only by promoting products for various companies and brands but also by launching their own businesses. In other words, influencers leverage their credibility to create value in multiple markets as human brands, based on their unique characteristics and diverse images. Nowadays, social media influencers have become a type of human brand, supported by followers who enthusiastically engage in the influencers' businesses, a phenomenon also known as social shopping. Based on the human brand theory and doppelgänger effects, this study aims to investigate the impact of influencers' credibility, specifically their expertise, trustworthiness, and attractiveness on consumers' social shopping behaviors. Additionally, it examines the influence of consumers' desire to imitate influencers on their social shopping behaviors. A survey conducted with 300 female social media users revealed that trustworthiness and attractiveness significantly influenced imitation intentions and social shopping behaviors, while expertise did not show significant effects. Furthermore, imitation intentions had a significant impact on social shopping behaviors. These findings suggest that the attributes consumers perceive in influencers as human brands evoke a desire to imitate them, ultimately leading to social shopping behaviors.

• Journal of Korean Home Economics Education Association
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• v.25 no.2
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• pp.21-47
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• 2013

The purpose of this study is to examine the previous literature in home economics and contents and achievement standards of 2009 revised curruculum in relation to character education. To achieve this purpose 1) the literature review in human development and family, self-management and consumption life, food, clothing, and housing life area is critically discussed in relation to character education, and 2) curriculum contents and achievement standards are analysed in relation to the six pillars(trustworthiness, respect, responsibility, fairness, caring, and citizenship) of character education proposed by Josephson Institute. The results of analysis are verified by five experts in home economics content areas. Specific results of relation between home economics contents/achievement standards and six elements of character education are as follows. Human development and family area is most closely related with all elements of character education among other content areas. In Self-management and consumption life areas, self-management sub-area is very closely related with responsibility element; and consumption life sub-area is very closely related with citizenship element. In food area, health diet and eating sub-area is very closely related with trustworthiness, respect, and responsibility elements; and eco-frendly diet and food sub-area is very closely related with all six elements. In clothing area, clothing and self-expression sub-area is very closely related with trustworthiness, caring, and citizenship elements; and eco-friendly clothing and clothing reform sub-area is very closely related with responsibility, caring, and citizenship elements. In hosing area, housing and living environment sub-area is very closely related with responsibility and caring elements; and sustainable living and decorating living space sub-area is very closed related with trustworthiness, fairness, and citizenship elements.

• Journal of Global Scholars of Marketing Science
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• v.18 no.1
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• pp.1-31
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• 2008

Trust is central to human relationships, at all times and places. The importance of trust is fundamental in all areas of human life, not only in the area of business administration. 2,500 years ago in China, Confucius taught that the foundation of politics was the trust of the people, more important even than military strength or the supply of food. Shakespeare's play, "Much Ado about Nothing' is about trust and deception. These days, trust and transparency in a commercial organization's business culture form the basis of the 'social capital' by which that organization increases its productivity. A successful company raises productivity by the accumulation of social capital, derived from a trust relationship between business partners, and between the company and consumers. Trust is the crucial factor. At the national level, building trust determines a nation's competitiveness. For a company, long term trust relationships with customers are essential for its survival in a business environment of rapid change. Such relationships, based on trust, are important assets to ensure a company's competitive advantage, and need to be organic to that company's business culture. Because of this importance, trust relationships have been studied in diverse areas within business administration, and especially within marketing, where they form the basis of a successful relationship between producer and consumer. However, what has been lacking is a unified definition of trust. Research has been conducted on the basis of various definitions and models. The majority of researchers have not considered the multidimensional character of the concept of trust until now. Approaches based on a one dimensional model have undermined the value of research results. Furthermore, researchers have only considered trust and trustworthiness as a single component. The majority of research has explored the consequences of perceived trust for outcomes such as loyalty or cooperation, but has neglected the effects of trustworthiness upon the mechanisms of consumer trust. This study focuses on the dimension of trust from such a perspective. It seeks to verify the effect of trust on customer intentions by breaking it down into three separate components: 1) the salesperson, 2) the product/service, and 3) the company. The purposes of this paper are as follows: Firstly, we review the multidimensional nature of trust objects: the salesperson, the product/service, and the company. Secondly, we analyze the relationship between multidimensional trust and trustworthiness. Thirdly, we analyze the connection between trust and repeat purchase intentions for the maintenance of long term relationships. For these purposes the author has developed several hypotheses as follows: H1-1: The competence of a salesperson is positively associated with the trust given by the consumer to the salesperson. H1-2: The benevolence of a salesperson is positively associated with the trust given by the consumer to the salesperson. H2-1: The competence of product/service is positively associated with the trust given by the consumer to the product/service. H2-2: The benevolence of product/service is positively associated with the trust given by the consumer to the product/service. H3-1: The reputation of a company is positively associated with the trust given by the consumer to the company. H3-2: The physical environment of a company is positively associated with the trust given by the consumer to the company. H4-1: Trust in a salesperson is positively associated with repeat purchase intentions. H4-2: Trust in a product/service is positively associated with repeat purchase intentions. H4-3: Trust in a company is positively associated with repeat purchase intentions. The data was compiled from 366 questionnaires. 500 questionnaires were collected, but some of the data was considered unsuitable and inappropriate. The subjects of the survey were male and female customers purchasing products at department stores in Seoul, Daegu and Gyeongbuk. It was carried out between Oct. 25 and 29, 2007. The data was analyzed by frequency analysis using SPSS 12.0 and structural equation modeling using LISREL 8.7. The result of the overall model analysis is as follows: Chi-Square=445.497, d.f.=185, p-value=0.0, GFI=.901, RMSEA=.0617, NNFI=.986, NFI=.981, CFI=.989, AGFI=.864, RMR=.0872. The results of the overall model analysis were coherent. It was found that trust is a multi-dimensional construct, that each of the dimensions of trust are meaningful influences on customer's repurchase intention. Trust in a company may be the most relevant, while trust in a product/service and a salesperson may be less relevant to repurchase intentions. The effective factors in determining trust in a salesperson and a company's product/service were found to be competence and benevolence. Factors in determining trust in a company were its reputation and physical environment, and the relationship of each effective trust factor has been verified in this research. As a result, it was found that competence and benevolence have a meaningful influence on trust in a salesperson and in product/service. It was also found that a company's reputation influences the overall trust in the company significantly but a company's physical environment does not have much effect.

• English Language & Literature Teaching
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• v.13 no.1
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• pp.87-110
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• 2007

Past studies conducted on the students' verbal participation both in and out of class have explored and identified variables affecting the process of learning to speak English. However, little is known about the causes and effects of these variables. A survey form developed from a previous study was administered to 468 university students taking English conversation classes from native speakers of English. To better understand the causes and effects of speaking barriers, path analysis was administered as the main tool of investigation. The results of the study indicate that familiarities toward NS (Native Speaker) teachers, learner faithfulness, che-myon, NS teachers' classroom management skills, and NS teacher's trustworthiness account for 50.72% of speaking grades. These factors are causally related to learner attitudes. However, with regard to speaking grades, all of the above factors except che-myon are also causally related with each other. Therefore, it was concluded that learner attitudes can be improved by minimizing che-myon, however, che-myon itself cannot be a predictor of speaking grades. To validate the findings of the study, related research work is discussed and implications are provided.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.2
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• pp.830-842
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• 2015

Trust and trustworthiness of web services and organizations is calculated as scalar values. But there is still a certain level of risk for the overall reliability of this value. In this article, we focus on calculating trust values as intervals between upper and lower bounds based on predefined confidence values through an additional confidence probability. This will give us a more realistic approach to the trust assessments between individuals and organizations. We also developed a web-based software tool, TAST (Trust Assessment Software Tool) that collects the web services' evaluation of different customer groups for similar organizations through the user interface and calculates the trust intervals for predefined and previously selected confidence values. Our model uses a weighted calculation of mean and variances of customer groups in specific periods and analyses the total and incremental trust of different customer groups.

• Journal of Korean Academy of Nursing Administration
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• v.7 no.3
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• pp.425-437
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• 2001

This reserch was to develop database software in order to handle a lot of clinical nursing data with nursing diagnoses, related factors, defining characteristics, nursing interventions, nursing activities and nursing outcomes. MS Access2000 and SQL was selected to use a general purpose database logic with an efficiency. MS Visual Basic 6.0 was used to construct the circumstance of Graphic User Interface. The Linkage Database of abdominal surgery patients was constructed from the clinical data and questionnaire. This database system could add related factors, defining characteristics, nursing activities in the database and analyze the statistical results through Access query. In the final stage, end-users satisfaction analysis using 5 points Likert scale was dong with the response of using the database system. The accuracy/trustworthiness of the database system was verified with the highest average scores as 4.42 and also, the efficiency as 4.21, user friendly function as 4.1.

• Asia pacific journal of information systems
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• v.7 no.1
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• pp.113-138
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• 1997

본 논문의 목적은 고객의 특정 감성을 유발할 수 있는 전자 상거래 시스템 사용자 인터페이스의 설계 방안 모색에 있다. 이를 위해 가상 은행 시스템의 사용자 인터페이스에 대해 모두 네 단계에 걸친 실증 연구를 수행하였다. 제1단계 실증 연구는 가상 은행과 관련된 제반 감성 요소를 충실하게 측정할 수 있는 감성 어휘들을 추출하는데 목적이 있었다. 제2단계의 실증 연구는 사용자 관점에서 중요하게 지각되는 시각적인 디자인 요소 파악이 주 목적이었다. 제3단계 실증 연구에서는 감성 요소와 디자인 요소 간의 상관 관계를 파악하였고, 최종적으로 제4단계의 실증 연구에서는 실험용 가상 은행 인터페이스를 개발하여 감성 요소와 디자인 요소 간의 상관 관계를 검증하였다. 본 연구 결과 사용자 인터페이스 내의 특정 시각 디자인 요소의 조작을 통해서 신뢰감과 같은 고객의 감성 유발에 영향을 미칠 수 있다는 사실이 입증되었다. 본 논문은 끝으로 이러한 연구 결과의 일반적인 전자 상거래 시스템 고객 인터페이스 구축 과정에의 적용 가능성을 타진한다.

• Journal of Information Technology Services
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• v.12 no.1
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• pp.259-270
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• 2013

Identity authentication sharing technologies which allow many service providers to share the result of identity authentication of an identity provider receive high attention as alternatives for current problematic identity authentications in the next-generation Internet environment, since they can provide crucial advantages including high usability, cost effectiveness of service providers, and privacy protection. However, in order for the identity authentication sharing technologies to be widely deployed in global Internet scale, the interoperability problem among different identity authentication sharing protocols and the trustworthiness issue among the participating identity providers, service providers, and users should be resolved in advance. This paper firstly analyzes current status of the protocol interoperability issue and existing trust frameworks for identity authentication sharing. And then, based on the result of analysis, this paper proposes a next generation identity authentication sharing architecture for global Internet.

• The Journal of Information Systems
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• v.19 no.4
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• pp.65-85
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• 2010

The importance of communities of practice(CoP) as an organizational informal unit for fostering knowledge transfer and sharing gains a lot of attention from KM researchers and practitioners. Since most of CoPs are formulated online these days, the credibility or trustworthiness of knowledge contents circulated within a certain CoP should be considered thoroughly for them to be fully utilized safely. Here comes the need for an appropriate trust measuring methodology to determine the true value of knowledge given by unknown people through an online channel. In this paper, an improved trust measuring method is proposed using new trust variables such as level of degrees derived from the relationships among community users. In addition, activeness, relevance, and usefulness of the knowledge contents themselves, which are calculated automatically using a text categorization technique, are also used for trust measurement. The proposed framework incorporates fuzzy set and calculation concepts to help build trust matrices and models, which are used to measure the level of trust involved in specific knowledge artifacts concerned.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.5 no.11
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• pp.2254-2271
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• 2011

Access control in dynamic environments needs the ability to provide more access opportunities of information to users, while also ensuring protection information from malicious users. Trust and risk are essential factors and can be combined together in access control decision-making to meet the above requirement. In this paper, we propose the combination of the trust and risk in access control to balance information accessibility and protection. Access control decision is made on the basis of trustworthiness of users and risk value of permissions. We use potential relations between users and relations between permissions in access control. Our approach not only provides more access opportunities for trustworthy users in accessing permissions, but also enforces traditional access control constraints such as Chinese Wall policy and Separation of Duty (SoD) of Role-Based Access Control (RBAC) model in an effective way.