• 제목/요약/키워드: Trust in Other Users

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모바일 애플리케이션 마켓에서 온라인 구전 수용에 영향을 미치는 요인에 관한 연구 (A Study on the Influencing Factors of Online Word-of-Mouth Adoption in the Mobile Applications Market)

  • 하나연;김경규;이호
    • 정보관리연구
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    • 제43권1호
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    • pp.109-134
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    • 2012
  • 본 연구에서는 최근 모바일 산업의 화두인 애플리케이션 마켓에서의 구전 수용 과정에 초점을 두고, 구전 커뮤니케이션의 주요 특성이 구전 정보의 신뢰와 구전 수용 과정에 어떠한 영향을 미치는지 실증적으로 분석하고자 한다. 이를 위해 애플리케이션 시장에 대한 이해와 온라인 구전 커뮤니케이션 및 정교화 가능성 모델에 대한 선행연구를 기반으로 온라인 구전 수용의 영향 요인들을 도출하고, 연구가설을 설정하였다. 모바일 애플리케이션 마켓에서 리뷰를 이용해 본 경험이 있는 스마트폰 사용자를 대상으로 설문조사를 실시한 결과, 모바일 애플리케이션 마켓에서 소비자들이 온라인 리뷰를 수용하기 위한 선행 요인으로 리뷰에 대한 신뢰를 제시하였고, 신뢰를 느끼기 위해서 리뷰내용의 품질에 대한 긍정적 평가와 전달되는 설명의 선명함, 의견의 중립성이 필요함을 실증적으로 증명하였다. 본 연구의 이론적 시사점은 구전에 대한 연구들을 바탕으로 다른 온라인 매체에 비해 상대적으로 의사 결정을 위한 판단 단서가 적은 모바일 애플리케이션 마켓이라는 환경에서 구전 신뢰에 영향을 줄 수 있는 변인들을 찾고 이를 개념화한 데 있으며 실무적 관점에서 보면, 온라인 리뷰 수용의 선행 요인들을 살펴보면서 어떠한 속성을 기업이나 개발자들이 전략적으로 활용할 수 있는지 시사점을 제시했다고 할 수 있다.

An exploratory study on the factors influencing credibility of television news and portal news

  • Najin Jun
    • International Journal of Internet, Broadcasting and Communication
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    • 제15권4호
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    • pp.31-43
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    • 2023
  • News credibility is on a decline for many democratic countries. Among the countries, South Korea is currently witnessing one of the steepest declining curves. Since people obtain news from various media, for example, television and portals, news credibility can be measured for each of the media separately. Most often, television news credibility is much higher than portal news credibility because people tend to trust traditional media more than online ones. To understand the discrepancy between news credibility of the two media in specific relation to South Koreans' everyday news use and overall news credibility evaluation, this exploratory study examined how the factors that influence television news credibility and portal news credibility differ from each other by examining the relations of news credibility of the two media to credibility of news I use and of news in general. Drawing from previous research on partisan news use, it assumed that normative beliefs for television as a traditional medium work for television news credibility in the similar way as the mechanisms of selective exposure and bias perception do. It also assumed that the experiences dimension of news trust works for credibility of portal news and of news in general similarly. To verify these assumptions, a regression analysis was conducted from a sample of 58,936 South Koreans collected in 2022. As assumed, results revealed a greater relation between credibility of television news and of news I use, and between credibility of portal news and of news in general respectively. The findings suggest that measurement of credibility should be revised in the way that reflects media characteristics and the differing expectations held by news users.

인터넷 의류 쇼핑몰 점포 속성지각과 쇼핑 가치가 구매 행동에 미치는 영향 (The Effects of Internet Apparel Store Attributes and Shopping Values on Consumer's Internet Apparel Purchasing Behavior)

  • 이미영
    • 한국생활과학회지
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    • 제14권1호
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    • pp.155-165
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    • 2005
  • The purpose of this study is 1) to investigate the effects of Internet apparel store attributes, shopping values, Internet usage, and consumers' characteristics on consumers' Internet apparel purchasing behavior; and 2) to identify the influence of Internet apparel store attributes, Internet usage, and consumers' characteristics on the Internet apparel purchasing behavior of hedonic or utilitarian consumers. The data were collected via an online survey. A total of 4,254 Internet users participated in this survey. Only 589 out of the users' reponses were used as a sample for this research, because those users had previously experienced Internet apparel purchasing. Factor analysis revealed five dimensions of Internet apparel store attributes: site design/navigation, promotion programs, trust, product assortment/ information, and customer service. Based on the respondents' shopping value scores, we identified them as hedonic or utilitarian consumers. Through multiple regression analyses, site design/navigation and promotion programs among store attribute variables, hedonistic or utilitarian shopping values, the number of years on the Internet, income, and educational level were found to be significant predictors of Internet apparel shopping frequency. Among them, hedonistic shopping values were the best predictor of Internet apparel purchasing frequency. Based on the Internet apparel purchasers' shopping value, purchasers were divided into two groups. For hedonic Internet apparel shoppers, the number of years on the Internet, educational level, sex, age, and income were significant predictors of Internet apparel shopping behavior. On the other hand, promotion programs among store attribute variables was the only significant factor that affects utilitarian consumers' Internet apparel shopping behavior.

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공공도서관 이용을 통한 사회자본 형성에 관한 연구 (A Study on the Creation of Social Capital Through the Use of Public Libraries)

  • 이승민
    • 한국비블리아학회지
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    • 제27권2호
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    • pp.29-50
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    • 2016
  • 본 연구에서는 공공도서관이 사회자본을 형성하는데 미치는 영향 및 사회자본의 형성에 있어 수행하는 역할 등을 공공도서관 이용자들을 대상으로 한 설문조사를 통해 실증적으로 살펴보았다. 분석 결과, 공공도서관의 이용은 주로 개인적인 정보활동 수준에서 이루어지고 있으며, 사회적인 수준에서 다른 사람들과의 상호 교류나 신뢰 형성으로 이어지지는 않는 것으로 나타났다. 하지만, 공공도서관에서 이루어지는 개인의 정보활동이 다른 사람들과의 정보의 공유나 의견 교환으로 연결되면, 이는 공공도서관을 매개로 한 사회적 관계의 형성을 가져올 수 있다는 점이 나타났으며, 도서관 이용자들을 사회적인 차원에서의 호혜적인 활동으로 유도할 수 있는 잠재성을 보이고 있다. 이러한 결과를 통해 보면, 공공도서관은 사회구성원들의 정보활동뿐만 아니라 사회자본의 형성이라는 사회적인 책무를 고려한 사회적 기관으로서의 기능을 보다 강화하기 위한 노력이 필요할 것으로 보인다.

고객충성도에 영향을 미치는 온라인 콘텐츠 특성에 관한연구 -몰입(Flow)의 매개효과를 중심으로 - (A study on the impact of online contents characteristics on customer loyalty - Mediated effect of flow perspective -)

  • 신영철;정승렬
    • 인터넷정보학회논문지
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    • 제14권5호
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    • pp.101-117
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    • 2013
  • 오늘날 온라인 콘텐츠 시장이 위축되고 모바일 콘텐츠 시장이 활성화 되는 시점에서 온라인 콘텐츠시장에서 성공과 매출증대를 위해서는 어떠한 노력이 필요한가? 온라인 콘텐츠 사업에 관련된 연구에서는 고객 충성도의 증가가 사업 성공의 주요한 요인임을 제안하고 있다. 온라인 환경에서 사용자 행동에 대한 연구에 따르면, 이용자는 온라인서비스를 이용하면서 몰입(Flow)을 경험하게 되며, 몰입 상태에 이르면 이용자는 서비스를 지속적으로 이용하게 된다. 온라인 게임에 대한 고객충성도가 높다는 것은 이 온라인 게임을 앞으로도 계속 이용하겠다는 의지가 높다는 것을 의미한다. 이에, 본 연구에서는 소비자가 온라인 게임을 플레이하면서 자연스럽게 몰입을 할 수 있는 요소가 무엇이며, 게임의 재미를 더 할 수 있는 온라인 게임의 속성이 무엇인지를 밝히며 이러한 요소들이 고객 충성도를 높이기 위한 중요한 요소임을 검증하고, 온라인 게임을 개발 또는 서비스하는 업체의 매출증대를 위하여 소비자가 원하는 재미있는 게임의 중요 요소가 무엇이며 어디에 촛점을 맞추어 개발을 진행해야 하는지 방향성을 제시하는데 목적이 있다고 할 수 있다.

심리적 계약 위반이 OS이용자의 배신 행동에 미치는 영향: 윈도우 XP 기술적 지원서비스 중단 사례 (The Effects of Psychological Contract Violation on OS User's Betrayal Behaviors: Window XP Technical Support Ending Case)

  • 이은곤
    • Asia pacific journal of information systems
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    • 제24권3호
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    • pp.325-344
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    • 2014
  • Technical support of Window XP ended in March, 8, 2014, and it makes OS(Operating System) users fall in a state of confusion. Sudden decision making of OS upgrade and replacement is not a simple problem. Firms need to change the long term capacity plan in enterprise IS management, but they are pressed for time and cost to complete it. Individuals can not help selecting the second best plan, because the following OSs of Window XP are below expectations in performances, new PC sales as the opportunities of OS upgrade decrease, and the potential risk of OS technical support ending had not announced to OS users at the point of purchase. Microsoft as the OS vendors had not presented precaution or remedy for this confusion. Rather, Microsoft announced that the technical support of the other following OSs of Wndow XP such as Window 7 would ended in two years. This conflict between OS vendor and OS users could not happen in one time, but could recur in recent future. Although studies on the ways of OS user protection policy would be needed to escape from this conflict, few prior studies had conducted this issue. This study had challenge to cautiously investigate in such OS user's reactions as the confirmation with OS user's expectation in the point of purchase, three types of justice perception on the treatment of OS vendor, psychological contract violation, satisfaction and the other betrayal behavioral intention in the case of Window XP technical support ending. By adopting the justice perception on this research, and by empirically validating the impact on OS user's reactions, I could suggest the direction of establishing OS user protection policy of OS vendor. Based on the expectation-confirmation theory, the theory of justice, literatures about psychological contract violation, and studies about consumer betrayal behaviors in the perspective of Herzberg(1968)'s dual factor theory, I developed the research model and hypothesis. Expectation-confirmation theory explain that consumers had expectation on the performance of product in the point of sale, and they could satisfied with their purchase behaviors, when the expectation could have confirmed in the point of consumption. The theory of justice in social exchange argues that treatee could be willing to accept the treatment by treater when the three types of justice as distributive, procedural, and interactional justice could be established in treatment. Literatures about psychological contract violation in human behaviors explains that contracter in a side could have the implied contract (also called 'psychological contract') which the contracter in the other side would sincerely execute the contract, and that they are willing to do vengeance behaviors when their contract had unfairly been broken. When the psychological contract of consumers had been broken, consumers feel distrust with the vendors and are willing to decrease such beneficial attitude and behavior as satisfaction, loyalty and repurchase intention. At the same time, consumers feel betrayal and are willing to increase such retributive attitude and behavior as negative word-of-mouth, complain to the vendors, complain to the third parties for consumer protection. We conducted a scenario survey in order to validate our research model at March, 2013, when is the point of news released firstly and when is the point of one year before the acture Window XP technical support ending. We collected the valid data from 238 voluntary participants who are the OS users but had not yet exposed the news of Window OSs technical support ending schedule. The subject had been allocated into two groups and one of two groups had been exposed this news. The data had been analyzed by the MANOVA and PLS. MANOVA results indicate that the OSs technical support ending could significantly decrease all three types of justice perception. PLS results indicated that it could significantly increase psychological contract violation and that this increased psychological contract violation could significantly reduce the trust and increase the perceived betrayal. Then, it could significantly reduce satisfaction, loyalty, and repurchase intention, and it also could significantly increase negative word-of-month intention, complain to the vendor intention, and complain to the third party intention. All hypothesis had been significantly approved. Consequently, OS users feel that the OSs technical support ending is not natural value added service ending, but the violation of the core OS purchase contract, that it could be the posteriori prohibition of OS user's OS usage right, and that it could induce the psychological contract violation of OS users. This study would contributions to introduce the psychological contract violation of the OS users from the OSs technical support ending in IS field, to introduce three types of justice as the antecedents of psychological contract violation, and to empirically validate the impact of psychological contract violation both on the beneficial and retributive behavioral intentions of OS users. For practice, the results of this study could contribute to make more comprehensive OS user protection policy and consumer relationship management practices of OS vendor.

블록체인 기술을 이용한 학교문서위조 예방모델의 연구 (Study of a prevention model against institutional documentation forgery using blockchain technology)

  • 김기홍;김동철
    • 한국중재학회지:중재연구
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    • 제28권2호
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    • pp.165-178
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    • 2018
  • Exchanging information with a person without credentials over the Internet does not pose any problems. A decentralized system based on blockchain technology enables the user to exchange new value(currency) with other uncredited users. The blockchain technology creates a new paradigm in which the distribution system can be founded on trust. Various applied distribution systems are being developed based on this paradigm. This study analyzed the problems between an institute's grading system and the central administration system. The limitations of an institute's current central management system were presented through actual cases. To improve the problem, a decentralized system based on block chain technology was presented in order to overcome the fundamental limitations by utilizing blockchain technology, peer-to-peer network, and the distribution system. In the central system, a malicious moderator could create a malicious edit that becomes the cause of a dispute, but in a decentralized system, a problem cannot be created even if there were to be a malicious moderator. However, it is difficult for a single college institute to create a distribution system in order to actualize an effective system. Comparatively, it would be possible to create a decentralized system in which all educational institutes in Korea (elementary schools, middle schools, high schools, colleges) took part in. The application of a decentralized system would improve the public transparency and reliability of educational institutes.

모바일 소셜커머스에서 휴리스틱 유형이 구매의도에 미치는 영향 : 쇼핑가치의 매개효과를 중심으로 (Effects of Heuristic Type on Purchase Intention in Mobile Social Commerce : Focusing on the Mediating Effect of Shopping Value)

  • 김진권;양회창
    • 유통과학연구
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    • 제17권10호
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    • pp.73-81
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    • 2019
  • Purpose - The purpose of this study was to examine the effect of the heuristic type of consumers affecting purchase decision making and the intention of shopping value in their relationship to derive mobile social commerce purchase promotion plans. Research design, data, and methodology - A research model was constructed to relate the mediating effect of shopping value between heuristic types and purchase intentions. A total of 233 valid questionnaires were used for analysis for users using mobile social commerce. The statistical program used SPSS 24.0 and AMOS 24.0, and correlation analysis, regression analysis, and 3-step parametric regression analysis were used for the analysis. Results - The results of the analysis showed that representativeness heuristics, availability heuristics, adjustment heuristics, and affect heuristics had a statistically significant effect on the utilitarian value and the hedonic value. On the other hand, affect heuristics among the heuristic types were found to have the greatest influence not only on the utilitarian value but also on the hedonic value. The two types of shopping value were found to be partially mediated between representativeness heuristics and purchase intentions, between adjustment heuristics and purchase intentions, and fully mediated between availability heuristics and purchase intentions, affect heuristics and purchase intentions. Conclusions - These findings suggest that mobile social commerce companies should check in advance how consumer heuristic types affect purchase intentions. In particular, affect heuristics are caused by consumers' emotional mood such as mood or external stimulus being more important to decision making than rational decision making. Therefore, the result of this study suggests that it can be an important factor to secure the competitiveness that the potential customers who access to use mobile social commerce can feel enough fun and enjoyment in the platform provided by the company. It is also worth paying attention to the utilitarian and hedonic values perceived by consumers. This is because the judgment regarding the economic, convenience and important information provided by the mobile social commerce users affects the purchase intention through the trust of the information, past use, and shopping experience displayed on the mobile social commerce platform.

도서관 업무와 전문사서간의 윤리적 관계에 관한 이론적 고찰 (A study on the professional ethical relationship between librarian and library work)

  • 손연옥
    • 한국도서관정보학회지
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    • 제24권
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    • pp.485-517
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    • 1996
  • The purpose of this study is to investigate typical ethical problems found in the technical and public services areas. The followings are the summary of the study. There are three distinct elements that govern ethical problems. One element is legal laws. The copyright law and the privacy act are exact examples. The copyright law has strong influence on the inter library loan service where the majority requests from the users are reproduction of copies. The privacy act also creates difficulties for librarians. Most requests for circulation records infringe on the privacy of library user. And advance online access systems also violates the privacy of library users. The second element is the code or rules that private organization has created. American Library Association created many statements that regulate the conduct of librarians. The bill of right, the professional code of ethics and policy on the confidentiality of library records have strong implications in the obligation of librarian. In the case of censorship at the selection of library materials, the code is a defensive tool against intellectual freedom. Yet self-censoring are prevailing practice among librarians. The thirds element is the competence of librarians. The analyzed table 3 showed that beside two elements, the rest of matters are competence required by librarians. The one aspect of it is humaneness and the other one is technical aspects. Technical aspect of competence are:(l) managerial and operational ability (2) communication skill (3) leadership (4) structure of knowledge and (5) self developing professionalism. Humanity aspect of competence are:(l) trust(fiduciary relationship) gained by diligence, objective judgement, ability, belief, rationality, integrity, kindness) (2) objectiveness (free from bias) (3) user-oriented consideration (need, interest, equal treatment, information gap) (4) caution in providing information (5) pride and (6) ability to distinguish advice and guidance specially in medical and law library.

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유튜브 정보 규제에 대한 이용자들의 인식 연구 (A Study of Users' Perception of YouTube Regulation)

  • 함민정;이상우
    • 한국콘텐츠학회논문지
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    • 제20권2호
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    • pp.36-50
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    • 2020
  • 최근 '유튜브 저널리즘'이라는 말이 나올 정도로 유튜브를 통한 뉴스 소비가 전 세계적으로 증가하는 추세이다. 유튜브는 전통 뉴스 매체보다 보다 흥미롭고 깊이 있게 뉴스를 전달하므로 인기를 얻고 있지만, 정치적, 사회적 이슈를 가감 없이 전달하는 과정에서 허위정보, 즉 가짜뉴스가 생산, 유포되고 있다. 정치권에서는 허위정보를 근절하기 위한 법적 처벌이나 허위정보 확산에 책임질 수 있는 주체를 지정하는 등 규제가 필요하다며 적극적으로 법안을 발의하고 있다. 그러나 유튜브 뉴스 이용자를 배제한 채 유튜브에 대한 규제를 논의하는 것은 무의미하다. 이 연구는 유튜브 뉴스 이용자를 대상으로 설문조사를 진행하였고, 허위정보에 대한 이용자들의 경험과 인식, 그리고 유튜브 정보 규제에 대한 이용자들의 인식에 영향을 미치는 요인들을 살펴보았다. 연구결과, 진보집단보다 보수집단과 중도 집단이 허위정보에 더 많이 노출된 것으로 나타났으며, 20~50대보다 60대가 유튜브 내 허위정보 유통 정도를 낮게 평가했다. 유튜브 정보 규제에 대한 태도의 경우 표현의 자유를 중시할수록, TV조선의 뉴스를 신뢰할수록 유튜브 정보 규제에 반대하는 것으로 나타났다. 반면, 지상파, JTBC의 뉴스를 신뢰할수록, 뉴스관 중 "계몽"을 중시할수록 유튜브 정보 규제에 찬성하는 것으로 나타났다.