• Title/Summary/Keyword: Trust Enabled Service

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ITU-T International Standard based Trust-enabled Service Provisioning Technology (ITU-T 국제표준 중심의 신뢰 서비스 프로비저닝 기술)

  • Hoan-Suk Choi;Jun-Kyun Choi;Woo-Seop Rhee
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.16 no.6
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    • pp.420-433
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    • 2023
  • With the development of ICT technologies, various systems and services based on data have been introduced. Also, raising the importance of technologies that provide trust to a data, infrastructure, and services. for ICT services. However, in the existing ICT service environment, there is no way to objectively judge and manage the trust of various components (content, infrastructure, process, service provider, etc) that constitute a specific service, and there is a limitation that we can only rely on the service provider's own quality standards. This paper provides requirements, functional archtecture, and procedures for providing reliable ICT services from the perspective of ITU-T international standards. Trust-enabled service provisioning adds additional functions for providing trust to existing ICT service entities (service resources, stakeholders, and users), collecting, analyzing, and providing trust related information. Therefore, a users can consider the trust of various service components based on analyzed trust information based on their trust requirements.

Understanding a User's Service Usage and Knowledge Sharing Behavior in the Context of Knowledge Search Service (지식검색 서비스 사용자의 서비스 사용과 지식 공유 행위에 관한 이해)

  • Kim, Byoungsoo;Jeon, Jin Ho;Kang, Young Sik
    • Knowledge Management Research
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    • v.10 no.2
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    • pp.85-103
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    • 2009
  • Web 2.0, characterized as openness, sharing, and participation, has enabled Internet users to easily generate a variety of contents, and to share them through Web 2.0 services. Knowledge search service (KSS) is positioning itself as one of typical Web 2.0 services. Yet, few studies have sharpened our understanding of users' knowledge sharing behavior in the KSS environment. In order to address this knowledge void, this paper attempts to explore antecedents of their usage behavior in the KSS environment. Typically, they utilize stored knowledge and share their knowledge simultaneously. Considering this characteristic, our study regards service usage intention and knowledge sharing intention as final dependent variables. This study advances a research model based on Bhattacherjee's expectation-confirmation model, which is expanded by incorporating trust belief. Because of the openness of KSS, trust belief is believed to play a critical role in forming users' service usage intention and knowledge sharing intention. Furthermore, this study examines the difference of the antecedents' effects in terms of users' gender. We collected data from 275 respondents who have experience in using KSS. PLS (partial least squares) was employed for the analysis of the data. Analysis results confirm the important role of user satisfaction and trust belief in the formation of users' service usage intention and knowledge sharing intention. More importantly, trust belief has a more salient effect on knowledge service usage intention than user satisfaction. This study also shows the moderating role of users' gender. Finally, this paper provides managerial guidance on strategic planning aimed at improving users' service usage intention and knowledge sharing intention in the KSS environment.

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Intergrating Security Model for Mobile-Grid (Mobile-Grid 환경에서의 통합 보안 모델)

  • Kang, Su-Youen;Lee, Sung-Young
    • Proceedings of the KIEE Conference
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    • 2002.11c
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    • pp.585-588
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    • 2002
  • Grid provides integral ing system that enables to use distributed computing resource and services as adapts traditional infrastructures to overcome the distributed computing environments. But, computing today is moving away from a restriction of the desktop, becoming diffused into our surrounding and onto our personal digital devices. In such mobile computing environments, users expects to access resource and services at any time from anywhere in such Mobile-Grid computing. This expectation results security issues, since the computing environments is expanded. This paper describes the security challenges in Mobile-Grid computing, explaining why traditional security mechanism fail to meet the demands of these environments. This paper describes policy driven security mechanism enabled entity to use service and data in trust Mobile-Grid environments and a set of security service module that need to be realized in the Mobile-Grid security architecture presents a set of use pattern that show hew these modules can be used for billing service in a secure Mobile-Grid environments.

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The Effect of SNS(Social Network Services) Quality on Customer Loyalty: Focus on the Mediated Moderation Effect of Customer Satisfaction by Trust (소셜네트워크서비스(SNS) 품질이 고객 충성도에 미치는 영향: 신뢰를 통한 고객 만족의 매개된 조절효과를 중심으로)

  • Park, Wonhee
    • Journal of Service Research and Studies
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    • v.3 no.1
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    • pp.17-31
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    • 2013
  • With the advent of smart phones, there are increasing demands from customers to connect to the social media services at any time and at any place without restraint. As a result, many foreign companies have lately been able to pursue two-way communication with customers through social media which has enabled them to see the reaction and the needs of customers immediately and respond timely. That is, they are actively engaged in the various marketing activities targeting customers using SNS. According to H. A. Simon's needle theory, it is efficient to make a decision within the bounded rationality due to the difficulty of collecting data in decision-making as well as the inability to collect all information because of limited time and money. If the information or the informant can be trusted, the customers would be able to make a quick decision and get higher satisfaction from it. Therefore, this study examines and thereby empirically demonstrates what role customers' trust plays in a company's marketing using SNS by exploring how trust condition works in the mediated model and, theoretically, intends to introduce an empirical methodology on more strictly mediated moderating effects and, in practice, revisit the role of trust on direct and indirect effect the SNS's quality has on the performance variables such as customer satisfaction and loyalty. This study thereby aims to provide a strategic tool for the companies that plan to use the SNS in developing marketing strategies.

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The Effect of the Quality of Education Service on the Performance of Education Service through Relationship Commitment in Franchise Beauty Academy: Moderating Effect of Trust Level (프랜차이즈 뷰티 아카데미의 교육서비스 품질이 관계 몰입을 통한 교육 서비스 성과에 미치는 영향 연구: 신뢰 수준의 조절효과)

  • Kim, Chang-Bong;Kim, Hee-Su
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.3
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    • pp.193-211
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    • 2021
  • Recently, interest in Korean Wave craze and K-beauty, led by K-pop, is increasing. In addition, the popularity and influence of the domestic beauty service industry has increased, and the economic and cultural ripple effects have been continuously expanding. The need to professional manpower training in response to the demand for manpower due to the growing development of domestic beauty services is emphasized, and the number of trainees who are actual consumers of beauty academy is increasing. Therefore, the purpose of our study is to examine the importance of quality factors of educational services to achieve educational purposes in the educational services provided by the Beauty Academy and the relationship between relationship commitment and educational service performance. Furthermore, it is to draw the importance of administrative support services, educational programs as well as educational service provision activities. However, the research for professional manpower training according to the provision of beauty services is insufficient compared to the development speed of the beauty industry. Therefore, at the present time when beauty service education is emphasized, our study will examine the relationship between relationship commitment and educational service performance based on the quality of education service by the students of domestic beauty academy. The measurement variables set for our study are program, instructor quality, tuition, external service, service fairness, relationship commitment, trust level, and educational service performance. The variables were analyzed and derived through the survey, and the following contents were derived from the empirical analysis. First, the quality of education service provided by the beauty academy, such as program, external service, service fairness, relationship commitment and trust level, had a significant effect on relationship commitment. Educational services provided by the institute, such as the systematicity and diversity of educational programs, enabled students to have a uniform relationship commitment. The quality of education service itself is to learn the expertise necessary for providing beauty service from the standpoint of the students and play an organic role in the relationship with the institute. Second, the moderating effect of trust level between academies and students was significant in the quality of education service and the relationship commitment. This means that students will feel higher level of service quality through the practical trust relationship of the students about the educational services provided by the institute. Based on the results of the empirical analysis, the implications of our study are to find ways to improve the students' ability and satisfaction represented by the results of educational services. This is because the quality of education services provided by the institute called Beauty Academy will have a great impact on the career choice of educational facilities and students. The characteristics of consistency, convenience, and knowledge orientation of education itself should be considered comprehensively, and a strong market position should be established through image formation through external service factors, which are external environments of academies.Furthermore, in terms of presenting differentiated strategies with competitors, the educational service quality factors play a significant role in the commitment to the relationship with the students, so the role of relationship marketing will be important for the psychological stability experienced by the students by grasping the demand accompanying the behavior of the students in advance.

Posting RFM Model for Evaluating the Member Loyalty in Social Network Sites (소셜 네트워크 사이트 회원 충성도 평가를 위한 Posting RFM 모델)

  • Li, De-Kui;Ha, Byung-Kook
    • Journal of Service Research and Studies
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    • v.1 no.1
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    • pp.49-60
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    • 2011
  • Recently, with the growing of social network sites, people's choice is also getting more and more. So the notion of loyalty has become an important construct within the Social Network framework because of member is easy switching on the social networking sites. Despite the increasing importance of social network sites loyalty question, there's very little research in this area. In electronic commerce, the website loyalty development process is based on both website satisfaction and website trust toward the net-enabled business. But how to target the members with high or low loyalty in the social network sites is still a question. In this paper we propose one improved RFM model to evaluate the member loyalty to find the potential members for improving the service quality of the social network site. In addition, an empirical case study is performed to demonstrate how this procedure works. Moreover, further applications of this research are provided for improved social network sites experiences and how to use the model to practice.

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Spirituality: Concept Analysis (영성(Spirituality) 개념 분석)

  • O, Bok-Ja;Gang, Gyeong-A
    • Journal of Korean Academy of Nursing
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    • v.30 no.5
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    • pp.1145-1155
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    • 2000
  • The purpose of this study is to explore the concept spirituality and to gain understanding of nursing intervention that may improve spiritual well-being. The concept analysis framework developed by Walker and Avant (1995) was used to clarify the concept. In the study, 'Harmonious interconnectedness', 'Transcendence', 'Integrative Energy' and 'Purpose and Meaning in Life' emerged as the critical attributes of spirituality. The first attribute, 'harmonious Inter- connectedness', has three categories including intrapersonal, (self), interpersonal (others/ nature) and transpersonal (the Supreme Being). The second attribute, 'Transcendence', is defined as the ability to extend one's own self beyond the limits of usual experiences and to achieve new perspectives. This attribute is demonstrated by 'coping with situations', to 'self-healing', and 'transformation'. The third attribute of spirituality is 'Integrative Energy', which integrates all dimensions and acts as a creative and dynamic force that keeps a person growing and changing. 'Integrative Energy is also defined as an inner resource that gives a sense of empowerment. Therefore the highly spiritual person demonstrate 'inner peace', 'growing', 'inner strength,' and 'well-being'. The fourth attribute 'Purpose and Meaning in Life' represents a sense of connectedness with one's inner values and with a greater purpose in life. It is demonstrated by 'hope' and 'a powerful life'. In this study, the antecedents of the spirituality represented as 'spirit' and its potential enablers were 'Introspection/reflection', 'Interconnectedness with all living things', and an 'Awareness of a Higher-Power'. The consequences of this concept may be described as 'physical, psychosocial, and spiritual well-being'. Empirical referents of this are 'purposeful life' 'self-worth' 'hope' 'love' 'service' 'forgiveness' 'trust/belief' 'inner peace' 'self-actualization' 'religious practices' 'transformation' 'inner strength' and 'coping'. In conclusion, spirituality can be defined based on these critical attributes. Spirituality is a dynamic, integrative energy based on a feeling of harmonious interconnection with self, others and a higher power. Through it, one is enabled to transcend and to live with meaning and purpose in life.

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