• 한국콘텐츠학회논문지
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• 제19권6호
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• pp.359-367
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• 2019

지역 경쟁력 강화를 위한 전략으로 지역자산의 효율적 활용이 점점 더 중요해지고 있다. 지역의 정체성 및 경쟁력의 핵심은 지역자산이기 때문이다. 본 연구의 목적은 지역의 자산을 평가하여 개발우선지역을 도출하는 것이다. 본 연구에서 사용된 분석방법은 GIS 분석, Big Data Trend 분석, AHP 분석 이다. 지역자산의 잠재력을 평가하기 위해 자산의 선호도, 역사적 가치, 자원의 군집성(Cluster), 광역교통접근성, 인구밀도 등을 분석 지표로 설정하고, 각 항목의 중요도를 반영하기 위해 AHP기법을 이용하여 항목별 가중치를 적용하였다. 경상북도 영주시를 대상으로 분석한 결과 부석사, 소수서원, 희방사, 풍기온천리조트, 풍기역, 국립산림치유원, 영주동지역, 무섬마을 등 8개의 주요거점을 도출하였다.

• 대한지역사회영양학회지
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• 제18권3호
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• pp.223-232
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• 2013

The purpose of the study was to investigate the influence of salt (NaCl) recognition threshold and pleasant salt concentrations of Korean rural elderly subjects on preference of salty food as well as food group consumption patterns. The subjects were 213 elderly people (male 71 and female 142) over 65 and under 90 yr of age from Sunchang area. The higher values were found with male subjects in the areas of basic taste recognition threshold and pleasant concentration level of salt. The taste sensitivity scores of male subjects did not decrease with the increasing age, but female subjects exhibited a significant decrease with the age. The major determinant factor of salt preference of the elderly subjects in this study appeared to be personal pleasant concentration of salt rather than salt recognition threshold level and this trend was more evident in males than in females. The subject group of lower salt pleasant concentration i.e. consuming less salt showed the higher number of fruit and fruit juice intakes per week, and higher MNA (define this) scores were implying that they display more desirable nutritional status. Therefore, nutritional education focused on not only a variety of food consumption but also lowering pleasant salt concentration levels is advised to improve the quality of nutrition in the elderly.

• 한국주거학회논문집
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• 제17권5호
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• pp.147-157
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• 2006

A study on Composing Unit Spaces of Apartment Houses according to the Differentiation in Lifestyle by survey on preferences. The purpose of this study is to propose composition models of unit spaces for 85m2 net area apartment houses by lifestyle types. This study set up a hypothesis that there is a critical divergence of preferences in composition types of unit spaces according to lifestyle. To prove the hypothesis, investigation on variable floor plans of apartments to extract spatial composition types of units and questionnaire survey on lifestyleand preferences for composition types were implemented. To extract several factors regarding, characteristics of lifestyle, factor analysis, was implemented for each variable. Cluster analysis was conducted to cluster interviewees by similarity of lifestyle. To identify and define how each factor reacts, ANOVA and cross tabulation analysis between factors and clusters were used. The type of spatial composition was analyzed by plane characteristic, spatial relation and spatial usability on the basis of apartment plate type. As a result, lifestyle was divided into three types: reasonable lifestyle, trend-seeking lifestyle and conservative lifestyle. As, the result of investigating characteristics for the type of spatial composition according to the type of lifestyle, preferred types and main districts were different. Therefore, the hypothesis was proved.

• 복식
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• 제58권10호
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• pp.37-51
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• 2008

The purpose of this study is according to four Seasonal Color system, the researcher analyzed the Korean Personal color and investigated abstract color preferences and the fashion color preferences to support the Korean color preferences and the rotor recognition trend. The study was conducted according to the following procedures: 144 women from 20s to 50s were selected as participants of the survey and the interview. The fashion color preferences and the personal body color was analyzed by the questionnaire and the interview. The data were analyzed by SPSS 12.0 program. As a way of analysis, crosstabs analysis, correlation analysis, t-test, ANOVA and regression analysis were used. As a results, in the Personal color type of Korean women, it is distributed in the order of spring, summer, winter and autumn. In addition, Light image is highly distributed in the Personal color image. People preferred summer color group in the general color preference and the cosmetic color preference and they preferred winter color type in the clothes color and the suitable color for themselves. In the color recognition, as the color interest increases, the coincidence between suitable color and favorite color increased. The recognition of suitable color, the consideration of color in purchasing and the interest of outward appearances were highly showed.

• 한국조리학회지
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• 제24권3호
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• pp.15-24
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• 2018

This study produced instant Gochujang(red pepper paste) with enhanced convenience by increasing nutritional value and palatability, and by reducing production period, adding in the red pepper seed in the red pepper paste production in order to increase the use of the red pepper seed that is not used often as a food ingredient even though its nutrition value when producing red pepper paste was proven. Moisture content, pH, L-value, a-value, b-value, sugar contents, and salinity of instant Gochujang tended to increase as the amount of red pepper seed increased, while viscosity manifested the opposite trend. Sensory evaluations were conducted on instant Gochujang to assess differences in characteristics, which demonstrated that as the amount of red pepper seeds powder increased, the intensity of redness for the red pepper paste's external appearance, luster, spicy flavor and taste, and savory taste were evaluated strong. Meanwhile, fermentation value, which is red pepper paste's foremost weakness was evaluated as weak. Moreover, there was no difference in the size of the grain when compared to the contrast group consisting of regular red pepper paste. The results of preference test demonstrated that the RG3 with 30% of red pepper seed is optimal in terms of the external appearance, taste, texture and overall preference.

• 대한가정학회지
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• 제31권4호
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• pp.183-191
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• 1993

This study was investigated the personal rating reason for preference, and opinion for improvement on the Korean traditional foods. Questionnaire were answered by male and female university students at 8 universities in Seoul and the results are summarized as follows. 1) General trend of subjects showed preference for traditional food in order of nutrition, appearance, taste, economics, and cooking method. While the value of food itself such as nutrition, appearance, taste was rated high, practical side such as economics, and cooking method was not so agreed. Especially female students set as lower value on cooking method. 2) As a reason for rating it low, male and female students answered without distinction that traditional food are laborious and much time is needed for cooking. 3) For the idea of improving traditional food, all students had same opinion that standardized cooking method should be developed for convenient use at home, and secondly, special salestore of traditional food should be promoted. Particularly more male students had the opinion that traditional cooking method should be succeeded to at home than female students. Summarizing some significant findings from the analysis of data, all students prefer traditional food itself relatiovely. But generally they rate it low because traditional food is difficult to cook and there are not so many chances of eating. Therefore, it is regarded that standardized cooking method and promoted special salestore for more chance of eating will activated the interest of young generation, and hence contribute to succession of tradition.

• 한국의류산업학회지
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• 제18권1호
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• pp.1-14
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• 2016

This study analyzes consumers' preference trend, positive and negative factors in regards to luxury brands by researching changes in the consumer awareness of luxury brands, preference trends and psychological awareness based on big data to suggest a creative business strategy for corporations that can help Korean brands enter global luxury brand markets. The study results are as follows. Preferred items (consumer) psychology, positive awareness and negative awareness were derived based on the last five years of social big data on Korean consumers' preferred brands. First, the Korean consumers' preferred brands for the recent five years indicated that Dolce & Gabbana (2013), ESCADA (2012), Gucci (2011, 2009) and Chanel (2010) were most preferred and Prada, Louis Vuitton, Hermes, Burberry, Fendi, Givenchy and Dior were also shown to be preferred brands. Second, bags (such as shoulder bags) were shown to be the most preferred items for luxury brand items that consumers wished to own. Third, it was analyzed that keywords for consumer psychology in regards to luxury brands included: diverse, new, outstanding, overwhelming, luxurious, glamorous, worldwide, famous, success and good. Fourth, consumers' positive awareness regarding luxury brands included: diverse, luxury, famous, outstanding, perfect, bright and luxurious. Fifth, negative awareness included: price factors of expensive, high price and excessive as well as factors to be improved upon such as old, bland, flashy, crude, unfriendly and fake.

• 유통과학연구
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• 제14권6호
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• pp.17-26
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• 2016

Purpose - The purpose of this study is to measure the effect on the attributes for store selection and Korean government regulations for large retailers on consumption emotion. Research Design, Data, and Methodology - Using SPSS ver.22, factor analysis & Cronbach's alpha, correlation, and regression test were performed. The total of 287 questionnaires were used for the analysis Result - Familiarity, perceived price, and perceived image have a positive effect on consumption emotion, but perceived quality & service did not. The Consumption emotion had a positive effect on traditional market revisit intentions. Retail regulation preference has a mediate effect between consumption emotion and familiarity & perceived price. Retail regulation preference also has a mediate effect between consumption emotion and traditional market revisit intension. Conclusion - Relationship marketing with sincerity is very important to keep familiarity, perceived price and image. People's consumption trend was changed due to dual career couple and heavy traffic jam in big cities. Therefore, a retail regulation cannot be a right solution for revitalizing traditional markets. So we need to find out an actual situation and design a win-win strategy between large retailers and traditional market.

• 대한지역사회영양학회지
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• 제8권4호
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• pp.547-555
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• 2003

Carbohydrate intake is decreasing along with the reduction of rice consumption among the Korean population. There is an increasing trend of diet-related degenerative diseases with the increased consumption of animal food, and therefore, the increase of animal food intake can be considered as one of causes of the diet-related disease. The objective of this study is to investigate the differences in rice preference and breakfast patterns between the subjects have breakfast regularly and those skipping it. One thousand participants were selected by the stratified sample method from the primary, middle, high school and college, and company workers from 24 cities of Kyeonggi-do. The interviewing procedure was carried by regional home extension workers. Approximately half participants (49.9％) were under the age of 20. Although 86％ of the subjects considered eating breakfast good for health. only 46.4％ of the subjects had breakfast regularly (HB). The rest of them skipped breakfast (SB) more than twice a week. The proportion of subjects hiving no breakfast were 9.3％ of male and 12.2％ of female subjects. The main reason for not having breakfast was due to the limited time. For their breakfast 85％ of the HB ate boiled rice with the side dishes. More subjects in SB (27.8％) preferred the boiled rice with various grains for breakfast than those of HB (21.8％). The subjects in HB (65.5％) preferred boiled plein rice more than those of SB (56.9％). In cases they must have breakfast, 47.7％ of the subjects wanted rice with the side dishes,24.2％ preferred rice ball or rice roll with laver, 10.5％ preferred a rice beverage. More subjects in HB (59.8％) wanted rice with side dishes than those in SB (36.9％). It was found out that selecting rice at the breakfast is still the main choice. Diverse ready-to-eat rice menus have to be developed to increase the rice consumption, specially to increase breakfast eating frequencies of SB through saving time and effort. (Korean J Community Nutrition 8(4) : 547∼555, 2003)

• 복식
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• 제52권2호
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• pp.1-17
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• 2002

The Traditional Look, a class of fashion, represents image based on British aristocratic authenticity and cultural heritage as unchangeable and lasting classic fashion style. And recently, it keeps up with the trend of modern and young consumers' desire by putting various images. The purpose of the study is to investigate the concept, image and present market condition and to analyze degree of consumers' brand awareness of Traditional brand in pursuit of developing new market and ensuring power between competitive brands. From above work, surveyed on degree of brand awareness and interest, preference, associable image and purchase factors coming from consumers. 606 data were analyzed with SPSS package. Frequency, Factor analysis, one-way ANOVA, Multiple response, and correlation were applied. The results of this study were as follows. 1. Traditional brand has a high degree at consumers' brand awareness but comparatively lower at interest in it. In band name, while the Burberry has the highest brand awareness, the Polo and the Hunt take first and second position in a purchasing rate. Brand preference has tendency to be concentrated on certain brands showing the outstanding highest degree like the Polo in the 20s, and the Burberry in the 50s in aspect of age structure. 2. In associable image of Traditional brand, it is associate with noble image as dignified, classical and intellectual with itself strongly among practical, individuality, confidential and noble image. 3. As the purchase factors of traditional brand products, it depends on mainly the reliability and esthetic factors like design and quality rather than ostentatious and practical factors. 4. Associable image except individuality image is correlated with the purchase factors of traditional brand.