• Title/Summary/Keyword: Trend of Preference

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A Study on Hairstyle Types and Preference according to Occupational Groups of Modern Women (현대 여성의 직업군에 따른 헤어스타일 유형 및 선호도에 관한 연구)

  • Jang, Yul-Hee;Park, Jang-Soon
    • Journal of Industrial Convergence
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    • v.20 no.4
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    • pp.71-77
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    • 2022
  • It is a reality that office workers in modern society cannot overlook their appearance management for promotion in the workplace that does not fall behind in competition with others and smooth human relationships. According to this social trend, it is time to conduct an in-depth cosmetology study on the appearance management and perception of office workers, including hair styles. Therefore, this study analyzed the hair style type and preference closely by cross-analyzing the differences between groups by classifying the occupational persons of female airline crew, female soldiers, female sportsmen, female lawyers, and female nurses into age, marriage, academic background, and occupation. As result of study, it was found that different women in each occupational group had different results, such as their current hair style type and hair texture, the use of current hair styling products, and their personal preference for women's hairstyles and hair colors. This study will be used as basic data for developing new mode items that meet customer needs in the beauty marketing market and researching customer demand.

An Analysis on the Color Trend of Street Fashion in Dalian, China(paper no. 2) - Focused on 2010 Winter, Compare with the Chinese Traditional Color Preference - (중국(中國) 동북지역 다롄시 스트리트 패션에 나타난 컬러트렌드 분석(分析)(제2보) - 2010 겨울, 중국의 전통 색채감정과의 비교를 중심으로 -)

  • Bae, Soo-Jeong
    • Journal of Fashion Business
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    • v.15 no.5
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    • pp.161-177
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    • 2011
  • The purpose of this research is to analyze the effect of the traditional color sentiment on the contemporary clothing color by researching the street fashion of 2010 Winter season of Dalian in China, in view of the clothing color of women in their 20-30 years of age, along with traditional Chinese color. This is the 2nd paper following the paper no. 1, focusing on 2010 Summer season, so the research method is same as the paper no. 1. As a result, Black and deep tone PB color most frequently appeared. The vivid and strong tone of R, YR, Y color showed high frequency of clothing colors. This results illustrate that the clothing color choices of Chinese women was affected by Chinese traditional color sentiment rather than the international color trend. Characteristically, in winter season, frequency of R and Y color categories were higher than in summer season, specially in the top and accessories color, those colors showed higher frequency than the other colors. These were the important points in dealing with winter color trend, so that the fashion company and brands should take it an important points when they are planning winter clothing colors. The achromatic colors show the high frequency in both seasons. The bottom color shows high incidence of Black and deep tone of PB color categories as in the previous researches. That means consistent color trend existed in Dalian city, however it does not seem to have its origin from traditional Chinese color preferences. This kinds of regional and seasonal research might contribute to finding the basic informations about the design and marketing strategies to launch into the Chinese fashion market.

MBTI Personality Types of the University Students in an Area (일 지역 대학생의 성격유형)

  • Jang, Hyun-Jung
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.486-498
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    • 2018
  • This study is a descriptive research study conducted to provide useful preliminary data that is helpful for self-initiated learning through a preference trend-based learning method by analyzing the personality types of university students in an area. In this study, the self-administered MBTI form $M^{(R)}$ test was performed on 695 students of 10 departments at K University, from September 18 to 22, 2017, using an automatic scoring system. Collected data was analyzed with descriptive statistics and Chi-square test, using the SPSS Win 22.0 Program, to sort the target students into one of 16 different personality types and examine psychological function and temperament by their personality. Differences in personality type preference by gender were as follows: for judging function, the male students had a strong preference for the T type (thinking type) while the female students showed a high preference for the F type (feeling type), and in the case of the pattern of behavior and lifestyle, the male students and the female students had a strong preference for the P type (perceiving type) and the J type (judging type), respectively. In addition, there were significant differences for each major and each department in personality type, psychological function and temperament. In conclusion, personality type was found to vary by gender, major and department. It would be necessary to develop a manual for learning methods reflecting individual preference.

The 'Be Slow'Movement and Its Impact on the Current Fashion (최근 국내외 패션에 나타난 느리게 살기 운동의 영향)

  • 김윤희
    • Journal of the Korean Society of Costume
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    • v.52 no.6
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    • pp.165-179
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    • 2002
  • This paper begins with the thesis that the so-called 'Be Slow' Movement has not only affected the contemporary life style but also the current fashion trend in the West as well as in Korea. The influence of the 'Be Slow' Movement on the everyday life of Western and Korean society can be documented by recent books, news reports, and many articles from various kinds of mass media and fashion magazines since the year 2000. The results of this study can be summarized as follows. First. the 'Be Slow' Movement is a new cultural phenomenon and very different from that of the past century. It has emerged very recently and it could affect the life style o( its followers for a long period of time. Second, the influence of 'Be Slow' Movement on everyday life can be witnessed in many behavioral choices. such as the preference of organic food and natural cooking for food and the preference of rural life and a green patch of land for housing. Some aspects of the way of rearing the children and long-term planning of one's life are also under the influence of 'Be Slow' Movement. In a way. the life style Proposed by the 'Be Slow' Movement is somewhat similar to that of 'Bobos'. Third, the influence of 'Be Slow' Movement on the current fashion trend can be observed in the appreciation of time-consuming labour and increased usage of D.I.Y. clothing. The higher value of fashion goods with handcrafted part or scarce luxury item are good examples of the influence by the 'Be Slow' Movement. One can say that the 'Be Slow' Movement is not retrogression, but a re-creation of time and space to be grateful for one's life. Thus, it is not anti-technology but a commercialism with technology in order to enhance the quality of life and to place people in the center of production and consumption. Consequently, one may say that the 'Be Slow' Movement is a appropriate and affluent way of living.

Attack Detection in Recommender Systems Using a Rating Stream Trend Analysis (평가 스트림 추세 분석을 이용한 추천 시스템의 공격 탐지)

  • Kim, Yong-Uk;Kim, Jun-Tae
    • Journal of Internet Computing and Services
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    • v.12 no.2
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    • pp.85-101
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    • 2011
  • The recommender system analyzes users' preference and predicts the users' preference to items in order to recommend various items such as book, movie and music for the users. The collaborative filtering method is used most widely in the recommender system. The method uses rating information of similar users when recommending items for the target users. Performance of the collaborative filtering-based recommendation is lowered when attacker maliciously manipulates the rating information on items. This kind of malicious act on a recommender system is called 'Recommendation Attack'. When the evaluation data that are in continuous change are analyzed in the perspective of data stream, it is possible to predict attack on the recommender system. In this paper, we will suggest the method to detect attack on the recommender system by using the stream trend of the item evaluation in the collaborative filtering-based recommender system. Since the information on item evaluation included in the evaluation data tends to change frequently according to passage of time, the measurement of changes in item evaluation in a fixed period of time can enable detection of attack on the recommender system. The method suggested in this paper is to compare the evaluation stream that is entered continuously with the normal stream trend in the test cycle for attack detection with a view to detecting the abnormal stream trend. The proposed method can enhance operability of the recommender system and re-usability of the evaluation data. The effectiveness of the method was verified in various experiments.

Test of randomness for answers arrangement in 2017 College Scholastic Ability Test (2017학년도 대학수학능력시험 영역별 정답배열 임의성 검정)

  • Ahn, Sojin;Lee, Jae Eun;Jang, Dae-Heung
    • The Korean Journal of Applied Statistics
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    • v.30 no.4
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    • pp.503-512
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    • 2017
  • In test with multiple choices, it is necessary to have the position of correct answers of each question spreaded evenly over all the questions in order to minimize the influence of answering tendency of test takers with preference to specific position of multiple choices. The scores of tests with correct answers in specific positions would not reflect exactly the academic aptitude of examinees who do not know correct answers but have the biased answering tendency. In this paper, we have randomness test for the positioning of correct answers at the 2017 College Scholastic Ability Test (CSAT) using Bartels rank test, the Wald-Wolfowitz runs test, the turning point test, the Cox Stuart trend test, the difference sign test and the Mann-Kendall tank test, etc. We also do independence test between the location of correct answer and the allocation of score in each question, for it may result in overestimating the test-taker with specific position preference in marking correct answers.

An Insight of Meat Industry in Pakistan with Special Reference to Halal Meat: A Comprehensive Review

  • Sohaib, Muhammad;Jamil, Faraz
    • Food Science of Animal Resources
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    • v.37 no.3
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    • pp.329-341
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    • 2017
  • Livestock is considered central component in agricultural sector of Pakistan, provides employment to more than 8 million families. Meat and meat products holds pivotal significance in meeting dietary requirements serving as major protein source and provide essential vitamins and minerals. Globally, consumer demand is increasing for healthy, hygienic and safe meat and meat products due to growing population, income level and food choices. As, food choices are mainly influenced by region, religion and economic level. However, religion is one of the major factor to influence the food choices. In this context, halal foods a growing trend, trade estimated to cross USD $ 3 trillion and among this, meat sector contribute about US$ 600 billion. Halal meat and allied products is requirement from Muslims but it is also accepted by non-Muslims due to safe and hygienic nature, nutritious value and superior quality. Pakistan meat industry is vibrant and has seen rigorous developments during last decade as government also showed interest to boost livestock production and processing facilities to meet increasing local and global demand. The industry has potential to grow owing to its natural animal rearing capability, muslim majority country (96% of total population), improvisation of market and consumer preference towards halal meat. Current review debates Pakistan meat industry scenario, production trend, global trade as well as future potential with respect to modernization, processing, distribution and trade. The data presented here is useful for meat producers, processors and people involved in export of Pakistani meat and meat based products.

An Analysis on the Color Trend of Street Fashion in Dalian, China(paper no.1) - Focused on 2010 Summer -

  • Kim, Eun-Sil;Bae, Soo-Jeong
    • Journal of Fashion Business
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    • v.15 no.3
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    • pp.51-66
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    • 2011
  • The purpose of this study is to investigate the effect of the traditional color sentiment on the contemporary clothing color by studying the pictures of street fashion of Dalian in China, in view of the clothing color of women in their 20-30 years of age having highest purchasing power, along with traditional Chinese color. The clothing color is various in frequency depending on the items in street fashion. Due to the seasonal impact of summer, the most frequent item was one-piece dress with the Multi of various color patterns, followed by White, Black, PB, R and B category. In the top color, the White was most prevalent color due to the seasonal factor, followed by Black, Grey, Multi, R, Y, RP category. Achromatic color is more dominant with the ratio of 7:3, comparing with its counterpart, which consists of R and Y category of V, B, P, VP tone. In the bottom color, Dp tone of PB shows most high frequency, followed by Black. This results illustrate that Chinese women prefer blue jeans and to be looked as slimmer by using of the dark colors. In the accessories, colors of bags and shoes show different results. The bag colors show the high frequency of Dk tone, YR category, and the chromatic colors are little bit dominant than achromatic ones with the ratio of 5.3:4.7. On the contrary, the shoes colors show the highest frequency in Black, the achromatic colors are more dominant than chromatic ones with the ratio of 6.6:3.4. These results somewhat diverge from the international color trend. Color trend in Dalian street fashion in which the high frequency of V tone is observed through all the colors of the items followed by P, VP, Lgr tone in sequence. In the light of Chinese traditional color preference, this result denotes that the traditional color preferences of red, yellow are still affecting the contemporary color choices of clothing in Chinese women. The high incidence of PB category in the bottom and one-piece dress does not seem to have its origin form traditional Chinese color sentiment.

Fashion Trend Preferences According to Clothing Consumption Values - Focusing on Career Women - (직장여성의 의복소비가치에 따른 패션트렌드선호경향)

  • Rha Soo-Im
    • Journal of the Korea Fashion and Costume Design Association
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    • v.6 no.3
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    • pp.67-81
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    • 2004
  • This research demonstrates clothing consumption values, fashion preferences of career women from the early 1920s to late 1930s. And having thorough understanding of values and preferences, allows us to establish marketing strategies for clothing companies. The main purpose of this study is (1) to formalize consumer group based upon the clothing consumption values, (2) to find for characteristics of consumer depending on classification of consumption value in clothing, (3) to understand the preferences of career women about fashion trends. Analyzing data was performed 292 copies, resulting factor analysis, Cluster analysis, X-test, Anova, Tukey test, t-test, frequency analysis, and reliability analysis. This paper showed 7 distinctive characteristics of career women about clothing consumption value. These characteristics can be listed as 1) value of brand image, 2) value of self-expression, 3) functional values, 4) epistemic values, 5) coordination values, 6) social values 7) psychological values. Importantly, brand image value became most significant aspects among 7 factors. Analyzing consumers based upon stated 7 factors, it was found that they are segregated into 4 groups; Self-expressive Group, Psychological Stability Group, Functional Group, Social Group. Secondly, for fashion trend preferences, self-expressive group, psychological stability group, and functional group favored Romantic Feminine Style respectively. Social Group showed preference in Nu-Basic'. The reason for such trend dealt with fabric materials and colors. Finally examining population statistics, younger generations showed more preferences in Nu-Basic', and consumers from ages of 26 to 28, 32 to 34 showed preferences in Romantic Feminine' regardless of their household income, clothing related expenditures, jobs, and education level. On the other hand, 'Modem Classic' was popular among college graduates and 'Paradise' was somewhat less popular among all ages except from ages of 32 to 34, consumers consumption 300,000Won to 400,000Won on clothing related expenditures. And 'Energy' seemed to attract more highly educated females, who had more than masters in degrees with over 300,000 to 400,000Won for clothing related expenditures.

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The Analysis on Fashion Image through Change in Trend - Focusing on Domestic Women's Wear between $2000{\sim}2006$ - (트렌드 변화에 따른 패션이미지 분석 -2000년${\sim}$2006년 국내 여성복을 중심으로-)

  • Park, Yun-A
    • Journal of the Korea Fashion and Costume Design Association
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    • v.10 no.1
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    • pp.145-159
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    • 2008
  • This study has examined the shift in fashion styles in Korea by analyzing trends in fashion environment and fashion image by seasons in Korea to understand the domestic fashion flow from 2000 to 2006. Since 2000, with the well-being trend, polarization of consumption, preference in luxury orientation, and digital revolution, consumers became individualized and detail oriented. They also became smart consumers equipped with information and knowledge in making choice and purchasing products suiting their taste. To satisfy the consumer trend, fashion market also saw changes such as expansion of advanced distribution, totalization of brands, growing of on-line shopping mall, expansion of outdoor-wear market, and formation of masstage(mass+prestage) market. Fashion images in domestic women's wear since 2000 are analyzed as classic, elegant, minimalism, romantic, bohemian & vintage, ethnic, glam, girlish, kidult, sportive, femiculine, military, and lingerie image. Classic, romantic, and bohemian & vintage are the images that were popular throughout 2000 to 2006. Fashion images of domestic women's wear showed changes in three periods: Sportive image was popular in FW 2002; military image in SS 2003 to SS 2005; and femiculine, glam, and minimalism images in FW 2005 to FW 2006. Through information and detail-oriented emotion, the wide-ranging acceptance of global trends, the consumer tendency towards purchasing products quickly and conveniently, the speedy supply of trendy products both on-line and in-store, and the evolution of the fashion market towards providing one-stop shopping and a cultural space, different fashion images have all emerged at the same time in Korea. It looks like this phenomenon is set to continue for a while.

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