• Title/Summary/Keyword: Trend Differentiation

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Differentiation of expression on 5-day workweek concerned advertising -focused on lifestyle and cognitive inconsistency perspective (주5일 근무제 관련광고의 표현차별화 방식-라이프 스타일 및 인지 불균형의 관점에서)

  • 이현우
    • Archives of design research
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    • v.17 no.1
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    • pp.25-36
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    • 2004
  • The purpose of this study is to analyse and interpret the way of differentiated expression and changing creative trend following 5-day workweek which has been recently adopted. For this aim 11 pieces of distinctive advertising text were analysed. The criteria for selection of analysing text were relativeness with 5-day workweek and cognitive inconsistency. These texts were negative phrases, exaggerated expression, and excessively humorous appeals. The study revealed the followings: First, 5-day workweek concerned advertising texts were considered as high attention getting and successful in stimulating advertising audiences' curiosity by using the elements opposing the value and belief system formed in the existing audience. Second, consumption-driving lifestyle was found in most expressions for credit cards advertising. Third, hedonic need-oriented lifestyle was typical in young consumer products category. Fourth, family centered lifestyle emphasized meaning of rest and solidarity of family.

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A study of the influence of investment tendency on the color marketing of securities company's brand (증권회사 브랜드에 있어 투자자의 투자성향과 기업의 컬러마케팅의 인과관계 분석 연구)

  • Lee, Sang-Hoon;Kim, Jun-Kyo
    • Science of Emotion and Sensibility
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    • v.11 no.4
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    • pp.599-612
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    • 2008
  • Today, communication trend of financial brand has changed fast with more foreign financial brand's introduction, emerging financial brands through the openness. With the trend of changing, companies are introducing various marketing methods to differentiate its brand image. And color marketing becomes an important tool for the differentiation. However, except a few brands, brand color which expresses management character of a company is different from the customer's preferred color which is based on investors' investment tendency. This may be related to the brand Image which is final goal of communication. Therefore, this study suggests effective communication method between company and customers by analyzing preferred color of customers by their investment tendency and comparison analysis security firms' color marketing strategy. As a result, it was found that Roland Barthes symbolic meaning of colors is different from the symbolic meaning of the groups of investor tendency. For example, I assumed that aggressive investors preferred strong color like red or orange, but the survey result was far from my assumption. I hope this study can be a good foundation for logical and scientific marketing in communication between security companies and customers in more open market with introduction to the Capital Market Consolidation Act.

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A Study on Colorization of Industrial Products of Korean Make - Focused on the reflection of the Panorama exhibited during the perior of the sixties and seventies of the Previous Century - (한국 산업 제품의 색채 연구 - 1960-70년대 산업화 시기를 중심으로 -)

  • Lee, Ok-Bin
    • Archives of design research
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    • v.18 no.4 s.62
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    • pp.215-224
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    • 2005
  • With the recent increase of sensitivity to decors, there has been an ever-increasing significance of exhibiting the beauty of the outer looks of an article. This trend has necessarily led to the diversification and also specialization of the color scheme activities. And so, it is inevitable that we should form the substantial ideas of the color scheme and further on, enhance the efficacy of its orientation under the prevailing circumstances. Now, we come to a realization that we must first take a glance at the whole picture of the arrays of color embedded in a variety of articles in the sixties and seventies of the 20th century, a bold introduction of color designs, thereby tracing the birth of color designs and finding a meaning in its mechanism. This study begins with the obtaining of a large collection of articles in those days, along with the literature on the commercial effects color suggest, and looking into the background of their trend and finding a meaning that underlies what these colors suggest. The general idea of those color designs exemplifies that the color selection was none other than the simplicity and convenience in the making of things in doser relation to the easy selling. With the advance of material quality and enhancement of the industrial idealism, it has been proved that color plays an important role in depicting the image of quality and tastes of class. In that role color has been given the indicator of visual delights and differentials in quality articles. All this has been reflected in a diversity of articles: for instance, white for household appliances, prime color for living necessaries and natural color for the decore like furniture. Formerly, after all, people used to have little regard for color. What is color for, it was thought, in relation to the selling image of articles? That is wily our preceding generation pays attention only to the first-hand looks of articles, neglecting the intensive study on color. We are beginning to understand what image a certain color scheme evokes in our feeling.

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Clinical Significance of Increased Ki-67 Protein Expression in Non-small Cell Lung Cancers (비소세포폐암 환자에시 Ki-67 단백질 발현증가의 임상적 의의)

  • Lee Gun;Lim Chang-Young;Kim Kwang-Il;Lee Hyeon-Jae
    • Journal of Chest Surgery
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    • v.39 no.5 s.262
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    • pp.376-381
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    • 2006
  • Background: The Ki-67 protein is a biomarker associated with cell proliferation and a valuable negative prognostic factor in non-small cell lung cancer. We investigated the Ki-67 protein expression in resected non-small cell lung cancer to evaluate the impact on clinicopathological characteristics and postoperative prognosis. Material and Method: Using monoclonal antibody Ki-67, we immunohistochemically examined 38 surgically resected non-small ceil lung cancers to determine Ki-67 Labeling Index (LI). We analysed the differences of clinicopathological characteristics and postoperative recurrence and survival between High Ki-67 Group $(LI{\ge}20%)$ and Low Ki-67 Group (LI<20%). Result: The Ki-67 LIs were heterogenous and a mean values was $20.0{\pm}20.05%$. There were no significant differences in age, sex, smoking, TNM stage, and vascular invasion between High Ki-67 Group and Low Ki-67 Group. A High Ki-67 Group was significantly associated with squamous cell type, poor differentiation, and lymphatic invasion $(p{\le}0.05)$. High Ki-67 Group showed a trend of lower survival (median 47.2 vs. 90.5 months, p=0.312) and lower disease-free survival (median 18.2 vs. 72.3 months, p=0.327) than Low Ki-67 Group. Conclusion: These results indicate that increased Ki-67 protein expression may be a negative prognostic factor and showed a trend of shortened survival and disease-free survival. To evaluate the pivotal role of Ki-67 protein expression, a long-term follow-up and further study are required.

A Geochemical Study on Ulsan Granite in Relation to Iron Ore Deposits in the Gyeongsang Basin (경상분지내 철광상 관련 울산화강암에 대한 지화학적 연구)

  • Lee, Jae Yeong;Kim, Sang Wook;Kim, Young Ki
    • Economic and Environmental Geology
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    • v.25 no.2
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    • pp.133-143
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    • 1992
  • Ulsan granite is plotted mainly in the region of syeno-granite of the Streckeisen diagram, which consists with those of iron related granites in the area of Kimhae-Mulgum, while Chindong granites and Yucheon-Eonyang granites are plotted in the regions of granodiorite-diorite and monzo-granite, respectively. These granites show a differentiation trend of calc-alkaline magma, and their magmatic evolution from intermediate to acidic rocks is consistant with the general crystallization path of the Cretaceous granitic rocks in the Gyeongsang basin. The difference index (D.I.) is 70~90 for Ulsan granite, which lies between 35~80 of Chindong granites and 85~95 of Yucheon-Eonyang granites. These granites are distinguishable from each other by variation patterns of chemical elements. For instance, there is clear difference in content of some major and trace elements between Ulsan granite and Cu-related Chindong granites: Ulsan granite has high content of K (2.68%) and Ba (636 ppm), and low content of Ca (1.07%), Mg (0.50%) and Sr (185 ppm), whereas Chindong granites has less content of K (1.62%) and Ba (382 ppm), and higher content of Ca (3.75%), Mg (1.42%) and Sr (405 ppm). However, the content of Ulsan granite overlaps partly those of Yucheon-Eonyang granites, which are apparently dividable from Chindong granites. There is an usual trend that Cu content is high in Chindong granites of Cu province and Zn content is higher in Yucheon-Eonyang granites of Pb-Zn province. But it is unusual that Cu and Zn are higher in Ulsan granite (34 ppm, 74 ppm) than in Chindong granites (15 ppm, 22 ppm) and Yucheon-Eonyang granites (14 ppm, 43 ppm). This may be due to the reason that Ulsan granite is productive and Cu-Zn minerals are associated with iron ores. Productive Chindong granites in Haman-Gunbug area and Yuchon-Eonyang granites near ore deposits have higher content of Cu and Zn than Ulsang granite. Therefore, it is expected that chemical variation patterns of granites are applicable to distinguish mineral commodity of ore deposits (iron, copper, or lead-zinc) related with the granites in the Gyeongsasng basin.

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A study on forecasting provinces-specific fertility for Korea (시도별 출산력 예측에 대한 연구)

  • Kim, Soon-Young;Oh, Jinho
    • The Korean Journal of Applied Statistics
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    • v.32 no.2
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    • pp.229-263
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    • 2019
  • The Korean fertility rate has been declining rapidly since 2000 with the fertility rate among provinces following a uniform tendency. In particular, the province-specific fertility rate is an essential tool for local governments to prepare local policies for low fertility aging policy, education and welfare policies. However, there is limitation on how to reflect different trends on the province-specific fertility rate because the KOSTAT's (2017) province-specific fertility rate projection estimates information use the national average birth rate date of vital statistics for the last 10 years (5 years). In this study, we propose an improvement plan that simultaneously considers important stable pattern maintenance and provincial fertility rate differentiation for an annual birth rate estimation. The method proposed in this study (proposal 1 and 2) can reflect birth rate changes from past to present and national and provincial differences by age that use time series data of the annual fertility rate. Proposal 3 also reflects the unique fertility rate trend from the past to the present by age according to province regardless of the relationship with the national trend. Therefore, it is preferable to use a relationship to the national rate when predicting the birth rate, as in proposals 1 and 2 because the national and the provincial fertility rate pattern are similar. These proposals show improved stability in terms of age-specific fertility rates.

Maternal nutrition altered embryonic MYOD1, MYF5, and MYF6 gene expression in genetically fat and lean lines of chickens

  • Li, Feng;Yang, Chunxu;Xie, Yingjie;Gao, Xiang;Zhang, Yuanyuan;Ning, Hangyi;Liu, Guangtao;Chen, Zhihui;Shan, Anshan
    • Animal Bioscience
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    • v.35 no.8
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    • pp.1223-1234
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    • 2022
  • Objective: The objectives of this study were to evaluate the effects of daily feed intake during the laying period on embryonic myogenic differentiation 1 (MYOD1), myogenic factor 5 (MYF5), and myogenic factor 6 (MYF6) gene expression in genetically fat and lean lines of chickens. Methods: An experiment in a 2×2 factorial design was conducted with two dietary intake levels (100% and 75% of nutrition recommendation) and two broiler chicken lines (fat and lean). Two lines of hens (n = 384 for each line) at 23th week of age were randomly divided into 4 treatments with 12 replicates of 16 birds. The experiment started at 27th week of age (5% egg rate) and ended at 54th week of age. Hatched eggs from the medium laying period were collected. Real time polymerase chain reaction analysis was used to analyse the MYOD1, MYF5, and MYF6 mRNA levels of E7, E9, E11, E13, and E15 body tissues and E17, E19, and E21 chest and thigh muscle samples. Results: The results indicated that there were significant effects of line, dietary intake, and interactions between them on MYOD1, MYF5, and MYF6 gene mRNA expression levels in embryonic tissues. Low daily feed intake did not change the expression trend of MYOD1 mRNA in either line, but changed the peak values, especially in lean line. Low daily feed intake altered the trend in MYF5 mRNA expression level in both lines and apparently delayed its onset. There was no apparent effect of low daily feed intake on the trends of MYF6 mRNA expression levels in either line, but it significantly changed the values on many embryonic days. Conclusion: Maternal nutrient restriction affects myogenesis and is manifested in the expression of embryonic MYOD1, MYF5, and MYF6 genes. Long term selection for fat deposition in broiler chickens changes the pattern and intensity of myogenesis.

The study on the Igneous Activity in the Southeastern Zone of the Ogcheon Geosynclinal Belt, Korea(I) with the Igneous Activity in Namweon-Geochang-Sangju Area (옥천지향사대(沃川地向斜帶) 동남대(東南帶)에서의 화성활동(火成活動)(I): 남원(南原)-거창(居昌)-상주(尙州) 지역(地域)을 중심(中心)으로)

  • Kim, Yong Jun;Park, Yong Seog;Choo, Seung Hwan;Oh, Mihn Soo
    • Economic and Environmental Geology
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    • v.22 no.4
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    • pp.355-370
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    • 1989
  • Igneous rocks of study area consist of Pre-Cambrian orthogneiss, Devonian granite, Triassic foliated granites and Jurassic granites distributed along the southeast margin of Ogcheon Geosynclinal belt(SE-zone), and irregular shaped granitic stocks in the central part of the belt(C-zone). Anorthosite and gaabbro are also present in southern part of the SE-zone in the belt and intruded into gneiss complex of Ryongnam massif. Distribuition of foliated granites shows three linear arrangements which are composed of hornblende-biotite foliated granodiorite, porphyritic foliated granodiorite, biotite foliated granodiorite, leuco foliated granite and two mica foliated granite. Foliated granites generated by dextral strike slip movement at deep level. Jurassic granites composed of several rock facies are considered to be formed by differentiation of magma during Daebo Orogeny. A general trend of the chemical composition of these igneous rocks in study area suggests that most of them corresponding to calc-alkaline rock series was affected under orogeny and I-type granite except for two mica foliated granite. In chondrite normalised REE pattern of these igneous rocks, LREE shows more variable range and strong (-)Eu anomaly than HREE. Geochronological episodes of igneous activity from early Proterozoic to Cretaceous in SE-zone of Ogcheon Geosynclinal belt are two more Pre-Cambrian Orogeny, Devonian Orogeny(Variscan), Songrim Disturbance, Daebo Orogeny and Bulkuksa Disturbance.

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Effects of Temperature and Estradiol-$17{\beta}$ Treatment on Phenotypic Sex Determination in Different Genotypes of Nile Tilapia (Oreochromis niloticus) (수온 및 estradiol-$17{\beta}$ 처리가 나일틸라피아(Oreochromis niloticus)의 성결정에 미치는 효과)

  • Noh, Choong-Hwan;Nam, Yoon-Kwon;Kim, Dong-Soo
    • Korean Journal of Ichthyology
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    • v.9 no.2
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    • pp.195-201
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    • 1997
  • Environmental sex determination by temperature was revealed in different genotypes (putative XX : XY=1 : 1, 1 : 0, 0 : 1) of nile tilapia (Oreochromis nitoticus). There was no significant deviation from expected sex ratio in control group treated with $27^{\circ}C$, while the temperature regimes of $33^{\circ}C$ and $36^{\circ}C$ during labile period induced the differentiation of phenotypic sex into female with a clear trend forward percent female with increasing temperature. The administration of 240 and/or 480 mg estradiol-$17{\beta}$ ($E_2$)/kg diet also showed the additional effect to derive the phenotypic sex to female in putative XX : XY=1 : 1 and 0 : 1 progeny groups.

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A Study on Types of Strategies of Brand Communication and Analysis of a Case of Fashion Flagship Store applied with VMD Expressional Elements (브랜드 커뮤니케이션 전략유형과 VMD표현요소를 적용한 패션 플래그쉽 스토어 사례 분석 연구)

  • Lee, Jeong-Yoon;Jung, A-Young;Kong, Soon-Ku
    • Korean Institute of Interior Design Journal
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    • v.22 no.2
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    • pp.167-175
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    • 2013
  • This study aims to suggest a direction for interior space design for fashion flagship stores in the future where the brand identity can become correctly recognized by the consumers, and consumers can have various and differentiated experiences. As research method, theoretical concept review and case study on brand communication and VMD were used. Specifically, for review on brand communication, concept, strategies, and space types were explored, and, for review on VMD, concept, purpose, and expressive elements were researched. Also, the study looked at the relevance between and importance of strategy types of brand communication and VMD. Through these reviews, strategy types of brand communication and analysis criteria for VMD application were written based on the research and analysis of 8 cases in Korean and elsewhere. The results of this study is as follows: Based on marketing-oriented thinking with understanding of VMD, the plan must accurately understand the image and identity pursued by the brand, take into account the store layout, atmosphere, product concept, trend, and display, so that the store can communicate with the customers with cognitive consistency, diversity of senses, and differentiation from other companies. Currently, fashion flagship stores in Korea are concentrated on sales in expressing VMD, and, therefore, are difficult to deliver brand identity to consumers and they require diversity in expressive elements in doing so. Therefore, in the interior space design of fashion flagship stores in Korea, brand communication must enhance cognitive, behavioral, relationship, and culture marketing, and, requires confirming VMD expression in details by linking with brand communication and specific expressions based on it.