• Proceedings of the KOR-KST Conference
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• 2007.11a
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• pp.731-740
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• 2007

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.16 no.1
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• pp.101-116
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• 2017

This Study estimates the actual night traffic using the smart card data used by most of the public transportation users, and compares it with the current night bus routes by KT Telecom based on the night time call volume. In order to compare the current night bus and night trips evaluated by smart card data, we presented indicators related to the degree of matching, and estimated the volume of service currently provided. The unique approach of the study is that we chose subway station instead of bus stop for the unit of the study. Bus stops has their complexity in a way that stops with same name could belong to different administrative area depending on its direction. For this reason, we decided to use subway station and defined its adjacent administrative district as the scope of influence. Since night bus is the primary means of transportation during the late night, it is anticipated that they will be able to provide better service by calculating the actual traffic and selecting the routes.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.17 no.2
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• pp.58-72
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• 2018

Ganghwa has met a new development period in land use and infrastructure based on the 4th National Development Planning, however the public transportation system is not systematically operated yet. This paper analyzes the bus trip pattern in Ganghwa using transportation card data during a week. The result indicates that average 7,100 people use buses a day and the most frequent use occurred in Friday. Clear peak-hours between 7 and 8 A.M. and between 4 and 5 P.M. were appeared due to commuting and school trips. According the result of regression analysis, population and the number of hospitals and schools area showed positive relationships with but trips reflecting regional characteristics. The research contributes to providing basic data for constructing an efficient public transportation system in the future.

• Journal of the Korean Data and Information Science Society
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• v.26 no.5
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• pp.1061-1069
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• 2015

Recently, transportation big data generated in the transportation sector has been widely used in the transportation policies making and efficient system management. Bus passengers' mobility patterns are useful insight for transportation policy maker to optimize bus lines and time intervals in a city. We propose a new methodology to discover mobility patterns by using transportation card data. We first estimate the bus stations where the passengers get-off because the transportation card data don't have the get-off information in most cities. We then applies LDA (Latent Dirichlet Allocation), the most representative topic modeling technique, to discover mobility patterns of bus passengers in Cheong-Ju city. To understand discovered patterns, we construct a data warehouse and perform multi-dimensional analysis by bus-route, region, time-period, and the mobility patterns (get-on/get-off station). In the case of Cheong Ju, we discovered mobility pattern 1 from suburban area to Cheong-Ju terminal, mobility pattern 2 from residential area to commercial area, mobility pattern 3 from school areas to commercial area.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.36 no.6
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• pp.1083-1091
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• 2016

This research uses public transportation card data to analyze the inter-regional transfer times, transfer frequencies, and transfer resistance that passengers experience during transit amongst the metropolitan public transportation modes. Currently, mode transfers between bus and rail are recorded up to five times during one transit movement by Trip Chain, facilitating greater comprehension of intermodal movements. However, lack of information on what arises during these transfers poses a problem in that it leads to an underestimation of transfer resistances on the Trip Chain. As such, a path choice model that reflects passenger movements during transit activities is created, which attains explanatory power on transfer resistance through its inclusion of transfer times and frequencies. The methodology adopted in this research is to first conceptualize the idea of metropolitan public transportation transfer, and in the case that mode transfers include the city-rail, to newly conceptualize the idea of transfer resistance using transportation card data. Also, the city-rail path choice model within the Trip Chain is constructed, with transfer time and frequency used to reevaluate transfer resistance. Further, in order to align bus and city-rail station administrative level small-zone coordinates to state and regional level mid-zone coordinates, the big node methdod is utilized. Finally, case studies on trip chains using at least one transfer onto the city-rail is used to determine the validity of the results obtained.

• Journal of Korean Society of Transportation
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• v.35 no.5
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• pp.409-422
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• 2017

TOD (Transit-Oriented Development) is one of the urban structure concentrated on the multifunctional space/district with public transportation system, which is introduced for maintaining sustainable future cities. With such trends, the project of building complex transferring centers located at a urban railway station has widely been spreaded and a comprehensive and systematic analytical framework is required to clarify and readily understand the complicated procedure of estimation with the large scale of the project. By doing so, this study is to develop a comprehensive analytical framework for estimating a pedestrian OD matrix using a spatial information and an integrated smart card data, which is so called a data depository and it has been applied to the Samseong station for the model validation. The proposed analytical framework contributes on providing a chance to possibly extend with digitalized and automated data collection technologies and a BigData mining methods.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.36 no.1
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• pp.105-114
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• 2016

With approximately 20 million transportation card data entries of the metropolitan districts being generated per day, application of the data to management and policy interventions is becoming an issue of interest. The research herein attempts a model of the possibility of dynamic demand change predictions and its purpose is thereby to construct a Dynamic Passengers Trip Assignment Model. The model and algorithm created are targeted at city rail lines operated by seven different transport facilities with the exclusion of travel by bus, as passenger movements by this mode can be minutely disaggregated through card tagging. The model created has been constructed in continuous time as is fitting to the big data characteristic of transport card data, while passenger path choice behavior is effectively represented using a perception parameter as a function of increasing number of transfers. Running the model on 800 pairs of metropolitan city rail data has proven its capability in determining dynamic demand at any moment in time, in line with the typical advantages expected of a continuous time-based model. Comparison against data measured by the eye of existing rail operating facilities to assess changes in congestion intensity shows that the model closely approximates the values and trends of the existing data with high levels of confidence. Future research efforts should be directed toward continued examination into construction of an integrated bus-city rail system model.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.18 no.6
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• pp.11-30
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• 2019

Smartcards are used as the basic data for utilizing the various transportation policies and evaluations, etc. and provided the transportation basic statistics index. However, the main problem of the smartcard data is that the most of users do not take the alighting tag at the stop, so there is a limit to the scope of use for the total O-D trip data because incomplete O-D traffic data of transportation card users. In this study, a decision tree of learning model is estimated for the alighting stop of smartcard users. The model estimation accuracy in range less than 2 stops interval was 89.7% on average. By eliminating the incompleteness alighting stop of smartcard data through this model, it is expected to be used as the basic data for various transportation analyses and evaluations.

• Journal of Cadastre & Land InformatiX
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• v.50 no.1
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• pp.231-245
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• 2020

The purpose of this study was to analyze the spatiotemporal characteristics of staying places by deriving the main staying places of the elderly population in Seoul using public transportation card data. For this reason, we used public transportation card data for 7 days from October 12, 2015 to October 18, 2015. As a result of the analysis, 14 places were extracted as the main staying places. It was divided into 5 groups based on the characteristics of the visiting users and concentration time. Most of the staying places showed that the elderly users who lived near the places visited, but in the case of the group where a large number of elderly users visited had relatively wide range of residential distribution. It was possible to confirm that there was a hierarchy. And the concentration time was displayed differently. Most of the staying places' concentration time was between 10 am and 5 pm. However, in the case of Jegi-dong group and Jamsil group had different concentration time. The results of this research provide necessary suggestions for establishing a public transport policy that considers the main stay spaces of the elderly population in Seoul and the stay characteristics of each stay space.

• The Journal of Economics, Marketing and Management
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• v.9 no.5
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• pp.39-50
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• 2021

Purpose: This study is to analyze the changes of consumption patterns to diagnose the economic impacts on consumers' market during COVID-19, and to suggest implications to overcome the new social and economic crisis of Jeju Island. Research design, data, and methodology: We collected a set of credit card transaction records issued by BC Card Company from merchants in Jeju Special Self-Governing Province for past 4 years from 2017 to 2020 from the Jeju Data Hub run by Jeju Special Self-Governing Province. The big data contains details of approved credit card transactions including the approval numbers, amount, locations and types of merchants, time and age of users, etc. The researchers summed up amount in monthly basis, transforming big data to small data to analyze the changes of consumption before and after COVID-19. Results: Sales fell sharply in transportation industries including airlines, and overall consumption by age group decreased while the decrease in consumption among the seniors was relatively small. The sales of Yeon-dong and Yongdam-dong in Jeju City also fell significantly compared to other regions. As a result of the paired t-test of all 73 samples in Jeju City, the p-value of the mean consumption of the credit card in 2019 and 2020 is significant, statistically proven that the total consumption amount in the two years is different. Conclusions: We found there are sensitive spots that can be strategically approached based on the changes in consumption patterns by industry, region, and age although most of companies and small businesses have been hit by COVID-19. It is necessary for local companies and for the government to be focusing their support on upgrading services, in order to prevent declining sales and job instability for their employees, creating strategies to retain jobs and prevent customer churn in the face of the crisis. As Jeju Province is highly dependent on the tertiary industry, including tourism, it is suggested to create various strategies to overcome the crisis of the pandemic by constantly monitoring the sales trends of local companies.