• CRM연구
• /
• 제4권2호
• /
• pp.1-17
• /
• 2011

심적 회계과정 현상 중 하나인 거래 커플링은 특정 거래의 비용과 이익의 심리적인 연결(link)로 '특정한 소비가 특정한 지불에 의해 결제된다는 생각을 마음속에 일으키는 정도'를 의미한다(Prelec and Loewenstein, 1998). 본 연구에서는 이러한 거래 커플링 정도가 소비 후 만족도(satisfaction after consumption)와 소비자 자신감(consumer self-confidence)에 따라 어떻게 달라지는 지에 관해 탐구하였다. 잘못된 구매 결정을 한 소비자는 자신의 실패한 구매 결정에 대한 불만족을 줄이기 위해 인위적 노력을 할 수 있다. 반대로 성공적인 구매 결정을 한 소비자는 구매 결정에 대한 만족도를 증가시키기 위해 노력 할 수 있다. 이러한 인위적 노력은 소비자 자신감과 같은 개인 성향에 따라 달라질 수 있다. 본 연구에서는 쾌락적(hedonic) 제품을 대상으로 한 실험을 통해 소비 후 만족도가 클수록 거래 커플링 정도가 증가하며, 소비 후 만족도가 거래 커플링에 미치는 영향력이 소비자 자신감에 따라 달라짐을 보였다. 소비자 자신감이 높은 경우가 낮은 경우 보다 소비 후 만족도가 커플링에 미치는 영향력이 더 큰 것으로 나타났다. 한편, 거래 커플링 정도는 소비자 자신감에 따라 다르지 않은 것으로 나타났다.

• 한국경제지리학회지
• /
• 제10권1호
• /
• pp.44-63
• /
• 2007

이 논문은 대용량의 교통카드 트랜잭션 데이터베이스에서 통행패턴을 찾아내는 데이터 마이닝 방법의 개발에 초점을 두었으며, 결과로 도출된 통행패턴의 공간적 특징과 시점 간 차이를 분석하였다. 특히 대용량 데이터베이스에서 요구하는 지식을 효과적으로 발굴해 내는 순회 패턴 탐사법을 원용하여 통행패턴분석에 적절한 데이터 마이닝 알고리즘을 개발하여 2004년 이후 2006년 까지 3개년의 하루 교통카드 자료에 적용하였다. 또한 통행 순차 데이터베이스에서 오전 출근 시간대, 낮 시간대, 저녁 퇴근 시간대의 출발 정류장과 도착 정류장에 대한 통행 수요를 산출하여 시간대별 통행패턴의 공간 특징을 분석하였다.

• 정보처리학회논문지A
• /
• 제13A권7호
• /
• pp.599-606
• /
• 2006

P2P 서비스는 서비스 참여자들의 행동을 관리하고 악의적인 행동을 수행하는 참여자들을 제어할 수 있는 별도의 관리 기관을 가지지 알기 때문에 악의적인 목적을 가진 참여자들은 더 많은 이익을 얻기 위해 올바르게 행동하는 사용자들에게 피해를 줄 수 있다. 그러므로, P2P 서비스 이용자들은 사전 트랜잭션 수행 경험이 없는 사용자들과 안전하게 트랜잭션을 수행하기 위하여 과거에 트랜잭션을 수행한 경험이 있는 사용자들에 의해 제공되는 정보인 '평판' 정보의 참조를 통해 악의적인 목적을 가진 사용자와 올바른 사용자를 구별할 수 있다. 그러나. 사용자들은 수행된 트랜잭션에 대해 고의적으로 거짓 평가를 줄 수 있고, 이러한 사용자들을 'liar'라 부른다. 본 논문에서는 평판 정보에 대한 정확성을 위해 liar를 감소시키는 새로운 평판 시스템을 제안하고 시뮬레이션을 통해 그 타당성을 보인다.

• 한국컴퓨터정보학회지
• /
• 제1권2호
• /
• pp.95-107
• /
• 1995

동시성 제어 기업은 트랜잭션 처리 시스템의 성능에 중요한 영향을 미친다. 전통적인 록킹 기법은 대기 트랜잭션이 로크를 가지고 있으면서 진행중인 다른 트랜잭션을 블록시키는 블록킹 현상을 일으킨다. 제안된 방법은 트랜잭션 실행의 다음 단계에서 그들의 블록킹 형태를 지연함에 의해서 블록킹 확률을 감소시킨다. 트랜잭션 실행은 전통적인 록킹같은 블록킹 상태와 트랜잭션이 로크를 기다리지만 다른 트랜잭션은 블록화하지 않는 비블록킹 상태로 나누어 볼 수 있다. 그러나 비블록킹 상태 중에 처리된 데이터는 트랜잭션을 취소 시킬 수 있다. 블록킹과 취소 효과를 적절히 균형을 이루어서 제안된 방식은 모든 데이터 함유와 자원 함유 수준에서 전통적 록킹과 OCC방식보다 더 뛰어난 성능을 가지고 있다.

• 디지털산업정보학회논문지
• /
• 제13권1호
• /
• pp.159-171
• /
• 2017

The purpose of this study is to investigate the effects of e - commerce technology characteristics and personal values on purchasing behavior by information security importance. The results of the empirical study that examined the university students in 2006 and 2016 are as follows. First, personal value is centered on personal values, such as self - esteem and self - esteem in 2006. In 2016, however, personal values such as self - fulfillment and personal relationship with others are important. Transactional ease and product service serve as the main value of the fun and pleasure of life, but the sense of accomplishment as the core value of information protection. Second, the technical characteristics of e-commerce are as follows. In terms of ease of transaction and product service, technology characteristics are simplified and directly effected over time. On the other hand, information protection works very closely with individual value, There was a strong tendency to enjoy benefits. Especially in 2006, if you want to enjoy transactional convenience through transaction information security or benefit from product service, it has been changed to recognize the importance of information security through payment in 2016.

• Asian Journal of Business Environment
• /
• 제2권2호
• /
• pp.13-21
• /
• 2012

Purpose - The purpose of this research was to suggest purchasing decision factors through understanding the context of purchasing behavior and to figure out variables related to purchasing decision, purchasing cognition, and attitude. Research design / data / methodology - By random sampling, 200 consumers who are over 20, have purchased Digital·home appliance on TV home shopping, and have lived in the Seoul area were chosen as sample subjects. Questionnaires data were obtained from all subjects by self-administration method. Results - Result of analysis could be summarized as following. Analysis of the cognition of digital/home appliance product features, and influence of digital/home appliance product feature to purchasing intention are presented in the following order; price (3.50), diversity (3.10), brand (3.00). Also, analysis of the cognition of TV home shopping feature and influence of TV home shopping feature to purchasing of digital/home appliance are presented in the following order; awareness (3.63), safety of delivery (3.38), safety of transaction (3.28), product test (3.27). Conclusions - Purchasing attention of TV home shopping features presented difference in awareness, safety of delivery, safety of transaction, and product testing factors. In order to vitalize home shopping, impossibility of quality confirmation should be overcome and reinforcement of brand power should be considered.

• 한국전자거래학회지
• /
• 제4권1호
• /
• pp.21-36
• /
• 1999

Using user monitoring techniques on web, marketing decision makers in cyber shopping malls can gather customer behavior data as well as sales transaction data and customer profiles. In this paper, we present a marketing rule extraction technique for customer behavior analysis in cyber shopping malls, The technique is an application of market basket analysis which is a representative data mining technique for extracting association rules. The market basket analysis technique is applied on a customer behavior log table, which provide association rules about web pages in a cyber shopping mall. The extracted association rules can be used for mall layout design, product packaging, web page link design, and product recommendation. A prototype cyber shopping mall with customer monitoring features and a customer behavior analysis algorithm is implemented using Java Web Server, Servlet, JDBC(Java Database Connectivity), and relational database on windows NT.

• 산업공학
• /
• 제13권1호
• /
• pp.17-28
• /
• 2000

As knowledge has been recognized as a new resource in gaining organizational competitiveness, Knowledge Management (KM) is suggested as a method to manage and apply knowledge for business management. KM research, however, has focused on identifying, storing, and distributing the transaction-related knowledge in an organization. There has been little research on applying the knowledge to decision-making or strategy development that is the main task of business management. The application of knowledge to decision making has higher impact on organizational performance rather than just the knowledge management for process transaction. In this research, we suggest System Dynamics (SD) for the knowledge-based decision-making. Based on the modeling method of SD, we can translate partial and implicit knowledge resident in individual's mental model into organized explicit knowledge. The simulation test of the organized knowledge model enables decision-makers to understand the structure of the target problem and its behavior mechanism, which facilitates effective decision-making. We will compare the proposed method and other KM methods and discuss this research based on the application case to a real telecommunication company.

• Asia pacific journal of information systems
• /
• 제20권4호
• /
• pp.81-100
• /
• 2010

This study investigates the impact of website contents on Internet auction success. Based on the marketing concepts of stimuli, consumer behavior, and product involvement, the research model presents the theoretical relationships between the key factors of website contents and Internet auction performance. This study examines particularly four dimensions of website contents including transaction features, auction-specific features, seller's reputation, and information quality, which are deemed to have significant impact on the Internet auction performance, Each dimension of website contents is hypothesized to have a unique impact on a bidder's decision-making, which may vary depending on the bidder's level of involvement in the product. While transaction and auction-specific features serve as necessary components for successful auctions, a seller's reputation and information quality, as parts of satisfactory requirements, acutely affect bidders' decisions, especially those with high involvement to buy the product through a particular auction site. The outcomes of the analysis, in general, support the proposed model. The study results also provide meaningful Implications on ways in which auction websites can be improved for both sellers and auction service providers.

• 한국품질경영학회:학술대회논문집
• /
• 한국품질경영학회 2006년도 춘계학술대회
• /
• pp.14-19
• /
• 2006

This study examined the effect of waiting in a service queue on the evaluation of service quality focused on its overall process, mediators and moderators The conceptual model of this paper integrates key variables derived from previous studies of consumer waiting behavior. Data obtained from actual customers in service queue at a hospital was used to test the theoretical framework. First, results from the path analysis confirm that negative affect and acceptability of the wait function as mediators in the process that the perceived duration of the wait affects customer's evaluation of overall service quality. Second, the analysis of the data, with the use of moderate regression shows that disconfirmation of wait time expectations, transaction importance, stability of wait time and wait environment work as moderate variables for the relationship between perceived duration of wait and negative affect. For the relationship between perceived wait time and acceptability of the wait, on the other hand, only transaction import ante shows a significant effect as a moderator.