• Journal of Distribution Science
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• v.10 no.11
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• pp.55-60
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• 2012

Purpose - This study aims to suggest policy directions for small retail markets in Korea by statistical analysis, which would help small retailers who are facing various difficulties. Research design, data, methodology - This study diagnoses the problems faced by small retail industries in Korea based on government statistics. In addition, this study identifies three areas for successful collaboration between the SSMs and traditional markets-information distribution, products, and fair trade. Results - This study makes three recommendations-information distribution, products, and fair trade. This includes activation of the existing mutual collaboration efforts, channels, CSR report writing and publicity, ethical management cooperation seminars, contract systems of no return, establishment of staff outsourcing standards, and support for suppliers' organizations. Conclusions - Our suggestions for a collaborative system (based on the three suggestions) show that collaboration rather than confrontation between large and small markets can lead to a sales increase of 2,258.2 billion Won, which is equivalent to the sales loss in 11 traditional markets in one year in Busan.

• Journal of Distribution Science
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• v.11 no.10
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• pp.93-105
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• 2013

Purpose - This empirical analysis determines the structured causal relations between perceived value, customer satisfaction, and repurchase intention among users of traditional markets. The results of this analysis would help merchants and market operators indevisingan appropriate strategy to successfully manage traditional markets. Research design, data, methodology - The perceived value model of traditional markets includes functional value (price), functional value (quality), emotional value, and social value. In this study, the perceived value of traditional markets is considered as an independent variable, while customer satisfaction and repurchase intention are shown as the dependent variables, where customer satisfaction is also considered as the mediating variable. The study aims to ascertain the extent of influence of the perceived value of traditional markets on customer satisfaction and repurchase intention. We use regression analysis to verify the effects. The measurement items were already deemed as reliable and valid in the previous study, but for this purpose, we made some modifications. We distributed questionnaires to 300 consumers on a national scale, and finally used 241 consumer responses among these as a sample. We analyzed the data using the SPSS 21.0 statistical program. Results - We obtained the following results. First, the order of perceived value dimensions of traditional markets that positively impact customer satisfaction is functional value (price), social value, emotional value, and functional value (quality). Second, the perceived value sometimes directly affects repurchase intention; its effect is typically strong with customer satisfaction as a parameter. The order of perceived value dimensions that positively impact repurchase intention is social value, functional value (price), emotional value, and functional value (quality). Third, the perceived value significantly influences repurchase intention, with customer satisfaction as the mediating variable. Conclusions - We should recognize the importance of perceived value in retail distribution markets, such as traditional markets. Moreover, we need to develop strategies to improve the perceived value. The practical implications of the study are as follows. First, with regards to functional value (quality; price) dimensions, we should have an appropriate assortment of high quality products that are reasonably priced. In addition, customers are satisfied with the friendly service, discounts, and other benefits provided by the merchants. Second, in terms of emotional value dimension, we need to develop differentiated events that provide fun and emotional experience to the customers. Third, in the context of social values dimension, we should strive to positively influence society to enhance social image through activities such as social services and contribution to community development. On the basis of these results, we present the implications, limitations, and future directions for the research. One of the policy implications of the study is that merchants of traditional markets must actively select customers and develop customer value. However, this study is limited in the fact that the population used for data collection is not fully representative, as the survey only covered some specific areas. Moreover, future studies could also benefit with additional research using moderating variables.

• Journal of Distribution Research
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• v.16 no.5
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• pp.85-101
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• 2011

Just as traditional markets nationwide, traditional markets in Jeju area also face a crisis due to expansion of new distribution channel and price competitiveness of large distribution companies. There are various support programs currently being carried out to prevent all risk factors of the traditional markets as government policies. But, these programs have failed to bring a positive change due to lack of specialized products of the traditional market, lack of systematic marketing and customer management, lack of market vendors' consciousness reformation. The purpose of this study is to prepare political measures to promote the revitalization of traditional markets in Jeju area and overcome these limits. To achieve this, this study analyzed the conditions of traditional markets in Jeju area and presented the specialization of items and service for each traditional market, establishment of growth strategies in connection with tourist industry and reinforcement of marketing competitiveness as measures to create a synergy effect.

• Human Ecology Research
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• v.53 no.6
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• pp.619-628
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• 2015

Baby boomers who have rebuilt the Korean economy over the last half a century are now transitioning into a silver generation who are over 65 years of age. New silver consumers are qualitatively and quantitatively different from the previous generation and are considered to be 'the single most consumption-leading generation.' The number of new silver consumers using department stores and traditional markets has increased. SPSS ver. 21.0 was used with the methods of frequency analysis, t-test, one-way analysis of variance (ANOVA), device master record test, and regression analysis. This research studies consumer satisfaction of new silver consumers on department stores and traditional markets among retailing. The improvement of the parking environment is the most urgent issue for traditional markets because the long-term assessments of parking areas indicate that it is necessary to provide improved convenience for consumers. Salesman satisfaction has improved and consumer satisfaction ranks salesman satisfaction high for traditional markets; however, price satisfaction is low and the distribution system should be improved to supply products at a lower price. Salesman and price satisfaction should be improved at depart stores. Traditional markets should also promote consumer satisfaction through consistent management to make consumers trust information in regards to quality control and production and distribution; in addition, department stores should increase consumer satisfaction by maintaining store systems such as product diversification and display, cleanness, and atmosphere.

• Journal of Distribution Science
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• v.9 no.2
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• pp.37-47
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• 2011

Our distribution industry still lacks legal and institutional supplementary frameworks. Therefore, we urgently need systematic supporting schemes for targeting small merchants, including those in traditional markets. In 2004, the scope of and target for traditional markets took shape through the enactment of the 'Special Act for Nurturing the Traditional Markets'. Though restricted to a single market, it expanded the target and scope to include markets and stores, market improvement districts, and business improvement districts. However, the Special Act for Nurturing the Traditional Markets, the criterion for the revitalization of and support for the traditional market, applies a uniform standard. Accordingly, the Special Act for Nurturing the Traditional Markets has revealed problems, such as the deficit of legitimate ideas about unregistered markets. This study identifies the problems with the Special Act for Nurturing the Traditional Markets. We take the Moranjang case as an example. This study offers the problems new insight. We discuss the problems in terms of their empirical reality. We focus on unregistered markets, which are not protected by law. Most previous studies have applied empirical methods, but this study also provides legal and institutional perspectives on the prospect for efficient outcomes by applying the normative study methods applicable in the field.

• Journal of Global Scholars of Marketing Science
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• v.7
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• pp.1-23
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• 2001

Two of most important industries in Changwon, the distribution industry and the construction industry have been threatened by the recent economic downturn. Rehabilitating plans for traditional markets tend to focus on renovation of facilities rather than on the managerial solution. Traditional market plays vital roles as a social safety net and a source of development of regional economy. Modernization of facilities and differentiation of business areas are two most important issues for the revitalization of the traditional market. Traditional markets should adopt a strategy which can make a difference in characteristics of the market, regional culture, regional industry and consumer behavior of the region. Purposes of this study are: first, to understand characteristics of traditional markets in Changwon, second, to draw implications for administrative and financial supports for traditional markets in Changwon.

• Journal of Wellbeing Management and Applied Psychology
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• v.5 no.3
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• pp.19-25
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• 2022

Purpose: As interest in odor increases, odor complaints are also rapidly increasing. Traditional markets are not included in malodor control areas and are not easy to manage, so measure the odor substances generated in traditional markets and analyze the cause of high concentration points. Research design, data and methodology: The average value was presented by continuously measuring the combined odor, TVOC, hydrogen sulfide, and ammonia for 5 minutes at 100m intervals in Joong-ang traditional market, Jayu traditional market, Doraemi traditional market, and Sundae Alley in Wonju, Gangwon-do. In each market, up to the third highest concentration point for each measurement item was marked and analyzed. Results: The Joong-ang traditional market, Doraemi traditional market, and Sundae Alley had high readings at the intersection. The Jayu traditional market had high measurements around restaurants and clothing stores. In addition, the concentration of complex malodors was also high at the points where the hydrogen sulfide concentration was measured. Conclusions: Odor generated in traditional markets is an important indicator for merchants and consumers. Therefore, in future studies, analysis that can supplement the limitations of measurement data and seasonal effects is needed.

• Journal of Korean Society of Archives and Records Management
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• v.18 no.2
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• pp.61-83
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• 2018

The purpose of this study is to suggest specific elements for archiving tangible and intangible materials based on popular, administrative, historical, and cultural functions of traditional markets. Related literature was thus reviewed and the cases of Seoul Yangnyeongsi Story Archive, Gwangju Dae-An Yesul Market Archive Project D, and Daegu Bukseong-Ro Gongu Museum were analyzed. Through the literature review, elements of physical environments, social factors, experience, and people were defined as the placeness of traditional markets. Based on the aforementioned, specific elements to archive traditional markets were thus suggested.

• Journal of the Economic Geographical Society of Korea
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• v.17 no.3
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• pp.517-537
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• 2014

In this study, traditional markets were classified into two categories-urban or rural. This paper presents a case study of the Tongin market in Seoul and the Bongwha market in North Gyeongsang Province. Based on a survey of the customers and local residents in these markets, the peoples who have intention to show visitors around their traditional markets take more pride as local residents than peoples who do not have intention to show visitors around their traditional markets. This study includes surveys in 24 categories dealing with how local residents recognize the traditional market as regards local community, local culture and local economy. Consequently, the customers of the Tongin market and the Bongwha market had very strong expectations that their traditional markets would be popular with visitors. These surveys show that when these traditional markets were reported in the press and media, the satisfaction level of local residents was very high. Most of the respondents said that the more the local traditional market develops, the more the region develops. And, most of the respondents said that all local residents have to cooperate to develop a traditional market. To promote traditional markets that can revitalize communities, marketplaces need to be regarded as places that contain human life. In addition, there needs to a cultural and humane perspective brought to the fore. To conclude, the most effective way to solve the problem of traditional markets is to make them even more traditional.

• Journal of Distribution Science
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• v.13 no.11
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• pp.101-109
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• 2015

Purpose - A traditional retail market is a place that offers economic opportunity to employees and employers alike it also is a place where the community can meet. The Korean government has invested three trillion won to improve physical and non-physical aspects in traditional retail markets since 2004. However, little research on this has been conducted. We explore this research gap that could lead to theory extension. We analyze consumption behavior with respect to traditional retail markets through an empirical analysis, thus overcoming limits in previous research. We empirically analyze policy effects of traditional retail market projects supported by the Korean government. Research design, data, and methodology - We propose a traditional retail market improvement plan via the relation between cause and effect resulting from the analysis. More specifically, logit analysis was carried out with 1,754 consumers in 16 cities nationwide. In order to analyze consumer consumption behaviors nationwide, the probability was analyzed using a logit model. This research analyzes the link between support and non-support by the Korean government using binary values. The dependent variable is whether Korean government support is implemented; the binomial logistic regression is used as the statistical estimation technique. The object variables are:1 (support) or 0 (nonsupport), and the prediction value is between 1 and 0. As a result of the factor analysis of questions related to attributes of service quality, four factors were extracted: convenience, product, facilities, and service. Results - The results indicate that convenience, product, and facilities have a significant influence on consumer satisfaction in accordance with the government's traditional retail market support. Additionally, the results reveal that convenience, product, facilities, and service all have a significant influence on consumer satisfaction in a traditional retail market's service quality and consumer satisfaction. Finally, the analysis indicates that the highly satisfied traditional retail market customer has a significant influence on revisit intention. Moreover, the results reveal that the highly satisfied traditional retail market customer has a significant influence on recommendation intention. Conclusions - This research focused on consumers nationwide to measure policy effects of traditional retail markets compared to previous research that focused on one traditional retail market or a specific area. We verified the relationship of service quality and customer satisfaction and consumer behavior based on service quality theory. The results indicate that consumer satisfaction of traditional retail markets supported by service quality factors has a significant impact. In a concrete form, the results indicate that these effects are from facility modernization projects and marketing support projects of the Korean government. The results also imply that these facility and management support effects from the Korean government have been consistent. We realize that the Korean government has to selectively support traditional retail markets in major cities and small and medium-sized cities. To that end, the Korean government needs to select a concentration strategy for the revitalization of traditional retail markets.