• 산경연구논집
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• 제8권2호
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• pp.33-38
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• 2017

Purpose - The objective of the current research is to explore success factors of the 'Night Markets' in Korea. Unlike other countries, where the markets are culturally established based upon various socioeconomic factors, the night markets are relatively new phenomena in Korea and are created by the government's support. Since the first introduction in 2011, now there are 34 Night Markets that are operating or are in the process of operation. Some of them attract nearly 100,000 customers a day, while some are discontinued shortly after the introduction due to lack of visitors. Its influence on the customers' behavioral motives of engaging in various activities in the night markets is increasing. However, because of its brief history in Korea, not much of research has cast attention on them. It is imperative to figure out the success factors of the night markets, so that other night markets can learn the secret of successful operation of the markets. Research design, data, and methodology - The research is based upon both qualitative and quantitative data. Data are collected from multiples levels of the night market related parties. Four groups are chosen: customers, night market sellers, sellers' union and government officers who are in charge of the market. Conventional survey formats are employed for customers and night market sellers. For night market union and government officers, survey and in-depth focus group interview methods are applied. Of the night markets in operation, commonalities of successful or well established ones are elaborated. Results - Night Market operation success factor are sought utilizing Porter's The Competitive Advantage of Nations model (1990). Results are shown that successful night markets commonly have satisfactory 'Factor Conditions.' Specifically, established night markets have either nearby big cities or tourist attractions in common. While these have fair 'Firm Strategy/structure/rivalry,' and 'Related and supporting industries,' they commonly demonstrate weakness in 'Demand conditions.' Conclusions - A successful night market incurs new customers not only to the market itself but also to the traditional periodical market the night markets are within. Government support to the night market can be justified where the circulation of new customer to the night market and the night market to the periodical market mechanism is in effective.

• 한국식품조리과학회지
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• 제25권1호
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• pp.84-89
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• 2009

본 연구는 시판되는 반찬류의 오염도를 조사하기 위하여 대전지역 재래시장과 대형마트에서 시판되는 반찬 중 소비자들이 선호하는 생채류 3제품, 볶음류 2제품, 조림류 4제품, 장아찌류 5제품, 김치류 2제품, 젓갈류 3제품으로 총 19제품을 대상으로 총균, 대장균군에 대하여 미생물학적 위해도를 분석하여, 시판 반찬류의 문제점을 살펴보고자 하였다. 총균의 오염수준은 재래시장 $1.85{\sim}6.21$ log CFU/g, 대형마트 $<1{\sim}6.77$ log CFU/g을 나타내었다. 대장균군에서는 진미채볶음에서만 4.82 log CFU/g의 대장균군이 검출되었다. 총균에는 부패단계에 해당하는 제품은 없었으나, 대장균군에서는 진미채볶음이 기준치 이상으로 검출되었다. 결론적으로 시중에서 판매되고 있는 반찬류의 위생상태는 좋지 않은 것으로 판단된다. 따라서 식품의 제조단계에서 원료의 세척 및 제조, 가공과정에서 오염되지 않도록 철저히 하고, 유통 및 최종 판매 단계까지 냉장온도 관리를 철저히 하여 미생물의 재오염이 일어나지 않도록 하면 식중독을 일으키는 미생물의 위해도를 감소시킬 수 있을 것으로 사료된다.

• 한국식생활문화학회지
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• 제34권5호
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• pp.534-542
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• 2019

This study aimed to provide insight into methods for activating management of traditional markets by understanding differences in merchant perception according to whether or not the merchant has participated in management activation education. Analysis of merchants' levels of perception of market activation found that educated merchants had a higher perception of pre-post modernization satisfaction, promotion of traditional market revitalization projects, and post-support changes in sales. In a co-marketing context, educated merchants showed significant differences in onnuri gift certificates, bargain sales, festivals and events, and advertisement promotions. With regards to perception of management performances, educated merchants showed statistically significant higher responses for items such as satisfaction with the current vendor, increased sales, and increased customer awareness. The results in this study may be incorporated into the policy-making processes of the government or local governments in order to revitalize traditional markets, and merchant education for activation of management is deemed to be continuously necessary.

• 한국유통학회지:유통연구
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• 제16권5호
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• pp.103-122
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• 2011

소도읍지역 전통시장 및 지역상권의 경쟁력을 높이기 위한 방법으로 지역밀착형 전통시장 지원육성 방안을 제시하고자한다. 이를 위해 전국 군 단위 지역을 대상으로 전통시장의 실태조사를 통해 지역사회와 전통시장 간의 관계를 파악하며, 지역밀착형 전통시장의 지원 방안을 제시하는 것을 목적으로 한다. 전통시장과 지역사회와의 관계를 조사하고자 전통시장과 지역 경제와의 관계의 정도, 지역사회와의 협력여부의 정도, 지역민들의 점포에 대한 시각 및 전통시장과의 지역이미지와의 상호관련성을 조사하였다. 전국 소도읍에 종사하는 전통시장의 상인 423명과 전통시장 관련 전문가 177명을 대상으로 설문조사를 실시하였다. 실태조사 및 연구결과를 통한 정책적 시사점은 다음과 같다. 소도읍지역의 전통시장은 지역사회와 밀접한 관계를 가지고 있으며, 지역경제발전에 기여 및 지역민들이 상가에 대한 애착을 가지고 있다. 이에 따라 소도읍지역의 전통시장 활성화를 위해 첫째, 지역상가 및 전통시장 활성화를 위해 시민들과의 협력관계를 구성하여 지역주민의 욕구에 초점을 맞춘 시장활성화 방안이 필요하다. 둘째, 전통시장 구성원들이 지역에 기여하는 사회적 관계 구축이 필요하다. 셋째, 지역커뮤니티 공간이 될 수 있는 시장 내 공간활용 방안이다. 넷째, 젊은 층의 참여도를 높일 수 있는 프로그램개발 방안이다. 다섯째, 소도읍 지역의 시장 축소 및 공간개편을 통해 특화상품을 구분하여 지역 내 시장을 재배치할 필요성이 있다.

• 유통과학연구
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• 제9권4호
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• pp.43-50
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• 2011

전통시장의 화재발생 위험요인은 대부분 도심이나 주택가 밀집지역에 위치해 상권상의 입지여건은 양호하나 시설 낙후와 재난 시설의 미비로 인하여 화재 발생시 대형화재로 전이될 위험성을 가지고 있다. 또 많은 사람들이 밀집돼 있다 보니 전기·가스시설의 무분별한 사용과 겨울철 난방기의 과도한 사용으로 화재발생 요인이 높다. 이처럼 전통시장은 화재에 취약한 점으로 인해 화재보험가입도 어려워 대부분 영세 상인들의 정신적 피해와 막대한 물질적 피해를 입게 됨에도 불구하고, 전통시장의 대다수 상인들이 생계형 상인으로 안전의식 부족 및 안전 시설관리가 미흡한 실정이다. 영세 상인이 다수로 화재시 기초적 생계 곤란과 경제적 부담 등을 이유로 대다수 시장의 화재보험 가입률이 저조하고, 노점상의 가입은 전무하여 사후 보상에도 한계를 가지고 있다. 이러한 문제점에 따라 본 연구는 전통시장의 시설 낙후성, 화재 취약성 등에 노출된 시장의 보험가입 실태 파악하고자 한다. 그리고 문헌 연구를 통한 이론적 고찰과 관계자 인터뷰를 통한 현장사례 연구, 재래시장 보험실태조사를 통해 문제점을 분석하였다. 전통시장 108여개와 점포 981개를 대상으로 화재보험가입자및 실태조사를 실시하였다. 조사방법은 설문지에 따라 직접 개별점포를 방문하여 일대일 개별면접조사 방법으로 조사를 실시하였다. 조사내용은 보험가입현황과 보험에 대한 인식을 조사하였다. 이러한 분석을 토대로 전통시장의 화재발생 안전성 확보를 위해 화재보험 가입을 위한 대안 제시와 중앙정부에서의 시설 현대화 사업의 정책 중 안전부문을 보강할 수 있는 개선 방안을 제시하였다.

• 유통과학연구
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• 제10권11호
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• pp.71-77
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• 2012

Purpose - This study examined marketing communication in traditional markets by assessing consumers demonstrating brand loyalty through repeat purchases despite active marketing by competing brands hence, showing that the brand did not lose customers owing to communication. Specifically, this study examined the effects of marketing communication factors in traditional markets upon consumers' store loyalty and to determine consumers' practical and hedonic values, as moderating variables. Moreover, this study determined that both experienced and inexperienced consumers in traditional markets could similarly assess the market and examined the outcome of traditional market development as well as future strategies. Research design, data, methodology - To verify the relationship between marketing communication and store loyalty, and the moderating effects of shopping value, data were collected from 230 consumers in the Gyeonggi Province to test the theoretical model and its hypotheses. Although the field of distribution management typically uses two research methodologies, this study was conducted using empirical methodology. Specifically, analysis of variance and hierarchical regression analysis were used to test the hypotheses. Results - Consumers who had experienced the traditional market placed a greater emphasis on the physical environment or word-of-mouth marketing. Moreover, other factors apart from advertising had a significantly positive influence upon marketing communication sub-factors and store loyalty. Word-of-mouth marketing was found to be more important than other factors, therefore affirmative word-of-mouth marketing was considered important from various viewpoints. The study investigated the moderating effects of hedonic value and practical use value in the relationship between marketing communication sub-factors and store loyalty: The negative influence of publicity, physical environment, and word-of-mouth marketing was considered to be statistically significant. Conclusions - Consumers who made use of the traditional market did not think of the physical environment in an affirmative way, and consumers who did not make use of the traditional market perceived it as having a poor physical environment. However, consumers who engaged in word-of-mouth marketing experienced the traditional market in an affirmative way. Consumers who made use of the traditional market had significantly high hedonic value and/or practical use value, therefore future strategies should encourage consumers to make more use of the traditional market. Consumers who had experienced the traditional market demonstrated strong market loyalty. For consumers who did not make use of the traditional market, marketing communication was likely to influence store loyalty in a different manner from a practical perspective. In other words, marketing communication was needed to develop the traditional market, and consumers who did not make use of the traditional market should be given the opportunity to do so. Consumers having low hedonic values experienced high publicity to have high store loyalty, and consumers who experienced good facilities of the traditional market had high store loyalty (Nam & Jun, 2011). Consumers with low hedonic values as well as those with high hedonic values on the traditional market could have high store loyalty through affirmative word-of-mouth marketing.Therefore, various types of events and strategies were needed to enable consumers to experience the traditional market in an affirmative way.

• Asia Marketing Journal
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• 제15권2호
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• pp.29-47
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• 2013

Distribution channel decisions involve long-term commitments with other firms that are very difficult to change or replace. In particular, marketing channel decisions in emerging markets are much more complicated due to unfamiliar conditions and problems such as lack of market data and distribution systems. Therefore, when a company considers changing or introducing a marketing channel in an area, it is much more difficult to judge its effectiveness in an emerging market than in a developed market. In this study, we investigate the development process of a new direct marketing channel of Hongfu Fertilizer Company (hereafter Hongfu), a medium-sized Chinese fertilizer manufacturer, and propose an approach to test the feasibility of this new marketing channel in the Chinese rural market. We measure the effectiveness of Hongfu's new marketing channel from two perspectives: i) from customers' perspective through direct responses of farmers, which showed that a new channel can increase the convenience and lower the purchasing costs for the farmers, and ii) from the company's perspective, by calculating the incremental profit of the company using the expansion factor (T/Q) method, which suggested that the execution of Hongfu's strategy to expand a new marketing channel will result in an increase in profits. The results of this study contribute to the development of a methodology to test the feasibility of a new direct marketing channel in the emerging markets such as the Chinese rural market. Traditional and indirect distribution channels in emerging markets are generally not very efficient and difficult to change. Especially, in emerging markets, like the Chinese rural market, the methods of testing channel feasibility must be different from that of developed markets. Considering market situations, market experiments can be more effective then systematic market surveys in testing channel feasibility in emerging markets. This study implies that managers must learn to cope with a transition from the traditional marketing channels in emerging markets. With the development in farmers' understanding of marketing concept, the transition from traditional marketing channel is unavoidable for all firms. Farmers in China are generally very conservative, however, their buying behaviors are changing. Therefore, fertilizer companies should try to adjust in accordance with farmers' demand characteristics that the efforts to meet the economic needs of farmers with new marketing channels as well as trust building are critical in the near future.

• 유통과학연구
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• 제17권3호
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• pp.97-105
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• 2019

Purpose - The purpose of this study is to investigate the effect of the government support project on traditional market and the interaction effect between the government support project and the competition intensity. Therefore, this study focuses on the competition intensity of individual stores in traditional markets, unlike the traditional research flow, which is beyond the competitive structure of traditional markets and large retailers. Research design, data, and methodology - This study is based on the data of 'Statistics of Traditional Market in 2017'. In this study, a multiple regression equation was constructed using the number of government support projects as an independent variable, competition intensity as an interaction, and sales per store, number of customers per store as a dependent variable for analysis. A multiple regression equation was constructed for the main effect analysis. To investigate the effect of the interaction, cohen(1980)'s regression equation and two-way ANOVA were used. Results - First, according to this study, the traditional market participated in the government support project showed that the sales and the number of visitors per store in the traditional market were higher than those in the non-participation market. Second, the impact of government support projects on sales per store(also number of visiting customers per store) can be different depending on the competition intensity. More specifically, if the market is politically supported by a market with a high level of competition, it may be more effective than the market with no support. Conclusions - Based on the results of the study, we suggested academic and practical implications and suggested that competition intensity of stores in the traditional market should be considered in the future. The implications of this study are as follows. First, the effects of the government's traditional market support project were analyzed empirically. Second, this study is different from the previous studies in that it examined the competitive strengths and the effects of individual stores in traditional markets, away from competition between traditional market and large retailers. Third, it provided practical implications for the operation of government support projects.

• 지식경영연구
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• 제17권4호
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• pp.27-56
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• 2016

Korean traditional markets have been struggling of late as big-sized superstores and SSM(Super Supermarkets) are thriving in the market. They have therefore upgraded their facilities and undertaken management modernization actively to overcome the threat to traditional markets and ensure their competitiveness; however, the effect does not appear to be verifiable. The purpose of this study is to analyze the impact of the organizational characteristics of the traditional market merchant association on social capital and organizational performance. In other words, this paper investigates a merchant association's organizational characteristics in terms of the modernization of business activities of the traditional markets and the influence on their social capital and organizational performance. This study analyzes the traditional market by evaluating the impact of these factors. This study consists of four hypotheses: The first hypothesis relates to the causal relationship between the characteristics of a merchant association and social capital. The second and third hypotheses, respectively, relate to the causal relationships between the social capital of a merchant association and the merchant's satisfaction and that between the social capital of a merchant association and organizational commitment. The last hypothesis relates to the relationship between the organizational commitment of a merchant association and the merchant's satisfaction. This study conducts a reliability and validity analysis of the above factors and analyzes the causal relationships between them by using the PLS(Partial Least Squares) path model as one of the structural equation models. The results of the empirical analysis are summarized as follows: First, the organizational characteristics of the traditional market merchant association have a significant influence on social capital. However, only two sub-hypotheses are not significant; these insignificant hypotheses relate to the relationship between a merchant's entrepreneurship and structural capital and that between a merchant's entrepreneurship and cognitive capital. Second, the social capital of a merchant association influences organizational commitment significantly. Third, the relationship between the social capital of a merchant association and the merchant's satisfaction is mostly significant. However, one of the sub-hypotheses, that is, the relationship between relational capital and a merchant's satisfaction is not exceptionally significant. Lastly, the organizational commitment of a merchant association affect the merchant's satisfaction significantly. Through our extensive study, this paper found that a merchant association's organizational characteristics of the traditional market significantly affect social capital, organizational commitment, and satisfaction through the mediation of social capital. Therefore, in order to activate the key traditional market, an understanding of organizational characteristics and social capital is primarily required. Systematic management and investment pertaining to these two factors will be the first consideration for revitalizing traditional markets.

• 건축역사연구
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• 제24권2호
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• pp.17-26
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• 2015

The aim of this study is to investigate the conversion of Dongnaebu Gaeksa block to public market during Japan's Colonial Period. The block of Gaeksa was converted into the elementary school for the first time and afterwards occupied by the public market. Dongnae Traditional Market(五日場) had kept up since late 18th century. Dongnae public market was transferred to the site of Dongnaebu Gaeksa in 1937. Especially Dongnae public market(東萊公設市場) in the construction cost of establishment was supplied on loan. A number of traditional markets were reformed into the public markets in the 1930s. and the public market was installed more by the organization of colonial period. Dongnae public market was one of those markets, too. Eventually the establishment of public market meant that the block of Gaeksa had disappeared completely.