• Title/Summary/Keyword: Traditional Marketing

Search Result 556, Processing Time 0.025 seconds

A Study on the Media Recommendation System with Time Period Considering the Consumer Contextual Information Using Public Data (공공 데이터 기반 소비자 상황을 고려한 시간대별 미디어 추천 시스템 연구)

  • Kim, Eunbi;Li, Qinglong;Chang, Pilsik;Kim, Jaekyeong
    • Journal of Intelligence and Information Systems
    • /
    • v.28 no.4
    • /
    • pp.95-117
    • /
    • 2022
  • With the emergence of various media types due to the development of Internet technology, advertisers have difficulty choosing media suitable for corporate advertising strategies. There are challenging to effectively reflect consumer contextual information when advertising media is selected based on traditional marketing strategies. Thus, a recommender system is needed to analyze consumers' past data and provide advertisers with personalized media based on the information consumers needs. Since the traditional recommender system provides recommendation services based on quantitative preference information, there is difficult to reflect various contextual information. This study proposes a methodology that uses deep learning to recommend personalized media to advertisers using consumer contextual information such as consumers' media viewing time, residence area, age, and gender. This study builds a recommender system using media & consumer research data provided by the Korea Broadcasting Advertising Promotion Corporation. Additionally, we evaluate the recommendation performance compared with several benchmark models. As a result of the experiment, we confirmed that the recommendation model reflecting the consumer's contextual information showed higher accuracy than the benchmark model. We expect to contribute to helping advertisers make effective decisions when selecting customized media based on various contextual information of consumers.

The Effects of Temple-stay Experienced Tourism Motivation of Participation and Choice Factors on Satisfaction and Revisit Intention (템플스테이 체험관광 참가동기와 선택요인이 만족 및 재방문의도에 미치는 영향)

  • Yoon, Sun Y.
    • Journal of Service Research and Studies
    • /
    • v.6 no.2
    • /
    • pp.1-21
    • /
    • 2016
  • The purpose of this study is to identify the influential relationship of temple-stay experience tourism motivation of participation and choice factors on satisfaction and revisit intention as the temple=stay is one of the korea's leading cultural heritage tourism products. In order to achieve the research objective data was collected from 227 participants. Then the data and hypotheses were examined using multiple regression analysis and simple regression analysish using SPSS 18.0. The result of this study is as follows. First, temple-stay experience tourism motivation of participation had a significantly influential relationship with satisfaction. Second, temple-stay choice factor had a significantly influential relationship with satisfaction. Finally, experience tourism satisfaction had a significantly influential relationship with revisit intention. For future research, a variety of new domestic and foreign tourism products in South Korea for cultural experience of depth and detailed study will need to be performed. Also, korean government and temple in more interest in temple-stay promotion program and marketing strategies using korea cultural image such as special experience in traditional korean life.

About Korean Precious Metal Industrial Activation Plan Research (With a Focus on Synthetic Gem) (한국 귀금속산업 활성화 방안분석(CAD/CAM을 중심으로))

  • Park, Seung-Chul
    • The Journal of the Korea Contents Association
    • /
    • v.9 no.12
    • /
    • pp.613-621
    • /
    • 2009
  • Except for traditional industrial art and history of design development, Korea jewelry industry before 1980's, had little meaning in the aspect of marketing and business. Domestic jewelry market which have changed from the value of goods to value of ornaments, faced important transition point for jewelry industry by the chance of in Asian Game held in 1986, and money of overseas traveler after 1980s. The rapidly-grown Jewelry field by the introduction of detail casting method to make it possible mass-production of the products before 1990's, began to change into new system, with introducing CAD/CAM after 1990's. Jewelry industry has changed from manual work called handmade to the detail casting industry based on master for mass-production. For this, the development of master, with the design development, have been suggested as important task to jewelry industry firms, and by the introduction of CAD/CAM, the diversification of design and master development has been made up. In this study, we would try to find out current status of domestic jewelry field and to understand CAD/CAM, and advantage of CAD/CAM, and through this, suggest good solution to precipitate domestic jewelry market.

What Quality Factors Affect to the e-Learning Performance (e-러닝 성과에 영향을 미치는 품질요인에 관한 연구)

  • Kim, Sung-Gyun;Sung, Hang-Nam;Jeong, Dae-Yul
    • The Journal of Information Systems
    • /
    • v.16 no.1
    • /
    • pp.201-230
    • /
    • 2007
  • Recently, the growth of e-Learning systems and its related information technology has presented a unique challenge for both schools and industry. It would make an extremely phenomenal paradigm shift in the educational method and practice. Methods of assessing the quality of e-teaming services and contents are critical issue in both practice and research. Moreover, many researchers are interested in what qualify factors more affect to the Performance of e-Learning service. Nevertheless, service quality is a construct that is difficult to define and measure. e-Learning services are composed of many factors, and they are more complicated than the traditional education services because they we performed on the distance basis and the many platforms of IT infrastructure. The purposes of our research are to classify the e-Learning service dimension and identify their factors, to develop the measurement of the factors, and finally to test empirically their relationship between the service factors and e-Learning service performance. For the development of the service factors we considered SERVQUAL model and SERVPERF model which were developed in the service marketing area. The SERVQUAL model was more fitted to the e-Learning services than the latter. From that we derived several factors that fit to our research domain, ie, tangibles, access, reliability, credibility, security, responsiveness, assurance, empathy. We combined three factors of them(reliability, credibility, security) into a factor, system stability for the semantic simplicity, and divided responsiveness factor into system operator responsiveness and teacher responsiveness as the entity based dimension classification. In the e-Learning services research, Most researcher are mentioned the quality factors of contents, so we added to two contents quality factors, ie, contents production method and richness of contents itself. We examined the relationship between the service quality factors and e-Learning performance(student satisfaction and service reuse intention). As result three quality factors(contents production method, teacher responsiveness, empathy) significantly affected student satisfaction. To the other performance variable, ie, service reuse intention, the teacher related quality factors(such as teacher responsiveness, assurance, empathy) affected only. In conclusion, even in the on-line distance teaming, the teacher's role md earnestness is as important as ever.

  • PDF

Current situation and future prospects for global beef production: overview of special issue

  • Smith, Stephen B.;Gotoh, Takafumi;Greenwood, Paul L.
    • Asian-Australasian Journal of Animal Sciences
    • /
    • v.31 no.7
    • /
    • pp.927-932
    • /
    • 2018
  • The demand for beef as a protein source is increasing worldwide, although in most countries beef accounts for considerably less than half of total meat consumption. Beef also provides a highly desirable eating experience in developed countries and, increasingly, in developing countries. The sustainability of beef production has different meanings in the various geographical and socio-economic regions of the world. Natural resources including land mass and uses, rainfall and access to livestock feed, and the robustness of the economy are major determinants of the perception of beef sustainability. In this overview of the 2016 International Symposium on "Future Beef in Asia" and this subsequent Special Edition of the Asian-Australasian Journal of Animal Sciences on "Current Situation and Future Prospects for Global Beef Production", the contributions have been grouped into the following categories: Countries in Southeast Asia; Europe; and Countries producing highly marbled beef for export and/or domestic consumption. They also include reference to Special Topics including marbled beef production, and use of "omics" technologies to enhance beef quality assurance. Among these broad categories, notable differences exist across countries in the production and marketing of beef. These reflect differences in factors including natural resource availability and climate, population size, traditional culture and degree of economic development including industrial and technological developments. We trust that the International Symposium and this Special Edition on Current Situation and Future Prospects for Global Beef Production, the contents of which that are briefly summarized in this paper, will serve as a valuable resource for the livestock industries, researchers and students with an interest in enhancing the prospects for sustainable, efficient beef production that satisfies the growing size and complexity of consumer demands and markets for beef.

The Mobility and Career Pathes of Alumni of Whose Major in Library and Information Sciences in Korea (문헌정보학 전공자의 경력개발 경로를 통한 유동성 실태연구)

  • Ahn, In-Ja
    • Journal of the Korean BIBLIA Society for library and Information Science
    • /
    • v.21 no.4
    • /
    • pp.133-147
    • /
    • 2010
  • With the start of knowledge based society, there has been extinction of traditional librarian jobs, new kinds of jobs are created, differentiated, and joined. As so there has been a great change in career paths. This study is a basic research of career parhes of library and information sciences alumni to adapt field work and build powerful workforce. Through the research of 5 Universities and 190 career routes, the movement of the library information and science majors' career has been unveiled. The majority of the library and information science majored career was jobs based on culture and arts, education and researches, economy and planning related ones, marketing and sales respectively. Particularly, except the librarian, there were just few careers in artistic cultural field. Further more, because there is a great impact in career tendency based on his education, the library information and science has drawn the report that the future of career and knowledge which is demanded in working field.

Impacts of Information Source and E-service Quality on Mobile Shopping Behavior in KakaoTalk

  • Yi, Kyong-Hwa;Jeon, Sua;Kim, HaeJung Maria;Forney, Judith
    • Journal of Fashion Business
    • /
    • v.20 no.6
    • /
    • pp.32-51
    • /
    • 2016
  • KakaoTalk has become a reputed mobile social network and an inseparable part of people's lives by leading the mobile industry in South Korea. However, there is a lack of studies in academia regarding perception of the consumers and assessment toward the mobile marketing and services by KakaoTalk. Based on the theoretical orientation of Elaboration Likelihood Model (ELM: Petty & Cacioppo, 1986) and electronic service quality (E-S-QUAL: Parasuraman, Zeithaml, & Malhotra, 2005), this study investigates the effects of information sources (Charles & Richard, 1988), and examines the consumer perception toward the service quality of KakaoTalk. A total of 209 responses were collected, using a self-administered survey in Seoul and Gyeonggi province, South Korea from March 2015 to June 2015. A seven-point Likert scale survey was developed to measure the information sources (i.e., argument quality, post popularity, and post attractiveness), electronic service quality (i.e., efficiency, fulfillment, privacy, and system availability), attitude (i.e., usefulness, preference, and overall attitude), and behavioral intention (i.e., like intention, share intention, and purchase intention). This study reveals a consensus that an online environment is different from the traditional retail context in terms of information source and service quality. Specifically, the results indicate that argument quality greatly impacts the attitudes of the individuals and their behavioral intention toward mobile shopping via social media channel. The most powerful factor among E-S-QUAL is "efficiency." This dimension of service quality influences the customer perception of usefulness and preference as well as share and like intention toward mobile shopping on KakaoTalk.

Foreign student's Preference and Recognition of Makgeolli in Korea (한국거주 외국인 유학생의 막걸리에 대한 인지도, 기호도에 대한 연구)

  • Lee, Young-Soon;Kim, Ji-Yeon;Park, Ji-Hee;Shim, Min-Jung;Moon, Gap-Soon
    • Journal of the Korean Society of Food Culture
    • /
    • v.27 no.6
    • /
    • pp.627-635
    • /
    • 2012
  • This study was conducted to investigate the preference for and recognition of Makgeolli by foreign students to determine its potential for export. From March 15 to 29, 2010, 300 students from four universities (Kyung-Hee University, Hankuk University of Foreign Studies, Yonsei University, Chung-Ang University) were surveyed and data from 287 subjects were used for subsequent analyses. The recognition of Makgeolli was as follows: 40.3% knew that Makgeolli's was fermented alcohol; 49.5% knew its proof; 85.7% knew that rice and wheat were the main ingredients of Makgeolli; 72.8% knew it was Korean traditional alcohol. The preference for Makgeolli's was as follows: flavor (3.46), color (3.43), aroma (3.30), texture (3.28), reverberation (3.36), shape of glass (3.51) and Korean bar (3.72), which were slightly high. However, hangover (3.02) and plastic bottle (3.08) had lower values than the other variables. Overall, participants were likely to recommend Makgeolli to others (Male 3.57, Female 3.72), but they did not think that it is a good ingredient for food (2.91). The opportunity for the globalization of Makgeolli appeared to be high (Male 3.57, Female 3.74). To improve the export of Makgoelli, respondents reported that a better marketing strategy (37%) and new type of bottle (42.8%) were needed.

A Study on the Reality and Improvement Plan of Scenic Landscape Agriculture in Korea - Case Study of the Go-Chang County in Jeon-Buk Province - (한국의 경관농업의 실태와 개선방안에 관한 연구 -전라북도 고창군 공음면 사례를 중심으로-)

  • Chung, Cheol-Mo;Park, Mi-Ho
    • Journal of Korean Society of Rural Planning
    • /
    • v.13 no.3
    • /
    • pp.13-21
    • /
    • 2007
  • This study focus on the pilot case of a scenic landscape agriculture in Go-Chang county for the innovative rural development strategy related the green tourism in Korea. The Go-Chang county in Jeon-Buk province has been progressed the diversified agricultural crops production region. The Go-Chang county is known as the famous cultural tour place that has the many historical and cultural resources (provincial natural park, traditional music, great stone cluster area, military castle walls, good tasted eel food and wine). But, today, the circumstances of global agricultural free trading situations is rapidly proliferated, it invited the depression of the agricultural incomes in rural regions in Korea. So, the Go-Chang county seeks trying to alternative development methods. The new frontier like scenic landscape agriculture is the one of the innovative strategies in this processes. The Go-Chang county selects and supports the scenic landscape agriculture for the new income production policy in connection with the green tourism. This study finds out the important components of the success of a scenic landscape agriculture for the introduction to the new frontier of peen tourism in Go-Chang county. First the scenic landscape agriculture development must be related the 4 season-ecological cultivation methods connected well-being trends. Second, it will be increased the income level of rural people by the competitive the rural green products and diversified green tourism programs which produced by the efforts of the rural people. Third, the success of scenic landscape agriculture and place marketing of rural green tourism depend on the creative community leaders.

Analysis of Wedding Behavior of Chinese Women in their 20's to 30's in Shanghai and Neighboring Cities (중국 상해 및 상해 인근도시에 거주하는 20-30대 여성의 웨딩행동 분석)

  • Kim, Chil-Soon
    • Fashion & Textile Research Journal
    • /
    • v.14 no.2
    • /
    • pp.251-260
    • /
    • 2012
  • Nowadays, global wedding dress companies are interested in the Chinese wedding market because of expectations in consumption patterns of the post 80's generation. Therefore, wedding behavior, selection criteria for wedding dresses, and favored image by segmented groups targeting 20's to 30's Chinese women were studied to help the Korean wedding dress industry to establish their business in China. The survey was conducted in Shanghai city and three neighboring cities-Wuxi, Zhengziang, and Hangzhou-, and the primary data were analyzed using the SPSS program. As results, Chinese women thought that the wedding ceremony should be elegant and dignified, and they wanted to choose their favorite style rather than a recommended style. The criteria of selection were classified into four factors. Overall image and well fitting with their face and body were the most important factors in the selection of wedding dress. The most favored image was unique/novel image. Several favored images for their wedding dress were significantly different by occasion (ceremony day and photo shoot day) and education level. People of higher education level preferred more luxurious and classic image during the ceremony, and a classic and gorgeous image on the photo shoot day. A white dress and a colored dress for weddings were favored more than the Chinese traditional dress on both occasions. There was also a significant difference between general consumers and the wedding business employees in the quantity of wanted wedding dress.