• Title/Summary/Keyword: Trading Strategy

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A Study on the Acceptance Intention and Usage Behavior of Blockchain Technology : From the Perspective of Unified Theory of Acceptance and Use of Technology (통합기술수용이론 관점에서 블록체인기술의 사용자 수용과 이용 행동에 관한 연구)

  • Kim, Byung-Gon;Lee, Byeong-Gil;Yoon, Il-Ki
    • Journal of Information Technology Applications and Management
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    • v.27 no.3
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    • pp.1-18
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    • 2020
  • Recently, following the development of FinTech technology that combines finance and information and communication technology, the need and social demands for a block chain technology-based trading system have increased significantly. In this study, a research model was developed and hypothesized through literature research on the concept of block chain technology, the technology acceptance model, and the unified theory of acceptance and use of technology. The research theories were tested by collecting data through surveys and analyzing the collected data. This study conducted empirical research to identify the factors influencing the user acceptance intention and utilization behavior of the block chain technology in introducing the block chain technology. First, factors affecting the acceptance intention of the blockchain user were performance expectation, effort expectation, social impact, and blockchain transparency variables. Second, the facilitation conditions and stakeholder confidence variables were analyzed as factors that did not affect the acceptability of the blockchain users. Third, variables such as blockchain transparency, stakeholder trust and intention of acceptance are factors that affect the usage behavior of the blockchain. Fourth, it was confirmed that the acceptance intention had a very high explanatory power on usage behavior of Blockchain technology.

A Study on Clothing Shopping Orientation and Brand Loyalty of University Students (대학생의 의복쇼핑성향과 브랜드충성도에 관한 연구)

  • Sung, Hee-Won;Kim, Eun-Kyeung
    • Fashion & Textile Research Journal
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    • v.11 no.6
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    • pp.878-886
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    • 2009
  • The purpose of this study was to identify clothing shopping orientation of university students and brand loyalty in Jinju, Korea. In addition, the effect of consumer's shopping orientation and brand equity factors on brand loyalty were analyzed. A self-administrated questionnaire was developed based on previous studies. A total of 257 useful data were analyzed by SPSS 13.0 program. About 64.6% were female with the mean age of 22.2 years old. The results of this study were as follows. First, clothing shopping orientation was classified into 6 factors: hedonic, store patronage, planned, brand-pursued, economic, and convenience shopping orientation. Second, brand equity was identified into two factors, brand image and brand-consumer relationship. Third, store patronage and hedonic orientation were significant predictors of brand loyalty($R^2$=.275). Brand image and brand-consumer relationship showed significant effects on brand loyalty($R^2$=.541). Findings of this study were expected to contribute to understand young consumers in a typical trading area and to develop marketing strategy for casual brands to increase and maintain brand loyalty.

Mitigating Economy Risk in The Digital Era Through Export Diversification

  • RENTNOSARI, Lili;RAMANA, Febria
    • The Journal of Industrial Distribution & Business
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    • v.10 no.9
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    • pp.19-24
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    • 2019
  • Purpose - In the digital era, technology advancement enables goods and services to be produced more efficiently but also create economy risk in the global economy including Indonesia. Previous studies stated that the risk can be mitigated through export diversification. This study investigates strategy to expand the markets for existing products and explore the potential market. Research design, data, and methodology - The criteria was followed using a review and considerations combination through the Focus Group Discussion (FGD) to determine the priority product in trading house of Indonesia. This study implemented market share to explore those products' markets and compare it to other ASEAN countries. Results - The Indonesian potential products are T-shirts, singlets and other vests of textile materials, knitted or crocheted (excluding cotton); food preparations; medicaments consisting of mixed or unmixed products for therapeutic or prophylactic purposes; soap in the form of flakes, granules, powder, paste or in aqueous solution; and cocoa powder, not containing added sugar or other sweetening matter. The market analysis also showed that Indonesia still had not optimally accessed yet the largest market in the world for each product. Conclusions - The government should focus more on increasing the competitiveness of those products, particularly in those global marketplaces.

A Study on the Supply Chain Security Program (수출입 공급망 안전 프로그램에 관한 연구)

  • Han, Byoung Wan
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.58
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    • pp.287-311
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    • 2013
  • In this study, the scope of previous logistics security were focused only on port and ship. Because of it now extends to the overall (export and import) supply chain areas and in regards with supply security programs in the international level, it reviewed supply chain security programs categorized them into 'ships and port security system', 'container screening system', 'logistics chain authorization system' which are expanded to be adopted in the international level. The major features of those programs are summarized as in building risk management system, providing information ahead, selectivity test and benefits to AEO authorized companies in the customs administration level. The government and companies which are to ensure supply chain security and trade facilitation in order to cope actively with international customs administrative atmosphere need to do the followings : First, they need to build an intra-government integrated supply chain security and make efforts to conclude AEO MRA in order to increase trade competitiveness among major trading countries. Second, they need to build supply chain risk management system in order to enhance management performance through overseas market and company level strategy to obtain and maintain AEO authorization in the company level.

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The Channels of Distribution and Place Strategy of the Apparel Mart: The Los Angeles Area Apparel Industry in California (어패럴 마트의 유통체계 및 상권분석 -캘리포니아 주를 중심으로-)

  • 원명심
    • Journal of the Korea Fashion and Costume Design Association
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    • v.5 no.2
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    • pp.31-46
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    • 2003
  • The purpose of this study was to explore the ways of improving Korean apparel firms' competitiveness by examining the Korea's number one trading partner U.S. apparel industry. Especially, the Los Angeles area apparel industry which is the second largest and the primary market center on the west coast was analysed. The following strategies are suggested to Korean apparel firms to function more effectively in incleasingly competitive U.S. markets: l)Basics can be produced in lower wage countries meanwhile quick turnaround and high quality works can be produced either in Korea or U.S. 2)Manufacturers might try to have direct relationship with powerful retailers who have their own private labels of store-brand lines. 3)Apparel companies can open market showrooms in the California Market Center. For small firms they can contact with independent representatives who receive commissions for showing lines for manufacturers or rent space for showing the lines during market weeks. 4)Apparel firms can contact buying offices to introduce their products to retail buyers. 5)Korean firms can contact Korean-American apparel firms to gain easy access to U.S.Market.

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A Comparison on the Satisfaction and the Characteristic of Fashion Shopping Behavior of the Shoppers Visited in Special Tourist Zone, Dongdaemun and Myeongdong Fashion Town (패션관광특구 방문객의 패션 쇼핑 특성 및 만족도 비교 - 동대문과 명동 패션타운을 중심으로 -)

  • Yu, Jihun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.16 no.3
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    • pp.117-133
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    • 2014
  • The purpose of this study was to compare with shopping behavior and satisfaction of who have visited Dongdaemun and Myeongdong and to provide the fundamental data for differentiation strategy of two fashion trading area. The survey was carried out targeting shoppers who were in Dongdaemun and Myeoongdong and then a total of 778 questionnaires were used for the data analysis; frequency, t-test, chi-squre independence test using SPSS. 20. The results of this study were as follows. Main shoppers in Dongdaemun were the teenagers and twenties, and in Myeongdong were twenties and thirtys. The shoppers who have visited Dongdaemun significantly considered 'store factor' such as store size and comfortability, store interior, store location and accessibility, and 'product factor' including material and quality, design, formfitting, and various sizes, while Myeongdong visitors thought 'promotion factor'such as business hours, one stop shopping, sale and event etc. as important factor. The degree of satisfaction for marketing mix of Myeongdong trade area was higher than Dongdaemun's one. The case of impulse buying in two trade area was not high, while intention to revisit Dongdaemun and Myenongdong was all higher than average. Consumers were more intended to recommend Myeongdong over Dongdaemun to others.

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An Analysis on the Profit of Return-based trading Strategy (과거의 주가에 근거한 투자전략의 성과분석)

  • Chung, Hyun-Chung;Kim, Dong-Hoe
    • The Korean Journal of Financial Management
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    • v.19 no.2
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    • pp.49-75
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    • 2002
  • 본 연구는 과거의 수익률에 근거한 투자전략인 반대투자 전략과 모멘팀 전략의 성과를 분석 하고 있다. 이러한 투자전략의 성과와 주식수익률의 시계열적 특성간의 관련성을 밝히고, 투자 성과를 기업고유 요인에 대한 주가의 과잉반응, 시장의 공통요인에 대한 주가의 반응, 그리고 개별주식의 평균수익률의 횡단면적 공분산에 기인한 부분으로 각각 분해하고 있다. 모멘팀 전략은 1주일 이상 6개월 정도의 포트폴리오 재구성 기간에 대하여 양의 성과를 보이고 있으며, 반대투자 전략은 3개월 이상 6개월의 정도의 기간에 대하여 유의적인 성과가 나타나고 있지만, 상승국면에서는 양의 성과가 나타나고 하락국면에서는 음의 성과가 나타나고 있다. 투자전략의 성과는 1주일 이내의 기간에 대해서는 수익률의 자기공분산에 의하여 주로 설명되며, 1개월에서 3개월 정도의 기간에 대해서는 교차공분산에 의하여 주로 설명되고, 6개월의 기간에 대해서는 개별주식 평균수익률의 횡단면적 분산에 의하여 주로 설명되고 있는 것으로 나타났다. 기간이 짧은 경우에는 투자성과가 주로 기업고유 요인에 대한 지연된 반응에 의하여 설명되며, 기간이 길어짐에 따라 주식수익률은 기업고유 요인에 대하여 과잉반응하는 것으로 나타나고 있다. 시장의 공통요인에 대해서 대체로 지연된 반응이 나타나며 기간이 길어짐에 따라 소규모기업의 주식은 시장의 공통정보에 대하여 과잉반응하는 것으로 나타났다.

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The analysis on the production of bean curd industry in Korea (두부 산업의 생산 실태 분석)

  • Kim, Sounghun;Lee, Kyei-Im;Choi, Ji-Hyeon
    • Korean Journal of Agricultural Science
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    • v.40 no.4
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    • pp.411-416
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    • 2013
  • In Korea, bean curd is one of most important foods and bean curd industry keeps growing. Korean bean curd industry has complicated structure with a few large-scale manufacturers and many small-size manufacturers, which causes difficulty in figuring the strategy for the promotion of bean curd industry. In order to solve this problem, more specific studies are required. The purpose of this paper is to analyze the production sector of Korean bean curd and to present the implications for the promotion of Korean bean curd industry. Survey analyses to producers was conducted for this research. The results of studies present a few findings: First, the solution for the easier purchase of raw material (soybean) should be prepared. Second, the support for marketing as well as R&D to small-size manufacturers is required. Third, the monitoring and controlling of unfair trading in bean curd market should be strengthened. Forth, the certification programs for the bean curd products should be managed.

Blockchain-Based Pet Trade Service DApp (블록체인 기반 반려견 거래 서비스 DApp)

  • Cha, Ju Min;Kim, Jeong Gyu;Kim, Yong Yook;Lim, Moo Hyun;Kim, Woosaeng
    • Journal of Information Technology Applications and Management
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    • v.26 no.6
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    • pp.79-87
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    • 2019
  • Blockchain is a distributed network in a decentralized P2P infrastructure. In this paper, we propose and implement a blockchain-based pet trade service DApp(Decentralized Application). In the existing trading services, there is no way to know the status of dogs in interpersonal transactions and an additional distribution cost has been incurred. As a solution to this problem, we introduce a blockchain technology for a pet trade service where users can check whether an individual pet is healthy or not by its registered biometric data in order to have an efficient and confident trade service. The registered users can purchase puppies or registering information for their dogs to sell through a pet trade service DApp. It is also possible to make a reliable trade by verifying whether the dog is actually the same one through an inscription information of a dog.

Analyzing Online Fake Business News Communication and the Influence on Stock Price: A Real Case in Taiwan

  • Wang, Chih-Chien;Chiang, Cheng-Yu
    • Journal of Information Technology Applications and Management
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    • v.26 no.6
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    • pp.1-12
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    • 2019
  • On the Internet age, the news is generated and distributed not only by traditional news media, but also by a variety of online news media, news platforms, content websites/content farms, and social media. Since it is an easy task to create and distribute news, some of these news reports may contain fake or false facts. In the end, the cyberspace is full of fake or false messages. People may wonder if these fake news actually influence our decision making. In this paper, we discussed a real case of fake news. In this case, a Taiwanese company used some fake news, advertorial news, and news placement to manipulate or influence its stock price and trade volume. We collected all news for the case company during a period of four years and five months (from January 2013 to May 2017). We analyzed the relationship between published news and stock price. Based on the analysis results, we conclude that we should not ignore the influence of news placement and fake business news on the stock price.