• 한국조경학회지
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• 제48권3호
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• pp.22-33
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• 2020

사인시스템은 현재 관광지구에서 가장 널리 사용하는 안내매체 중 하나이며, 그것의 역할은 관광지의 자원과 문화적 가치를 소개하고, 관광객들의 관광 체험을 더 잘 할 수 있도록 도와주는 것이다. 이에 본 연구는 관광객에게 있어서 태산 관광지구 사인시스템의 영향 요인을 도출하고, 만족도를 분석하여 향후 관광객의 만족도를 높이기 위한 태산등산로 사인시스템을 제언하는 것이 목적이다. 연구방법은 선행연구에서 파악된 사인시스템의 평가항목을 도출하고, 통합 세분화하여 태산등산로 사인시스템의 평가항목을 선정하였으며, 설문조사와 요인분석을 실시하여 영향요인을 도출했다. 그리고 관광객의 만족도를 알아보기 위해 퍼지 종합 평가(Fuzzy Comprehensive Evaluation)를 실시했다. 본 논문의 결과를 요약하면, 첫째, 태산등산로 사인시스템의 4가지 영향요인으로 해설내용, 외관조형, 해설방식, 배치관리를 도출하였다. 둘째, 영향요인의 높은 가중치 순서는 해설내용, 외관조형, 해설방식, 배치관리 순으로 나타났으며, 중요도에서 실용성과 미관을 더 중시한다는 점을 유도해 낼 수 있었다. 셋째, 사인시스템 만족도는 해설내용, 외관조형, 배치관리요인의 등급은 '좋음' 이며, 해설방식요인의 등급은 '보통'으로 나타났다. 이는 태산등산로 자연 경치와 문화 가치에 대한 관광객의 이해를 심화시키지 못한 것으로 생각된다. 이런 결과는 향후 사인시스템을 재정비할 때 계획 및 설계에 필요한 이론적 근거를 제공하여 관광체험의 전반적인 만족도를 높이고자 하는데 의의가 있다.

• Asia Marketing Journal
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• 제15권3호
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• pp.15-29
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• 2013

Shopping is considered a 'must-do' activity for most people on travel. One of the major parts of tourist shopping is the purchasing of souvenirs. Souvenirs are universally associated with tourism as a commercially produced and purchased object to remind the purchaser of the experience. Recently, Korea becomes one of the most popular destinations that many Asian tourists like to visit. Among those Asian tourists, the number of Thai tourists bound for Korea shows an incredible rapid growth. Thai people pick Korea and Seoul as their favorite country and city to visit for three consecutive years since 2009. One of the major reasons why Thais are choosing to tour Korea is the enthusiasm for Korean pop culture. That is, 'Hallyu' has influenced Thais' decision to visit Korea and purchase Korean products. The primary objective of the current research is to explore the shopping experiences of Thai tourists, specifically their souvenir shopping. It adopts a reflexive interpretive approach to bring light to the various meanings Thai tourists attach to the souvenirs they purchase in Korea. In order to accomplish the objective, the individual interviews were conducted. A total of 12 Thais who have experienced traveling in Korea participated in the study. Four themes were identified through interview text analysis. First, the research participants almost always purchase souvenirs in Korea because the souvenirs represent their identities as tourists. Especially, they purchase the souvenirs as gifts for others, including family members, friends, and colleagues. The souvenirs as gifts show love and thanks to others, and they cement the social relationship. However, purchasing souvenirs for others is more like the moral obligations which evoke the psychological stress. Secondly, the research participants feel closer to Korea while shopping souvenirs around. Thirdly, they obtain imaginative experiences and pleasure through souvenirs related to the Korean pop culture. Souvenirs provide them to visually extraordinary experiences. Lastly, souvenirs purchased in Korea act as visible status marker when they go back to Thailand. They show the socioeconomic status and lifestyles. Tourists themselves and others place special value to souvenirs that were purchased out of Thailand. The findings of this study are of both academic and practical importance. Souvenirs are among the most pervasive elements of the travel experience. However, souvenir shopping is the complicated consumer behavior within tourism both from business and social science perspectives. Along the same line, it needs strategic approaches in order to maximize the economy effects. It concludes by suggesting how further research could offer unique insights into how the souvenirs are positioned both in the context of tourism academics and industry.

• 유통과학연구
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• 제15권10호
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• pp.51-63
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• 2017

Purpose - The current study examines the shopping behavior of Chinese tourists who purchase Korean cosmetics when visiting Korea, based on expectancy-disconfirmation of shopping satisfaction and brand attitude toward Korean cosmetics. A moderating effect of consumer conformity on the relationships between cosmetics selection factors and two dimensions of disconfirmation - expectation and performance is also examined. Research design, data, and methodology - We conducted a survey with 250 Chinese tourists who visited Jeju, Korea and had purchased Korean cosmetics during their stay. Excluding 43 respondents' inputs because of incomplete answers and missing values, 207 responses were used in the final analysis. All hypotheses were tested using structural equation model (SEM). Results - We found that the Chinese tourist expectations had positive impact on their satisfaction, and the factors for cosmetic selection had a positive effect on shopping satisfaction and brand attitude. A moderating effect of consumer conformity was found to be significant. Conclusions - Given the significantly increased demand for Korean cosmetics from Chinese tourists, Korean cosmetics firms need to better understand cosmetics selection attributes and preference of Chinese tourists, which can provide a guideline to develop retail stores and distribution outlets for Chinese tourists.

• 동아시아경상학회지
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• 제8권2호
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• pp.43-56
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• 2020

Purpose - This study is regarding customer service environment in casino marketing under a study on the factors affecting casino tourist satisfaction based on casino tourists' various needs. Research design and methodology - The study of casino tourism policy factors is proceeded by interviewing tourists of Macao casino. A total of 220 copies were distributed and 193 copies were collected, but 13 copies were not conceded due to insincere responses, and a total of 180 cases were analyzed for this study. Based on the analysis results, the casino tourism policy factors were derived through satisfaction level of casino tourist service as follows. Results - Firstly, the casino tourist satisfaction is a positive influence on casino visits, so efforts should be made to enhance tourist satisfaction when establishing cultural experience programs and casino marketing strategies. Casino culture for tourist should be matured to develop casino tour. In order to increase the satisfaction level of revisiting casino resorts, various cultural products such as clean environment should be developed to enhance the satisfaction level of casino visitors in the future. Secondly, a positive impact of cultural, experiential visits and psychological motivations affect to tourists' psychological stability through cultural experiences as well as casino games. Thirdly, casino tourist satisfaction has been shown to provide a positive impact on behavior intention. Conclusions - Based on the results of this research, the marketing of casino tour is to identify tourists' needs and increase satisfaction.

• 한국의상디자인학회지
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• 제19권2호
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• pp.117-128
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• 2017

This study confirmed the types of shopping information sources during travel abroad, and developed a profile of tourists in terms of demographics, travel, and shopping behavior. Shopping information sources and characteristics of shopping products were identified first. Thereafter, travelers were segmented by their information-seeking behavior. An online survey method was used to get data from Korean vacationers in their 20s-50s, while factor analysis, cluster analysis, ${\chi}^2$ test and ANOVA were applied to analyze data. The results were as follows. First, the shopping information sources of overseas tourists were composed of four factors including sources from travel agents/media, information from travel books and local sources, and word-of-mouth sources. Also, four factors in product types and four product attributes were identified. Second, tourists were clustered into two groups, active and passive shopping information seekers, based on shopping source behavior. Third, two groups differed in terms of demographics, showing an older age and higher income for active shopping source seekers. Active shopping information users tended to join package trips with family members, and they were more satisfied with the trip. With regard to shopping, active shopping source seekers spent more money for shopping and preferred all kinds of shopping goods with an emphasis on travel shopping. In conclusion, shopping information sources seemed to be a meaningful tool for segmenting tourists. Rich, older, family tourists would be an major target market for local retailers.

• 한국농촌건축학회논문집
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• 제11권2호
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• pp.29-36
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• 2009

The recently research shows that the many tourists of Suanbo hot spring waters haven't satisfied the service. These reasons due to that they did not properly consider the satisfaction of tourists' services and index. However, satisfaction level of hot spring waters tourists is interacted complicatedly with various factors, the interactions are not easily identified. A structural equations model is adopted to capture the complex relationships among variables. In the model estimation, we used 140 survey data of Suanbo hot spring waters tourists. The SEM with several factors mentioned above as exogenous variables shows that they have complex and strong relationships. As results of a SEM, it was shown that variables influencing in pleasance are surrounding scenery, clean condition inside hot springs and congestion for use in satisfaction level most. Secondly, in case of kindness, attitudes of employees influence in satisfaction level most, followed by attitudes of residents and kindness of employees. Thirdly, in case of information, it was shown guidance on internal roads influencing in satisfaction level most, followed by guidance on owner drivers, guidance on surrounding tourist attractions and guidance on public transportation. Finally, a variable influencing in accessibility most is satisfaction level of public transportation.

• The Journal of Asian Finance, Economics and Business
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• 제5권3호
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• pp.73-80
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• 2018

The growth of Bandung's tourism industry has had a massive impact on the hotel sector. Most tourists visiting Bandung are domestic tourists and tend to be modest spenders fitting the profile of a mid-market (2/3 star) hotel guest. As competition has increased mid-market hotels have come under pressure from upmarket (4/5 star) and budget hotels committed to cutting prices. There is also competition with the mid-market hotel sector, which means that the 2/3 star hotels have to keep innovating in order to remain competitive. This study uses the Service Quality framework to describe customer expectations and identify gaps in hotel services. A questionnaire survey of 105 local tourists who had stayed in 2/3 star hotels in Bandung showed that the most important dimension is responsiveness, following by reliability, assurance, tangibles and empathy. Thus we conclude that local tourists' primary expectations are that hotels will deliver the service they have promised, be responsive to guests' needs and comply with service standards. Furthermore, these findings validate the earlier prediction that comparing 2/3 star hotel with 5/4 start hotel, the customers are having preliminary knowledge on facilities limitation and friendliness. Tourists using 2/3 star hotels tend to be prepared to accept limited facilities and less friendly staff service.

• 산학경영연구
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• 제19권1호
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• pp.137-156
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• 2006

1989년 국외여행자유화가 시행된 이후 국외여행사수와 국외여행객수는 빠른 속도로 증가하고 있다. 국외여행의 출발부터 도착까지 여행 전 일정에 관여하는 국외여행인솔자의 자질은 여행객의 여행만족에 중요한 요소로서 인식되어지고 있다. 이 연구는 여행객의 여행만족에 영향을 미치는 국외여행인솔자의 자질에 관한 분석에 초점을 두고 있다. 몇몇 자질요인평가에 여행객과 여행업종사자 사이에는 그 중요도 인식에 다소 차이가 있는 것으로 분석결과 나타났지만 여행객만족에 국외여행인솔자의 역할이 중요하다는 인식에는 두 집단 모두 동의하는 것으로 조사되었다. 이러한 분석결과를 근거하여 국외여행인솔자는 여행객과 업계가 요구하는 자질개발이 필요하다.

• 한국농촌건축학회논문집
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• 제16권2호
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• pp.45-54
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• 2014

This study aims to examine factor of tourism attraction and tourism satisfaction in order to product plan of tourism policies related to architecture and urban design focused on Marado, Jeju Island. For that, a questionnaire is conducted by tourists who visit to Marado. The results are as follows. 30s and 40s tourists evaluate that Marado is more attractive in natural environment rather than 60s. Tourists who visit more than four times to Marado evaluated low in satisfaction for landscape of Marado but tourists who reside in other area not Jeju evaluate higher in satisfaction for landscape. The difference of residence areas shows same result in tourism attraction factors. Tourists participating in tour activities show higher in satisfaction rather than no-participants but the difference between participants and no-participants is not showed in tourism attraction factors. Tourism attraction is extracted four factors; natural environment, architectural environment, economic efficiency and psychological factor. The factors of natural environment and architectural environment have the relation with satisfaction but the factors of economic efficiency and psychology do not show no relation with satisfaction.

• 동아시아식생활학회지
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• 제16권3호
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• pp.242-250
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• 2006

The purpose of this study was to identify tourist product factor combinations which confer the highest utility to tourists and to establish the relative importance of factors in terms of their contribution to total utility across gender. Among 250 questionnaires, 230 questionnaires were utilized for the analysis. $X^2$ analysis, Conjoint model, Max. Utility model, BTL model, Logit model, K-means cluster analysis, and one-way anova analysis were used for this study. The findings from this study were as follows. First, the Pearson's R and Kendall's tau statistics showed that the model fitted the data well across gender. Second, it was found that total respondents and three clusters regarded taste price as the very important factor across gender. Third, it was found that the male and female tourists most preferred product with light red color, shaped package, and highly pungent taste sold at a cheap price in factory. Fourth, it was found that the male tourists most preferred simulation product with light red color, shaped package, and highly pungent taste sold at a cheap price in factory. The female tourists most preferred simulation product with light red color, shaped package, and mild taste sold at a cheap price in factory. Finally, the results of the study provide some insights into the types of effective product designs that can be successfully developed by marketers.