• 제목/요약/키워드: Tourism-Related Companies

검색결과 62건 처리시간 0.025초

전시디자인 산업의 발주제도 개선방안에 관한 연구 (A Study on Improving Institutional order of the Exhibition Design Industry)

  • 지환수
    • 한국실내디자인학회논문집
    • /
    • 제24권5호
    • /
    • pp.136-143
    • /
    • 2015
  • At this present, the world is in the era of digital and culture.Tourist resources through cultural infrastructure have been a crucial factor of a country's competitiveness. A Museum is tourism resource facility like one of core cultural infrastructures which provides experiential culture, history and tradition. The field of a planning and a design for a museum should be recognized like professional design industry.n Korea, the government has various laws and systems to support the design promotion policy but it is not sufficient. If you plan to extend the scope of the maintenance of law and institutions As today 'Exhibition Industry Development Act, which is responsible for maintenance, including a permanent exhibition area in the exhibition industry facilities will be efficient alternative. And also, it would like to analyze states of the orders in the exhibition design industry for past five years (2010 ~ 2014) and show the problems and alternatives. Exhibition business-related orders investigation into the recent five years to analyze and suggest improvements. In the delivery method it was found three types of goods, the services, the delivery method through the analysis of the enforcement order to the Corporation and that are mixed.If these alternatives has been reviewed and used for basic data to promote professional companies and designers for museums, it must be expected to be well worth a careful study.

The Effect of Brand Evidence on Positive Emotion, Negative Emotion, and Attitude in Restaurant Industry

  • KIM, Eun-Jung
    • 한국프랜차이즈경영연구
    • /
    • 제12권1호
    • /
    • pp.45-55
    • /
    • 2021
  • Purpose: How to build the positive emotion of customer is very important, because it affects the positive attitude. Brand evidence has a significant impact on consumer behavior in terms of reinforcing consumers' perception of food service companies and differentiating them from competing brands. Thus, this study examines the effect of brand evidence on emotion (positive emotion and negative emotion), and attitude in restaurant industry. Research design, data, and methodology: This study examines the structural relationship among brand evidence, emotion, and attitude. Brand evidence divide into three sub-dimensions such as physical evidence, core service, and employee service. In order to test the purposes of this study, research model and hypotheses were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All constructs were measured by multiple items tested and developed in the previous research. The data were collected from 439 restaurant users from Seoul area were analyzed using SPSS 22.0 and SmartPLS 3.0 program. A total of 460 questionnaires were distributed and a survey was conducted for 4 weeks, and a total of 439 were used for analysis, excluding non-response data and 21 unusable response data among the collected questionnaires. Frequency analysis was conducted to identify the general characteristics of the survey subjects. To measure the reliability and validity of the measurement tools, confirmatory factor analysis was conducted. Structural model analysis was conducted to verify the research model. Result: The findings demonstrate that physical evidence, core service, employee service had positive effects on positive emotion. And core service and employee service had negative effects on negative emotion while physical evidence did not have. Also, positive emotion had positive effect on attitude and negative emotion had negative effect on attitude. Conclusions: The findings of this study provide guidelines on how to enhance competitiveness in restaurant industry through understanding brand evidence's effects on raising perceived consumer's emotion and attitude. Therefore, food service companies should establish a marketing strategy that can stimulate positive emotions through brand evidence, which is all factors related to service brands that influence consumers' evaluation of service products and purchase decision-making process.

GDP 예측을 통한 국내 외식 산업 전망에 관한 연구 - 한.미.일 비교를 중심으로 - (A Study of the Prospects of the Korean Food Service Industry through GDP Forecasting - A Case of Comparing Korea.U.S.A and Japan -)

  • 고재윤;유은이;송학준;김민지
    • 동아시아식생활학회지
    • /
    • 제17권4호
    • /
    • pp.571-579
    • /
    • 2007
  • The aim of this study was to predict the development process of the Korean food service industry by forecasting the per capita GDP. Forecasting the GDP, involved two primary approaches. One was related to looking at the Korean food service industry's situation by per capita GDP and comparing it to that of the US and Japan. The other was to predict food service industry projections in Korea by quantitative forecasting models. Holt's simple exponential smoothing method and new types of the series models(Damped trend exponential smoothing method), were employed to predict the per capita GDP. The accuracy of the models was measured by MAPE. The empirical results of the forecasting models indicate that the three time series models performed fairly well. Of these Damped trend Damped trend exponential smoothing performed best with the lowest MAPE(9.9%). The results show that the time for reaching a per capita GDP level of $20,000 was 2008 with the Damped trend model and 2009 with the Holt model. Moreover, we found that a per capita GDP level of $30,000 will be achieved in 2012 from the Damped trend model and in 2013 from the Holt model. Within this study, the implications for the Korean food service industry are further discussed. It was predicted there will be a stabilization period in 2008 or 2009 in Korea with achievement of a per capita GDP of $20,000. At this time, major food service industry companies will need to invest in equipment toy external growth and there will be industry trends toward ethnic food and theme restaurants. Also, if a per capita GDP of $30,000 is achieved by 2012 or 2013, the Korean food industry will need to be highly responsive. Therefore, food industry companies should forecast and study customer values and prepare for changes.

  • PDF

空間活動保險法律問題及中國狀況:基於空間商業化最新發展的分析 (Legal Aspects of Insurance Regarding Space Activities and the Situation in China: an Analysis Based on the New Development of Space Commercialization)

  • 섭 명암
    • 항공우주정책ㆍ법학회지
    • /
    • 제32권1호
    • /
    • pp.385-417
    • /
    • 2017
  • Insurances of space activities are divided into satellite insurance, astronaut insurance and third party liability insurance. Against the background of the rapid development of space commercialization, especially the increasing participation of private entities in space affairs, the present international and domestic mechanisms of space insurance are challenged. As a space-faring state which is in the process of developing space businesses, the regulations of space insurance in China are deserved to be discussed. Satellites insurance is at present well-developed, the "pre-launch", "launch" and "in-orbit" phases of satellites are all possible to be insured by related companies. China created the CAIA in 1997 to provide insurance for Chinese satellites. However, with more private entities start to involve in space as well as satellite industry, the regime established under the framework of CAIA is necessary to be modified, and the mechanism relating to space insurance brokers should be promoted. The astronauts are recognized as the envoy of humankind, and relevant international regulations are made to provide assistance to them in emergency circumstances. From the domestic perspective, astronauts will be fully insured. China creates a particular type of insurance for astronauts. However, once space tourism becomes a business, the insurance of the tourist will be demanded to be created. In order to promote China's space tourism, it is recommended to take the "Astronaut Group Insurance" as an optional model to space tourists, if the tourists are customers of a governmental-owned space company. Once private involvement of providing orbital/suborbital tourism service becomes a reality, new rules are required. Getting a third party liability insurance is deemed as an indispensable precondition for an applicant to get a launch permission. Domestic space laws will include provisions for the third party liability insurance. China's "Interim Measures" of 2002 realizes the importance of third party liability insurance and requires the permit holder to get it before entering the launching site. This regulation is different from the practices of other states. Concerning that China is the sponsor of APSCO, for the purpose of promoting commercial space cooperation, a harmonized approach to domestic law is recommended to be found.

  • PDF

변동환율제도하의 위안화 환율변동과 벤처기업의 재무성과 간 상관관계 연구 (The Correlations between Renminbi Fluctuations and Financial Results of Venture Companies in the Floating Exchange Rate)

  • 손종원;장석주;나승화
    • 벤처창업연구
    • /
    • 제5권1호
    • /
    • pp.45-67
    • /
    • 2010
  • 2005년 7월 21일, 중국인민은행은 위안화 환율 제도를 미 달러화에 대한 고정환율제에서 통화바스켓 기준 관리변동환율제로 변경하였다. 이러한 변화는 중국 기업들이 환율변동에 자유로울 수 없음을 의미한다. 본 연구는 변동환율제도 하에서 위안화 환율변동과 벤처기업의 재무적성과 간의 관계에 대한 분석에 연구의 목적을 두었다. 본 연구의 분석과정 및 결과는 아래와 같다. 첫째, 벤처기업의 재무성과를 측정하기 위하여 중국 상하이 증권거래소에 상장된 기업 중 무작위로 산동성 벤처기업을 표본으로 선택하여 안전성, 수익성, 성장성, 활동성의 4가지 요소에 따라 분기별 재무지표를 추출하였다. 둘째, 환율변동 자료는 중국이 변동환율제도를 최초로 도입한 2005년 7월 21일부터 2008년 12월 31일까지의 일별 위안화 환율자료를 중국인민은행에서 수집하여 분기별 변동환율로 정리하였다. 셋째, 위안화 환율변동과 벤처기업의 재무성과 간 관계를 확인하기 위하여 본 연구는 피어슨 상관관계분석을 실시하였다. 그 결과로서 전반적으로 평가절상 된 위안화 환율변동은 기업의 부채비율, 총자산 회전율, 자기자본 회전율에 통계적으로 유의하게 약한 부(-)의 상관관계를 보이고 있었다. 그러나 기타 재무지표들과는 통계적으로 직접적인 상관관계가 파악되지는 않았다. 따라서 본 연구를 통해 위안화 가치의 상승이 단기적으로 중국 벤처기업들의 경상이익에 큰 영향을 미치지 않는다는 점과 중국 벤처기업의 외화자산 비중이 상대적으로 높다는 점을 확인할 수 있었다. 또한 이를 토대로 본 연구는 환위험 노출에 대한 대응책으로 위안화/외화 비율의 조정등 효과적인 환위험 관리방법을 제시하였다.

  • PDF

변동환율제도하의 위안화 환율변동과 벤처기업의 재무성과 간 상관관계 연구 (The Correlations between Renminbi Fluctuations and Financial Results of Venture Companies in the Floating Exchange Rate)

  • 손종원;장석주;나승화
    • 한국벤처창업학회:학술대회논문집
    • /
    • 한국벤처창업학회 2010년도 통합학술대회
    • /
    • pp.139-160
    • /
    • 2010
  • 2005년 7월 21일, 중국인민은행은 위안화 환율 제도를 미 달러화에 대한 고정환율제에서 통화바스켓 기준 관리변동환율제로 변경하였다. 이러한 변화는 중국 기업들이 환율변동에 자유로울 수 없음을 의미한다. 본 연구는 변동환율제도 하에서 위안화 환율변동과 벤처기업의 재무적 성과 간의 관계에 대한 분석에 연구의 목적을 두었다. 본 연구의 분석과정 및 결과는 아래와 같다. 첫째, 벤처기업의 재무성과를 측정하기 위하여 중국 상하이 증권거래소에 상장된 기업 중 무작위로 산동성 벤처기업을 표본으로 선택하여 안전성, 수익성, 성장성, 활동성의 4가지 요소에 따라 분기별 재무지표를 추출하였다. 둘째, 환율변동 자료는 중국이 변동환율제도를 최초로 도입한 2005년 7월 21일부터 2008년 12월 31일까지의 일별 위안화 환율자료를 중국인민은행에서 수집하여 분기별 변동환율로 정리하였다. 셋째, 위안화 환율변동과 벤처기업의 재무성과 간 관계를 확인하기 위하여 본 연구는 피어슨 상관관계분석을 실시하였다. 그 결과로서 전반적으로 평가절상 된 위안화 환율변동은 기업의 부채비율, 총자산 회전율, 자기자본 회전율에 통계적으로 유의하게 약한 부(-)의 상관관계를 보이고 있었다. 그러나 기타 재무지표들과는 통계적으로 직접적인 상관관계가 파악되지는 않았다. 따라서 본 연구를 통해 위안화 가치의 상승이 단기적으로 중국 벤처기업들의 경상이익에 큰 영향을 미치지 않는다는 점과 중국 벤처기업의 외화자산 비중이 상대적으로 높다는 점을 확인할 수 있었다. 또한 이를 토대로 본 연구는 환위험 노출에 대한 대응책으로 위안화/외화 비율의 조정 등 효과적인 환위험 관리방법을 제시하였다.

  • PDF

근로자의 주 40시간 근무제 시행 유무에 따른 여가자원 이용 및 여가활동 비교분석: 2012년 국민여가활동 조사 결과를 기초로 (Comparative Analysis of the Use of Leisure Resources and Leisure Activity According to the Execution of Forty-hour-a-week Working System: Based on 2012 Survey on National Leisure Activity)

  • 박민정;윤소영
    • 가족자원경영과 정책
    • /
    • 제17권4호
    • /
    • pp.19-37
    • /
    • 2013
  • From the perspective of labor welfare, forty-hour-a-week working system:(FWS) has been an important goal throughout world, and in fact, advanced countries implemented this a long time ago. However, there are differences in opinions concerning FWS; some people emphasizes the improvement in life quality, while others point out that this measure increases the cost of wages and has limited effectiveness. Thus, discussions about the success of FWS have emerged from diverse perspectives; One thing that should be made clear before debating FWS is that reducing laborers' working hours is already a global trend, and Korea, also intends to extend it. Therefore, in order to maximize the benefits resulting from the execution of the system and to identify measures that can be used to solve the problems related to FWS, it is necessary to consider actual laborers' use of leisure resources and whether they have increased or decreased as a result of FWS. It is also necessary to look at the differences in workers' leisure activity with and without the system. To evaluate and diagnose FWS's political effect from the perspective of laborers' leisure satisfaction and improvements in life quality, this study examines differences in leisure expenses, leisure hours, use of and demand for leisure resources such as leisure space, and types of leisure activity, according to the execution of FWS, This research is based on the "2012 Survey on National Leisure Activity" conducted by the Ministry of Culture, Sports and Tourism. In addition, through analysis of the differences in leisure satisfaction and happiness levels, the study intends to confirm the necessity of executing FWS and ensuring that the system is in use. The study results can be briefly summed up as followa:: First, regarding the general findings of the study, a significant result was shown in terms of the execution of FWS according to income level. The finding that the execution of FWS works differently according to the working environment or life quality reassures us of the common notion in society that working environment or life quality may differ in relation to social characteristics. The utility of weekday leisure hours did not indicate a statistically significant difference, but in terms of weekend leisure hours, laborers practicing FWS had an additional 30 minutes of leisure time than those who did not. Furthermore, regarding leisure expenses, laborers practicing FWS indicated more monthly average leisure expenses or expected leisure expenses. In relation to leisure activity, those working at a company executing FWS engaged in culture and art activities more frequently than those working at the companies that did not. On the other hand, those working at companies without FWS indicated more hobbies, amusement activities, rest, and other activities than those working at the companies with FWS. In terms of vacation experience, those working at companies with FWS had more vacation time than those working at companies without it; on average, they had longer vacations by 1.64 days. Regarding their leisure life satisfaction and happiness level, those working at companies with FWS indicated higher satisfaction and greater happiness than those working at companies without it. The findings mentioned above represent the preliminary results of this paper, and the remainder of the research will provide more detailed analysis results and suggestions corresponding to them.

  • PDF

소셜커머스 외식상품 재이용의도의 영향요인 - 지각된 위험과 가격의식성을 중심으로 - (Factors Influencing the Reuse Intention of Social Commerce Foodservice Product - Perceived Risk and Price Consciousness -)

  • 전현모;권나경
    • 한국조리학회지
    • /
    • 제22권4호
    • /
    • pp.114-127
    • /
    • 2016
  • 본 연구에서는 소셜커머스를 이용하는 외식소비자들을 대상으로 재이용의도에 영향을 미치는 요인으로 지각된 위험과 상품구매 시 가격을 고려하는 정도인 가격의식성을 제시하여 영향관계를 검증해 보고자 한다. 이러한 검증결과를 통해 외식소비자들의 소셜커머스에 대한 행동의도를 파악하여 외식소셜커머스 관련 업체들의 마케팅전략 수립 시 활용할 수 있는 유용한 실무적 시사점을 제공하는데 본 연구의 목적을 두고자 한다. 연구의 공간적 범위와 조사대상은 소셜커머스에서 외식상품을 구매한 경험이 있는 전국의 20세 이상 남녀 내국인 거주자로 하였으며, 표본추출을 위한 소셜커머스 업체는 연간 방문자 수 기준으로 2014년 쇼핑 앱 순위에서 1위를 차지한 쿠팡으로 선정하였다. 조사대상자 중에서 쿠팡을 이용해 외식상품을 구매한 경험이 있는 지를 사전질문을 통해 파악한 후 경험이 있다고 응답한 사람을 대상으로 설문조사를 실시하였다. 연구결과, 정보위험과 개인보안위험, 심리적 위험, 시간손실위험은 재이용의도에 부정적인 영향이 있는 것으로 나타났으나 사회적 위험과 재무적 위험은 아무런 영향을 미치지 않는 것으로 나타났다. 가격의식성은 재이용의도에 긍정적인 영향을 미치는 것으로 나타났다. 외식소비자들의 지속적인 소셜커머스 이용에 영향을 미치는 요인으로 지각된 위험과 가격의식성의 중요성을 규명하였다.

Management Status and Development Plan of Green Tea Processors in Korea

  • Kang, Hagmo;Park, Junho;Choi, Sooim;Lee, Chongkyu;Kim, Hyun
    • Journal of Forest and Environmental Science
    • /
    • 제36권2호
    • /
    • pp.156-162
    • /
    • 2020
  • This study was conducted to analyze the current management status of green tea processors in two regions (Hadong-gun and Boseong-gun) in Korea and to suggest directions for the development of the green tea industry based on an understanding their difficulties in management. This study showed that the number of green tea farms and the cultivation area had decreased, while the average unit sales price of green tea in Boseong-gun was approximately three times higher than that in Hadong-gun. Also, this study found that Hadong-gun mainly provided green tea products to wholesalers, whereas Boseong-gun sold it directly to the local retail stores targeting tourists, and this results in generating relatively higher unit prices. Meanwhile, we discovered that both regions had difficulties in management which were caused by the demand for low delivery unit costs from large corporations and small food companies. Therefore, in order to develop the green tea industry in both regions, the size of green tea fields and the scenery satisfaction should be improved to draw more tourists and boost tourists' intention to revisit. In addition, it is necessary to enhance guidance and accessibility of related tourist sites, to expand green tea experience activities, and to improve product satisfaction by developing various goods. By inducing more tourists in these ways, it could change the sales type of green tea from wholesale to retail and help activate the management of green tea processors.

경영자의 신사업기회 발견능력과 경쟁전략이 기업성과에 미치는 영향 (CEO's Discovery Competency for New Business Opportunity, Competitive Strategy, and Firm's Performance)

  • 김승호;김대건
    • 벤처창업연구
    • /
    • 제11권3호
    • /
    • pp.121-130
    • /
    • 2016
  • 치열한 경쟁상황에서 기업의 성공과 혁신은 경영자에서 비롯되는 신사업 발견능력을 통한 경쟁전략의 수립이 매우 중요하다. 본 연구는 경영자의 신사업기회 발견능력과 기업성과 사이에 경쟁전략의 매개효과를 실증분석을 통해 규명하는데 목적을 두고 있다. 이를 위해서 전국의 대기업 사업장과 중소기업 286개의 기업 자료를 대상으로 자료를 수집하고 구조모델에 의한 분석을 실시하였다. 실증분석 결과 발견능력 중 실험하기와 연관시키기가 경쟁전략을 강화시키는 것으로 나타났다. 또한 발견능력 맥락에서는 원가우위 전략 보다 차별화 전략이 기업성과에 미치는 영향이 큰 것으로 나타났으며, 경쟁 전략의 매개효과는 실험하기와 기업성과 사이에 강하게 나타났다.

  • PDF