• 동아시아경상학회지
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• 제2권4호
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• pp.56-64
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• 2014

Today, travelers are provided large amount information which includes Web sites and tourist magazines about introduction of tourist spot. Many approaches have been proposed to analyze the large amount of available information with the aim of discovering the most popular Points of Tourist Interest and routes. However, it is not easy for users to process the information in a short time. Therefore travelers prefer to receive pertinent information easier and have that information presented in a clear and concise manner. Whether you are looking for banks by company, foreign exchange services, free wireless hotspots, touristic attractions, campsites, supermarkets, restaurants, cinemas, The aim of POI Tourism Services is to enable tourists to find spots that only the locals know, giving the tourists opportunity to the tourists to explore new areas of the place like never before. This paper proposes find the scope for a personalized service for tourist "Special Interest Tourism" recommendation for tourists who travel within India & for the benefit of Foreign Nationals who visit the country. The major focus of the study is to understand the demand for such a service being integrated into the conventional tour package. The major findings made during the course of the show that the market for "Special Interest Tourism" based services stands at approximately 63%. Travel today is mainly for the people from the middle income group having a fixed budget while traveling and would like economic travel solutions that fit their budget. This accounts for a major part of the market for the service. Most tourist prefer to go on week end getaways or trips that last more than a week, this means that a specialized trip plan based on the travelers interests is feasible with these type of travelers. Maximum demand for "Special Interest Tourism" based services would be during the festive seasons.

• Asia pacific journal of information systems
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• 제32권1호
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• pp.92-124
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• 2022

Providing services using kiosks is actively carried out between suppliers and consumers. These service processes have recently begun to play a dominant role in transactions. However, previous self-service technology (SST) studies or kiosks have not fully reflected the changing environment surrounding these different technologies. To cover the updated business environments, we combined qualitative and quantitative research methods. Through qualitative research and a review of previous studies, the variables emphasized as motivations and constraints for kiosks use and those that can be newly illuminated were selected for this study. We then applied the variables to the research model to assess their influence. In terms of the motivations for using kiosks, the results suggest that perceived usefulness and compatibility as service quality, forced use, and perceived service providers' efficiency as provider polices, absorptive capacity, and habit as an individual characteristic and social influence as a subjective norm have a significant effect on the attitude toward kiosks. In terms of constraints, difficult to use and need for interaction predicts the attitude toward kiosks. Attitude toward kiosks, perceived behavioral control, and social influence are directly related to the intention to use kiosks. Lastly, intention to use kiosks plays a significant role as an antecedent of revisit intention. Using these empirical results, we propose both academic and practical implications for future kiosks use.

• 아태비즈니스연구
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• 제13권3호
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• pp.375-387
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• 2022

Purpose - The food delivery mobile application market is growing rapidly in the catering service industry. The purpose of this study was to investigate the effects of E-service quality on consumer attitudes and satisfaction in the food delivery service field in China. Design/methodology/approach - A total of 390 copies of this questionnaire were distributed between February 17 and March 25, 2021 on the Chinese survey site (https://www.wjx.cn). Three hundred forty-nine parts were used for the final analysis. Validity and reliability were analyzed using SPSS 25.0 statistical program, and correlation and regression analysis were performed. Findings - The study results showed among the e-service quality components of food delivery application software, trust, convenience, proximity and reactivity have an impact on consumer attitudes. Research implications or Originality - The service quality of food application software is an important factor determining consumer attitude. The limitations of this study and suggestions for future research were discussed.

• Spatial Information Research
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• 제21권1호
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• pp.23-36
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• 2013

최근 세계 공간정보 산업의 급격한 팽창과 구글의 공간정보 오픈 플랫폼 일부 유료화 정책에 영향을 받아 국내 기업의 해외시장 진출 경쟁력 확보의 필요성이 대두되었다. 이를 위해 공간정보 오픈 플랫폼인 'VWORLD'가 구축되었지만 서비스 초기 단계인 VWORLD의 사용자 확보를 위한 방안은 미비한 실정이다. 한편, 세계 관광산업 역시 빠른 속도로 성장하며 세계 경제를 견인하고 있고, 국내 관광객 수도 꾸준히 증가하고 있다. 하지만 국내 관광산업은 외형 확대에도 경쟁력이 취약하여 관광산업의 수준을 높여야 한다는 주장이 제기되고 있다. 본 연구는 이러한 배경에 기반을 두어 VWORLD를 이용하여 관광산업 경쟁력 제고를 위한 관광정보 서비스 모델에 관한 연구를 진행하였다. 서비스 사이언스의 신서비스 개발 방법론 중 하나인 QFD를 이용하여 고객의 요구 사항을 도출한 뒤 개발 요소와 우선순위를 도출하였으며, VWORLD를 대상으로 한 서비스 설계에 적용하였다. 또한, 이러한 과정을 서비스 사이언스의 신서비스 개발 절차에 기반을 두고 진행함으로써 서비스 개발의 실효성과 효율성을 높이고자 하였다.

• 한국병원경영학회지
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• 제26권2호
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• pp.27-42
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• 2021

This study investigated the differences in patient experience by arrangement type of medical tourism facilitators(MTF) from the pre-visit to visit stages. Specifically, patient experiences from each stage with different service providers (MTFs and medical institutions) were measured: provision of information and respect for patient preferences as pre-visit experiences with the facilitators, communication and concierge services as visit experiences with the facilitators, and medical services as medical institution experiences. The scale to measure foreign patients' experiences was modified from the 'Picker in-patient questionnaire(PPE)' and the 'Picker patient experience questionnaire(PPE-15)'. Quantitative data were collected by conducting a self-administered questionnaire on 173 patients from China, Russia, Mongolia, and Kazakhstan. Qualitative data were collected by conducting in-depth interviews with 9 patients and 9 service providers. The data were collected between January and October in 2019. Quantitative data was analyzed by SPSS 25 for Chi-squared test and ANOVA, and qualitative data were analyzed based on keywords. The main results are as follows. When foreign patients used only overseas MTFs, they had a relatively positive patient experience in respect of receiving pre-visit information(F=7.47, p<.01) and respect for patient preferences(F=3.11, p<.05). Looking at both domestic and overseas facilitators during the visit, the patient experience was relatively negative for communication(F=3.75, p<.05). Regarding medical institutions, patients had a relatively negative patient experience with regards to medical services when they used both domestic and overseas facilitators(F=6.49, p<.01). The implications of this study are as follows. Patients should have a seamless and high-quality experience regardless of the facilitator arrangement type. This can be prepared through service standardization for the service providers. It would be also necessary to consider each other's features and problems at the institutional level and to improve service coordination by having service providers periodically communicate with each other.

• 동아시아식생활학회지
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• 제20권1호
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• pp.138-148
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• 2010

This study was conducted to delineate the dimensions of delivery service quality and to investigate the causal relationships between dimensions of delivery service quality and overall customer satisfaction toward delivery service among chicken outlets. To accomplish this, 235 persons who have experienced the chicken delivery service in Seoul were surveyed. The results revealed that the service quality consisted of six factors, employee service, menu quality, extra service, other menu service, menu development, and payment. In addition, menu quality and menu development factors had a positive(+) effect on customer satisfaction. Moreover, statistical differences between some delivery service quality factors and demographic variables and between usage characteristics and demographic variables were identified. Finally, a discussion of theoretical and managerial implications and future research areas is provided.

• 산학경영연구
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• 제19권2호
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• pp.117-140
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• 2006

관광 상품의 경쟁력은 훌륭한 자연경관과 유무형의 자원들이 적정한 조화를 이룰 때 관광객의 욕구 충족과 아울러 지역경제와 연계된 시너지 효과를 발휘할 수 있다. 관광산업은 지방화시대에서 중요한 지역경제 운영 및 개발 재원 마련의 핵심 사업으로 떠오르고 있으며, 특히 강원도 설악권의 경우에는 뚜렷한 부존자원과 지역개발재원이 부족한 실정에서 지역특성에 부합하는 관광자원 개발이 각 지역의 재정자립도에 미치는 영향은 지대하다고 볼 수 있다. 따라서 본 연구는 설악권 관광개발에 있어서의 제 운영상의 문제점과 정책적 문제점을 도출하고 관광자원의 효율적인 보전과 개발 등을 통해 지역경제의 활성화를 위해 현지 방문 관광객과 관광업종사자간 상품, 서비스, 홍보 마케팅 측면에서의 실증조사를 한 후 이에 맞는 경쟁력 있는 대안을 제시하고자 한다. 또한 이 연구는 지방화, 글로벌화 시대를 맞이하여 한국 관광자원의 개발 및 상품화를 체계화하여 금강-설악이 연계되는 설악관광의 육성화에 기여할 것으로 기대된다. 아울러 본 연구의 한계는 설악권에 대한 관광지역 활성화를 주제로 한 관계로 인해 연구범위를 설악권 한 지역으로 국한했기 때문에 일반화 과정에는 다소 미흡하다고 판단되며 측정 면에서도 관광객과 관광 종사자 사이의 인식차이 검증에 불과하다고 볼 수 있다.

• Journal of Smart Tourism
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• 제3권1호
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• pp.23-34
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• 2023

Prior research on Extended Reality (XR) has been a starting point for the development of the Metaverse. It is also a concern for researchers in the tourism field since it can enhance the tourist experience. Metaverse Tourism provides a virtual experience of the tourism destination for the users. It is potentially developed and predicted to be the future of tourism, enhancing the tourist experience through communication between humans and avatars and providing a new option for tourists to enjoy leisure activities. Recently, discussion on Metaverse tourism is still emerging, with some open talks from researchers in the intersections between information technology and tourism. This study extends prior studies by proposing six Metaverse tourism elements and categorizing them into core and supporting elements. Then, we analyze the consequences of those elements on the Tourism Experience Journey to enhance each stage with different characteristics. This study can contribute to continuing recent dialogues among scholars on how Metaverse can be applied in the tourism sector by proposing six elements that should be considered in developing and creating Metaverse services.

• 한국정보전자통신기술학회논문지
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• 제9권5호
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• pp.439-444
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• 2016

본 논문에서는 위치기반 스마트 관광 서비스를 이용하는 사용자들의 개인 정보 중에서 위치정보를 보호하기 위한 기법을 제안한다. 제안하는 프라이버시 보호 기법은 첫째, 사용자와 관광 서버간에 정보 교환없이 OTK(One Time Key)인 공유 비밀키를 생성하고, 이 공유 비밀키로 데이터를 암호화하여 전달함으로써 사용자와 관광 서버 사이의 메시지 기밀성을 제공한다. 둘째, 사용자와 관광 서버는 사용자 ID, 로그인 시간(timestamp), 그리고 랜덤하게 생성된 난수를 연접하고 해시함수로 해싱하여 OTK를 생성하고, 이 OTK와 XOR 연산을 이용하여 사용자의 위치 정보와 질의어를 암호화하여 전송하므로 사용자와 관광 서버 사이의 메시지 기밀성을 제공한다. 셋째, OTK에 타임스탬프를 추가하여 메시지 재전송공격을 방지한다. 그 결과, 제안하는 개인 프라이버시 보호 기법은 데이터의 기밀성과 사용자의 프라이버시 보호를 제공할 뿐만 아니라 사용자의 위치정보와 행동 패턴 데이터의 안전성도 보장할 수 있다.

• 한국생활과학회지
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• 제19권5호
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• pp.857-872
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• 2010

Recently, interest in fair tourism and demand for this service has been steadily increasing. This study examined the tourists' perceptions of their fair tourism experiences. Phenomenological method was adopted as a qualitative research approach. Participants were nine adults who were interviewed in depth on their experiences of fair tourism. Data analysis led to the emergence of seven categories (sharing and volunteerism, environment and animal protection, tourism created together, communication and relationship, from consumption to experience, ethicality and fairness, contemplating life) and 21 subcategories. This research was a significant step in providing options to explore the improvement of ethical-tourism and may have implications for the future development of tourism. This study also has various implications for tour operators, consumers, and government. In future all stakeholders should make efforts to establish the tour culture which encourages consumers to consider the ethicality and fairness of their choices as tourists.