• Ocean and Polar Research
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• 제33권4호
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• pp.473-483
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• 2011

In the recent WTO/DDA negotiations, discussions are progressing to forbid fishery subsidies which have negative effect on the natural environment and the fishery resources and to lower or to eliminate the tariff/non-tariff barriers that distort trade liberalization. As a result, linking to the weak structural environment of Korea's fishing villages; such a scheme has jeopardized the livelihood of fishermen who settle down in local fishing harbors. Against this backdrop, the government is attempting to positively respond to changes in the fishing environment in a number of different ways: promotion of fishing tourism, fishing harbor reinforcement in function, developing fishing villages, and harbors. With respect to investment by priority in fishing harbor development, it is very important to appropriately select investment targets based on objective criteria. A small number of harbors are chosen and investment plans by harbor are systematically devised, economic feasibility and the effects of investment are analyzed and reviewed in relation to each target harbor. This paper is designed to review and assess objective evaluation methods and the degree of importance for the designation of target harbors, dealing with local harbors in Chung Nam Do as a model. Each local government has tried to reorganize existing harbors and develop new harbors, considering a fall in the number of fishing vessels and the expansion of maritime leisure activities. In order to overcome the limit of existing harbors in function, to raise the income of fishermen, and to activate tourism, they have shifted their focus from simple functions such as vessel evacuation and anchoring to harbor beautification, which can work as a basis for fishing tourism. This paper points out that the AHP analysis method for prioritizing local harbors in Chung Nam Do should help to be chosen target harbors in other cities and provinces. Each local government has attempted to reorganize existing harbors and to develop new harbors, taking into consideration the decline in the number of fishing vessels and the expansion of maritime leisure activities. In order to overcome the limited number of functional harbors, to raise the income of fishermen, and to boost tourism, they have shifted their focus from simple functions, such as vessel evacuation and anchoring, to harbor beautification, which can work as a basis for fishing tourism. This paper shows that the AHP analysis method for prioritizing local harbors in Chungcheongnam-do could aid in the effective selection of target harbors in other cities and provinces.

• 지능정보연구
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• 제24권1호
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• pp.53-74
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• 2018

해외 시장 의존형 경제구조를 지닌 우리나라에서 관광산업은 국가경제에 중요한 산업으로 이를 육성하기 위해 정확한 관광 수요 예측이 필요하다. 그에 따라 많은 연구들이 출국 수요를 예측하기 위해 노력해왔으며 출국수요에 영향을 미치는 요인에 대해 다각도로 연구가 이루어져 왔다. 특히 정보기술의 발전으로 최근에는 출국자들의 출국지 선택 등 관광객의 의사결정에 온라인 뉴스, 소셜 네트워크 서비스 등의 온라인 미디어가 많은 영향을 끼치고 있다. 이에 본 연구는 온라인 미디어가 발생시키는 구전 효과가 출국 수요에 미치는 영향을 살펴보고 그 영향 관계를 규명하고자 하였다. 온라인 미디어는 쉽게 접근이 가능하고 공유가 활발하다는 측면에서 구전 효과가 발생되어 사용자들의 의사결정에 영향을 주고 있다. 이를 위해 본 연구에서는 온라인 미디어를 공적 미디어인 뉴스와 사적 미디어인 블로그로 구분하였으며 실제 아시아 5개국의 출국자 수에 이들 미디어가 미치는 영향 관계를 패널 모형을 통해 분석하였다. 그 결과, 온라인 뉴스의 구전 효과는 출국자 수에 부정적인 영향을 미치지만 블로그의 경우 긍정적 영향 관계를 보였다. 따라서 향후 출국 수요 예측에 있어 온라인 미디어의 구전 효과를 반영해야 하며 이는 미디어의 종류에 따라 차별적으로 적용해야 함을 시사한다. 또한 각 국가별로 온라인 미디어의 특성에 따라 미치는 영향 관계가 차이가 있음을 분석하였다. 즉, 출국 국가에 따라 온라인 미디어의 영향력이 다름에 따라 국가별로 차별적인 예측 및 관리 모형이 필요하다. 본 연구 결과를 통해 관광산업종사자들의 국가와 미디어별 온라인 미디어 기반의 마케팅 전략 수립에 도움을 줄 수 있으리라 기대된다.

• 한국융합학회논문지
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• 제11권12호
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• pp.207-224
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• 2020

중국 국민의 경제 수준이 점진적으로 향상되고, 명절과 공휴일제도가 지속적으로 개선되면서, 마음을 안정시키는 생활체험이 주요 목적으로 부각되면서 농촌 관광이 급속도로 발전하였다. 농업인의 기업가정신, 농가소득 증대, 농촌 번영 및 관광경영학과, 관광기업의 경영 및 운영목표 달성을 위하여, 본 연구는 관련 문헌 검토와 참고자료에 기초하여 연구 가설을 제시하였다. 본 논문은 앞선 연구결과를 바탕으로 주민의 농촌관광 행동 의도에 대한 설문조사를 하였고, SPSS23.0을 이용하여 표본 데이터에 대한 상관분석과 가설검증을 통하여 다음과 같은 결론을 도출하였다. (1)시골 관광 태도, 주관적인 규범과 지각 행위 통제가 농촌 관광 행위의 방향에 긍정적인 영향을 미친다는 것이다. (2)정책 시스템과 자원 조건은 농촌 관광 행동 의도에 상당히 긍정적인 영향을 미친다는 것이다. (3)정책 시스템은 주관적 규범과 인식된 행동 통제에 상당히 긍정적인 영향을 미치고, 자원 조건은 농촌 관광 태도, 주관적 규범, 인식된 행동통제에 모두 상당히 긍정적인 영향을 미친 것으로 나타났다.

• 한국항만경제학회지
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• 제28권2호
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• pp.43-59
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• 2012

자연경관이 우수한 도서지역을 찾는 관광객이 지속적으로 증가하고 있다. 또한 국민소득 수준과 여가시간의 증가로 장래 도서지역 관광객이 더욱 증가할 것으로 예상된다. 이들 관광객을 지원하는 관광교통의 측면에서 볼 때 연안여객터미널과 육상교통수단과의 연계교통 효율화는 매우 중요하지만 실상은 잘 이루어지고 있지 않다. 이는 연안여객터미널 위치가 육상교통수단의 터미널과 떨어져 있으며 이를 서로 연결해야 하는 시내버스 등 대중교통수단의 지원이 미흡하기 때문이다. 본 연구는 도서지역 관광 활성화를 위한 연계교통체계 개선 방향을 제시하였다. 주요 내용은 시내버스를 중심으로 하는 연계교통체계의 구축과 보행거리의 최소화, 도서지역 관광특성에 맞도록 여객선 운항계획의 조정, 관광객의 운임부담을 완화하기 위한 여객선의 대중교통화 방안, 교통수단간 시간적 공간적 연계 및 이를 통합교통정보로 제공하는 방안 등이다.

• 농촌지도와개발
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• 제15권1호
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• pp.145-175
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• 2008

This study has been carried out in order to examine the characteristics and rationales of the rural development policies of the President Roh Moo-Hyun's 'Participatory Government. The study is summarized into two different directions: characterization and rationalization. Characteristics of the government's rural development policies during the President Roh Moo-Hyun's 'Participatory Government (2003-2008) were three folds. First, the government has been more concerned with rural income level problems than those of living-environment standards. Second, the effect of the government's rural development policies has depended heavily upon both 'green tourism' and 'regional renovation'. Third, it has emphasized the applications of bottom-up approach particularly. This study found out a couple of problems about the rationales of the recent rural development policies; First, the developmental potentials and effects of policy measures which designate the rural green tourism, the regional renovation, and the bottom-up approach etc. were all over-estimated. Second, the structure of recent rural development policies was not vivid enough. Policy targets and measures have been proposed very vaguely; therefore, they have caused difficulties in identifying the actual feasibility and appropriateness of the rural development policies.

• 한국유기농업학회지
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• 제14권4호
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• pp.361-383
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• 2006

The works of the special economic zone for regional development(SEZone) have been promoted for developing the regional economy corresponding with its own peculiarities by not national, but local level of government. Namely, those set the goal at specialized development of regions through an appeasement policy against regulations. So local governments. must originate the local works, get financial sources by itself, and then revitalize the regional economy. The policies of many local governments aim at increasing farmers' income by developing rural society to cope with open economy system. By the way they have tried to revitalize agriculture and rural society by promoting actively the works of SEZone through an appeasement policy against regulations. And it is important to search for specialized factors based on regional resources, and to make connected with them together so as to obtain good results in the works of SEZone. This study examined regulations related to environmentally friendly agriculture and green tourism. And it researched about the effect of SEZone works on regional economy and develops indices of result estimation. So schemes for strategies for increasing demand and development issues were presented.

• 한국조경학회지
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• 제36권1호
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• pp.1-11
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• 2008

Factors for promoting the resident participation in mountain villages are suggested to introduce the activity-oriented program of green tourism using a multinomial logit model(MNLM). Direct surveying, using a structured questionnaire was performed on local residents in the different types of rural tourism villages such as mountain villages, agricultural themed villages, and the mixed types of villages. The MNLM revealed that participation intention in the program was significantly higher for males, those with lower education, and residents in mountain villages. The participation intention of the program had a negative relationship with the increase of expected problems not from the program itself, but from the results of the program such as income distribution and nature destruction. Participation intention also increased with the indirect effects of an investment by the Village Development Project, such as local cooperativeness, public mind, etc. It was suggested that to introduce the activity-oriented program in mountain villages, negative effects from the results had to be minimized, and positive effects from the indirect changes between local residents had to be maximized through better communication and policy endeavors.

• 수산해양교육연구
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• 제20권3호
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• pp.429-441
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• 2008

The purpose of this study aims at analyzing the profit from manage a fishing place in the cultivating fishery by embankment. With the spread of the living pattern laying stress on the quality of life and the introduction of a 5-day workweek system, demand for tourism and leisure are increasing steadily and available time for them is getting longer. However, those newly-increasing demands for tourism and leisure will have a tendency of focusing on adventurous and experiential activities. From the point of view, it is needed to develop something new that can meet those kinds of demands for an experiential tourism and activity, particularly based on the cultivating fishery by embark a bay. Marine recreational fishing is one of the most popular outdoor leisures and the number of people who are participating is sharply increasing more and more because of the increasement of their income and demand for marine leisure. In this regard, this paper is focused on the economic analysis a fishing place in the cultivating fishery by embankment. According to the analysis result, the cultivating fishery by embankment is a profitable business operating fishing place in their place.

• 아태비즈니스연구
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• 제11권1호
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• pp.1-16
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• 2020

Purpose - The purpose of this research is to investigate the determinants of bakery revisit intention. This research selects Paris Baguette as the research context because the market share of Paris Baguette was the highest in Korean bakery market. Design/methodology/approach -This research employed revisit intention as the dependent variable, while this research chooses six attributes to account for revisit intention. Six attributes are price fairness, taste, product variety, accessibility, display, and membership. This research uses survey as the main instrument. For the data collection, online survey using Google survey form was implemented. The survey participants are domestic consumers of Paris Baguette. The number of observation is 245. For the data analysis, this study used frequency analysis, correlation matrix, exploratory factor analysis, reliability analysis, and multiple regression model. There are four control variables, which contains age, gender, visiting frequency, and monthly income. Findings - The results shows that price fairness, taste, product diversity, and accessibility are significant attributes with the positive effect. Among the significant attributes, taste presented the highest magnitude to explain the revisit intention. However, membership and display appeared as non-significant attributes to account for bakery revisit intention. Research implications or Originality - This study provides the bakery managers with the information to design their service and product. This study also contributes to the literature by understanding the consumer behavior more in the domain of bakery service.

• 한국조리학회지
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• 제22권1호
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• pp.32-41
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• 2016

The accelerated aging population may lead to the prevalence of metabolic syndrome and increase in medical costs as well. The aim of this study is to investigate the association with prevalence of metabolic abnormalities and its components in urban/rural area among Korean elderly. We examined the association between metabolic abnormalities and urban/rural area with data from the 2009 Korean National Health and Nutrition Examination Survey. The subjects were 1,622 elderly aged 65 years or over. The sixty percent of Korean elderly reside in urban and 40 % in rural. Rural residents were significantly lower income and less educated than urban residents. But there was no significant different in nutritional factors. They showed significantly 26% lower likelihood of having metabolic syndrome (0.578-0.950, p=0.018) compared with urban residents. Urban residents were associated with higher prevalence of metabolic syndrome than rural residents. This results will contribute to develop strategy for prevention metabolic syndrome for Korean elderly according to urban/rural area.