• 농촌계획
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• 제27권2호
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• pp.23-34
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• 2021

This study aims to understand why the sales volume and the number of visitors are different in each rural tourism village. The study considered that the management and operation of rural tourism villages is one of the major influencing factors. To prove this, the study determined what factors were related to the management and operation of villages and derived detailed items to evaluate them. In the study, the researchers conducted an in-depth interview and a literature review on the management and operation of rural tourism villages in Yangpyeong-gun. They also performed a case study on the Sumi village, one of the successfully managed and operated villages in Yangpyeong-gun, to determine the detailed items. As a result, seven factors were identified. These factors comprise operation entity, governance, shared vision, leadership, efficient role-playing, marketing efforts, and equity in profit distribution. Based on these seven factors, 85 of the evaluation items were developed. The management and operation scores of 85 items were measured and summed for each of the 21 rural tourism villages. First, 21 villages were divided into two groups by the sales figures to derive items to determine the difference in the mean value of the evaluation scores. Second, an independent sample t-test was conducted for each village at YangPyeong-gun. Third, the study divided the 21 villages into four groups using 46 evaluation items. Finally, the study's researchers clarified some challenges to solve and appropriate management and operation plans considering each type of rural tourism village.

• 농촌지도와개발
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• 제17권4호
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• pp.897-918
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• 2010

This paper researches conservative value evaluation of rural tourism villages with "CVM(Contingent Valuation Method)" focusing on visitor to offer the guide for preservation and management in landscape of rural tourism villages based on critical consciousness for conservation and utilization by regional development. The option value is 37,624won(36.7%), the bequest value is 34,856won(34.0%), existence value is 30,073 won(29.3%), and overall average willingness to pay of conservation value is 102,517won(100.0%) for conservative value of sesim-village in Kyung-Ju. The results show that landscape of rural tourism villages has great value historically and culturally. In conclusion, it suggested that planners and staffs of rural tourism villages recognize that it is positively necessary to be considered not only multiple landscape index but also conservation policy in process of development planning in rural tourism villages.

• 농촌계획
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• 제12권4호
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• pp.125-133
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• 2006

Recently, Environmentally friendliness and sustainability become the main concern of rural tourism. Green-tourism is the emerging and best alternative tourism development. This paper deals with the present state of experiencing villages for green-tourism in rural areas. Several internet portal sites for rural tourism were reviewed and analyzed. Totally, 863 village are designated for experiencing villages by several portal sites. There are 281 information oriented villages, 208 farm-stay villages, 122 green experiencing villages, 93 mountain villages, 93 fishing villages. Some villages were designated duplicately for each projects. In 'Green-tour' site, the distribution of experiencing villages by region were, 49 for Gangwon, 43 for Gyungbuk, 41 for Jeonnam, respectively. The types of experiencing villages were, green experiencing village, traditional theme village, mountain village, fishing village, information-oriented village, etc. Themes of experiencing activities were 6 types, experiencing agricultural life, fishing life, traditional foods, traditional culture, ecological nature, and health/leisure sports. The kinds of experiencing activities were abundant by agricultural life, traditional culture. Otherwise, fishing life experiencing activities were dull. Also, development of ecological nature experiencing programs are suggested.

• 한국농촌건축학회논문집
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• 제17권2호
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• pp.17-26
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• 2015

In this study the location condition and the management of the Rural Experience Tourism Villages located around unified Cheongju city has been surveyed or investigated. On the basis of the results of the survey or investigation this study is to suggest a way to make activate the Rural Experience Tourism Villages which have been inactive. The ways of the research include the understanding of what means the activation of rural areas and then this study is to find the problems with the Rural Experience Tourism Villages and to suggest final ways or plans after the field investigation of the condition of the location and management of the Villages. In this study I had full understanding of the concept of the activation for rural areas and the humanistic and geographical characteristics and then made a wide investigation and analysis of the location condition and the management of the Rural Experience Tourism Villages in this area. Based on the theory and the results of the actual investigation I made a suggestion of basic direction for the improvement of the Villages and the ways for activation of the Villages. I really expect these suggestions of mine to make active contribution to make the actual plan through the promotion of the Rural Experience Tourism Villages.

• 농촌계획
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• 제10권4호
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• pp.39-44
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• 2004

This study aims to suggest new development strategy for rural villages considering their tourism income. In order to select the several study villages, the present study surveyed roughly the outline for resource characteristics about green-tourism of 83 rural tourist villages introduced on the internet. On the five rural villages, which are Moondang-ri, Yangsoo-ri, Molwoon-ri(Tomato-village), Yongsan-ri(Yongbayi-gol), and Kaya-ri(Ogam-village) located on Chungnam, Kyunggi, Kangwon, Chungbuk, and Kyunggi province, this study surveyed detailed data on the tourism income. The results show that the food sales business in the village makes about 50% of the total village income per year from the tourist, and followed by agricultural products sale, stay in farmhouses, and experience activity in the villages. The average total income of the five villages was estimated 93 million won per year and the average income per household was 1.5 million won in the study villages. The study suggests new strategy with the three kinds of important components for the rural village development considering the analysis results such as the bringing up of human resources for the village management and developing experience program for tourist, the characterization of agricultural products in the village, and the remodeling of village amenity environment for tourists.

• 동남아시아연구
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• 제28권3호
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• pp.1-42
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• 2018

이 논문은 베트남 호아빙(Hoa Binh)성 마이쩌우(Mai Chau) 현의 대표적인 따이(Tay)족 관광마을에서의 현장연구를 바탕으로 소수종족 관광마을의 이미지와 관광객의 시선에 관하여 고찰한 연구이다. 마이쩌우의 따이족 마을이 단순히 국민국가의 통치 대상으로서 독자적 전통과 고유한 생활양식을 유지하고 사는 고립된 종족 마을에 머물지 않고 '문화관광 마을'로 변모해 온 과정을 이해하기 위하여 관광의 대상이자 관광객을 맞이하는 주인으로서 소수종족집단의 역동성을 고찰하고 관광업의 영향에 의한 종족마을의 변화와 지속에 관해 살펴본다. 본 연구는 우선, 마이쩌우 따이족 마을에서 관광을 촉진하고 홍보하기 위해 활용되는 요소와 표현 방식을 살펴보고 관광산업이 관광할 가치가 있는 이국적인 면모를 어떻게 구분하여 재현하는지 해석한다. 둘째로 마을을 방문하는 관광객의 모습과 마을의 일상생활을 묘사하고 관광이 실제 어떻게 일어나는지에 관해 기술하고자 한다. 이 과정에서 실제의 생활과 관광이미지 사이에는 어떤 모순점이 있는지 고찰한다. 마을의 일상생활의 실체적 패턴을 구체적으로 묘사함으로써 마을의 보다 정확한 모습이 그려질 것이라고 기대한다. 끝으로 서로 다른 관점과 동기에서 방문하는 다양한 관광객의 시선에 관해 분석하고자 한다.

• 한국유기농업학회지
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• 제22권1호
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• pp.47-65
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• 2014

Environment-friendly agricultural products in villages for rural tourism not only are very crucial as a pull factor that attracts tourists but also can serve as a way out for the development of rural areas. Experiences of agricultural products and local dishes can revitalize rural tourism and act as attractors that draw tourists to farm villages for tourism consistently. This study examines factors affecting rural experience tourists' purchase of environment-friendly agricultural products, thereby suggesting marketing strategies for promoting the consumption of environment-friendly agricultural products of villages for rural tourism.

• 농촌계획
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• 제15권1호
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• pp.47-59
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• 2009

The aim of this study is to analyze the green-tourism centrality considering spatial interaction using Gravity Model and social network method. The degree centrality and prestige centrality were applied as green-tourism centrality index. The rural amenity resources and human resources were counted as attraction factors, and a distance among villages was used as friction factor in gravity model. The weights of rural tourism amenity resources were calculated using the analytic hierarchy process(AHP) method and applied to evaluate green-tourism potentiality. The distance was measured with the shortest path among villages using geographic information system(GIS) network analysis. The spatial interaction from gravity model were employed as link weights between nodal points; a pair villages. Using the spatial interaction, the degree-centrality and prestige-centrality indices were calculated by social network analysis and demonstrated possibility of developing integrated green-tourism region centered on high centrality villages.

• 한국농촌건축학회논문집
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• 제8권3호
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• pp.17-26
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• 2006

As demands and interests in visiting rural village increases, government authorities are promoting eco and green tour village development project through plural functions of rural village. The purpose of this study is to understand infrastructure improvement direction by researching the case study of general rural villages' changing to eco and green tourism villages. As for the research method, the character of each village was verified, then the case studies of improvement by life infrastructure using the identity of villages were analyzed. Finally, it was found that infrastructure through public facilities improvement and environment improvement project was expanded and relaxative and experiential space was offered by creating tour infrastructure using the identity of villages. Also, it was shown that farming infrastructure creating project was executed to promote the income base of locals.

• 한국지역지리학회지
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• 제14권4호
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• pp.418-435
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• 2008

본 연구는 최근 증가하고 있는 농촌체험관광마을을 대상으로 장소자산의 관점에서 지역 발전의 주체인 지역주민의 참여와 역할에 대한 이론적 고찰을 통해 농촌체험관광마을을 유형화하고 유형기준에 따라 경기도 4개 지역을 분석하였다. 연구 결과 농촌체험관광마을은 개별적 조직화형, 공동체적 조직화형, 개별적 통합형, 공동체적 통합형으로 유형화하였고 공동체적 조직화형으로 발전하도록 지역사회 공동체성에 대한 인식을 환기하고 접근방법의 근본적 전환이 요구됨을 제안하였다.