• Title/Summary/Keyword: Tourism demand forecasting

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A Study on Demand Forecasting for KTX Passengers by using Time Series Models (시계열 모형을 이용한 KTX 여객 수요예측 연구)

  • Kim, In-Joo;Sohn, Hueng-Goo;Kim, Sahm
    • The Korean Journal of Applied Statistics
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    • v.27 no.7
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    • pp.1257-1268
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    • 2014
  • Since the introduction of KTX (Korea Tranin eXpress) in Korea reilway market, number of passengers using KTX has been greatly increased in the market. Thus, demand forecasting for KTX passengers has been played a importantant role in the train operation and management. In this paper, we study several time series models and compare the models based on considering special days and others. We used the MAPE (Mean Absolute Percentage Errors) to compare the performance between the models and we showed that the Reg-AR-GARCH model outperformanced other models in short-term period such as one month. In the longer periods, the Reg-ARMA model showed best forecasting accuracy compared with other models.

Development of a Resort's Cross-selling Prediction Model and Its Interpretation using SHAP (리조트 교차판매 예측모형 개발 및 SHAP을 이용한 해석)

  • Boram Kang;Hyunchul Ahn
    • The Journal of Bigdata
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    • v.7 no.2
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    • pp.195-204
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    • 2022
  • The tourism industry is facing a crisis due to the recent COVID-19 pandemic, and it is vital to improving profitability to overcome it. In situations such as COVID-19, it would be more efficient to sell additional products other than guest rooms to customers who have visited to increase the unit price rather than adopting an aggressive sales strategy to increase room occupancy to increase profits. Previous tourism studies have used machine learning techniques for demand forecasting, but there have been few studies on cross-selling forecasting. Also, in a broader sense, a resort is the same accommodation industry as a hotel. However, there is no study specialized in the resort industry, which is operated based on a membership system and has facilities suitable for lodging and cooking. Therefore, in this study, we propose a cross-selling prediction model using various machine learning techniques with an actual resort company's accommodation data. In addition, by applying the explainable artificial intelligence XAI(eXplainable AI) technique, we intend to interpret what factors affect cross-selling and confirm how they affect cross-selling through empirical analysis.

Demand Forecast of Tourists Based on Feasibility Rate -Focusing on installation of offshore cable car in Songdo, Busan- (실현율을 이용한 관광 수요 예측 - 부산 송도해상케이블카 설치를 사례를 중심으로 -)

  • Kim, Han-Joo
    • Management & Information Systems Review
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    • v.34 no.1
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    • pp.179-190
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    • 2015
  • Local governments are commercializing natural environment, one of tourist commodities, to ensure that the proceeds from sale of tourist commodities are returned to local residents(Han Yeong-joo, Lee Moo-yong, 2001). In Songdo beach, Busan, cable car dismantled in 1980s due to the run-down state of the facility is poised for restoration in 26 years and can be said to be of great value as tourist commodity of the region and necessitates the demand forecast. To overcome limitations of demand forecast in existing studies, the analysis was made based on feasibility rate(Gruber index, self-confidence index), the realizable predictive value, for the willingness-to-visit rate when forecasting the demand of visitors. The results of demand forecast suggested that number of visitors would range from approximately 550,684 persons to 1,514,416 persons when the target region for demand forecast was confined to Busan Metropolitan City, and was in the range between 1,013,740 persons and 2,854,340 persons when the target region was expanded to cover Busan, Ulsan, and Gyeongnam. Based on the results of this study, estimation of visitors and demand forecast for Songdo offshore cable car restoration which reflect characteristics of Songdo beach of Busan would provide important basis for proceeding with tourism industry development project.

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