• 제목/요약/키워드: Tourism Services

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Policy Achievements and Tasks for Using Big-Data in Regional Tourism -The Case of Jeju Special Self-Governing Province- (지역관광 빅데이터 정책성과와 과제 -제주특별자치도를 사례로-)

  • Koh, Sun-Young;JEONG, GEUNOH
    • Journal of the Korea Academia-Industrial cooperation Society
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    • 제22권3호
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    • pp.579-586
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    • 2021
  • This study examines the application of big data and tasks of tourism based on the case of Jeju Special Self-Governing Province, which used big data for regional tourism policy. Through the use of big data, it is possible to understand rapidly changing tourism trends and trends in the tourism industry in a timely and detailed manner. and also could be used to elaborate existing tourism statistics. In addition, beyond the level of big data analysis to understand tourism phenomena, its scope has expanded to provide a platform for providing real-time customized services. This was made possible by the cooperative governance of industry, government, and academia for data building, analysis, infrastructure, and utilization. As a task, the limitation of budget dependence and institutional problems such as the infrastructure for building personal-level data for personalized services, which are the ultimate goal of smart tourism, and the Personal Information Protection Act remain. In addition, expertise and technical limitations for data analysis and data linkage remain.

Impact of Seasonal Variation on Travel and Tourism Sector: A Study of the Post Civil Unrest in Arugam Bay in Sri Lanka

  • MOHAMED MUSTAFA, Abdul Majeed
    • The Journal of Asian Finance, Economics and Business
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    • 제8권1호
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    • pp.431-442
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    • 2021
  • The purpose of this study is to identify the effect of seasonality on the tourism and hospitality industry in ArugamBay after the civil unrest across the different firms in tourism. This study uses both quantitative and qualitative analyses using primary data. Fifty questionnaires give valid responses that were used for analysis. Out of 80 questionnaires, the average response rate was 62.5%. An exploratory study, descriptive analysis, and an Independent Sample Test were used to identify the potentials of tourism, the overall impact of seasonality, and the impact of seasonality across different travel and tourism sector of the study area. According to the results, 83%, 75%, 68%, and 59.9% of firms agreed on the impact of seasonality on environment, workers, supply, and quality of services, respectively in ArugamBay. It also concluded that the impact of seasonality on workers, supply, and quality of services is not the same among all the categories of firms except environment. The variation in seasonality in the travel and tourism sector is because of the lack of regional planning considering the types of firms in the tourism sector. Also, insufficient resources and lack of consistent capacity between various firms in the sectors are also course variations because of the effect of seasonality.

A Study on the Exhibition Services Organizer's Perception and Participant's Satisfaction (전시회 서비스에 대한 주최자의 중요도와 참관객의 만족도에 관한 연구)

  • Lee, Sang-Mi;Kweon, Chang-Hyi
    • Culinary science and hospitality research
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    • 제11권3호
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    • pp.70-88
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    • 2005
  • This research is to 1) examine the perception of an exhibition organizer in holding an exhibition and its time, and 2) find out participants' satisfaction in the exhibition services according to time and purposes of visiting. The questionnaire was distributed to employees who work for exhibition companies, and exhibition visitors that have participated in any kind of international exhibitions which were held in COEX from 27, March to 2, May, 2003. The results of this study are as follows; First convenience facilities nearby, promotion, parking facilities strongly affected participants' overall satisfaction. Secondly, the purposes and time of visiting showed significant factors on the participants' satisfaction in the exhibition services. In turn, buying merchandise and obtaining useful information significantly affected convenience facilities nearby. Also, simple visiting purposes affected the cost of staying and service related to tourism. Finally, the number of workers, time and occupation of exhibitions are showed as important factors for the perception of an exhibition provider in the exhibition services.

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Informatization, Public Service Supply, and China's Inbound Tourism Development

  • Boyang Xu;Daxin Dong
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제17권12호
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    • pp.3286-3309
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    • 2023
  • This study empirically investigates the impact of informatization on China's inbound tourism development. The analysis utilizes data on the number of inbound tourist arrivals in 30 Chinese provinces from 13 tourist origin countries between 2004 and 2016. The regional informatization level is measured by the internet penetration rate. It is found that informatization in tourist destination provinces has a significant positive impact on inbound tourism. Moreover, the local public service supply plays a moderating role. The positive effect of informatization is stronger in regions with better public services. The study results imply that China can boost its inbound tourism by further improving the level of informatization as well as local public services.

The Effects of Rural Tourism on National Economy (농촌관광산업의 경제적 파급효과)

  • Kim, Hyeonsuk;Kim, Soyun;Lee, Jongsang
    • Journal of Agricultural Extension & Community Development
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    • 제23권3호
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    • pp.285-293
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    • 2016
  • The increase in demand for leisure time by the public and the vitalization of agricultural tourism resulting from the expansion of the five-day work week are expected to greatly contribute to the rural economy, but actual studies analyzing the ripple effect of the agricultural tourism industry are lacking. In order to analyze the economic ripple effect, tourism or agricultural tourism must become an independent sector in the inter-industry relations table's sector classification, but because it is not, the study uses a method of analysis which involves creating a satellite account. However, because agricultural tourism has a clear main agent in farms unlike general tourism which does not, there is one method in which provisions are made by farms or farm villages and another method in which outside products are used. The purpose of the present is to measure the economic ripple effect of agricultural tourism with a focus on 162 subclasses by applying positive data from the education sector input into agricultural tourism. Satellite accounts which considered intermediate input were created and applied to positive data, the analysis of which revealed agricultural tourism to account for 462 billion won, which is 0.01% of the total production amount of 3,503,480 billion won, while the production inducement coefficient was 3.2895 units when the final demand of agricultural tourism occurs. When the production inducement coefficient is at 3.2895 units, highest sector was agricultural tourism at 0.9968 units followed by restaurants and bars at 0.3325 units, roadt transportation services at 0.3183 units, lodging services at 0.1520 units, and petroleum products at 0.1290 units.

The Role of Creativity, Altruism, and Social Relationship in Sharing Travel Information Using Social Networking Services

  • Heejeong Han;Youhee Joun;Taehyee Um;Chulmo Koo;Namho Chung
    • Asia pacific journal of information systems
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    • 제29권3호
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    • pp.359-381
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    • 2019
  • Social networking services (SNSs) have become important and popular tools for not only presenting self-image but also sharing travel information. This study adopted self-image expressions to understand tourists' intentions to share travel information and behavioral changes in SNSs. To enhance understanding tourists' intention and behavior, the current study suggests a research model based on motivations for self-image expression (i.e., creativity, altruism and social relationship). This current study empirically resulted in the importance of users' creativity, altruism and social relationship in SNS, which leads to the intention and behavioral changes to share travel information. In addition, altruism moderated the negative effect of creativity on self-image expression as well as the positive effect of the social relationship on self-image expression. Based on the result of this study, the current study bears some implications in a theoretical and practical context.

Adaptive Recommendation System for Tourism by Personality Type Using Deep Learning

  • Jeong, Chi-Seo;Lee, Jong-Yong;Jung, Kye-Dong
    • International Journal of Internet, Broadcasting and Communication
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    • 제12권1호
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    • pp.55-60
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    • 2020
  • Adaptive recommendation systems have been developed with big data processing as a system that provides services tailored to users based on user information and usage patterns. Deep learning can be used in these adaptive recommendation systems to handle big data, providing more efficient user-friendly recommendation services. In this paper, we propose a system that uses deep learning to categorize and recommend tourism types to suit the user's personality. The system was divided into three layers according to its core role to increase efficiency and facilitate maintenance. Each layer consists of the Service Provisioning Layer that real users encounter, the Recommendation Service Layer, which provides recommended services based on user information entered, and the Adaptive Definition Layer, which learns the types of tourism suitable for personality types. The proposed system is highly scalable because it provides services using deep learning, and the adaptive recommendation system connects the user's personality type and tourism type to deliver the data to the user in a flexible manner.

The Study on the Motivation of Cruise Tourist and the Use Intention of Ubiquitous Service based upon ICT (크루즈 관광객의 동기와 ICT 기반 유비쿼터스 서비스 이용의도에 관한 연구)

  • Park, Hyun-Jee;Park, Joong-Hwan;Kim, Jung-In;Lee, Joung-Sil
    • Journal of the Korea Academia-Industrial cooperation Society
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    • 제11권11호
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    • pp.4251-4259
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    • 2010
  • This study investigates the needs of cruise tourists for building customer oriented ubiquitous tourism services. Through the field survey, the relationship between cruise tourism motivations and ubiquitous cruise services were analyzed. In this study, cruise tourism motivations mean destination attraction, family friendship, socialization, education/novelty and escape from daily routine. And ubiquitous cruise services are consists of boarding service, security service, safety service, customization service, and payment services. The results are as follows; cruise tourists with more socialization motivation get more use intention of ubiquitous payment service; cruise tourists with more destination attraction have more use intention of ubiquitous customization service.

INBOUND TOURISM IN UZBEKISTAN: DEMAND ANALYSIS AND FORECASTING

  • Kim, Pyongil;Shirin, Maxamediva;Nargiza, Juraeva
    • Asia Pacific Journal of Business Review
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    • 제5권1호
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    • pp.1-9
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    • 2020
  • Tourism development stimulates job creation and the development of other sectors of the economy. More than 30 sectors of the economy are connected to tourism. It distributes resources between sectors and stimulates of development of such sectors like transport, communications, services, trade, construction, and the production of consumer goods. All these increase the importance of tourism as well as forecasting it by analyzing the demand. This study is a review on inbound tourism of Uzbekistan. The study will examine regression analysis as an effective tool that plays an important role as well as in the field of tourism demand analysis. In this study, firstly the estimating tourism demand is explained, secondly, the regression analysis is examined as an estimating tool of tourism demand. The paper includes a country study dedicated to the Tourism market of Uzbekistan. Nevertheless, the forecast on the inbound tourism of Uzbekistan was developed by using some statistical data.

Museum Service Quality, Satisfaction, and Revisit Intention: Evidence from the Foreign Tourists at Bangkok National Museums in Thailand

  • Duantrakoonsil, Tattawan;Reid, Earl L.;Lee, Hae Young
    • Culinary science and hospitality research
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    • 제23권6호
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    • pp.127-134
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    • 2017
  • Despite its importance to Thailand, museum tourism has not received sufficient attention from researchers and practitioners. Consequently, knowledge of museum tourist responses toward museum service quality is quite limited. Thus, the purpose of this study was to (1) examine the service quality of museums in Thailand and (2) revealed how tourists react positively namely through satisfaction and revisit intentions. This study further explored how the proposed relationships vary between Asian and European tourists. Based on Harrison and Shaw's (2004) museum experience model, facilities, staff services, and exhibition experience were proposed as three important service elements encountered during a service experience. Data were collected from foreign tourists who visited any of the 6 national museums in Bangkok. A total of 260 questionnaires were obtained over a 3-month period, all of which were retained and utilized for the analysis. Results found that exhibition experience and staff services were positively associated with tourist museum visit satisfaction, which in turn acted on revisit intention. In addition, exhibition experience was found to be the most important service element for Asian tourists, while staff services was most important for European tourists. Staff services and exhibition experience both played important roles in the tourist museum experience, while facilities did not have an effect on the evaluation of museum services. In response, museum managers need to implement a segmentation strategy that considers tourists' backgrounds such as region, culture, or nationality.