• Title/Summary/Keyword: Tourism Resources Strategy

Search Result 70, Processing Time 0.024 seconds

A Study of the Marketing Strategy based on the Tourist Souvenirs development -focusing on the foreign tourist call on jeonju- (관광기념품 개발을 위한 마케팅 전략에 관한 연구 -전주를 방문한 동남아 지역 외국 관광객을 중심으로-)

  • 이강일;이상락
    • Archives of design research
    • /
    • v.15 no.3
    • /
    • pp.223-230
    • /
    • 2002
  • The studies of souvenirs in korea are mostly limited to the development of souvenirs as tourism resources. The purpose of this study are as fellows. First, to develop the model of souvenir purchasing behavior and to segment a market. Second, To emphasize the value of a souvenir as cultural goods centered around it? authenticity. Third, To establish an integrated concept through reviewing various definitions of souvenir. An extensive literature review was conducted in order to become familiar with salient issues in the authenticity and of souvenir? and question are method was used and the collected data ware analyzebby means of SPSS/PC+. The major findings of the study may be summarized as follows: First, Tourism style, the congnition of a souvenir? authenticity and souvenir purchasing behavior are different according to Tourists(equation omitted) nationality. Second, souvenir purchasing behavior is affected by the tourism style, tourist(equation omitted) of a souvenir? authenticity and these three factors are interrelated.

  • PDF

A Study on the Adaptive Reuse Plan for 2013 Suncheon Bay Garden Expo Site (2013순천만국제정원박람회장 활용 계획 연구)

  • Cho, Nam Hun;Choi, Jung-Min
    • Journal of Korean Society of Rural Planning
    • /
    • v.20 no.1
    • /
    • pp.161-173
    • /
    • 2014
  • This study aimed to adaptive reuse plan a take advantage of Suncheon Bay Garden Expo 2013. Detailed objectives included: to identify and foster cultural and ecological resources in Suncheon Bay and Garden Expo Site; and to search and propose characterized program in the site for efficient utilization; and to revitalize a site for the vitalizations of the region where garden culture and garden industries for strengthening local competitiveness. The study was multi-phased. The first stage included basic surveys such as site status and environmental context analysis, and questionnaires and similar case studies, and the second stage was to review the direction of preliminary planning, develop associated industries and strategies for regional revitalization and review and incorporate project details. And the third stage aimed to develop a comprehensive plan from spatial plans and program plans and suggest plans to vitalize the operation of the site. The results of the study are as follows: First, the characterization strategy is 'healing experience tourism', 'healing garden', 'healing herbal care' are suitable for the site and regional revitalization. Second, the dimension of 2013 Suncheon Bay Garden Expo which was distinguished into four areas, in consideration of the characteristics and contents of the garden expo site for efficient operation and maintenance. Four area are as follows: the park oriented area, the experiential tourism oriented area, the existing conservation oriented area, and the area for associated industries. Third, the practice of private and public partnerships is needed in order to efficiently manage and operations. The significance of this study is that it is seeking to take advantage of the Garden Expo site and set the plan by existing resources and in consideration of local characteristics, in conjunction with area to envision and proposed management plan. Some problems are remained which have not been able to deal with details program and organization and financial planning programs for the operation of the site. This is for further study.

Important-Satisfaction Analysis as a Management Strategy of Suncheon Bay Ecological Park (순천만 자연생태공원 관리를 위한 중요도.만족도 분석)

  • Lee, Dong-Kun;Kim, Bo-Mi
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.37 no.6
    • /
    • pp.39-47
    • /
    • 2010
  • The coastal area is the place where two conflicting values provide opportunities for recreation, tourism and conservation of the natural environment. Most of these coastal areas have been disregarded in terms of tourism because of the high value placed on natural resources. Management strategy has usually been first on the priority list of natural. resources. However, due to the significant number of visitors, the Important-Satisfaction Analysis(ISA) was applied as a mean of complement since the 1970s. This study analyzed the difference between visitor satisfaction and the importance of the main management strategy targeting visitors to Sun-cheon Bay Ecological Park on weekdays and weekends. Results show that Sun-cheon Bay Ecological Park and the city government have paid a lot of attention and invested a lot of money, but efficiency of publicity didn't come up to their afford. Therefore, we should prepare information facilities, public education facilities and human power. Also needed are visitors' temporal-spacial control to set specific programs and a guide for information education control. It means visitors' company forms change depends on weekday and weekend. In addition, a breeding space for birds should be built for observation, education and exhibition to help meet visitor expectations. Visitors' positive satisfaction might be provided in establishing strategy as a very important measure in limited area. In conclusion, this study might be provided as preliminary data when the management strategy and related guidelines are established through the management priority of coastal regions where importance and satisfaction conflict.

Development of the Conceptual Model of Constructing and Operating the Integrated Computing Environment (통합전산환경 구축$\cdot$운영을 위한 개념적 모형 개발)

  • Jung, Hae-Yong;Kim, Sang-Hoon
    • Journal of Information Technology Applications and Management
    • /
    • v.12 no.4
    • /
    • pp.173-195
    • /
    • 2005
  • As the amount of informatization investment is rapidly increasing in many organizations, it becomes more inevitable to manage computing resources (information systems, computing facilities and manpower etc.) effectively. Specially, in public sector It is thought to be very important to achieve the economy of scale by integrating computing resources which are managed individually in many agencies. Also, our government have been recently making much efforts to raise the effectiveness of operating the information systems by promoting joint information use among many public agencies, enhancing the operating systems and the expertise of IS staff and applying the optimal information security systems. This study focuses on presenting the framework to effectively integrate omputing resources and proposing the ways of constructing and operating the integrated computing environment for the institutions and the affiliated groups under the Ministry of Culture & Tourism which are in charge of implementing cultural informatization. The main implications of this study are 1) building the ideal model of the integrated computing environment architecture suitable to cultural informatization area, 2) showing the criteria of deciding whether the organizations use the Integrated computing environment or not and how extensively they commit their computing resources to it, and 3) suggesting the ways of the phased integration and the change management to minimize confusion in the process of adopting the integrated computing environment and behavioral problems such as conflict and resistance of IS-related Personnel Influenced by Implementing the integrated computing environment.

  • PDF

A Study on Evaluating Tourism Value and Presenting Development Strategies for the Saemangeum Project (새만금지역의 관광자원 가치와 개발방안에 관한 연구)

  • Kim, Hak Yong
    • Journal of Industrial Convergence
    • /
    • v.17 no.2
    • /
    • pp.9-14
    • /
    • 2019
  • This study was carried out to investigate how the basic plan of the Saemangeum development project that has been developed by the government since 1991 has been changed and to present a new development strategy by analyzing the future value and tourism resource value of Saemangeum development. The research methodology is based on the in - depth analysis methodology of the time series research materials and press releases published by the Saemangeum Development Administration, which oversees the development of Saemangeum. The government announced a plan to significantly reduce agricultural land and increase the proportion of non-agricultural land to 70% in order to create a multifunctional complex. After that, the government revised the basic plan of Saemangeum in 2014 and changed the plan to tailor the investment demand in order to cultivate investment demand, and introduced the special economic cooperation system for global economic cooperation. Therefore, the purpose of this paper is to analyze the process of Saemangeum development to date and to evaluate the value of Saemangeum development as a tourism resource, centered on the Master Plan of the Saemangeum Development Project changed by the government. Based on the results of this analysis, I would like to present the vision of Saemangeum tourism development considering Saemangeum 's environment and characteristics of the surrounding scenery by referring to trends and similar cases of international tourism.

A Conceptual Study on Outsourcing Strategy in Betel Industry (관광호텔 아웃소싱 전략에 관한 개념적 고찰)

  • 정연홍;하용규
    • Culinary science and hospitality research
    • /
    • v.8 no.3
    • /
    • pp.123-146
    • /
    • 2002
  • Outsourcing is procuring of outside resources, other than core resources for core competence, by a contract, from which a corporate can focus its core resources on core business. The outsourcing strategies of Korea tourist hotel business are in a rudimentary stage, which has been limited in simple work areas such as housekeeping services, room maid services, parking control services, security services, janitor services, laundry services, facility management, shuttle bus services, and sterilization services and their purposes are mainly to retrench a burden of employment or firm-fixed expenses. Therefore, the outsourcing strategies of Korea tourist hotel business have the following problems. First, their outsourcing has introduced only for the purpose of retrenching expenses. Second, it tends to deteriorate service quality, due to lack of pre-training. Third, it tends to concentrate their attentions only on simple repetition works. Fourth, their outsourcing is slow adjusted to the needs of business cultures. Outsourcing services in Korea tourist hotel business have never contributed to their basic concepts such as 1) maintenance or enhancement of core competences, 2) promotion of business efficiency through service quality improvement and expense retrenchment, and 3) achievement or enhancement of competitive advantage through enlarging their specialties, cultivating their market, learning new knowledge, and developing their asset. Therefore, this study is to insist on fife necessity of overcoming simple repetitive service outsourcing in tourist hotel business. In order to build a core competence and/or achieve a competitive advantage, the scopes of outsourcing services should be enlarged in Korea tourist hotel business.

  • PDF

A Study on the Influence of the Directions of Career Development on Individual & Organizational Satisfaction (서울 시내 호텔 기업의 경력 개발 제도의 지향성이 개인 만족과 조직 만족에 미치는 영향에 관한 연구)

  • Shim, Young-Kuk
    • Culinary science and hospitality research
    • /
    • v.13 no.3
    • /
    • pp.207-219
    • /
    • 2007
  • The purpose of this study is finding the right direction to make the best career development systems for the employees in hotel industry in Korea. The condition of the best career development system is satisfaction from companies and employees each other. However, making that condition is not easy for every industry as well as for hotel industry over the world. In this respect, we can find the three directions of career development for applying the systems to the employees like strategy direction oriented, development direction oriented and employee satisfaction oriented. Among those directions, we have to find the best direction for individual satisfaction and organizational company satisfaction. This study will help to make and execute the plan for career development in real hotel industry fields, especially for the policy of human resources management. In this study, we can see the importance of employees' satisfaction for managing a hotel. The increasing productivity of the hotel eventually will be made from career development through employee satisfaction.

  • PDF

Development Strategies for the Marine Sports Industry in Jeollanam-do (전라남도 해양스포츠산업 개발전략)

  • Ki–Hyun Lim
    • Journal of the Korean Applied Science and Technology
    • /
    • v.40 no.4
    • /
    • pp.843-855
    • /
    • 2023
  • The purpose of this study is to present a development strategy that can enhance local brands by fostering the marine sports industry as a strategic industry that can lead the local economy in Jeollanam-do. As a research method, the literature survey analyzed policy data and previous studies related to marine sports, and the answers in in in-depth interviews were categorized into semantic units and analyzed. In conclusion, Jeollanam-do needs to build representative marine sports facilities by properly utilizing natural conditions, and Jeollanam-do, which has low competitiveness, needs to develop marine sports equipment and connect with tourism resources such as marine, culture, and history.

Empirical Study on the Activation Plan for 6th Industrialization of Rural Agricultural Resources : Focus on the Field Experts and the Complementary Demand (지역농업자원의 6차 산업 활성화 방안 : 전문가 실증연구를 중심으로)

  • Yang, Jong-Im;Lee, Jung-Hee;Hwang, Dae-Yong
    • Journal of Korean Society of Rural Planning
    • /
    • v.20 no.3
    • /
    • pp.111-120
    • /
    • 2014
  • This study aims to investigate the residents' and village leaders' complementary demand for the regional economic vitalization and 6th industrialization in the rural. Based on the field expert'(the head of the village or the chairmen of the farming association) interview, the study was conducted. For the study, 42 villages where selected to consider as 6th industry. Cross table were conducted to see if there were any differences of demand and consideration for between the type of 6th industries. This article further improve the rural environment for 6th industrialization, improve the policy measures in that rural can plan the basis for an effective strategy can be.

Present State and the Promotion Course of Culture Contents Industry in Gyeongbuk Province (경북 문화콘텐츠산업의 현황과 육성 방향)

  • Seo, Kok-Suk
    • The Journal of the Korea Contents Association
    • /
    • v.9 no.5
    • /
    • pp.137-144
    • /
    • 2009
  • Culture contents industry in Gyeongbuk province has consumption system, being small-scale, an lacking infrastructure, imbalance, a shortage of strategy, and so on. But, culture contents industry in Gyeongbuk province has great possibilities in abundant culture resources, a prospect of the culture contents industry and future effective promotion strategy. And the promotion plans are the digitalization of the cultural original form, the edutainment of the Confucianism culture, construction of a traditional cultural digital center, location marketing, establishment of Documentary Film Council, culture literacy, an orientation of small film, promotion of the global city and the culture base city, development of killer contents, exploitation of tourism resource, discriminating strategy, and so on. Actually Gyeongbuk province should need to promote the culture contents industry because of high added value, an effect on related industries, utility of the digital culture contents, extension of a market scale, a rapid growth speed, and so on.