• 지역과문화
• /
• v.7 no.1
• /
• pp.127-152
• /
• 2020

This study was focused on the role of social capital as a measure for managing the sustainable growth and development of tourist destinations. Its ultimate objective is to elucidate that social capital is an important tool used to promote the sustainable tourist development, where the tourist development has an effect on the residents' satisfaction with their regions and attitudes toward tourist development, who have lived in tourist destinations. It also verified the moderating effect of social capital on the influencing relationship between perceived negative effects of tourist development and residents' satisfaction with their regions and attitudes toward tourist development, by dividing Yeosu-si, in which over tourism has occurred, in Jeollanam-do into old downtowns and others. An empirical analysis of such effects shows that they are stronger in old downtowns in which tourist development has been concentrated, than in others which deviated from it. This suggests that social capital can be a measure for reducing the negative effects of tourist development or maintaining sustainable development and growth. It is thus necessary to develop and promote a variety of policies reflecting the characteristics of social capital, such as the basic ordinance for activating private-public governance, community clubs, village general assemblies and so forth.

• Journal of the Korean Society of Food Culture
• /
• v.22 no.5
• /
• pp.575-581
• /
• 2007

The purpose of this study was to investigate the influence of additional marketing mix on overall satisfaction of customers at family restaurants in Seoul and Kyongki-province. In this research frequency analysis, reliability analysis, factor analysis, multiple-regression analysis were employed to analyze the data. Additional marketing mix were divided into 3 factors. Employee(${\beta}=0.352$, t(p)=7.221(0.000) had the most positive impact on overall satisfaction. And physical evidence(0.160, t(p)=3.271(0.001) and process(${\beta}=0.114$, t(p)=2.338(0.020) influenced positively(+) in order. As a result, all factors of additional marketing mix influenced significantly overall satisfaction of customers. These additional marketing mix are regarded as effective marketing tactic to reduce intangibility of food-service business. Therefore restaurant company needs to manage additional marketing mix sufficiently to maintain of customers' satisfaction at family restaurants.

• Journal of Environmental Impact Assessment
• /
• v.29 no.2
• /
• pp.122-131
• /
• 2020

Marine Spatial Planning is an emerging strategy that promoting sustainable development at coastal and marine areas based on the concept of ecosystem services. Regarding its methodology, usage rate of resources and its impact should be considered in the process of spatial planning. Particularly, considering the rapid increase of coastal tourism, visitation pattern is required to be identified across coastal areas. However, actions to quantify visitation pattern have been limited due to its required high cost and labor for conducting extensive field-study. In this regard, this study aimed to pose the usage of social big data in Marine Spatial Planning to identify spatial visitation density and critical management zone throughout coastal areas. We suggested the usage of GPS information from Flickr and Twitter, and evaluated the critical management zone by applying spatial statistics and density analysis. This study's results clearly showed the coastal areas having relatively high visitors in the southern sea of South Korea. Applied Flickr and Twitter information showed high correlation with field data, when proxy excluding over-estimation was applied and appropriate grid-scale was identified in assessment approach. Overall, this study offers insights to use social big data in Marine Spatial Planning for reflecting size and usage rate of coastal tourism, which can be used to designate conservation area and critical zones forintensive management to promote constant supply of cultural services.

• Journal of Environmental Impact Assessment
• /
• v.27 no.4
• /
• pp.394-401
• /
• 2018

Tendency in ratio of biotope area of environmental impact assessment (EIA) according to population, location, project type, and total project area was analyzed by type of the projects. According to EIA, biotope area ratio is the ratio of the weighted biotope areas and total project area. biotope area is important to resident's health and quality of their life. Ministry of Environment recommends to meet the biotope area ratio standard presented by each project type. The analysis is based on 4 types of project, urban development, industrial comlpex deveopment, tourism development, and waste and sewerage treatment facility, and 55 data extracted from them. It is needed that new standard that the population is reflected, adjustment that region and frequency are considered, and regulation strengthening according to achievement of 'the minimum achievable goals' to improve biotope area policy. The research includes more data and improvements of specific system are needed as a further research.

• Journal of Sport and Applied Science
• /
• v.4 no.2
• /
• pp.31-43
• /
• 2020

Purpose: The purpose of this study is to provide fundamental information for professional sports and economy activation of cities, to explore mutual cooperative constructive relationship, and to investigate the Impact of Korean professional volleyball teams brand personality on city brand equity. Research design, data, and methodology: The study collected 500 survey responses and analyzed 478 surveys except for 22 which did not complete all items. For analyzing data, frequency, reliability, exploratory factor analysis, t-test, One-Way ANOVA, correlation, Multiple Regression were computed. Results: First, in difference in brand personality and city brand equity, due to gender, age, region of fan, significant difference were shown statistically in team image by gender, in honesty, interest and obdurability of brand personality by age, and in local community contribution, development possibility and sports facility of team image. Also, all factors show significant difference in region of fan. Second, regarding the impact of brand personality on city brand equity, honesty and capacity were shown to affect every factor of city brand equity, interest affected city image, and obdurability affected city perception. Conclusion: Professional teams need to develop win-win relationship with local community and seek to build positve image towards community fans via distinctive strategies for positioning.

• The Journal of Asian Finance, Economics and Business
• /
• v.6 no.2
• /
• pp.123-133
• /
• 2019

The study aims to investigate the nexus of between role identity, self-efficacy, feeling of energy, and employee creativity in the hotel industry of Korea. The employees' innovative behaviors like creativity have been many researchers' interest for decades in the hotel industry. The hypotheses depicting the relationship among the variables have been proposed based on a review of existing literature. The number of 215 cases was used for final analysis and the results were explained through structural equation modeling. The results indicate the hotel employees' role identity and creative self-efficacy positively influenced their feeling of energy. Further, both role identity and creative self-efficacy make significant impact on employee creativity. Feeling of energy also makes a positively significant impact on employee creativity. Feeling of energy partially mediates the relationship between the two independent variables and employee creativity. As a result, creative role identity, self-efficacy, and feeling of energy explain the variance of the hotel employees' creativity. The results present that hotel practitioners need to regard their employees' creative roles and build organizational culture to support creative activities so as to enhance employee creativity. Finally, theoretical and practical implications for the hotel industry and future studies have been discussed.

• The Journal of Economics, Marketing and Management
• /
• v.8 no.1
• /
• pp.1-11
• /
• 2020

Purpose - In the aviation industry, we will investigate the impact of users' acceptance of technology on their usage behavior and find out the factors that affect their acceptance of technology. We will expand the prior study to find out the impact of the self-service technology of Incheon Airport. Research design, data, and Methodology - The thesis was conducted on people using self-service technology at Incheon International Airport from July to August 2019. Part 307 of the valid questionnaires were used for this final analysis. The collected data were used to perform frequency, factor, reliability, and multiple regression analyses using the SPSS statistical package. Result - Individual aspects of external variables, service aspects, and systems aspects have been shown to affect usability and perceived ease of use. Usability and convenience have been shown to serve as intermediaries for users' technological acceptance. Conclusion - The perceived convenience and usefulness of Incheon International Airport has been shown to affect self-service users, while convenience and usefulness have been shown to serve as intermediaries for technology acceptance purposes. In other words, raising expectations for convenience, rapid processing, benefits and so on will have a positive impact on the intent to accept.

• The Journal of Asian Finance, Economics and Business
• /
• v.6 no.3
• /
• pp.215-223
• /
• 2019

The study aims to investigate the recommendation and revisit intentions of foreign tourists in Ho Chi Minh city, Vietnam through their satisfaction with local foods. The study proposed the group of five attributes for food image: taste, health concern, price, serving style, vendor/ restaurant staffs. The relationship between these attributes of food image and food satisfaction, as well as the one between food satisfaction and behavioral intentions were investigated. To ensure a high ratio of answers, a face-to-face survey was conducted in famous places at Ho Chi Minh city. Data with 210 foreign tourists. The study uses the methods of descriptive statistics, EFA, Cronbach Alpha and regression. The results showed that Five attributes of food image were chosen for the research, being taste, health concern, price, serving style and vendors/ restaurant staffs. All of these attributes showed a positive relationship with satisfaction. Among five factors, taste had the most impact on food satisfaction. Through the analysis of several attributes of food images, this study provides managerial implications for tourism marketers in researching the positive influence of food image on tourists' satisfaction which leads to their positive word-of-mouth and return to the tourism place.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.16 no.2
• /
• pp.105-115
• /
• 2020

This study examines the influence of the betweenness centrality on tertius gaudens orientation, relationship commitment, and individual learning performance within the university environment. The betweenness centrality explored the antecedent factor of tertius gaudens orientation. The relationship commitment explored the consequence factor of tertius gaudens orientation, and the learning performance explored the consequence factor of the relationship commitment. This survey was carried out by university students. Data were obtained from 74 respondents who have been studying tourism data analytics at one of the leading universities, in Seoul, Korea. In order to validate the research model, social network analysis tool, UCINET 6.689, and a structural equation modeling tool, SmartPLS 3.3.2, were used. The empirical result showed that all antecedent factors (betweenness centrality position, tertius gaudens orientation, and relationship commitment) of the learning performance were significant. In conclusion, this study discusses the research findings and implications. Then the limitations and future directions of the study were suggested.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.10 no.11
• /
• pp.3506-3513
• /
• 2009

This study is to analyze the ripple effects of Jeju International Wind Ensemble Festival on Jeju regional economy and to explain the influence of the festival on Jeju regional society and culture. This study analyzed the economic ripple effects of the tourism industry with the Jeju inter-industry relation table. To explain the influence on Jeju regional society and culture, this study examined society-integrating part, policy-advertising part, culture-developing part, and industry-developing part.