• Journal of Intelligence and Information Systems
• /
• v.22 no.3
• /
• pp.45-69
• /
• 2016

Recently, sentiment analysis using open Internet data is actively performed for various purposes. As online Internet communication channels become popular, companies try to capture public sentiment of them from online open information sources. This research is conducted for the purpose of analyzing pulbic sentiment of Korean Top-10 companies using a multi-categorical sentiment lexicon. Whereas existing researches related to public sentiment measurement based on big data approach classify sentiment into dimensions, this research classifies public sentiment into multiple categories. Dimensional sentiment structure has been commonly applied in sentiment analysis of various applications, because it is academically proven, and has a clear advantage of capturing degree of sentiment and interrelation of each dimension. However, the dimensional structure is not effective when measuring public sentiment because human sentiment is too complex to be divided into few dimensions. In addition, special training is needed for ordinary people to express their feeling into dimensional structure. People do not divide their sentiment into dimensions, nor do they need psychological training when they feel. People would not express their feeling in the way of dimensional structure like positive/negative or active/passive; rather they express theirs in the way of categorical sentiment like sadness, rage, happiness and so on. That is, categorial approach of sentiment analysis is more natural than dimensional approach. Accordingly, this research suggests multi-categorical sentiment structure as an alternative way to measure social sentiment from the point of the public. Multi-categorical sentiment structure classifies sentiments following the way that ordinary people do although there are possibility to contain some subjectiveness. In this research, nine categories: 'Sadness', 'Anger', 'Happiness', 'Disgust', 'Surprise', 'Fear', 'Interest', 'Boredom' and 'Pain' are used as multi-categorical sentiment structure. To capture public sentiment of Korean Top-10 companies, Internet news data of the companies are collected over the past 25 months from a representative Korean portal site. Based on the sentiment words extracted from previous researches, we have created a sentiment lexicon, and analyzed the frequency of the words coming up within the news data. The frequency of each sentiment category was calculated as a ratio out of the total sentiment words to make ranks of distributions. Sentiment comparison among top-4 companies, which are 'Samsung', 'Hyundai', 'SK', and 'LG', were separately visualized. As a next step, the research tested hypothesis to prove the usefulness of the multi-categorical sentiment lexicon. It tested how effective categorial sentiment can be used as relative comparison index in cross sectional and time series analysis. To test the effectiveness of the sentiment lexicon as cross sectional comparison index, pair-wise t-test and Duncan test were conducted. Two pairs of companies, 'Samsung' and 'Hanjin', 'SK' and 'Hanjin' were chosen to compare whether each categorical sentiment is significantly different in pair-wise t-test. Since category 'Sadness' has the largest vocabularies, it is chosen to figure out whether the subgroups of the companies are significantly different in Duncan test. It is proved that five sentiment categories of Samsung and Hanjin and four sentiment categories of SK and Hanjin are different significantly. In category 'Sadness', it has been figured out that there were six subgroups that are significantly different. To test the effectiveness of the sentiment lexicon as time series comparison index, 'nut rage' incident of Hanjin is selected as an example case. Term frequency of sentiment words of the month when the incident happened and term frequency of the one month before the event are compared. Sentiment categories was redivided into positive/negative sentiment, and it is tried to figure out whether the event actually has some negative impact on public sentiment of the company. The difference in each category was visualized, moreover the variation of word list of sentiment 'Rage' was shown to be more concrete. As a result, there was huge before-and-after difference of sentiment that ordinary people feel to the company. Both hypotheses have turned out to be statistically significant, and therefore sentiment analysis in business area using multi-categorical sentiment lexicons has persuasive power. This research implies that categorical sentiment analysis can be used as an alternative method to supplement dimensional sentiment analysis when figuring out public sentiment in business environment.

• Journal of Korean society of Dental Hygiene
• /
• v.8 no.4
• /
• pp.205-217
• /
• 2008

The purpose of this study was to provide information on the development of an oral-health promotion program geared toward office workers. The subjects in this study were 240 employees at the headquarters of S construction company. After a survey was conducted in July and August 2008, the answer sheets from 208 respondents were gathered, and 191 answer sheets were analyzed except 17 unanalyzable ones. The findings of the study were as follows: 1. In regard to subjective oral health status, the largest number of the participants that accounted for 37.2% found their mouth to be neither healthy nor unhealthy. The greatest number of them that represented 58.1% had never visited a dentist's office to receive preventive treatment. 2. Regarding relationship between toothbrushing education experience and toothbrushing frequency, the most common toothbrushing frequency was three times a day( 46.5%) among the company employees who had ever received that education. In the event of the office workers without that experience, the most prevalent frequency was three times(63.6%). The toothbrushing frequency was statistically significantly different according to the toothbrushing education experience(p<0.05). As to the relationship of toothbrushing education experience to tooth- brushing method, the largest number(48.2%) of those who had ever received that education brushed their upper and lower teeth along with the gums by rotating the toothbrush downward from the top and upward from the bottom respectively. In the event of the office workers without that experience, 49.4 percent brushed their teeth and gums by rotating the toothbrush up and down. Thus, whether they had ever received education about toothbrushing made a statistically significant difference to their toothbrushing method(p<0.05). 3. As a result of evaluating their oral health belief by utilizing a five-point scale, they got a mean of 2.95. In each area of oral health belief, they got the best marks in benefit(3.66), salience(3.42), barrier(2.84), susceptility(2.58) and seriousness(2.23). Given the above-mentioned finding of the study, two sorts of oral health beliefs, which are benefit and salience, should be stressed in the development of oral health education programs that cater to company employees. And sustained research efforts should be channeled into finding out the relationship between oral health and actual oral health care.

• Korean Journal of Remote Sensing
• /
• v.17 no.1
• /
• pp.15-31
• /
• 2001

The relationship between GMS-5 IR1 brightness temperature (CTT:cloud top temperature) and AWS (automatic weather station) rainfall is investigated on a heavy rain event over the mid-western part of Korea for August 5-6, 1998. It is found that a temporal variability of the heavy rain can be described in detail y the time series of rain area and rain rates over the study area that are calculated from AWS accumulated rainfalls for 15 minutes. A time period of 0030-0430 LST 6 August 1998 is chosen in the time series as a heavy rain period which has relatively small rain area (20~25%) and very strong rain rates(6~9 mm/15 min.) with a good time continuity. In the heavy rain period, CTT of a point and AWS 15-minute rainfall beneath that point are compared. From the comparison, AWS rainfalls are shown to be not closely correlated with CTT. In the range of CTT lower than -5$0^{\circ}C$ where most AWS with rain are distributed, the probability of rain is at most about 30%. However, when the satellite images are shifted by 2~3 pixels southward and 3 pixels westward for the geometric correction of images, AWS rainfalls are shown to be statistically correlated with CTT (correlation coefficient:-0.46). Most AWS with rain are distributed in the much lower CTT range(lower than -58$^{\circ}C$), but there is still not much change in the rain probability. Even though a temporal change of CTT is taken into account, the rain probability amount to at most 50~55% in the same range.

• Korean Journal of Applied Biomechanics
• /
• v.17 no.2
• /
• pp.145-156
• /
• 2007

The purposes of this study were to investigate kinematic parameters of racket head and upper extremities during squash back hand stroke and to provide quantitative data to the players. Five Korean elite male players were used as subjects in this study. To find out the swing motion of the players, the land-markers were attached to the segments of upper limb and 3-D motion analysis was performed. Orientation angles were also computed for angular movement of each segment. The results were as follows. 1) the average time of the back hand swing (downswing + follow-through) was 0.39s (0.24 s + 0.15 s). 2) for each event, the average racket velocity at impact was 11.17m/s and the velocity at the end of swing was 8.03m/s, which was the fastest swing speed after impact. Also, for each phase, 5.10m/s was found in down swing but 7.68m/s was found in follow-through. Racket swing speed was fastest after the impact but the swing speed was reduced in the follow-through phase. 3) in records of average of joints angle, shoulder angle was defined as the relative angle to the body. 1.04rad was found at end of back swing, 1.75rad at impact and it changes to 2.35 rad at the end of swing. Elbow angle was defined as the relative angle of forearm to upper arm. 1.73rad was found at top of backswing, 2.79rad at impact, and the angle was changed to 2.55rad at end of swing. Wrist angle was defined as the relative angle of hand to forearm. 2.48rad was found at top of backswing, 2.86rad at impact, and the angle changes to 1.96rad at end of swing. As a result, if the ball is to fly in the fastest speed, the body has to move in the order of trunk, shoulder, elbow and wrist (from proximal segment to distal segment). Thus, the flexibility of the wrist can be very important factor to increase ball speed as the last action of strong impact. In conclusion, the movement in order of the shoulder, elbow and the wrist decided the racket head speed and the standard deviations were increased as the motion was transferred from proximal to the distal segment due to the personal difference of swing arc. In particular, the use of wrist (snap) may change the output dramatically. Therefore, it was concluded that the flexible wrist movement in squash was very important factor to determine the direction and spin of the ball.

• Asian Pacific Journal of Cancer Prevention
• /
• v.17 no.9
• /
• pp.4335-4340
• /
• 2016

Background: Bone metastasis is a single condition but presents with various patterns and severities. Skeletal-related events (SREs) deteriorate overall performance status and reduce quality of life. However, guidelines for early detection and management are limited. This study includes a survey of the prevalence of bone metastasis in cases with common cancers in Thailand as well as a focus on survival patterns and SREs. Materials and Methods: A retrospective cohort analysis was conducted using a database of the Chiang Mai Cancer Registry and the Musculoskeletal Tumor Registry of the OLARN Center, Chiang Mai University. The prevalence of bone metastasis from each type of primary cancer was noted and time-to-event analysis was performed to estimate cancer survival rates after bone metastasis. Results: There were 29,447 cases of the ten most common cancers in Thailand, accounting for 82.2% of the entire cancer registry entries during the study period. Among those cases, there were 2,263 with bone metastases, accounting for 7.68% of entries. Bone metastasis from lung, liver, breast, cervix and prostate are common in the Thai population, accounting for 83.4% of all positive cases. The median survival time of all was 6 months. Of the bone metastases, 48.9% required therapeutic intervention, including treatment of spinal cord and nerve root compression, pathological fractures, and bone pain. Conclusions: The frequency of the top five types of bone metastasis in Thailand were different from the frequencies in other countries, but corresponded to the relative prevalence of the cancers in Thailand and osteophilic properties of each cancer. The results of this study support the establishment of country specific guidelines for primary cancer identification with skeletal lesions of unknown origin. In addition, further clinical studies of the top five bone metastases should be performed to develop guidelines for optimal patient management during palliative care.

• Korean Journal of Agricultural and Forest Meteorology
• /
• v.16 no.3
• /
• pp.213-218
• /
• 2014

Effects of elevated $CO_2$ on leaf phenology of Quercus acutissima were examined using open-top chambers, which had ambient and elevated $CO_2$ concentrations (ambient ${\times}1.4$, ambient ${\times}1.8$). To analyze the effect of chamber, non-treatment block was established near outside of the chambers. In 2013, budburst, leaf unfolding, coloring, and shedding were surveyed, and spring phenology was surveyed in 2014. Thermal sum (base temperature $+5^{\circ}C$) of each phenological event occurred was recorded. In addition, bud samples were collected and analyzed for carbohydrate contents in March 2014. Elevated $CO_2$ concentration advanced budburst and leaf unfolding, and delayed shedding in 2013. However, in 2014, the temperature of the spring season was high, and there was no significant effect of elevated $CO_2$ concentration on spring phenology. Carbohydrates content, such as starch, total non-structural carbohydrate and total soluble sugar, were significantly increased in response to elevated $CO_2$ concentration. It has been proposed that elevated $CO_2$ concentration could extend the growing season of temperate species with increased possibility of frost damage due to early bud opening and leaf unfolding. However, our analysis showed that the increased carbohydrate concentration in bud under elevated $CO_2$ would reduce the possibility of early spring frost damage by acting as cryoprotectant.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
• /
• v.14 no.2
• /
• pp.115-121
• /
• 2021

This paper used big data and artificial intelligence technology to predict the rapidly increasing internet traffic. There have been various studies on traffic prediction in the past, but they have not been able to reflect the increasing factors that induce huge Internet traffic such as smartphones and streaming in recent years. In addition, event-like factors such as the release of large-capacity popular games or the provision of new contents by OTT (Over the Top) operators are more difficult to predict in advance. Due to these characteristics, it was impossible for an ISP (Internet Service Provider) to reflect real-time service quality management or traffic forecasts in the network business environment with the existing method. Therefore, in this study, in order to solve this problem, an Internet traffic collection system was constructed that searches, discriminates and collects traffic data in real time, separate from the existing NMS. Through this, the flexibility and elasticity to automatically register the data of the collection target are secured, and real-time network quality monitoring is possible. In addition, a large amount of traffic data collected from the system was analyzed by machine learning (AI) to predict future traffic of OTT operators. Through this, more scientific and systematic prediction was possible, and in addition, it was possible to optimize the interworking between ISP operators and to secure the quality of large-scale OTT services.

• Journal of the Ergonomics Society of Korea
• /
• v.31 no.1
• /
• pp.101-107
• /
• 2012

Objective: The aim of this study is to investigate service design cases by online service companies and suggests framework to understand service design of them. Background: Recently, exploratory service design cases by online service companies such as Google, Apple, and NHN has been developed. Service design and online service experience design has been booming among user experience professionals but these two areas are not clearly defined. It is interesting to study the definition and key factors of service design and online service experience design. Moreover, investigating service design cases by online service companies is needed. Method: Due to diversification of service design cases by online service companies, this study has reviewed online resources and literatures about top 5 online service companies in USA and Korea. Furthermore, this study used expert interview who worked for service design at NHN. To understand the attributes of service design cases, this study developed 3 types of service design classifications scheme such as service design as extension of online service, space design and event service design. Finally, this study suggested a new framework for service design cases. Results: This study investigated service design cases by online service companies and suggests key issues and frameworks to uncover service design for online service. Conclusion: Service design cases for online service was analyzed by $2^*2$ matrix(extension, $enrichment^*product$, service) to explain characteristics and attributes. NHN's Knowledge-iN bookshelf at NHN library1 is a unique form of service design as a tool of enrichment of online experience. Application: The results of this study might help to understand service design cases and plan new service design for online service companies with structured framework.

• Journal of the Society of Disaster Information
• /
• v.3 no.2
• /
• pp.55-78
• /
• 2007

Currently, the departments related to security and secretary service exist in 18 universities and 30 colleges in Korea in order to raise professional security and secretary personnel. Among the 18 four-year colleges in Korea, only two of them have the ethics course include in their curriculum. Also, among the 31 two-year colleges, only three of them have the ethics course included in their curriculum. Besides, as some private security and guardian companies were recently utilized in illegal actions of the rich and ruling class, contradicting their original purpose of existence, many people point out their downfall as a ?forced private army.? As a professional job, if security secretaries take advantage of the knowledge and top-secret technologies and use them for non-ethical purposes, the effect of the damage is far more serious than other fields of jobs. Therefore, taking this event as a turning point, the contract contents and the task area between the client and the security and secretary company must become more transparent in order to prevent illegal actions, and also for the people working in the security and secretary service area, it is necessary to establish a firm ethical consciousness in order to behave appropriately in their working environment. Therefore, this study examines the proper direction of work ethics of the people working in the security and secretary service according to the professionalization of their field, and also aims to propose an appropriate work ethic system such that they will not become an unfortunate victim of various scandals anymore. To do so, the concept of work ethics in professional jobs was examined; and after the code of ethics that reflect the ethical value system of each professional job was reviewed, the study suggested a specific solution for establishing the codes of ethics for security and secretary service.

• The Korean Journal of Community Living Science
• /
• v.15 no.4
• /
• pp.127-136
• /
• 2004

Local fairs are often part of the economic development strategy of rural areas. This study aims to find out marketing strategies for promoting the sales of regional specialty products through local festivals in rural Korea. The data were collected in late 2003 (from a sample of interviews and surveys from 351 visitors. The data were analyzed using the SPSS computer program. The results were as follows; First, the factors that visitors were considered in purchasing were quality (49.5％), commemorative value (36.9％), and reliability (33.0％). And the top reasons cited for not buying were lack of distinction (45.1％) and high prices (26.6％). The discount rates expected in markets was 16.8％. Second, 49.8％ of visitors has spent over 10,000 won and their purchase pattern has been for themselves and their family. Third, the public organizations for certi(ication for visitors were the National Agricultural Cooperative Fedration (37.9％) and the Ministry of Agriculture and Forestry (MAF) (22.5％). In conclusion, it was important for local stakeholders to provide more locally-manufactured, seasonal and traditional food, and to plan more locally characteristic events for their fairs. Further recommendations have included having a guide showing pricing and quality standards for products bought at rural fairs, developing product ideas for inducing impulse purchases, active promotion and marketing at event sites, and setting a standard system of warranties on products under the certification of the local authorities and with the financial support of the MAF Such recommendations were aimed at increasing the sale of traditional and regional specialty products at local festivals.