• 한국의류학회지
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• 제39권5호
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• pp.703-713
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• 2015

Consumers' psychological demands for e-tail shopping have increased as websites have become one of the most dominant retail outlets for various fashion products. The lack of realistic social stimuli in virtual contexts (websites) has been a major limitation for many online shoppers. Prior research has focused on the viable role of technology to improve positive social factors in e-tailing; however, this study tests the role of tone in text in fashion e-tail sites on consumers' trust and choice confidence. We conducted a self-administered online survey with 309 individuals from the U.S.. The results indicated positive effects of casual tone in text-based content of a fashion e-tail site on trust and confidence. Trust also has a significant positive effect on confidence. Both trust and confidence improved purchase intention. Given the high price of employing an avatar or simulated salesperson online, using tone in text to increase positive social effect on shoppers can be a positive alternative when managers plan e-tail strategies contributing to consumers' positive shopping experience online. Discussions and study limitations are provided.

• 말소리와 음성과학
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• 제2권4호
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• pp.39-49
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• 2010

The purpose of this paper is to examine how Chinese speakers realize Korean intonation phrase (IP) boundary tones in the reading of a Korean text. Korean IP boundary tones play various roles in speech communication. They indicate prosodic constituents' boundaries while simultaneously performing pragmatic and grammatical functions. In order to express and understand Korean utterances correctly, it is necessary to understand the Korean IP boundary tone system. To investigate the IP boundary tone produced by Chinese speakers, we have specifically examined the type of boundary tones, the degree of internal pitch modulation of boundary tones, and the pitch difference between penultimate syllables and boundary tones. The results of each analysis were compared to the IP boundary tones produced by Korean native speakers. The results show that IP boundary tones were realized higher than penultimate syllables.

• 음성과학
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• 제7권2호
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• pp.193-208
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• 2000

This paper describes a multi-step method of intonation modeling for corpus-based Korean speech synthesizer. We selected 1833 sentences considering various syntactic structures and built a corresponding speech corpus uttered by a female announcer. We detected the pitch using laryngograph signals and manually marked the prosodic boundaries on recorded speech, and carried out the tagging of part-of-speech and syntactic analysis on the text. The detected pitch was separated into 3 frequency bands of low, mid, high frequency components which correspond to the baseline, the word tone, and the syllable tone. We predicted them using the CART method and the Viterbi search algorithm with a word-tone-dictionary. In the collected spoken sentences, 1500 sentences were trained and 333 sentences were tested. In the layer of word tone modeling, we compared two methods. One is to predict the word tone corresponding to the mid-frequency components directly and the other is to predict it by multiplying the ratio of the word tone to the baseline by the baseline. The former method resulted in a mean error of 12.37 Hz and the latter in one of 12.41 Hz, similar to each other. In the layer of syllable tone modeling, it resulted in a mean error rate less than 8.3% comparing with the mean pitch, 193.56 Hz of the announcer, so its performance was relatively good.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제10권9호
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• pp.4568-4584
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• 2016

Steganography based on text generation has become a hot research topic in recent years. However, current text-generation methods which generate texts of normal style have either semantic or syntactic flaws. Note that texts of special genre, such as poem, have much simpler language model, less grammar rules, and lower demand for naturalness. Motivated by this observation, in this paper, we propose a text steganography that utilizes Markov chain model to generate Ci-poetry, a classic Chinese poem style. Since all Ci poems have fixed tone patterns, the generation process is to select proper words based on a chosen tone pattern. Markov chain model can obtain a state transfer matrix which simulates the language model of Ci-poetry by learning from a given corpus. To begin with an initial word, we can hide secret message when we use the state transfer matrix to choose a next word, and iterating until the end of the whole Ci poem. Extensive experiments are conducted and both machine and human evaluation results show that our method can generate Ci-poetry with higher naturalness than former researches and achieve competitive embedding rate.

• 지능정보연구
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• 제28권2호
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• pp.237-262
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• 2022

본 연구는 개인투자자들의 투자의사결정에 도움을 주고자, 증권신고서의 TF-IDF 텍스트 분석과 기계학습을 이용해 공모주의 상장 5거래일 이후 주식 가격 등락을 예측하는 모델을 제시한다. 연구 표본은 2009년 6월부터 2020년 12월 사이에 신규 상장된 691개의 국내 IPO 종목이다. 기업, 공모, 시장과 관련된 다양한 재무적 및 비재무적 IPO 관련 변수와 증권신고서의 어조를 분석하여 예측했고, 증권신고서의 어조 분석을 위해서 TF-IDF (Term Frequency - Inverse Document Frequency)에 기반한 텍스트 분석을 이용해 신고서의 투자위험요소란의 텍스트를 긍정적 어조, 중립적 어조, 부정적 어조로 분류하였다. 가격 등락 예측에는 로지스틱 회귀분석(Logistic Regression), 랜덤 포레스트(Random Forest), 서포트벡터머신(Support Vector Machine), 인공신경망(Artificial Neural Network) 기법을 사용하였고, 예측 결과 IPO 관련 변수와 증권신고서 어조 변수를 함께 사용한 모델이 IPO 관련 변수만을 사용한 모델보다 높은 예측 정확도를 보였다. 랜덤 포레스트 모형은 1.45%p 높아진 예측 정확도를 보였으며, 인공신공망 모형과 서포트벡터머신 모형은 각각 4.34%p, 5.07%p 향상을 보였다. 추가적으로 모형간 차이를 맥니마 검정을 통해 통계적으로 검증한 결과, 어조 변수의 유무에 따른 예측 모형의 성과 차이가 유의확률 1% 수준에서 유의했다. 이를 통해, 증권신고서에 표현된 어조가 공모주의 가격 등락 예측에 영향을 미치는 요인이라는 것을 확인할 수 있었다.

• 한국엔터테인먼트산업학회논문지
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• 제13권8호
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• pp.167-180
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• 2019

본 연구는 오디오북 텍스트 형상화를 위해 유사언어를 활용하여 공감각적 음성 훈련 성과를 알아보려는 것에 그 목적이 있다. 훈련을 위한 오디오북 텍스트는 톨스토이의 <사람은 무엇으로 사는가> 작품을 이용하였고 음색, 톤, 포즈, 속도, 억양, 강세, 감정표현의 유사언어를 활용하였으며, H 도서관 시각장애인 교육생 10명을 연구 참여자로 선정해 질적 분석을 하였다. 본 연구에서 제기한 연구문제를 토대로 연구한 결과는 다음과 같다. 첫째, 오디오 북 텍스트 형상화를 위한 음성훈련에서 오감의 두 개 감각 이상이 동시에 작용하는 공감각적 음성 훈련은 화자에게 텍스트가 갖고 있는 본래의 목적과 의미, 배경 등의 시각화를 형상화하면서 결과물을 창출하였다. 둘째, 유사언어의 활용은 오디오북 텍스트 형상화를 위한 문장과 대사의 의미 전달을 표현하는 전 과정에서 도움이 되었다. 또한 연구대상자마다 조금의 차이는 있었지만 톤, 포즈, 억양이 중요하다고 생각하는 공통점을 발견할 수 있었다. 셋째, 시각장애인은 감각적인 면과 기억력이 발달되어 있어 훈련과정에서 대사 습득과 전달 수용정도가 빨랐다. 또한 훈련과정에서 교사의 우호적 행동이 매우 중요한 핵심적 매개 작용을 하면서 이들의 적극적인 참여로 많은 발전을 하여 훌륭한 결과를 도출하였다.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.113-124
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• 2021

The study investigates how financial markets respond to a shock to tone and semantic similarity of the Bank of Thailand press releases. The techniques in natural language processing are employed to quantify the tone and the semantic similarity of 69 press releases from 2010 to 2018. The corpus of the press releases is accessible to the general public. Stock market returns and bond yields are measured by logged return on SET50 and short-term and long-term government bonds, respectively. Data are daily from January 4, 2010, to August 8, 2019. The study uses the Structural Vector Auto Regressive model (SVAR) to analyze the effects of unanticipated and temporary shocks to the tone and the semantic similarity on bond yields and stock market returns. Impulse response functions are also constructed for the analysis. The results show that 1-month, 3-month, 6-month and 1-year bond yields significantly increase in response to a positive shock to the tone of press releases and 1-month, 3-month, 6-month, 1-year and 25-year bond yields significantly increase in response to a positive shock to the semantic similarity. Interestingly, stock market returns obtained from the SET50 index insignificantly respond to the shocks from the tone and the semantic similarity of the press releases.

• ETRI Journal
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• 제28권6호
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• pp.807-810
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• 2006

This letter presents a prediction model for sentence-final intonations for Korean conversational-style text-to-speech systems in which we introduce the linguistic feature of 'modality' as a new parameter. Based on their function and meaning, we classify tonal forms in speech data into tone types meaningful for speech synthesis and use the result of this classification to build our prediction model using a tree structured classification algorithm. In order to show that modality is more effective for the prediction model than features such as sentence type or speech act, an experiment is performed on a test set of 970 utterances with a training set of 3,883 utterances. The results show that modality makes a higher contribution to the determination of sentence-final intonation than sentence type or speech act, and that prediction accuracy improves up to 25% when the feature of modality is introduced.

• 한국컴퓨터정보학회논문지
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• 제24권1호
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• pp.49-55
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• 2019

The character dialogue created by AI is unnatural when compared with human-made dialogue, and it can not reveal the character's personality properly in spite of remarkable development of AI. The purpose of this paper is to classify characters through the linguistic style and to investigate the relation of the specific linguistic style with the personality. We analyzed the dialogues of 92 characters selected from total 60 movies categorized four movie genres, such as romantic comedy, action, comedy and horror/thriller, using Linguistic Inquiry and Word Count (LIWC), a text analysis software. As a result, we confirmed that there is a unique language style according to genre. Especially, we could find that the emotional tone than analytical thinking are two important features to classify. They were analyzed as very important features for classification as the precision and recall is over 78% for romantic comedy and action. However, the precision and recall were 66% and 50% for comedy and horror/thriller. Their impact on classification was less than romantic comedy and action genre. The characters of romantic comedy deal with the affection between men and women using a very high value of emotional tone than analytical thinking. The characters of action genre who need rational judgment to perform mission have much greater analytical thinking than emotional tone. Additionally, in the case of comedy and horror/thriller, we analyzed that they have many kinds of characters and that characters often change their personalities in the story.

• 음성과학
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• 제2권
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• pp.159-172
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• 1997

This paper proposes a prosodic representation system of the Kyungnam dialect of Korean, based on the ToBI system. In this system, diverse intonation patterns are transcribed on the four parallel tiers: a tone tier, a break index tier, an orthographic tier, and a miscellaneous tier. The tone tier employs pitch accents, phrase accents, and boundary tones marked with diacritics in order to represent various pitch events. The break index tier uses five break indices, numbered from 0 to 4, in order to represent degrees of connectiveness in speech by associating each inter-word position with a break index. In this, each break index represents a boundary of some kind of constituent. This system can contribute not only to a more detailed theory connecting prosody, syntax, and intonation, but also to current text-to-speech synthesis approaches, speech recognition, and other quantitative computational modellings.