• Title/Summary/Keyword: Time using media

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An Exploratory Analysis on the User Response Pattern and Quality Characteristics of Marketing Contents in the SNS of Regional Government (지역마케팅 콘텐츠의 사용자 반응패턴과 품질특성에 관한 탐색적 분석: 지방자치단체가 운영하는 SNS를 중심으로)

  • Jeong, Yeon-Su;Jeong, Dae-Yul
    • The Journal of Information Systems
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    • v.26 no.4
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    • pp.419-442
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    • 2017
  • Purpose The purpose of this study is to explore the pattern of user response and it's duration time through social media content response analysis. We also analyze the characteristics of content quality factors which are associate with the user response pattern. The analysis results will provide some implications to develop strategies and schematic plans for the operator of regional marketing on the SNS. Design/methodology/approach This study used mixed methods to verify the effects and responses of social media contents on the users who have concerns about regional events such as local festival, cultural events, and city tours etc. Big data analysis was conducted with the quantitative data from regional government SNSs. The data was collected through web crawling in order to analyze the social media contents. We especially analyzed the contents duration time and peak level time. This study also analyzed the characteristics of contents quality factors using expert evaluation data on the social media contents. Finally, we verify the relationship between the contents quality factors and user response types by cross correlation analysis. Findings According to the big data analysis, we could find some content life cycle which can be explained through empirical distribution with peak time pattern and left skewed long tail. The user response patterns are dependent on time and contents quality. In addition, this study confirms that the level of quality of social media content is closely relate to user interaction and response pattern. As a result of the contents response pattern analysis, it is necessary to develop high quality contents design strategy and content posting and propagation tactics. The SNS operators need to develop high quality contents using rich-media technology and active response contents that induce opinion leader on the SNS.

Analyses on the Relationship Between SNS use and Media use time using Structural Equation Modeling (SNS이용과 미디어 이용시간 간의 관계 분석 : 이용제한 및 대안활동을 매개변인으로)

  • Kim, Ju-Kyoung;Lee, Seong-Hee
    • The Journal of the Korea Contents Association
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    • v.14 no.7
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    • pp.395-406
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    • 2014
  • This research observes how an adolescent's usage of social network services is related with media use time, and also tries to verify how a parent's participation in acting to limit usage time serves as a mediating effect. For this analysis, data from The Korean Information Society Development Institute [Korea Media Panel Research] was used, being a survey conducted on 1,572 students from primary to secondary and high schools nationwide. The subjects' gender in the final analysis was 818 male students and 754 female students. In addition, primary school students consisted of 672 individuals, 416 were from secondary and 484 from high schools. To verify the appropriateness of the model proposed in this research, analyzed through the structural equation, using social network services(SNS) was not shown to have an effect on media usage time. However, there was an indirect effect from the use of alternative activities. In addition, the parent's limitation of usage showed no effect on media use time. This research attempts to identify the reasons why parents' limiting the usage time, along with alternative activities, do not have any significant effect in reducing media usage time in this era of smart media evolution. Further, this research hopes to suggest meaningful and political implications for the nation and society to understand and resolve media addiction.

An Adaptive Synchronization by Analyzing the Delay Time of Media (미디어 지연시간 분석에 의한 가변적 동기화)

  • Seo, Yeong-Geon;O, Hae-Seok;Sim, Jong-Chae;Kim, Ho-Yong;Kim, Hyeon-Ju
    • The Transactions of the Korea Information Processing Society
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    • v.4 no.11
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    • pp.2801-2811
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    • 1997
  • This thesis Proposes a media synchronization mechanism for video conferencing system by analyzing a variation of the delay time of media. Using this mechanism, this thesis analyzes the media traffics and determines the values of external variables important on waiting time. This system uses some dummy streams to get the time. When two hosts are initially connected, they change the dummy streams by which a logical time of the sender may be extracted. The time presenting a media stream is a sum of base time, logical time and the waiting time. At this time, for the purpose of optimally adjusting the waiting time, this mechanism uses the rate of updating the waiting time and the sampling unit of media. These values are acquired by analyzing the waiting times, the delay rates and the delayed arrival times.

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Study on the impact of each family communication type on children's use of media (가족의 커뮤니케이션 유형이 아동의 미디어 이용에 미치는 영향에 관한 연구)

  • Lee, Woo-Hyun;Lim, Shang-Ho
    • Journal of Digital Convergence
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    • v.11 no.1
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    • pp.173-179
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    • 2013
  • For this study, we conducted a survey targeting elementary school students to examine how the type of family communication shows differences in the children's use of media to draw up effective measures to use media. The result of study is that meaningful differences showed according to the time spent watching TV(F=6.719, p<.05) and using PC(F=7.713, p<.05) or cell phone(F=6.404, p<.05). The authoritative type pursuing obedience preferred entertainment programs and spent much time watching TV and preferred entertainment games when using a PC. The deliberating type pursuing conversations preferred educational and informative programs when watching TV and informative programs when using a PC. This study is meaningful in that it presents lessons learned to draw up measures for children to effectively use media based on the study results.

Analysis of Agenda-setting Changes in Alpine Agricultural of Uljin-gun Using Text-Mining - Focusing on the Keywords of Mass-media, Blog·Cafe - (텍스트마이닝 기법을 활용한 울진군 금강송 산지농업 의제설정 변화 - 매스미디어와 블로그·카페 키워드를 중심으로 -)

  • Do, Jee-Yoon;Jeong, Myeong-Cheol
    • Journal of the Korean Institute of Rural Architecture
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    • v.24 no.3
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    • pp.47-57
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    • 2022
  • This study attempted to grasp the status and perception of Uljin Geumgangsong by grasping mass media issues and user perception using big data, and to present basic data when constructing monitoring using user perception by examining the establishment relationship of agenda setting from a time-series perspective. The results of collecting and analyzing text data that can identify mass media and visitor awareness are as follows. First, both mass media and visitor keywords were related to the importance of the value and meaning of Uljin Geumgangsong. Second, in the case of the connection network, Geumgang Pine Agriculture was centered, but in the case of difference in perception between mass media and visitors, such results were derived due to the object of interest. Third, in the case of the connection relationship structure, the connection strength was strong because there were many overlapping contents of mass media. Fourth, as a result of the centrality analysis, both mass media and visitor-aware keywords were positively recognized as spaces created and maintained through institutional support, and objective perception could be grasped by finding hidden keywords. Fifth, as a result of time series analysis, it was possible to grasp the flow through the issue keywords that appeared by period, and unlike the past, it was recognized as a place for tourism and travel. Finally, as a result of examining whether the agenda setting is consistent, there is a mass media influence, so it is thought that more diverse and more information and publicity are needed by utilizing it.

Dynamic Multi-frame Transmission Technology Using the WiMedia MAC for Multi-hop N-screen Services

  • Hur, Kyeong
    • Journal of information and communication convergence engineering
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    • v.14 no.1
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    • pp.21-25
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    • 2016
  • N-screen is a promising technology to improve support for multimedia multicasting, content sharing, content mobility, media scalability, and seamless mobility. In this paper, the WiMedia distributed-MAC (D-MAC) protocol is adopted for development of a seamless N-screen wireless service. Furthermore, to provide a multi-hop, one source multi-use N-screen service through point to point streaming in a seamless D-MAC protocol, a dynamic multi-frame transmission technology is proposed. In this technology, a dynamic time slot allocation scheme and a multi-hop resource reservation scheme are combined. In the proposed dynamic time slot allocation scheme, two thresholds, a hard threshold and a soft threshold, are included to satisfy the power consumption and delay requirements. A multi-frame DRP reservation scheme is proposed to minimize end-to-end delay during the multi-hop transmissions between N-screen devices. The proposed dynamic multi-frame transmission scheme enhances N-screen performance in terms of the multi-hop link establishment success rate and link establishment time compared to the conventional WiMedia D-MAC system.

Measurements of Optical Constants of Biomedical Media Based on Time-Resolved Reflectance (시간 분해 반사율 측정에 의한 다중산란 매질의 광학 계수 측정)

  • Jeon, K.J.;Park, S.H.;Kim, U.;Yoon, K.W.;Kim, W.K.
    • Proceedings of the KOSOMBE Conference
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    • v.1996 no.05
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    • pp.235-239
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    • 1996
  • In recent years, the optical properties of multiple-scattering media like tissue have been studied for their potential applications in medicine. In this work the optical properties of multiple scattering media were investigated using the time-resolved reflectance measurement. The reflected light was measured by time-correlated single photon counting system. The transport scattering and absorption coefficient are related to the initial rapid decay and the subsequent decay in reflected light, respectively. Also the optical properties of the samples were measured by conventional method, ie., using continuous wave light. When the distance between the light source and the detector is over 8mm, the optical coefficient can be measured accurately using the suggested method.

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The Development of Multi Media Tour System Using Quick Time VR (퀵 타임 VR을 이용한 Multi Media System의 개발)

  • 김상일;최진성;김동현
    • Proceedings of the Korea Database Society Conference
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    • 1995.12a
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    • pp.191-196
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    • 1995
  • PC에서 가상 현실을 구현하고 사용자가 원하는 대로 장면을 이동시키고, Movie 화면을 돌려보면서 원하는 물체를 누르면 필요한 정보와 멀티미디어 효과를 얻도록 오쏘링 할 수 있다면 PC에서의 멀티미디어는 한단계 진보 할 수 있을 것이다. 그것이 바로 QuickTime V.R인 것이다.

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Fast Prediction Mode Decision in HEVC Using a Pseudo Rate-Distortion Based on Separated Encoding Structure

  • Seok, Jinwuk;Kim, Younhee;Ki, Myungseok;Kim, Hui Yong;Choi, Jin Soo
    • ETRI Journal
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    • v.38 no.5
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    • pp.807-817
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    • 2016
  • A novel fast algorithm is suggested for a coding unit (CU) mode decision using pseudo rate-distortion based on a separated encoding structure in High Efficiency Video Coding (HEVC). A conventional HEVC encoder requires a large computational time for a CU mode prediction because prediction and transformation procedures are applied to obtain a rate-distortion cost. Hence, for the practical application of HEVC encoding, it is necessary to significantly reduce the computational time of CU mode prediction. As described in this paper, under the proposed separated encoder structure, it is possible to decide the CU prediction mode without a full processing of the prediction and transformation to obtain a rate-distortion cost based on a suitable condition. Furthermore, to construct a suitable condition to improve the encoding speed, we employ a pseudo rate-distortion estimation based on a Hadamard transformation and a simple quantization. The experimental results show that the proposed method achieves a 38.68% reduction in the total encoding time with a similar coding performance to that of the HEVC reference model.

The Effective Methods of Teaching-learning by the Production of Instructional Media and Its Use - Centered on the Social Science and Natural Science - (교수매체 제작과 그 활용을 통한 학습의 효율화 방안 -과학, 사회과목을 중심으로-)

  • Kim Yong-Chul
    • Journal of the Korean Society for Library and Information Science
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    • v.22
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    • pp.143-177
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    • 1992
  • The main purpose of the school library is to present the various kinds of instructional media for an effective instruction including not only books, but also audiovisual materials and equipments. But unfortunately our school libraries have only books for the students and faculties at this time. But hereafter school library should house the various kinds of audiovisual media as well as printed media for the promotion of scholarstic achivemint. With a view to promoting the teaching method, and at the same time improving the scholarstic achivement of the students, instructional media were used in the class. To verify the efficiency of the instructional media, transparencies were used in the social science class of the 1st grade in the middle school and the natural science class of the 1st grade in the high school. In consequence, the academic achievement of the experimental class in which instructional media were used is superior to that of controlled class in which the textbook was only used. In < Social Science I >, the mean difference between the experimental class and the controlled class is 4.199 marks. And the difference, 0.032 is verified as a significant value in concordance to the t-test. In < Natural Science I >, the mean difference of the experimental class over the controlled class is 6.333. And the difference, 0.034 is verified as a significant value in concordance to the t-test. As shown in the above experimental research, using various kinds of the instructional media is more efficient than using textbook only. As a result of the questionaire on using the instructional media, most of the students desire to use of them continually because the use of the instructional media induce the interest, promote the comprehension, and entice the development of better memories.

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