• Asia Marketing Journal
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• v.16 no.2
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• pp.39-57
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• 2014

There has been recognition of the increasing importance of cooperation as an element of marketing strategy. Such cooperation is confined to four levels based on product development, sales promotion, pricing arrangements, and place (or distribution) mechanisms as the usual marketing 4Ps mixed (Varadarajan 1986). At present, however, little is known about the nature of tie-in promotion as a cooperative sales promotion comparing three other levels. The primary goal of this study is to examine the effect of consumer - tie-in promotion relationship on loyalty. The construct of consumer - tie-in promotion relationship is based on the previous research on consumer-brand relationship. In addition, this study divides the concept of loyalty into host brand loyalty and partner brand loyalty to reflect the characteristics of tie-in promotion including program in order to determine the effect of the consumer - tie-in promotion relationship on loyalty. The results showed that the three dimensions of the consumer - tie-in promotion relationship (i.e., commitment, intimacy, and interdependence) had significantly positive effect on program loyalty. The effect of program loyalty is significantly on both host and partner brand loyalty. This study empirically tested the relationships among consumer - tie-in promotion relationship, program loyalty, host brand loyalty, and partner brand loyalty, and then compared with the difference in the suggested model for the target customers and non-target customers. As a result, for target customers, intimacy and interdependence among dimensions of consumer - tie-in promotion relationship had significantly positive influence on program loyalty. In case of non-target customers, however, commitment and interdependence among dimensions of consumer - tie-in promotion relationship had significantly positive influence on program loyalty. Also, program loyalty had significantly positive impact on host brand loyalty and partner brand loyalty in both target and non-target customers. This study has significance in that it addresses the need to identify research and academic implications by analyzing the consumer - tie-in promotion relationship to determine the relationship between tie-in promotion and loyalty, which has not been clearly described by previous studies. Furthermore, this study builds a foundation for firms and managers actively using tie-in promotion to establish tie-in promotion strategies that can maximize loyalty for both host and partner brands from the consumers' point of view.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2001.10a
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• pp.210-213
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• 2001

In this paper, we analyzed the impedance characteristic of the bow-tie antenna for the broadband operation. The pulsed subsurface radar uses the impulse to collect information for subsurface objects, so the broadband antenna is used to minimize reflections in the feed point for the broadband characteristic of impulse. Therefore, in this paper we analyzed the broadband bow-tie antenna with Ensemble 5.0.

• International Journal of Knowledge Content Development & Technology
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• v.1 no.1
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• pp.25-37
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• 2011

This study analyzes circulation statistics of television tie-in picture books from the Wake County Public Library System in North Carolina to determine their popularity among patrons. Caldecott winning picture books were used as a point of comparison. This study also examined OPAC holdings from North Carolina public libraries to determine television tie-in picture book popularity among collection builders. The findings of the study show that television tie-in picture books are found to some degree in the vast majority of North Carolina public libraries, and are more popular than award winners in the Wake County system.

• Journal of the Korean Society for Precision Engineering
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• v.22 no.2
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• pp.148-155
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• 2005

This study was carried out to analyze the effect of direction of wind load and machinery house location on the stability of container crane loading/unloading a container on a vessel. The overturning moment of container crane under wind load at 50m/s velocity was estimated by analyzing reaction forces at each supporting point. And variations of reaction forces at each supporting point of a container crane were analyzed according to direction of wind load and machinery house location. The critical location of machinery house was also investigated to install a tie-down which has an anti-overturning function of container crane at the land side supporting point.

• Korean Journal of Remote Sensing
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• v.26 no.6
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• pp.629-644
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• 2010

A real-time image georeferencing system requires all inputs to be determined in real-time. The intrinsic camera parameters can be identified in advance from a camera calibration process while other control information can be derived instantaneously from real-time GPS/INS data. The bottleneck process is tie point acquisition since manual operations will be definitely obstacles for real-time system while the existing extraction methods are not fast enough. In this paper, we present a fast-and-automated image matching technique based on the KLT tracker to obtain a set of tie-points in real-time. The proposed work accelerates the KLT tracker by supplying the initial guessed tie-points computed using the GPS/INS data. Originally, the KLT only works effectively when the displacement between tie-points is small. To drive an automated solution, this paper suggests an appropriate number of depth levels for multi-resolution tracking under large displacement using the knowledge of uncertainties the GPS/INS data measurements. The experimental results show that our suggested depth levels is promising and the proposed work can obtain tie-points faster than the ordinary KLT by 13% with no less accuracy. This promising result suggests that our proposed algorithm can be effectively integrated into the real-time image georeferencing for further developing a real-time surveillance application.

• ETRI Journal
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• v.25 no.2
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• pp.109-120
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• 2003

Though the airborne laser scanning (ALS) technique is becoming more popular in many applications, horizontal accuracy of points scanned by the ALS is not yet satisfactory when compared with the accuracy achieved for vertical positions. One of the major reasons is the drift that occurs in the inertial measurement unit (IMU) during the scanning. This paper presents an algorithm that adjusts for the error that is introduced mainly by the drift of the IMU that renders systematic differences between strips on the same area. For this, we set up an observation equation for strip-wise adjustments and completed it with tie point and control point coordinates derived from the scanned strips and information from aerial photos. To effectively capture the tie points, we developed a set of procedures that constructs a digital surface model (DSM) with breaklines and then performed feature-based matching on strips resulting in a set of reliable tie points. Solving the observation equations by the least squares method produced a set of affine transformation equations with 6 parameters that we used to transform the strips for adjusting the horizontal error. Experimental results after evaluation of the accuracy showed a root mean squared error (RMSE) of the adjusted strip points of 0.27 m, which is significant considering the RMSE before adjustment was 0.77 m.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.29 no.2A
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• pp.195-201
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• 2004

In this paper, U-Shaped slot Bow-Tie antenna for 5.15㎓∼5.35㎓ is designed, fabricated, and measured. The prototype consist of U-Shaped slot. To obtain suitable bandwidth, the form layer is inserted between ground plane and substrate. Important parameters in the design are U-slot length, width, position, air-gap height, and feed point position. From these parameters optimized, a U-shaped slot Bow-Tie antenna is fabricated and measured. The measured results of the antenna are obtained as follows results. The resonant frequency of the Fabrication U-shaped slot Bow-Tie antenna is 5.28㎓, bandwidth for approximately 7.76％(VSWR<1.2) and the gain is 4∼7dBi. The experimental far-field patterns are stable across the pass band. The 3dB bandwidth in Elevation and Azimuth are 73.63$^{\circ}$and 65.08$^{\circ}$, respectively.

• Proceedings of the KSRS Conference
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• 2003.11a
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• pp.888-890
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• 2003

The objective of this investigation is to establish a simple yet effective block adjustment procedure for the orthorectification of multi-orbit satellite images. The major works of the proposed scheme are: (1) adjustment of satellite‘s orbit accurately, (2) calculation of the error vectors for each tie point using digital terrain model and ray tracing technique, (3) refining the orbit using the Least Squares Filtering technique and (4) generation of the orthophotos. In the process of least squares filtering, we use the residual vectors on ground control points and tie points to collocate the orbit. In orthorectification, we use the indirect method to generate the orthoimage. Test areas cover northern Taiwan. Test images are from SPOT 5 satellite. Experimental results indicate that proposed method improves the relative accuracy significantly.

• ETRI Journal
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• v.40 no.5
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• pp.561-569
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• 2018

Modern communication systems employ wideband antennas with circular polarization (CP) radiation. In this work, asymmetric modified bow-tie (ABT) and symmetric modified bow-tie (SBT) slotted circularly polarized single-point probe-fed circular patch antennas with dimensions of $40mm{\times}40mm$ for wideband applications are proposed. A 10 dB RL bandwidth of 350 MHz with CP, 3 dB axial ratio (AR) bandwidth of 100 MHz, peak gain of 4.9 dBic, and 10 dB RL bandwidth of 530 MHz with CP, 3 dB AR bandwidth of 140 MHz, peak gain of 5 dBic are obtained for ABT and SBT slotted circular patch antennas, respectively. The proposed SBT slotted patch is scaled up and down to $50mm{\times}50mm$ and $30mm{\times}30mm$, respectively. The proposed scaled-up version offers 10 dB RL and 3 dB AR bandwidths of 340 MHz and 80 MHz, with a peak gain of 5 dBic. The scaled-down version offers 10 dB RL and 3 dB AR bandwidths of 710 MHz and 180 MHz, with a peak gain of 5.25 dBic. These prototypes are suitable to work in IEEE 802.11a WLAN, ISM, and IEEE 802.11ac applications. The measured and simulated results are then discussed and compared.

• KIEE International Transactions on Power Engineering
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• v.5A no.1
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• pp.31-39
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• 2005

This paper illustrates a tie line constrained equivalent assisting generator (TEAG) model considering forced outage rates of transmission systems for reliability evaluation of interconnected power systems. Interconnections between power systems can provide improved levels of reliability. It is expected that the TEAG model developed in this paper will prove useful in the solution to problems related to the effect of transmission system uncertainties in the reliability evaluation of interconnected power systems. It is important that interconnection between power systems can provide the improved levels of reliability. Therefore, It is expected that the TEAG model developed in this study will provide some solution among many problems for interconnected power systems as an optimal tie line capacity and a connected point between assisting systems and assisted system. The characteristics and validity of this developed TEAG considering transmission systems are introduced by case study of three IEEE MRTS interconnected.