• 한국중재학회지:중재연구
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• 제31권4호
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• pp.99-117
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• 2021

In this study, the effect of reducing and increasing factors in relationship conflict on the relationship exit between auto parts suppliers and buyers was analyzed based on transaction cost theory and relational exchange theory. As a result of the hypothesis test, Hypothesis 1, which states that relationship commitment will hurt relationship exit, and Hypothesis 3 that replacement will harm relationship exit were supported. In addition, Hypothesis 2 which states that transaction-specific investment will positively affect relationship exit was not supported. The theoretical and practical implications of this study are as follows. This study has identified the antecedents of relationship exit by comprehensively applying the transaction cost theory and relational exchange theory. In addition, this study can identify what a company should manage specifically to lower conflict and relationship exit by identifying the antecedents of relationship exit. The limitations of this study and the directions for future studies are as follows. First, not all of the antecedents of relationship exits between auto parts suppliers and buyers have been extensively investigated in the viewpoint of the transaction cost theory and relational exchange theory. In the future, it is necessary to identify additional factors. Second, the study was conducted only from the supplier's viewpoint. In future studies, it is expected that more accurate research results can be obtained by simultaneously examining the supplier's point of view and the buyer's point of view.

• 유통과학연구
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• 제14권9호
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• pp.15-24
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• 2016

Purpose - Key account management is a supplier company initiated relational approach that has received great attention from both academics and practitioners manifested in the business-to-business relationship literatures. However, there is widespread debate and contention on what should be the underlying theoretical base for defining this vital part of relationship marketing. With the insights from the social exchange theory, present paper explores how social exchange affects the dynamic nature of key account management relationship at the organizational level. Research design, data, and methodology - The paper follows a comprehensive review approach to examine the relationship between social exchange theory and key account management approach. Conceptual arguments and findings are assessed across studies with the main objective of showing how social exchange theory develops the governance mechanism in maintaining the key account relationship. Results - Since relational norm is considered as a glue for the maintenance of buyer-seller relationship in social exchange theory, factors develop the non-contractual governance mechanism 'relationship' in business-to-business relationship and this norm replaces or supplements more formal governance mechanisms such as contracts are explored. Conclusions - This paper advances central relational norm to manage the company's most important key customers and demonstrates how this norm can be developed in buyer-seller key account relationship. Implications from this new perspective are forwarded.

• 산경연구논집
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• 제4권2호
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• pp.31-40
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• 2013

Purpose - This study attempted to identify the value promotion clues that may operate as a consumer's motive, by shedding new light on consumer value and by reconstructing each variable analyzed through the means-end chain (MEC) theory. Research design, data, and methodology - In this study, 202 copies of effective questionnaires using the data of Yang and Ju (2012) were subjected to correlation, regression, and SEM. Results - All store selection attributes were verified as having a positive influence on the relationship quality. Although the store selection attributes were verified as exerting a positive influence on the relationship quality, according to the verification result of the mediating effect, consumer value was verified to be influenced only by the relationship quality instead of by the store selection attributes. Conclusion - As a result of path analysis on the proposed model after modification, it was verified that only product factor had a statistically significant positive influence and that social value was completely mediating between relationship quality and emotional value. It may be highlighted that the MEC theory concept would be applicable to the cause-and-effect relationship model.

• 한국중재학회지:중재연구
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• 제30권2호
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• pp.165-184
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• 2020

In this study, the factors affecting opportunism in the relationship between suppliers and key accounts were analyzed from the viewpoint of transaction cost theory, market power theory, and relationship marketing theory. As a result of the hypothesis test, Hypothesis 1 stating that demand volatility will have a positive effect on opportunism and Hypothesis 2 that transaction-specific investment will have a positive effect on opportunism were also supported. In addition, Hypothesis 3 stating that channel power will have a positive effect on opportunism was also supported. Lastly, Hypothesis 4 stating that relational commitment will have a negative effect on opportunism was not supported, along with Hypothesis 5 stating that transaction satisfaction will have a negative effect on opportunism. The theoretical and practical implications of this study are as follows. This study has identified the antecedents of opportunism by comprehensively applying the transaction cost theory, market power theory, and relationship marketing theory. In addition, this study can identify what a company should manage specifically to lower opportunism by identifying the antecedents of opportunism. The limitations of this study and the directions for future studies are as follows. First, not all of the antecedents of opportunism of key accounts have been extensively investigated from the viewpoint of the transaction cost theory, market power theory, and relationship marketing theory. In the future, it is necessary to identify additional factors. Second, the study was conducted only in the supplier's viewpoint. In future studies, it is expected that more accurate research results can be obtained by simultaneously examining not only the supplier's point of view but also the buyer's point of view.

• 비교문화연구
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• 제52권
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• pp.111-132
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• 2018

'사랑과 정의의 관계'에 접근하는 방식은 이를 주장하는 사람마다 다양하다. 양자의 관계를 대립적으로 보아 사랑의 우위를 주장하거나 아니면 정의의 우위를 주장할 수 있다. 또 양자를 대립적 관계가 아니라 보완적 관계로 파악하여 서로가 서로를 필요로 하는 것으로 주장할 수도 있다. 그러나 헤겔은 사랑과 정의를 각각 서로 다른 영역에서 적용되는 독자적 구성원리로 파악하고, 이를 대립적 관계로도 보완적 관계로도 보지 않는다. 이는 그의 독특한 인정이론의 구조를 전제로 할 때 비로소 이해가능하다. 여기에서는 '헤겔의 인정이론' 속에서 '사랑과 정의의 관계'를 살펴보고자 한다. 주로 헤겔의 인정이론에 대한 철학적인 핵심사항을 살펴보고, 그 기초 위에서 '사랑과 정의의 관계'에 대해 어떠한 결과를 끌어낼 수 있는지 살펴보고자 한다. 이를 거칠게나마 테제의 형식으로 정리한다면, 다음과 같이 요약할 수 있을 것이다. - 헤겔은 인정의 다양한 형태로서 사회적 관계의 세 형태인 가족, 시민사회, 국가에 각각 사랑, 정의, 연대를 그 구성원리로서 제시한다. 헤겔에게서 사랑과 정의는 일반적으로 양자의 관계를 파악하듯이 대립적 관계에 있지도 않으며, 보완적 관계에 있지도 않다. - 헤겔의 인정이론에서 사랑과 정의는 각각 타당한 영역이 다를 뿐이다. 사랑은 친밀성의 영역에 타당한 원리이고, 정의는 비친밀성의 영역에 타당한 원리이다. 따라서 친밀성의 영역에 정의와 권리를 주장하게 되면 친밀성의 영역이 파괴되고, 비친밀성의 영역에 사랑을 주장하게 되면 실제적인 영향력을 행사할 수 없다. - 친밀성과 비친밀성이 서로 중첩되는 국가라는 정치적 공동체에서는 가족의 경우처럼 사랑의 원리 위에 서 있거나 시민사회의 경우처럼 정의의 원리 위에 서 있는 것이 아니라, 새로운 구성원리인 공동성의 토대 위에서 연대의 원리가 필요하다.

• 한국HCI학회논문지
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• 제6권1호
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• pp.17-20
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• 2011

Fred.E Fiedler는 상황 리더쉽 이론에서 사회 문화적 특성에 따른 Work-style을 근거하여 문화집단을 과업지향적인(Task-oriented) 집단과 관계지향적인 (Relationship-oriented)집단으로 나눈다. 본 연구는 제품사용에 있어 Task를 수행하는 성향의 정도가 제품 인터렉션에 영향을 미칠 것이라는 가설을 세우고, 이를 검증하기 위하여 Fred.E Fiedler의 상황 리더쉽 이론을 근거로 하는 LPC 실험결과의 성향 정도에 따른 제품 사용 인터렉션을 연구한다. Task-oriented 성향과 가까운 문화권 집단은 제품사용에 있어 의도한 목적을 단 시간 빠르게 수행(usability)하는 퍼포먼스의 인터렉션을 중시하고, Relationship-oriented 성향과 가까운 문화권 집단은 제품사용에 있어 목적을 수행(usability)할 때 의미부여(refelctive)적인 측면을 더 중요하게 생각할 것이라는 가설을 증명하기 위한 실험으로 비교적 Task의 의미부여(refelctive)가 동등하고 빈번하게 잘 일어나는 기기인 모바일 단말기 사용에 있어 이 두 집단의 주소록의 주기능과 부기능 사용행태를 비교하고 데이터를 수집, 분석하여 가설을 검증한다. 이 연구결과, 주소록 사용에 있어서 피들러의 상황이론에 의한 Task 수행성향은 모바일 단말기 인터렉션 사용에 영향과의 연관성은 다소 낮게 나타났으며, 관련하여 본 실험 도중 몇 가지 흥미로운 패턴을 발견할 수 있었는데, 이를 기반으로 향후 모바일 단말기의 주소록의 사용자 지향적인 디자인 방향성에 대한 가이드라인을 제시하였다.

• Asia Marketing Journal
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• 제15권4호
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• pp.161-186
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• 2014

There are many cases of rebranding and its numbers are growing. However, rebranding is still under research in the academic field, and there is no guideline on the effective way to change brand name. The objective of this paper is to integrate two inconsistent predictions from categorization theory and schema incongruity theory: a negative linear relationship (categorization theory) versus an inverted-U-shape relationship (schema incongruity theory) between brand name incongruity and consumer evaluation into one framework. Specifically, this study examines how the effect of incongruity between an existing brand name and a new brand name (hereafter called "brand name incongruity") on the new brand name attitude differs depending on a consumer's individual characteristics (need for cognition). The experiment demonstrates that consumers with a high need for cognition show a better attitude towards a new brand name when the brand name was rebranded moderately incongruent compared to congruent or extremely incongruent. Thus, the experiment demonstrates that there is an inversed U-shape relationship between brand name incongruity and new brand name evaluation for consumers with a high need for cognition. On the contrary, consumers with a low need for cognition show a better attitude towards a new brand name when the brand name is rebranded congruently compared to incongruent conditions (moderate incongruity and extreme incongruity). This result indicates that there is a negative linear relationship between brand name incongruity and new brand name evaluation. Key theoretical and managerial implications of the present study are as follows. This study integrates two alternative views of research on incongruity evaluation into one framework by demonstrating that need for cognition moderates the relationship between brand name incongruity and consumer evaluation. This present study provides a conceptual basis for understanding consumer evaluation towards a new brand name. Next, though rebranding is a very important decision making of brand management, there is no guideline on how to change a brand name. The findings of this research can suggest which degree of change is optimal when rebranding in order to utilize and strengthen existing brand equity. More specifically, when our target customer has high need for cognition, moderately incongruent rebranding can be optimal, whereas for those with low need for cognition, rebranding in accordance with existing brand name will be optimal.

• International Journal of Human Ecology
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• 제3권1호
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• pp.111-126
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• 2002

The purpose of this study was to investigate the role of anxiety in mediating the influence of family of origin characteristics on subsequent relationship processes. Using Bowenian theory as a foundation, this study examined the causal relationships among gender, religion, family of origin-fusion, intimacy, intimidation, personal-trait-anxiety, couple open communication and relationship satisfaction. Results of the path analysis indicated that: (a) gender, religion, family of origin-fusion, and family of origin-intimidation were directly related to personal-trait-anxiety, (b) personal-trait-anxiety was directly related to couple open communication and not related to relationship satisfaction, (c) couple open communication was directly related to relationship satisfaction, and (d) family of origin factors were not directly related to couple open communication and relationship satisfaction; rather, as it was expected, indirect associations, through the mediation of anxiety, were found. The results generally support Bowen's intergenerational process theory, which asserts that anxiety is the mediator of the process. Limitations of the current study and suggestions for further research were discussed.

• 한국정보시스템학회지:정보시스템연구
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• 제21권3호
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• pp.163-186
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• 2012

With the development of Internet and transition to information society, social capital is expanding to online from the traditional offline context. Especially with the widespread of social network service(SNS) the number of SNS users is increasing sharply and the importance of online social capital has been more and more significant. Most studies on social capital focused on organizational aspects but few studies have payed attention to personal aspect. Empirical studies on the relation between SNS and social capital were seldom conducted in previous studies. Based on the theory of social capital this study targets on the relationship formed through SNS and analyzes on how the relationship affects the perceived social capital. In this study 'self-presentation', 'playfulness' and 'critical mass' are posited as the antecedent factors of 'SNS usage'. This study proposes a research model to examine the effect of 'SNS usage' on 'relationship reinforcement', 'relationship building' and 'perceived social capital'. According to the results of empirical analysis, 'self-presentation', 'playfulness' and 'critical mass' can generate significant positive influence on 'SNS usage'. It also confirms not only the effect of 'relationship reinforcement' and 'relationship building' formed through SNS on 'perceived social capital' but also relationship between the social capital formation and SNS usage. The outcome obtained in this study can be applied in developing SNS services.

• 한국간호교육학회지
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• 제3권2호
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• pp.246-254
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• 1997

Nursing have been caught between the paradigm of medical science with a body part view of a person and the paradigm of medical science with an emphasis on unsurpassable control, rigor, objectivism, and neutrality of value. But it is inappropriate to apply impersonal, objective model of science for the personal unique and gestalt experiences of nursing phenomena. Jean Watson proposed a theory of human caring based on human science paradigm to explain human phenomena. This study reviewed the theory of nursing by Jean Watson and the researches based on Waton's theory. In this study the researcher examined the philosophical back ground, value system and key concepts of Watson's theory Watson's perspective of person and human existence includes humanistic and phenomenological characteristics. She also emphasized nurse-patient relationship as an intersubjective(transpersonal) caring relationship. Examination of the studies based on Watson's theory consistantly revealed Watson's theory of human caring based on the human science paradigm is more appropriate than traditional medical science paradigm for explaining nursing phenomena. For the purpose of refining the theory and promoting usefulness of the theory, it would be desirable to test the theory to the nursing phenomena and to apply the theory to practice and education.