• Asia Marketing Journal
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• 제16권4호
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• pp.1-18
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• 2015

Assuming that not all background music in advertising function as effective retrieval cues for the advertised messages, this study proposes that we should be able to distinguish the retrieval cue effect of music from the simple ad exposure effect. This study tries to identify which specific characteristics of music are related to the retrieval cue effect. Our experiment focuses on congruency and familiarity of music as key characteristics of music which affect the effectiveness of the music's role as a retrieval cue for the advertised messages. We used four groups of subjects to test the retrieval cue effect of the background music. Each group was exposed to one of the four different types of background music and was again sub-divided into an experimental and a control group (i.e., a total of eight independent sub-groups were included in the experiment.) The first two sub-groups were exposed to the experimental advertisement with the background music of high congruency and high familiarity. After the ad exposure, the background music was provided as a retrieval cue to only one of the two sub-groups. Comparison of the memory performance between the two sub-groups will reveal the net retrieval cue effect of the music of high congruency and high familiarity. Similarly, another two sub-groups watched the same ad but with the background music of high congruency and low familiarity. Also the same ad but with the music of low congruency/ high familiarity was shown to another two sub-groups and that of low congruency and low familiarity music was to another two. Among the two sub-groups with the same music, only one group had the music cue at the memory tasks. One hundred and seventy four undergraduate students at the college of one of authors in Asia participated in the study. Their ages ranged from 18 to 24 with a median of 20. The sample was composed of 51.7 percent male subjects. They were randomly assigned to each of the eight sub-group. The results show that the music highly congruent with the advertised message facilitates the message retrieval, while the low congruency music cue does not. It was also found that the low familiarity music cue improves memory performance only when the music is perceived as congruent with the advertised message. From a theoretical and practical perspective, this study provides boundary conditions for effective retrieval and suggests that the congruent music specifically created for the ad is a more effective retrieval cue than other types of music cues.

• 한국환경보건학회지
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• 제49권6호
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• pp.324-333
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• 2023

Background: Human exposure to phthalates in indoor environments occurs via dermal absorption, oral ingestion of indoor dust, and inhalation of indoor air. However, systematic studies to investigate the exposure rate to phthalates among the three exposure routes in indoor environments are currently limited. Objectives: A theoretical exposure ratio between inhalation and oral exposure was calculated based on the total amount of di(2-ethyl-hexyl) phthalate (DEHP) emitted into indoor air and deposited into floor dust in a test house. Methods: Flooring and wallpaper containing DEHP were installed in a test house and the concentration of DEHP in both indoor air and floor dust were monitored for five months. Based on the measured DEHP concentrations, the theoretical total amount ratio of DEHP that could be exposed through inhalation and oral ingestion was calculated. Results: Considering the period of operation in the test house, the theoretical total amount of DEHP through inhalation and oral ingestion exposures in the entire test house space was calculated to be 0.014 mg and 5.5 mg, respectively. The exposure ratio of the two routes between inhalation and oral exposure corresponding to the total DEHP amount in flooring and wallpaper was 6.0×10^-7% and 2.3×10^-4%, indicating that theoretical oral exposure to DEHP is approximately 380 times higher than inhalation. Conclusions: Monitoring results from a test house has shown that oral exposure is the main exposure route for DEHP in indoor environments. The experimental design employed in this study and theoretical exposure ratio obtained can be applied to investigate actual exposure to DEHP and to determine the exposure characteristics of various types of semi-volatile organic compounds.

• 한국과학교육학회지
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• 제4권1호
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• pp.34-43
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• 1984

Since the study of student's preconceptions and their effects on the learning of relevant subjects became an influential research area with high significance, the research area bas mainly been concerned by science educators. However, it was not until the year of 1983 that the area received recognition of various fields other than science education. The recognition was given by the Scientific American when it published a paper reporting a misconceptions in mechanics. Studies concerning misconceptions primarily interested in the following questions: What kinds of theoretical bases do preconceptions or misconceptions have? What are the sources of those conceptions? How are the misconceptions changed into or improved to scientific concepts? What are the efficient teaching methods appropriate for reducing the number of the misconceptions after instruction? Those questions are partly answered by experimental psychology and by philosophy of science, especially epistemology. Therefore, the paper will examine the theoretical background for and the sources of the misconceptions through literature review. Then, a few learning and teaching theories currently carrying great prestige in educational practice will be interpreted in terms of the knowledge of preconceptions or misconceptions.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2009년도 춘계 학술논문 발표대회 산업계
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• pp.69-73
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• 2009

Plan of concrete pumpability test or the theoretical character knowledge in the mechanic is become accomplished with character. But the character knowledge of the concrete is not considered appropriately, The theoretical background and assumed fact is a little different representative characteristic of the concrete. Concrete pumping experiment result it leads consequently and is produced the coefficient of friction which in concrete type and sending in more pressure it follows changes must grasp the tendency which. But until currently the majority experiment and research did not pass by this process. Grasps the coefficient of friction change tendency which it follows in concrete type and when pumping concrete more pressure data fundamentally from the experimental research which it sees consequently under providing the man with underdeveloped genital organ.

• 벤처창업연구
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• 제9권4호
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• pp.155-161
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• 2014

본 연구에서는 신제품개발의 실시에 있어서 가장 중요한 기능분석의 단계를 제품의 설계 단계에서부터 소비자의 만족도를 조사하여 반영하였다. 품질기능전개를 이용하여 전개함으로서 원가절감과 품질개선의 합리적인 기능분석을 실시하고자 하는데 그 목적이 있다. 가치공학과 품질기능전개(QFD: Quality Function Deployment) 의 상호연계에 대한 필요성과 적합성을 분석하였다. 사례연구에서는 이러한 이론적인 배경 하에 품질기능전개를 이용하여 VE 기능 분석을 의료기기 제품에 적용하였다. 본 연구결과 소비자의 만족도와 품질기능전개를 이용하여 나타난 제품의 가치가 연구결과와 일치하고 있음을 파악하였다.

• 한국해양공학회지
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• 제25권2호
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• pp.92-100
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• 2011

The main goal of this paper is to provide the theoretical background for the fracture phenomena in marine structural steels. In this paper, various fracture criteria are theoretically investigated: shear failure criteria with constant failure strain and stress triaxiality-dependent failure strain (piecewise failure and Johnson-Cook criteria), forming limit curve failure criterion, micromechanical porosity failure criterion, and continuum damage mechanics failure criterion. It is obvious that stress triaxiality is a very important index to determine the failure phenomenon for ductile materials. Assuming a piecewise failure strain curve as a function of stress triaxiality, the numerical results coincide well with the test results for smooth and notched specimens, where low and high stress triaxialities are observed. Therefore, it is proved that a failure criterion with reliable material constants presents a plastic deformation process, as well as fracture initiation and evolution.

• 에너지공학
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• 제15권3호
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• pp.188-193
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• 2006

본 논문은 보일러 화로내 임의의 단면에서 다수의 음속 측정기를 설치하여 음속을 측정하고 평균온도, 최고온도, 최저온도로부터 세분화시킨 격자의 온도를 구하여 온도분포를 구현하는 방법에 대한 이론적 고찰과 적용결과에 관한 것이다. 음속 측정기 간 음속을 측정하여 보일러 내부의 연소가스 온도를 측정하고 화로를 임의의 격자로 구분하여 각 격자에 해당하는 온도값을 주위 격자의 온도구배로부터 유추하여 구한 뒤 모든 격자의 온도값을 완성하여 화로의 온도분포를 구현하는 방법에 대한 이론 및 관련 시스템을 구성하고 실제 현장적용하여 결과를 분석하였다.

• 한국학교ㆍ지역보건교육학회지
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• 제11권1호
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• pp.149-158
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• 2010

Background & Objectives: Rising concerns about patient safety and looming health provider shortages were generating new recognition for an old idea. Interprofessional education means that two or more professions learn with, from and about other to improve collaboration and the quality of healthcare. The University of British Columbia established the College of Health Disciplines in 2001 to examine the merits of interprofessional health education. The objective of this study was to review UBC's interprofessional health education and to introduce the theoretical framework of interprofessional education for collaborative patient-centered practice. Methods: This study was conducted with the materials relevant to the interprofessional education. We reviewed the journals and Web site for this subject and we obtained interview data from administrators in the University of British Columbia, College of Health Disciplines. Results: We introduced interdisciplinary education for collaborative patient-centered practice model. It is assumed valuable model in preparing the interprofessional education as well as theoretical framework for implementation. We preseuted the example for interprofessional education of the College of Health Disciplines, University of British Columbia. Conclusion: We need to introduce the interprofessional education at the health care departments of University or College in Korea.

• 디지털산업정보학회논문지
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• 제13권4호
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• pp.163-170
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• 2017

As the usage of smart phones continues to increase, the control UI, which users have to continue to use, sometimes finds a heavy burden on users. Therefore, in this study, we have studied the control user interface structure along with the theoretical background of the control user interface, and we have studied the role and usage of the control component based on it. Typical commonly used controls are button controls for transmission, selection controls for various selections, link controls for navigation, text controls for inputting characters, indicator controls for feedback on progress, A message control that displays information about warnings and errors, and a window control such as a dialog box. The structure of the control should be designed according to the use of the separated control to help the user efficiently use the control user interface. Based on the analysis of the theoretical usage of representative components belonging to the separated controls, we presented a new and correct way to use the control to improve the user experience. The use of improved control components will help to design the control structure efficiently and to improve the user experience.

• 산경연구논집
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• 제10권1호
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• pp.51-58
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• 2019

Purpose - Manufacturers in uncertain environments need to depend on governance mechanisms to reduce the inherent risk in these environments. However, few studies have examined which governance mechanisms a given manufacturers will develop in uncertain environments for managing the relationships with its vertical partner. This study explores how different governance mechanisms function under uncertain environmental circumstances. We also try to investigate the contextual effect of interfirm benevolence as moderator. Research design, data, and methodology - This research provide the conceptual framework of interfirm benevolence on which this research's propositions are predicted. The theoretical background for environmental uncertainty, governance mechanisms and interfirm benevolence will be discussed. Results - The expected results are as follows. Manufacturers in an uncertain environments rely on different governance mechanisms under conditions of high and low interfirm benevolence. In terms of role of interfirm benevolence, interfirm benevolence provides a better understanding of how governance mechanisms can develop in an uncertain supply markets. Conclusions - This research suggests several theoretical and practical implications between channel partners, particularly, this research offers that interfirm benevolence is a crucial competitive factor under environmental uncertainty situation. In future studies, it is necessary to investigate the effect of each governance mechanism structure on performance in an uncertain environment and various level of interfirm benevolence.