• 한국조리학회지
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• 제11권1호
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• pp.30-49
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• 2005

This study was done to figure out what sort of service quality the visitors of a theme park think much of. The service quality of theme park is the most important factor for customer's satisfaction, and such satisfaction can lead them to have repurchase intention. Most of the customers revisit a theme park on the basis of their own past experience and information through their friends, which means that service quality plays an important role in the theme park. The intention of revisit is strongly influenced by the primary factor of service quality and price. The neat appearances of its clerks, guideboard, buildings, structures, facilities and so on are the most important part in the properties of service quality. By the above mentioned strategy, the customer's devotion and the long-term expectation of profits could be realized. In other words, high qualified service is the basis of the service marketing for the theme park, contributes to enhancing customer's trust, and promotes communications about the theme park with one another in a friendly way. Besides, it can increase the number of visitors and cause the customers to perceive highly the value of the theme park.

• 한국조경학회지
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• 제22권2호
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• pp.25-38
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• 1994

Service quality is defined as the perceived difference between performed service and expected service. In this paper, theme park service quality is conceptualized in relation to consumer's total satisfaction on theme park visitation. A 20-item scale was constructed to measure Theme Park Service Quality. The following four steps were employed in developing the service quality measure: 1)identification of service quality dimensions, 2)development of scales from a set of items describing the dimensions, 3)empirical verification of the scale's construct validity which refers to dimensionality, convergent validity, and nomological validity, and 4)confirmation of the utility. The scale was found to be an empirically valid and reliable evaluation tool for service quality enhancement. In addition, the scale would be an useful criterion for market segmentation and positioning.

• 한국IT서비스학회지
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• 제19권2호
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• pp.1-10
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• 2020

In this study, the structure model including the role of servicescape focusing on service participation and customer experience in theme park service is demonstrated empirically. The servicescape construct of theme park service includes three factors such as ambient atmosphere, functionality and layout, and sign, symbols etc. Customer service participation includes suggestion, passion and citizenship. And the emotional and convenience factors are included to customer experience. As an analysis result of examining the 241 respondents of university students, some implications were described. Customer satisfaction is greatly influenced by customer's participation in theme park service, and customer's participation has a significant effect on improving customer satisfaction by inducing customer experiences. It is desirable to consider servicescape priority in order of signs and symbols, ambient atmosphere, functionality and layout factor. The customer's participation in service is a passion for participation, citizenship, and suggesting for problems or improvements. Therefore, participants in planning and designing servicescape in the future, including IT services, should be creative in the direction of inducing various participations of customers and creating positive experiences for customers. In order to apply these findings to the composition of servicescape, the participation of various experts is required. Also, the expertise and competences of various fields must be gathered for each issues, and a more creative and scientific approach is required.

• 로봇학회논문지
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• 제2권4호
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• pp.346-352
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• 2007

As the new industry of this 21centuries, theme park is the important position to the front leader countries as a new growth engine due to its industrial-economical and cultural-social effect. While domestic theme park industries show lower competitive position with global theme park in aspect of management and qualities and have weak brand power. The global situation of present service robot industry of the world is the beginning stage and the time for strengthening competitive position and the best opportunity becoming global leader of world markets by prior occupation through provision of factitious market creating big demand. Robot theme park is possibile to provide such big demand of various robot and this paper present of ideas for robot theme park.

• 한국IT서비스학회:학술대회논문집
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• 한국IT서비스학회 2007년도 추계학술대회
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• pp.691-696
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• 2007

The structure of industry has changed from manufacturing economy to service industry economy. Especially when it comes to the standard of the countries with OECD membership, the ratio of the service industry regarding the total industry as well as the total working labor has been reaching to 70%. Considering these facts in mind, the productivity of service industry has become crucial day by day. Under this situation, this study aims to help seeking the solution to enhance the productivity by comparing and analyzing the productivity level of theme park industry in Korea with that of an advanced country. The service productivity of two companies that represent tour and leisure industry in Korea and Japan are compared and analyzed, and through this it suggests ways to improve service productivity of theme park industry in Korea.

• 유통과학연구
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• 제17권2호
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• pp.91-100
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• 2019

Purpose - The importance of customer experiences has been increasing in retail industry as wells as theme park industry. The purpose of this research is to investigate relationships among brand experience, customer perceived value and brand support behavior in theme park industry. Furthermore, we tried to examine the moderating effects of interaction with customers in the relationships between brand experience and customer perceived value. Besides, we provided some implications for not only the theme park industry but also other service industries such as retail industry. Research design, data, and methodology - The research model has nine hypotheses, and we examined them empirically in this study. Five hypotheses were about relationships among theme park brand experiences, customer perceived value, and brand support behavior. The other four hypotheses were about the moderating effects of customer interactions in the causal relationship between brand experiences and customer perceived value. A total of 167 samples who had visited the theme park were surveyed and the hypotheses were tested with the statistical package programs such as SPSS 21.0 and AMOS 21.0. Results - The results of this study are as follows. First, it was proved that theme park visitors' sensory experience, emotional experience, and cognitive experience have significant positive effects on perceived value, although the hypothesis about the causal relationship between behavioral experience and perceived value is not supported. Second, the customer perceived value has a positive effect on brand support behavior. Third, customer interaction has a positive moderating effect between brand experiences and perceived value, except for behavioral experience. Conclusions - Based on the results of this study, there can be following significances and implications from both theoretical and practical perspectives. First, we confirmed the importance of experiential marketing in other service industries such as retail industry as well as the theme park industry. The marketing managers in these industries need to design various experience programs considering the various characteristics of experiences such as sensory, emotional, and cognitive experiences. Second, it will be necessary for the theme park managers to encourage active participation of customers, and raise the level of interaction between employees and customers.

• 한국항해항만학회지
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• 제27권3호
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• pp.345-349
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• 2003

A theme park is a tourism destination attracting a lot of tourists. Many local authorities establish theme parks within their own territory. Busan Metropolitan City tries to host an attractive theme park, and to make the city known as the tourism destination for 21st century. The purpose of this paper is to suggest a policy and management strategy of theme park based on questionnaire analysis for international tourists visiting Busan. First, it is needed to supply low land price to reduce construction cost and to attract investors from the public and private sectors. Second, the theme park has to have attractive themes and new events for repeaters. Third, infra structures related to the theme parks should be provided for the easy accessibility. Finally more emphasis should be placed on public relation and service education for employees.

• 복식문화연구
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• 제29권5호
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• pp.706-718
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• 2021

The purpose of this study is to identify the relationship between experience marketing using makeup services and theme park users' satisfaction, loyalty, and revisit intention. This is because it can identify the usefulness of makeup services and provide implications for effective field marketing strategies. In order to achieve the purpose, 668 users of the theme park were surveyed after convenience screening as research participants. The main theme was the makeup service for visitors to Lotte world, Everland, and Hapcheon Ghost theme park. this study reviewed previous studies and applied them to the makeup service. Based on this, the research model and the hypothesis were established, and as part of the empirical research, the hypothesis was verified through analysis methods such as frequency analysis, reliability verification, factor analysis, and structural equation modeling. The summary of the research results based on empirical analysis is as follows. First, as a result of analyzing experience marketing using makeup services has a positive impact on the satisfaction of customers using theme parks. Second, experience marketing using makeup services has a positive effect on customer loyalty. Third, experience marketing using makeup services has a positive effect on intention to return. Fourth, satisfaction and loyalty were found to affect the intention to return. Based on this research, we hope that the makeup service as experiential marketing can be effectively applied in various fields, and that the research can be used as basic data to make the makeup service into the representative cultural contents marketing.

• 한국환경복원기술학회지
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• 제10권6호
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• pp.33-43
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• 2007

The revised Urban Park regulations newly adopt Theme Parks in order to enhance richness and diversities of urban services to communities. However, the regulations ambiguously define the main facilities and service programs of the theme parks. And there have been increasing concerns about confusions in terms of the main facilities and service programs of the theme parks among landscape designers/planners, local governments and relevant field of areas. Misunderstanding on the facilities and service programs of the theme parks may lead to ruin the purposes of the new urban park regulations. In the lights of these, this paper tries to reach a consensus for main facilities and service programs of two theme parks including athletic park and waterfront park, based on measured potential users' preferences with a conjoint choice model. For waterfront parks, potential users show low preferences or negative responses to facilities which are perceived as un-environment friendly. They also show high preferences on ecological areas sitting near to streams. For athletic parks, potential users show demand to introduce something different facilities and atmosphere from existing athletic parks. The demands are particularly high for children's play ground facilities and service facilities. This study also show some methodological examples to compute the carrying capacity with two hypothetical alternatives. This approach might be beneficial for local governments which are wish to alternate the park size on the basis of local conditions such as their financial conditions and land availability.

• 한국조리학회지
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• 제15권1호
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• pp.79-93
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• 2009

본 연구는 테마파크에서 식음료서비스 품질과 가격이 테마파크를 방문한 고객의 만족도와 재방문의도에 미치는 요인들을 실증 분석을 통하여 파악함으로써 테마파크 고객에게 영향을 미치는 서비스 품질의 속성과 상관관계를 연구하여 테마파크의 수익성을 증가시키는 길을 제시하고자 한다. 연구내용을 요약하면 본 연구는 식음료서비스 품질과 테마파크를 방문한 고객만족도의 영향관계를 파악했다는데 의의를 찾을 수 있다. 테마파크의 전체매출액의 약 20%정도를 차지하고 있는 식음료의 부분의 서비스 품질과 판매가격은 서로 연관성이 있으며 테마파크 입장객 만족도와 재방문 의도에 긍정적인 영향을 미친다. 이는 테마파크의 수익성증대와 고객의 만족도 상승으로 고객의 재방문율을 높이기 위해서 식음료 서비스품질을 높이고 품질에 바탕을 둔 합리적인 가격 결정이 필요함을 의미한다. 서비스 품질을 높이기 위한 품질 요인 중 가장 중요한 요인은 종업원이 고객에 도움을 주려는 마음자세 즉 서비스 정신이다. 이를 위해서 종업원의 사기 진작을 위한 교육 및 훈련을 통하여 구성원들의 사기를 증진시키고 서비스정신으로 무장된 종업원으로 탈바꿈시키기 위한 조치들이 필요하다. 이렇게 하여 서비스품질을 높임으로써 식음료 상품을 통한 고객만족과 고객의 재방문 의도를 높일 수 있다.