• Asia Marketing Journal
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• v.19 no.4
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• pp.87-114
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• 2018

The objective of this study is to find the effects of consumer values on eco-friendly buying behavior. This study examines environmental attitudes and involvement as moderating variables to explain eco-friendly buying behavior of consumers. Hypotheses were developed based on Focus Group Interviews, Depth Interviews, and literature reviews. To test such hypotheses, questionnaires were distributed and collected among female adults aged 18 or above, and who are either office workers or housewives. The analysis results show that personal values, sociocultural values, and values related to ecofriendly products affect consumers in their eco-friendly buying behavior. Among those values, concern about safety and health, eco-friendly culture and trend, willingness to pay price premiums and functional effects of eco-friendly products have significant effects on eco-friendly buying behavior. Reflecting these results, business marketers must appeal to consumers with more focus on safety and health, perceived consumer effectiveness, self-monitoring, eco-friendly culture and trend, media exposure, willingness to pay price premiums, design excellence and functional effects, to implement marketing communication strategies accordingly.

• Korean journal of food and cookery science
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• v.27 no.5
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• pp.487-496
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• 2011

The purpose of this study was to understand the interrelationships among customers'perceived values, switching cost, and loyalty to a family restaurant. Based on 328 patrons obtained from empirical research, this study reviewed the reliability and fitness of a research model and verified three hypotheses using the Amos program. The hypothesized relationships were tested in the model simultaneously using a structural equation model (SEM). The proposed model provided an adequate fit to the data, $x^2$=341.01 (df=154), p<0.001, CMIN/df 2.21, GFI 0.91, NFI 0.94, IFI 0.97, TLI 0.96, CFI 0.97, RMSEA 0.06. The results showed that utilitarian values (${\beta}$=0.27) as customers' perceived values elements in a family restaurant, had a positive (+) influence upon switching cost. Switching cost had a significant positive (+) effect on the behavioral loyalty (${\beta}$=0.16) and attitudinal loyalty (${\beta}$=0.16). Hedonic values (${\beta}$= 0.41) and utilitarian values (${\beta}$=0.26) had a positive (+) influence on customer's behavioral loyalty. Additionally, a customers hedonic values (${\beta}$= 0.30) and utilitarian values (${\beta}$=0.32) had a significant positive (+) effect on attitudinal loyalty. Limitations and future research directions are also discussed.

• Journal of Korea Multimedia Society
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• v.18 no.8
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• pp.960-967
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• 2015

In this paper, we propose a user interface technique based on embedded sensors applying to apps in smart phone. Especially, we implement avata generation application using image filtering technique for photo image in smart phone. In the application, The embedded sensors are used as intuitive user interface to adjust the image filtering effect for making user satisfied effect in real time after the system produced the image filtering effect for avatar. This technique provides not a simple typed method of parameter values adjustment but a new intuitively emotional adjustment method in image filtering applications. The proposed technique can use sound values from embedded mike sensor for adjusting key values of sketch filter effect if the smart phone user produces sound. Similiarly the proposed technique can use coordinate values from embedded acceleration sensor for adjusting masking values of oil painting filter effect and use brightness values from embedded light sensor for adjusting masking values of sharp filter effect. Finally, we implement image filtering application and evaluate efficiency and effectiveness for the proposed technique.

• Korean Journal of Fisheries and Aquatic Sciences
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• v.57 no.1
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• pp.88-97
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• 2024

The underwater color environment was assessed by conducting color calculations based on underwater spectral irradiance measurements at various depths. Changes in the distribution of underwater spectral irradiance values between 1 and 3 m, exhibited similar trends in areas Stn. 1, 5, and 6. Likewise, changes between 5 and 20 m displayed comparable patterns in areas Stn. 1, 2, 4, and 6. Color values for each observed area fell between 0.14 and 0.26 (x-values) and 0.2 and 0.36 (y-values), with the y-values exhibiting a variation 1-3 times greater than the x-values. Color a_* and b_* values ranged from a maximum of -17 and -6 to a minimum of -63 and -30, respectively. By classifying fishing grounds based on observed variations, Stn. 1, 9, Stn. 2, 3, Stn. 7, 8 and Stn. 4, 5, 6 were grouped independently. Particularly, Stn. 5, 6, 7, and 8 were categorized into distinct groups that could be visually differentiated, especially when considering the significant changes in color a_* as the water depth increased from 10 to 20 m. Tokyo Bay were classified into different color groups, and Wakayama Prefecture offshore was classified into the same color group as the surveyed fishing grounds.

• Journal of Families and Better Life
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• v.34 no.2
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• pp.29-50
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• 2016

This study aims to find out tendencies of transition of family values in newspapers which were published in May. The study was conducted on content analysis of Chosun and Donga daily newspapers in odd dates of May from 1970 to 2014. Based on preceding research, family values were classified into sub areas such as 'Value of Family,' 'Value of Marriage,' 'Value of Children,' 'Value of Filial Piety' and 'Value of Sex Role.' The collected articles were classified into five sub areas. This study collected 288 articles considering overlap count. According to the study, the newspapers seem to be interested in 'Value of Family' and 'Value of Children', but not 'Value of Marriage'. And academic, social, political efforts to improve family life or raise a necessity to change family values can evoke mass media's interest about family values. Meanwhile, some newspaper articles appear to support an opinion that 'The Healthy Families Act' postulates a claim like 'the traditional family is a normal family'. It seems that newspapers misunderstood about 'The Healthy Families Act.' So we should judge what is more right between two opinions because mass media can reconstruct reality. The tendency of transition of family values is actually slight or the tendency of family values in newspapers cannot show actual family values. Moreover, we have to reconsider that highlighting just 'paternity' can make men overlook other roles in the household like caring for children or cleaning.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2002.06a
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• pp.143-144
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• 2002

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.10a
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• pp.12-13
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• 1998

• Communications for Statistical Applications and Methods
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• v.16 no.6
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• pp.925-936
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• 2009

There very many approaches to impute missing values in the iid. case. However, it is hardly found the imputation techniques in the Markov random field(MRF) case. In this paper, we show that the imputation under MRF is just to impute by fitting the normal mixture model(NMM) under several practical assumptions. Our multivariate normal mixture model based approaches under MRF is applied to impute the missing pixel values of 3-variate (R, G, B) color image, providing a technique to smooth the imputed values.

• Journal of the Korean Wood Science and Technology
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• v.24 no.1
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• pp.11-16
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• 1996

The purpose of this paper is to present a summary of assignment design values according to domestic softwood structural lumber grading rules. Allowable stresses for visually graded lumber were determined from basic data on small. clear specimens. The data corrected for variability such as natural defects and other factors. The procedure adopted by Japan was used for assigning allowable design values. Strength ratios in relation to each defect were taken from ASTM D 245-81. Korean pine(Pinus koraiensis S. et Z.), Korean red pine(Pinus densiflora S. et Z.), Japanese larch(Larix leptolepis Gordon) and Needle fir(Abies holophylla Max) were applied to this study. The calculated allowable stresses were same in Korean pine and Korean red pine. These values were highest in Japanese larch lowest in Needle fir. So, it is desirable for these species to be classified into different catagories Species Group. However, accurate comparison in design values on lumber grading rules among U.S., Japan and Korea was somewhat difficult. And full scale testing will be necessary for accurate determination of the correction factors to setting up design values.

• Journal of Korean Society of Occupational and Environmental Hygiene
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• v.28 no.3
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• pp.267-272
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• 2018

Objective: This study aimed to test the accuracy of self-reported information used in indirect estimation of pesticide exposure. Methods: To do so, self-reported values on the duration of pesticide application per day were compared with observed values. The number of days of pesticide application per year as recorded in self-administered logs was compared with recalled values. Results: It was found that participants underestimated the duration and frequency of actual pesticide use. High correlations were found between self-reported values and observed values, as well as between recalled values and recorded values. Conclusions: The reason might be that farmers unconsciously under-recall the application of pesticide since many customers prefer eco-friendly agricultural products. Farmers thought the task of applying pesticides to be essential, and this may explain why the participants in this study tended to accurately recall their pesticide-related work.