• 융합경영연구
• /
• 제9권4호
• /
• pp.31-43
• /
• 2021

Purpose: This study investigated how consumption values influence consumers' purchasing decisions regarding environmentally friendly products. Based on the Consumption Values Theory, six dimensions of consumption values were defined: functional value-quality, functional value-price, emotional value, social value, conditional value, and epistemic value. In particular, the current study analyzed the differential impact of the environmentally friendly consumption values between two consumer groups - users and nonusers. By doing so, more effective marketing strategies can be applied to the target groups. Research design, data, and methodology: The online survey was conducted through Macromill Embrain in Korea to collect data from users vs. nonusers of environmentally friendly products. There were 215 usable responses in the users sample and 225 responses in the nonusers sample. Structural equation modeling (SEM) was performed by using AMOS 18.0. Results: The results revealed that four dimensions of consumption values, i.e., functional value-price, emotional value, conditional value, and epistemic value, positively influenced the users, while functional value-price and epistemic value positively influenced purchase intention toward environmentally friendly products among the nonusers. Conclusions: These results have important implications for applying effective marketing strategies for target consumers. Theoretical and practical implications are also discussed.

• 한국대기환경학회지
• /
• 제30권4호
• /
• pp.301-310
• /
• 2014

Country-specific data for net calorific values and carbon emission factors requires for a higher tier estimate of greenhouse gas emissions in the energy sector. The objective of this study is to develop country-specific net calorific values and carbon emission factors for petroleum energy produced in Korea. Calorific values and carbon contents of the fuels were measured using the oxygen bomb calorimeter method and the CHN elemental analysis method, respectively. Sulfur and hydrogen contents, which were used to calculate the net calorific value, were also measured and then net calorific values and carbon emission factors were determined based on the measurement results. The net calorific values and carbon emission factors determined for the petroleum produced in Korea 2012 and 2013 were compared to those in the 2006 IPCC Guidelines. Most of the values were different compared with the default values of the 2006 IPCC Guidelines although those were placed within their upper and lower limits. Time series analysis results showed inconsistent seasonal variation for the net calorific values and carbon emission factors.

• Asia Pacific Journal of Business Review
• /
• 제6권1호
• /
• pp.21-48
• /
• 2021

Promoting low carbon transportation adoption is important for energy saving. Some prior studies have discussed on environmental values affect low carbon transportation commuting is inconclusive. This study has constructed the environmental values, utility value, and social influence-based low-carbon transportation adoption model through the theory of the technology acceptance model and VBN model and the IS success model. Through the SEM model and stepwise regression analysis, we have found that environmental values positively affect utility value, and utility value also positively affects the behavior adoption of low carbon transportation. The utility value as mediating effect in the relationship between environmental values and low carbon transportation commuting behavior. Besides, we also have found that social influence positively impacts the behavior adoption of low carbon transportation. It better enhances the level of household residents' environmental values and utility values, and social influence for promoting the adoption of low carbon transportation. This present research provides theoretical guidance and suggestions for promoting the development of low-carbon transportation innovation.

• 문화기술의 융합
• /
• 제5권3호
• /
• pp.119-124
• /
• 2019

본 연구는 간호대학생이 지각한 도덕적 고뇌와 윤리적 가치관의 관계를 규명하기 위해 시도되었다. 일 지역 간호대학생 150명을 대상으로 하여 2019년 5월 1일부터 31일까지 설문조사를 시행하여 얻은 자료를 분석한 조사연구이다. 수집된 자료는 SPSS WIN21.0 프로그램을 사용하여 분석하였으며, 연구결과 간호대학생이 지각한 도덕적 고뇌와 윤리적 가치관은 양의 상관관계를 나타내고 있었다. 대상자의 학년, 간호학과 선택 여부에 따라 도덕적 고뇌의 차이를 보였고, 윤리적 가치관은 나이, 학년, 간호학과 선택 여부, 교우 관계에 따라 차이를 보였다. 이러한 결과를 바탕으로 하여 예비 간호사인 간호대학생의 도덕적 고뇌와 윤리적 가치관을 위한 중재방안을 모색해야 할 것이다.

• 대한지리학회지
• /
• 제49권4호
• /
• pp.563-584
• /
• 2014

이 연구는 국가 지정 유산인 명승의 조사 기록에 있어서 각 명승이 지닌 가치들을 어떤 관점에서, 몇 가지 범주로 나누어 기록하는 것이 법률적, 학술적으로 합당한가를 논의한 것이다. 이 주제에 접근함에 있어 연구자는 '문화 경관으로서의 명승'이라는 관점이 유용하다고 보았고, 이를 위한 이론적 고찰과 함께 문화 경관의 가치 평가를 둘러싼 최근의 주요 쟁점들이 무엇인지 살펴보았다. 이를 바탕으로 명승의 가치 평가를 위한 세가지 관점을 도출하고, 다시 이들에 상응하여 가치 범주를 세 가지로 구상하여 제안할 수 있었다. 첫 번째 가치 범주는 '유 무형의 연계 가치'로서, 경관의 진정성이라는 관점에서 부상하는 '유형적 가치와 무형적 가치의 연계성'을 말한다. 두 번째는 '지속가능성의 가치'로서, 지역 생태계의 관점에서 주목되는 '인간(지역민)-자연의 관계의 지속가능성'을 의미한다. 세 번째는 '향유의 가치'로서 경관 복지라는 현재적 관점에서 거론할 수 있는 '체험적 가치'를 뜻한다.

• Journal of Nutrition and Health
• /
• 제29권1호
• /
• pp.50-58
• /
• 1996

This study was undertaken to determined the metabolizable energy of cereal by the different method. Raw or cooked cereal foods were freeze-dried and fed to Sprague Dawley rat with 200-300g body weight to measure apparent metabolizable energy(AME) values and nitrogen-corrected AME(AMEn) values for four days after three days of preliminary period for adaptation to the diets. The AME values of Karaeddok, raw rice, cooked rice, raw brown rice, raw glutinous rice, cooked glutinous rice, raw barley and cooked barley applerared 4516.1, 3380.6, 4072.2, 3457.0, 4448.0, 2929.4 and 3780.2kcal/kg dry matter, respectively. The AMEn values of karaeddok, raw rice, cooked rice, raw brown rice, cooked brown rice, raw glutinous rice, cooked glutinous rice, raw barley and cooked barley appeared 4421.5, 3349.6, 4160.0, 3918.7, 4039.3, 3572.0, 4552.5, 3009.9 and 3873.4kcal/kg dry matter, respectively. A slight difference was observed when the AME values of the cereals measured in present study were compared with the energy values calculated by various conversion parameters such as Atwater's, Rubner's, Sochun's adn FAO's, indicating that the latter energy values by all conversion factors are acceptabel for several cereals.

• Asia Marketing Journal
• /
• 제19권4호
• /
• pp.87-114
• /
• 2018

The objective of this study is to find the effects of consumer values on eco-friendly buying behavior. This study examines environmental attitudes and involvement as moderating variables to explain eco-friendly buying behavior of consumers. Hypotheses were developed based on Focus Group Interviews, Depth Interviews, and literature reviews. To test such hypotheses, questionnaires were distributed and collected among female adults aged 18 or above, and who are either office workers or housewives. The analysis results show that personal values, sociocultural values, and values related to ecofriendly products affect consumers in their eco-friendly buying behavior. Among those values, concern about safety and health, eco-friendly culture and trend, willingness to pay price premiums and functional effects of eco-friendly products have significant effects on eco-friendly buying behavior. Reflecting these results, business marketers must appeal to consumers with more focus on safety and health, perceived consumer effectiveness, self-monitoring, eco-friendly culture and trend, media exposure, willingness to pay price premiums, design excellence and functional effects, to implement marketing communication strategies accordingly.

• 한국식품조리과학회지
• /
• 제27권5호
• /
• pp.487-496
• /
• 2011

The purpose of this study was to understand the interrelationships among customers'perceived values, switching cost, and loyalty to a family restaurant. Based on 328 patrons obtained from empirical research, this study reviewed the reliability and fitness of a research model and verified three hypotheses using the Amos program. The hypothesized relationships were tested in the model simultaneously using a structural equation model (SEM). The proposed model provided an adequate fit to the data, $x^2$=341.01 (df=154), p<0.001, CMIN/df 2.21, GFI 0.91, NFI 0.94, IFI 0.97, TLI 0.96, CFI 0.97, RMSEA 0.06. The results showed that utilitarian values (${\beta}$=0.27) as customers' perceived values elements in a family restaurant, had a positive (+) influence upon switching cost. Switching cost had a significant positive (+) effect on the behavioral loyalty (${\beta}$=0.16) and attitudinal loyalty (${\beta}$=0.16). Hedonic values (${\beta}$= 0.41) and utilitarian values (${\beta}$=0.26) had a positive (+) influence on customer's behavioral loyalty. Additionally, a customers hedonic values (${\beta}$= 0.30) and utilitarian values (${\beta}$=0.32) had a significant positive (+) effect on attitudinal loyalty. Limitations and future research directions are also discussed.

• 한국멀티미디어학회논문지
• /
• 제18권8호
• /
• pp.960-967
• /
• 2015

In this paper, we propose a user interface technique based on embedded sensors applying to apps in smart phone. Especially, we implement avata generation application using image filtering technique for photo image in smart phone. In the application, The embedded sensors are used as intuitive user interface to adjust the image filtering effect for making user satisfied effect in real time after the system produced the image filtering effect for avatar. This technique provides not a simple typed method of parameter values adjustment but a new intuitively emotional adjustment method in image filtering applications. The proposed technique can use sound values from embedded mike sensor for adjusting key values of sketch filter effect if the smart phone user produces sound. Similiarly the proposed technique can use coordinate values from embedded acceleration sensor for adjusting masking values of oil painting filter effect and use brightness values from embedded light sensor for adjusting masking values of sharp filter effect. Finally, we implement image filtering application and evaluate efficiency and effectiveness for the proposed technique.

• 한국수산과학회지
• /
• 제57권1호
• /
• pp.88-97
• /
• 2024

The underwater color environment was assessed by conducting color calculations based on underwater spectral irradiance measurements at various depths. Changes in the distribution of underwater spectral irradiance values between 1 and 3 m, exhibited similar trends in areas Stn. 1, 5, and 6. Likewise, changes between 5 and 20 m displayed comparable patterns in areas Stn. 1, 2, 4, and 6. Color values for each observed area fell between 0.14 and 0.26 (x-values) and 0.2 and 0.36 (y-values), with the y-values exhibiting a variation 1-3 times greater than the x-values. Color a_* and b_* values ranged from a maximum of -17 and -6 to a minimum of -63 and -30, respectively. By classifying fishing grounds based on observed variations, Stn. 1, 9, Stn. 2, 3, Stn. 7, 8 and Stn. 4, 5, 6 were grouped independently. Particularly, Stn. 5, 6, 7, and 8 were categorized into distinct groups that could be visually differentiated, especially when considering the significant changes in color a_* as the water depth increased from 10 to 20 m. Tokyo Bay were classified into different color groups, and Wakayama Prefecture offshore was classified into the same color group as the surveyed fishing grounds.