• 인간식물환경학회지
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• 제22권5호
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• pp.455-466
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• 2019

This study was carried out to analyze trends in floral products and services through the big data analysis of various social networking services (SNSs) and then to provide objective marketing directions for the floricultural industry. To analyze the big data of SNSs, we used four analytical methods: Cotton Trend (Social Matrix), Naver Big Data Lab, Instagram Big Data Analysis, and YouTube Big Data Analysis. The results of the big data analysis showed that SNS users paid positive attention to flower one-day classes that can satisfy their needs for direct experiences. Consumers of floral products and services had their favorite designs in mind and purchased floral products very actively. The demand for flower items such as bouquets, wreaths, flower baskets, large bouquets, orchids, flower boxes, wedding bouquets, and potted plants was very high, and cut flowers such as roses, tulips, and freesia were most popular as of June 1, 2019. By gender of consumers, females (68%) purchased more flower products through SNSs than males (32%). Consumers preferred mobile devices (90%) for online access compared to personal computers (PCs; 10%) and frequently searched flower-related words from February to May for the past three years from 2016 to 2018. In the aspect of design, they preferred natural style to formal style. In conclusion, future marketing activities in the floricultural industry need to be focused on social networks based on the results of big data analysis of popular SNSs. Florists need to provide consumers with the floricultural products and services that meet the trends and to blend them with their own sensitivity. It is also needed to select SNS media suitable for each gender and age group and to apply effective marketing methods to each target.

• 한국식생활문화학회지
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• 제3권2호
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• pp.163-175
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• 1988

본 조사는 서울시, 충남 대전시, 경북 영주시, 충남 서천군에 거주하는 530명의 주부를 대상으로 1987. 11. $16{\sim}11$. 28 사이에 떡의 이용실태와 시판제품의 품질특성에 대한 주부들의 평가도를 조사했던 바 여기에서 얻어진 결과를 요약하면 다음과 같다. (1) 조사대상자의 가정에서 이용하는 떡의 종류는 총 37종 이었고 그중 인절미(67.9%), 송편(66.6%), 흰떡 (51.4%), 개피떡(43.4%) 등 일부 도병류의 이용율이 높았고 전병류, 단자류 및 일부 증병류의 이용율은 아주 낮았다. (2) 의례시 떡의 이용율은 혼례때 가장 높았고 상례때 가장 낮았으며 돐, 혼례, 회갑때는 백일, 어른과 아이의 생일, 제사, 상례때보다 떡의 이용율이 높은 경향이었다. (3) 의례시 가장 많이 이용하는 떡은 백일, 돐, 아이의 생일에는 백설기로 어른의 생일, 혼례, 제사, 회갑에는 인절미로 나타났다. (4) 어른과 아이의 생일에는 케이크의 이용율이 (36%내외) 떡보다 높은 경향이었다. (5) 절식시 떡의 이용율은 설날에 가장 높았고 그 다음이 추석으로 나타났으며 그밖의 절식은 조사대상자의 가정에서 거의 지켜지지 않고 있었다. (6) 전체조사대상주부들중 61.7%가 앞으로도 계속 가정에서 떡을 만들겠다고 응답했던 바 아직까지 대부분의 주부들은 의뢰 또는 구입하기보다는 가정에서 직접 만들고 싶어하는 경향임을 알 수 있었다. (7) 조사대상주부들이 시판제품을 구입하는 이유는 간편해서가(65.8%) 가장 많았고 또한 시판제품을 구입하지 않는 이유는 내 손으로 직접 만들고 싶어서가(44.3%) 가장 많았던 바 두가지 이유가 상반되는 경향이었다. (8) 조사대상주부들은 시판되는 떡의 품질특성중 맛과 색 등 관능적인 면은 비교적 좋게 평가하는 경향이었고 가격, 위생성, 포장 및 저장성 등을 나쁘게 평가하는 경향이었다. 시판제품의 색은 주부의 거주지에 따라 농어촌에 거주하는 주부가 도시에 거주하는 주부보다 더 좋게 평가하는 경향이었다. (p<0.05) 위생성은 주부의 학력과 거주지에 따라 주부의 학력이 높을수록, 농어촌지역보다는 도시에 거주하는 주부일수록 시판제품이 더 비위생적이라고 평가하는 경향이었고(p<0.01) 포장에 대해서는 주택형태에 따라 농가나 아파트에 거주하는 주부가 단독주택이나 연립주택에 거주하는 주부보다 더 나쁘게 평가하는 경향이었다. (p<0.05) (9) 조사대상주부들은 시판제품의 가장 개선해야 할 점으로 위생성(37.0%), 가격(23.8%), 포장(15.6%), 맛(11.1%), 저장성(10.1%) 및 색(2.4%) 등의 순으로 지적하였고 주부의 거주지에 따라 대도시에 거주할수록 위생성을, 농어촌에 거주할수록 가격을 가장 개선해야 할 점으로 보는 경향이었다. (p<0.05)

• 수완나부미
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• 제6권1호
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• pp.107-135
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• 2014

Cham identities which are socially constructed and multilayered, display their markers in a variety of elements, including homeland attachment to the former Kingdom of Champa, religion, language and cultural traditions, to mention a few. However, unlike other contemporary diasporic experience which binds the homeland and the host country, the Cham diaspora in Cambodia has a unique pattern as it seems to have no voice in the political and economic spheres in Vietnam, its homeland. The relations between the Cham in Cambodia and Vietnam seem to be limited to cultural heritages such as Cham musical traditions, traditional clothing, and the architectural heritage. Many Cham people have established networks outside Cambodia with areas of the Muslim world, like Malaysia, Indonesia, southern Thailand and the Middle Eastern countries. Pursuing education or training in Islam as well as working in those countries, especially Malaysia has become a way for the Cham to widen their networks and increase their knowledge of particularly, Islam. Returning to Cambodia, these people become religious teachers or ustadz (Islamic teachers in the pondok [Islamic boarding school]). This has developed slowly, side by side with the formation of their identity as Cham Muslims. Among certain Cham, the absence of an ancient cultural heritage as an identity marker has been replaced by the Islamic culture as the important element of identity. However, being Cham is not a single identity, it is fluid and contested. Many scholars argue that the Cham in Cambodia constitute three groups: the Cham Chvea, Cham, and Cham Bani (Cham Jahed). The so-called Cham Jahed has a unique practice of Islam. Unlike other Cham who pray five times a day, Cham Jahed people pray, once a week, on Fridays. They also have a different ritual for the wedding ceremony which they regard as the authentic tradition of the Cham. Indeed, they consider themselves pure descendants of the Cham in Vietnam; retaining Cham traditions and tending to maintain their relationship with their fellow Cham in Central Vietnam. In terms of language, another marker of identity, the Cham and the Cham Jahed share the same language, but Cham Jahed preserve the written Cham script more often than the Cham. Besides, the Cham Jahed teaches the language to the young generation intensively. This paper, based on fieldwork in Cambodia in 2010 and 2011 will focus on the process of the formation of the Cham identity, especially of those called Cham and Cham Jahed.

• 가정과삶의질연구
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• 제1권2호
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• pp.89-106
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• 1983

After accepting the modernized western culture, we, the Koreans, had traditionally patriarchal valuation on the family life, which has been changed into modernize on in these days. Under these circumstances, we examined into family consciousness of workmen, office workers and student of universities in Pusan with questioning papers by inquiring their general views of family, marriage, family planning , and inheritance. The results obtained can be summarized as follows. 1. General views of family 1)Most of them prefer nuclear family to gross one in structure of family. In decision of family's affairs, the lower educated persons want an unilateral relationship, which means unconditional obdience to their parent's opinion. they are more concerned about the profit of the family than that of individual. on the other hand, they want 2-generations nuclear family system. 2) Concerning children's future affairs, they want compromising method. 2. Views of Marriage 1) Date with the other sex motivated their desire to improve social adaptation and social association. 17-19 year old students regard date as a preparatory stage of marriage. They consider it most desirable date to enjoy free conversation each other. They hope their date partners are high educated. 2) The conditions of mate selection are in order character, health, vitality in living, appearance and education. The less educated placed an emphasis on vitality in living. 3) They are not much interested in marital harmony. If parents are against their marriage an account of bad marital harmony, they will take into consideration about it. 4) They wish to keep purity before marriage, as possible. They want engagement period of 6 months. Any agreeable reasons shall compel them to break off their appointment. 5) they consider it ideal for mate's age to be 26-30 years old, and also think it affirmative to follow their parent's agreement in marriage. It is considerable that they put off their marriage only because they have lots of work to do before marriage. 6)Marriage declaration is to be made on the wedding day. It still exists that they don't want to marry when they are inth same surname and family tree. But it is clear that they don't regard it as the reason of breaking off the betrothal. 3. Family Planning 1) They are willing to agree to the campaign "just two is enough". They want a son and a daughter. Even though they have two daughters, they won's bear child to get son. 2) the lower educated persons are ignorant of the method of birth control. 4. Inheritance 1)Most of them say householder inheritance is to be kept up continuously. It is reasonable that anyone who can afford to perform religious service should bear it responsibility. 2)They don't want the difference in inheritance as the conscious to the conscious of the equality of the sexes spread widely into our society, but it is worthy of notice that some of them still don't mind unequal treatment. 3) When they have no child, the property inheritances are in order his wife and his parents. According to above mentions, we conclude like this: Their consciousness of marital harmony, marriage, family planning and inheritance shows definitely passive rationism in the transitional stage which is mixed with western individualism and traditional feudalism. On account of being lack of steady fast self-conscience, they can not make their positive reaction on anything. Finally, we should make every possible efforts to have our firm self-conscience through the re-education.

• 복식
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• 제39권
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• pp.113-123
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• 1998

This study focuses on the effects of the clothes worn by kisaeng; courtesans trained in singing and dancing, on changes in female psychology as reflected in general women's fashions during the later years of the Chosun dynasty. During this period, the social order had broken down considerable, due in part to the introduction of Roman Catholicism, and in part to the actions of Sil-hak, who emphasized open-ness and practicality in the organization of social affairs. This freer social environment disrup-ted the established social hierarchies. The kisaeng were among the first to respond to the new social mores by adopting more colorful, sensual, and individualized fashions. Their social position allowed them to reflect the new aesthetics of the time right away. Those aesthetics seemed to lay great emphasis on the artistic effects of contrast. The kisaeng would adorn their heads with large Kache (an elaborate wig or hairdo typically reserved for use by women in full formal dress). In contrast to this conspicuous hairstyle, they typically wore very tight-fitting Jogori (short-cropped Korean traditional jackets for women) around their upper torsos. The long skirts emerging from beneath these short jackets would typically flare out dramatically, with the aid of petticoats. However, these skirts would be bound at the waist with a sash, increasing the sexual suggestiveness of the clothing by drawing at-tention to the hips, and by exposing the bottom frills of the petticoats, or the wide pantal-oons and other undergarments the kisaeng wore to add volume to their skirts. The relative freedom enjoyed by the kisaeng to experiment with new fashions was not widely shared by most women. This generated envy from women of the noble classes, who were more bound by convention, and restrained from adopting such a mode of dress. It also generated envy from women of the humble classes, who saw the kisaeng as working little for their wealth, and yet dressing every day in finery that the average women would only ever be able to afford on her wedding day. This envy directed at the relative freedom/wealth of the kisaeng by women who faced greater socioeconomic constraints was given cultural expression through the adoption of elements of the kisaeng's fashion in the fashions of both noblewomen and humble women in old korea. The luxurious Kache sported by the kisaeng had in fact been borrowed from the habitual attire of upper-class women. So to distinguish themeselves from the kisaeng, they began to abandon these elaborate hairstyles in favor of traditional ceremonial hoods (Nel-ul-a thin black women's hood) and coronets (Suegaechima). This supposed reaction to the abuse of the Kache by the kisaeng still remained influenced by the kisaeng still remained influence by the kisaeng, however, as these headdresses became adorned with many more jewels and decorations, in imitation of the kisaeng's adaptations of the coronet. At the same time, noblewomen began sporting the Jangwue ; a headdress previously worn only by kisaeng and lower class women, and lower class women were then permitted to wear the Kache at weddings. All women behan to wear shorter, tighter Jogori jackets, and to add volume to their skirts. They also attached frills to their under-garments in imitation of the kisaeng's exposed petticoats and pantaloons. The impact of kisaeng fashions was thus deep and widespread, and can be understood as an expression of women's longing for freedom from socioeconomic constraints in the late Chosun dynasty. This study adopts an interdisciplinary ap-proach to the understanding of historical changes in women's fashions. Such interdisciplinary work can greatly enrich the study of fashion, often narrowly focused on clothing morphology and broad generalizations about society. For this reason, specific dynamics of feminine psychology in the late Chosun dynasty were elaborated in this study, to provide a deeper under-standing of the changes in fashion underpinned by them. If more such detailed analyses are undertaken, a whole new understanding of changes in fashion can be generated, and perhaps a transformation of the field of fashion history can be ultimately achieved.

• 한국식품조리과학회지
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• 제15권2호
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• pp.146-157
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• 1999

본 연구는 뉴욕 뉴저지 주에 살고 있는 재미한인 주부들을 대상으로 하여 우리 나라 의례음식과 상차림에 대한 의식과 실행을 알아보아 미국생활에서의 한국전통음식문화를 얼마만큼 보전 계승하고 있는지 조사하였다. 1. 의례음식과 상차림의 중요성은 응답자의 57.9%가 중요하다고 생각했고, 의례음식과 상차림을 알게 된 경위는 49.8% 친정어머니, 24.7%가 시어머니한테 배웠다고 응답하였다. 2. 의례음식과 명절차례상차림에 대한 견해는 응답자의 78%가 간소화되어야 한다고 생각했으며 의례음식이 계승발전하기 위하여 중점을 두어야 할 교육은 50.6% 가정교육, 27.3% 대중홍보교육으로 가정교육을 가장 강조하였다 3. 재미 한인 주부들이 가장 잘 알고 있는 상차림은 생일상차림(66.8%), 돌상차림 (43.5%), 백일상차림 (42.4%), 설날과 추석의 차례상차림(52.8%)으로 나타났고, 장국상 차림(21.0%), 주안상차림(23.6%), 혼례시 폐백상차림 (21.4%), 제사상차림(29.2%)으로 나타났으며, 반상차림, 죽상차림, 교자상차림, 회갑상차림은 잘 아는 정도가 17% 미만이었다. 4. 자녀의 돌상차림에 관한 견해는 응답자의 60%가 평소보다 음식을 더 준비하여 가족과 함께 축하해 주었고, 38%는 전통적인 돌잡이 상을 차려 축하하였다. 자녀의 생일상차림은 응답자의 40%는 친구를 집으로 초대하여 생일 잔치해 주고, 37%는 간단하게 집에서 미역국 끓여먹고 선물해 준다고 하였다. 5. 어른들의 생신상차림은 49%가 친척 친지를 초대하여 식사를 대접하여 축하해 드리고, 38%는 집에서 가족끼리 축하해 드린다고 응답했으며, 부모님의 회갑상차림은 41.3%가 친척 친지와 연회장에서 축하해 드리고, 26.6%가 전통적인 큰상차림으로 친척 친지와 함께 가정에서 축하해 드린다하였다. 6. 결혼식의 폐백음식은 50.9%가 폐백을 준비해주는 집에 맡긴다고 하였고, 30.3%는 일부는 집에서 만들고 일부는 맡긴다고 했으며, 14%만이 전통적인 폐백음식을 집에서 준비한다고 하였다. 결혼식 때의 손님접대 음식 준비에 관한 견해는 66.4%는 연회장에서 대접한다, 29.9%는 집에서 음식을 준비하고 연회장에서 대접한다고 조사된 것으로 보아 결혼음식 준비방식이 상업화되고 있음을 알 수 있었다. 7 제사상차림에 관한 견해는 40.2%가 전통적인 상차림으로 제사를 지내고 32.5%가 교회 식으로 지내며, 설날과 추석의 차례상차림에 관한 견해는 41.7%는 전통적인 상차림을 하고 31.7%는 조상 님들이 평소에 좋아하시던 음식을 간단하게 마련하여 지낸다고 했으며, 24.7%는 교회 식으로 지낸다고 응답한 것으로 보아 이들 음식은 집에서 전통적으로 차리는 주부가 많았음을 알 수 있었다. 재미한인 주부들의 우리 나라 의례음식과 상차림에 대한 중요성에 대한 인식은 비교적 높은 편이나 알고 있으며 행하는 정도는 몇몇 상차림을 제외하고는 많은 상차림에 대하여 낮았음을 볼 수 있었다. 집안의 여러 가지 풍속과 생활습관, 음식솜씨들을 친정어머니와 시어머니를 통하여 물려받는다는 것을 알 수 있었는데 이러한 맥락에서 다양한 문화와 함께 살고 있는 재미 2세들의 한국 전통음식문화의 계승은 어려움이 많으리라 사료된다. 주부 자신들의 전통음식에 대한 진정한 이해와 함께 우리음식의 뿌리를 내리고 외국음식과 조화를 이루어 나가도록 하는 적극적인 노력이 필요할 것이다. 그러므로 또한 재미한인 사회에서의 한국전통음식에 대한 홍보, 교육 강화와 함께 재미교포들 모두 관심과 실행이 촉구되어져야 하겠다.