• 제목/요약/키워드: The Internet

검색결과 29,261건 처리시간 0.044초

인터넷 경품광고 및 응모에 대한소비자태도와 행동 (Consumer's Attitude and Behavior about the Internet Premium Advertisement and Its Application)

  • 이민선;이은희
    • 대한가정학회지
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    • 제40권12호
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    • pp.85-108
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    • 2002
  • The objectives of this study were to investigate the trend of the attitude and the behavior about consumer's internet premium advertisement and its application and the factors which influence on the attitude and the behavior about consumer's premium advertisement and its application; the demographic variables, internet communication-environment variables and variables in relation to consumer's premium advertisement application. For these purpose, the data collected two way: internet survey and questionnaire survey. The data used in this study included people who have looked an internet Premium Advertisement more than once during internet use. Major findings were as following: (1) The attitude of internet premium advertisement and its application could be described as the mean 34.16 md 24.61 separately(3.11 and 2.73 point on 5.00 points scale). The behavior of application about internet premium advertisement was measured as a behavior of application whether or not; application 18.7% and unapplication 81.3%. (2) The attitude of application about internet premium advertisement was significantly different according to age, joining frequency on internet, past experience of winning a premium, purchasing information search, interesting connection on the internet, the risk about the money loss and negative evaluation of other persons, the economical values of premiums, winning possibility, and preferable premiums. The behavior of application about internet premium advertisement, the behavior of application whether or not was significantly different according to sex, age, school career, a circuit speed, a period of using, joining frequency and a using place, past experience of winning a premium, purchasing information search, interesting connection on the internet, the risk about the negative evaluation of other persons, the economical values of premiums, winning possibility, and preferable premiums. (3) When looking at the influence of variables about the attitude of application about internet premium advertisement, the most influence variables was the past experience of winning a premium, and next was winning possibility, sex, the interest about the premiums which made the consumer want to apply, the economical values of premiums, the purpose of purchase information search and the using time. The explanation of those variables were 22.6%. As the result of the Logistic analysis, it was found that the frequency of the internet connection, the past experience of winning premiums, the risk about the outflow of credit information, interesting premiums, and premium advertisement were the most important variables to affect the possibility of the behavior of application about internet premium advertisement critically.

인터넷 사용자 경험 수준 측정을 위한 질문지 개발과 평가 (Development and Evaluation of an Internet Literacy Questionnaire(ILQ))

  • 김인수;김기우;김경민;명노해
    • 대한산업공학회지
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    • 제28권4호
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    • pp.397-406
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    • 2002
  • A study was conducted to develop Internet Literacy Questionnaire(ILQ) to investigate the levels of user's knowledge on Internet literacy. ILQ was found to be reliable (showed an internal consistency) with Cronbach's alpha of 0.93(p-value<0.001) and valid with test-retest correlation of 0.90 (p-value<0.001). ILQ, composed of 21 questions, was developed to test four areas of user's Internet literacy: general experience on Internet, advanced experience on Internet, knowledge on Internet program languages, and Internet application software programs. These four factors represented 69.2% of the knowledge of all areas of Internet literacy. As a result, ILQ could be used to differentiate the levels of user's Internet knowledge as beginners, intermediates, and experts before any Internet application programs are to be developed.

A Study on the Internet and Teenagers' Culture

  • Jang, Jung-Min;Cho, Hyun-Soo;Jung, Hye-Jung
    • Journal of the Korean Data and Information Science Society
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    • 제14권3호
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    • pp.511-523
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    • 2003
  • Internet has become an important part of teenagers' life and has changed the life style of teenagers. Internet can be an useful tool for educating teenagers and also can be misused as a cyberspace for social problems. Recognizing that teenagers spend most of their free time enjoying internet and they form their own new life culture, it is needed to develop practical strategies for maximizing the positive effect of internet on the teenagers' culture. The purpose of this research is to suggest a desirable way for forming teenagers' healthy internet-based culture. The research was conducted by the survey of teenagers in the city of Pyongtaek on their use of internet and their problems The survey shows that most of teenagers are using internet in order to release the stress and most of them are hooked on it. It also indicates that cyber police and volunteer groups should be formed to help the desirable teenagers' internet-based culture.

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국내 인터넷 뱅킹 사이트의 웹 접근성 준수 실태 (Web Accessibility Compliance of Internet Bankings in Korea)

  • 현준호;김병초
    • 한국IT서비스학회지
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    • 제7권2호
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    • pp.77-93
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    • 2008
  • According to the statistics revealed by Bank of Korea on March, 2007, Internet banking transactions outnumbered face-to-face banking services in Korea. Internet banking is becoming essential in every financial service sectors. For people with disabilities, Internet banking is more meaningful because they do not need to visit the bank, thereby saving inconvenient trips. Governments in many countries are working on setting standards and laws on the web accessibility for people with disabilities. Korea government enacted Korea Disability Discrimination Act in 2007. This paper examined the web accessibility compliance of Internet banking sites. Twenty one Internet banking sites were selected from the list in the Korea Federation of Banks's Web sites. We examined four major checkpoints that are considered crucial among the fourteen checkpoints in "Internet Web Contents Accessibility Guidelines" which was amended by Ministry of the information and Communication in 2005. The results showed that all of the twenty one Internet banking sites didn't meet the four major checkpoint requirements. Moreover, only one banking site satisfied alt-text requirement that is considered the most fundamental among the checkpoints.

인터넷(Internet)의 현찰과 한국에 있어서의 적용 (Internet and Its Applications in Korea)

  • 조규심
    • 기술사
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    • 제30권2호
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    • pp.20-35
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    • 1997
  • At present Internet, a huge network connecting many computers in the world, has become a major boom to business. It seems to change not only telecommunications, but also changes the business world. It was utilized by a maximum of about 1,000,000 at the end of the 1980's. This figure has increased dramatically to approximately 40,000,000 at present. This enormous increase has been from two reasons. One is that an open door for businesses begun in 1990. This fact called to account a new interest of many enterprises looking to expand their business through Internet. Prior to that Internet was confined to academic utilization and not used for business purposes. The other reson is that a method was developed where desired information could be easily searched. This article describes the fundamentals of Internet so that one should know the history of Internet and the connection method to use it in practice in Korea. The splendor of Internet cannot be understood until it is tested In practice. The readers are strongly urged to participate in the Internet.

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A Study on the Influence of Workplace Violence on Employees' Internet Pornography Addiction

  • Choi, Young-Keun
    • 유통과학연구
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    • 제14권11호
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    • pp.19-28
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    • 2016
  • Purpose - The purpose of this study is to investigate if workplace bullying and abusive supervision was a correlation as two kinds of workplace violence arouse internet pornography addiction, which influences employees' organizational commitment and work-family conflict. This study explores if perceived organizational support can be an interpersonal factor moderating the relationship between workplace violence and internet pornography addiction. Research design, data, and methodology - Using a survey method, this study distributed the survey to 319 employees working at Korean companies. This study used a series of multiple regression analyses. Result - In the results, the more job-related bullying or abusive supervision people perceive in the workplace, the stronger their internet pornography addiction are Second, the stronger internet pornography addiction people have, the weaker their organizational commitment and the stronger work-family conflict are. Finally, when people have higher POS in workplace, workplace bullying and abusive supervision have weaker impact on their internet pornography addiction. Conclusions - For research contributions, this study introduces internet pornography addiction in the context of workplace and investigate workplace violence as the antecedents of internet pornography. Second, this study suggests and empirically verify that perceived organizational support is an organizational factor moderating the relationship between workplace violence and internet pornography addiction. Practically, corporate executives need to recognize the appearance of workplace violence by monitoring the phenomena of employees' internet pornography addiction. Future studies need to be investigated for other types of addiction.

부모양육태도가 청소년의 악성댓글작성과 음란사이트열람에 미치는 영향: 성별차이를 중심으로 (The Effect of Parenting Attitudes on Writing Vicious Internet Replies and the Viewing of Internet Pornography: With a Focus on Gender Differences)

  • 박나래;오수경;진미선;백수정;정익중
    • 아동학회지
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    • 제36권2호
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    • pp.39-54
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    • 2015
  • The purpose of this study was to examine the impact of parenting attitudes on writing vicious internet replies and the viewing of internet pornography. This study utilized logistic and multiple regression analyses of the 5th wave(2nd grade in middle school) data from the Korean Youth Panel Study(KYPS), as administered by the National Youth Policy Institute. The results of this study can be summarized as follows: First, parenting attitudes were found to decrease the writing of vicious internet replies and the viewing of internet pornography. Second, there was a significant gender difference in the effect of parenting attitudes. As for male adolescents, parental monitoring was more important in the decrease in writing vicious internet replies and the viewing of internet pornography than parental attachment. In contrast, for female adolescents, parental attachment was more important in decreasing the viewing of internet pornography than parental monitoring. On the basis of these results, several implications for youth welfare practice and policy were suggested.

혜택세분화와 인식도에 의한 인터넷쇼핑몰 이미지 연구 (Analysis of Internet Shopping-Mall Images Through Benefit Segmentation and Perceptual Mapping)

  • 윤서용;진병호;이선경;고애란
    • 대한가정학회지
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    • 제39권10호
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    • pp.55-67
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    • 2001
  • The purpose of this study were 1) to find out the benefits sought factors and segment the customers of internet shopping mall, 2) to find out the store image factors of internet shopping mall, and 3) to analyze the internet shopping mall market using perceptual map of segmented groups. The questionnaires dealing with attribute dimension of internet shopping mall image, benefits sought, and demographic variables were selected from the previous studies or were developed for this study. The data from 319 respondents which were collected through the internet survey site was analyzed by factor analysis, cluster analysis, one-way ANOVA, and $X^2$-test. The results of this study were as follows: 1. Benefit sought by consumer in internet shopping malls was found to include six different factors: assortments of products, search efficiency, brand/fashionability, delivery convenience, promotion service and informativeness. 2. As a result of subdividing the consumers, four distinctive groups were formed on the basis of benefit factors: multi-benefit oriented group, convenience oriented group, brand oriented group and low-benefit oriented group. Demographic traits such as education and income level were proven to significantly differentiate the benefit segments. 3. In the structural components of internet shopping-malls image, product/information, service/convenience and economy were drawn from attribute dimensions. 4. 12 perceptual maps of internet shopping mall image were constructed and each ideal vector were drawn.

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Predicting Intention to Use the Internet Information Search and Shopping Apparel Among Korean Female Computer Users

  • Nam, Mi-Woo
    • International Journal of Human Ecology
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    • 제4권2호
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    • pp.39-53
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    • 2003
  • This study was designed to provide a better understanding of Korean female Internet users' intention to search for information regarding apparel goods and to shop for these goods. Shopping orientation, familiarity, and prior purchase experience were seen as influencing the intention to use the Internet for information search. An important aspect in the search habits that a consumer adopts in gathering information for their buying decisions was Internet shopping attitude. The objective was to predict apparel shopping in terms of prior Internet shopping experience, familiarity, intention to search information via the Internet, and shopping orientation. Internet shopping attitude, familiarity, prior purchase experience, and intention to use to search information were significant in predicting Internet apparel shopping. The most important determinants which influenced Internet shopping were attitude toward Internet shopping and intention to search. In considering the results of the present study, one should recognize the inherent limitations associated with generalizing these findings beyond the sample and the consumer products examined which in this study were apparel goods. Also this study focused on female computer users only. Therefore, future research should utilize more broadly based samples and refine the instrument to distinguish among different apparel products. This study does provide some information that should be helpful to retailers targeting the women's online apparel market.

The Impact of Internet Addiction on Depression among Korean Adolescent Middle and High School Students

  • Yi, Yunjeong;Hyun, Sook-Jung;Lee, Jinhwa;An, Ji-Yeon
    • International Journal of Contents
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    • 제13권2호
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    • pp.6-13
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    • 2017
  • It is a well-known fact that Internet addiction adversely affects mental health of adolescents. This study was conducted to determine whether there is a difference in the experience of depression according to the level of Internet addiction. Participants included 73,238 middle and high school students from the Korean Youth Risk Behavior Web-based Survey (KYRBWS) conducted in 2010. The level of Internet addiction and the experience of depression were assessed using self-diagnosis questionnaires. Multiple logistic regression analysis was used to identify the association between Internet addiction and depression. High-risk and potential-risk Internet users were 1.61 times and 1.21 times more likely to experience depression, respectively, than normal Internet users. The increase in depression was more significant in girls students. Acknowledging the connection between Internet addiction and depression, the problem should be tackled from the perspective of school health by providing systematic Internet addiction prevention and treatment programs.