• 한국의류산업학회지
• /
• 제7권6호
• /
• pp.617-623
• /
• 2005

The purpose of this study was to examine the consumers' purchasing behaviors of budget-priced cosmetics. Questionnaires used for this study were composed of 44 questions including 9 questions about budget-priced cosmetic purchasing behavior, 15 questions about satisfaction, 15 questions about repeat purchasing intention, 1 question about the reason of satisfaction or dissatisfaction, and four questions about demographic variables. Questionnaires were administrated to 317 people who were Daegu & Kyungpook region residents and had shopping experience on budget-priced cosmetics during 2 weeks from March 2005. Respondents' age was limited from 20 to 40. Data were analyzed by using correlation, crosstabulation analysis, and frequency analysis utilizing SPSS/WIN. The results were as follows. Consumers went to budget-priced cosmetics' shops 'for low price', 'for trial' and 'for curiosity'. The best purchased products among the budget-priced cosmetics were basic cosmetics, and the second purchased products were make-up cosmetics. 41.4% of the whole respondents answered that they spent 5,000~10,000won per one time visit, and 65% of those answered they visited once or twice per a year and once per two or three months. In this study a level of satisfaction for the entire products, consumers neither unsatisfied nor fully satisfied. For the question of the intention to repurchase for the budget-priced cosmetics, the respondents answered that they will not positively purchase again. A level of satisfaction and the intention to repurchase had positive correlations. The reason which consumers satisfied with the products was chiefly related to price and that which consumers unsatisfied the products was related to products themselves.

• 한국의류산업학회지
• /
• 제25권5호
• /
• pp.568-577
• /
• 2023

This study examined how middle-aged female consumers' environmental consciousness influences their attitudes and ethical purchasing behavior toward RUR (recycling, upcycling, and reuse) knit products. The research employs a survey method, targeting 30-40 year old women residing in Seoul and Gyeonggi-do Province. On-line and off-line data collection were conducted. The following conclusions emerged through statistical analyses, including factor analysis, cluster analysis, t-test, and regression analysis. Firstly, respondents' environmental consciousness variables were classified into two factors, delineating high and low environmental consciousness clusters, demonstrating significant differences between them. Secondly, the high environmental consciousness cluster exhibited more positive consumer attitudes and ethical purchasing behavior towards RUR knit products. Moreover, it was established that environmental pollution consciousness and eco-friendly product purchase consciousness influenced environmental consciousness on consumer attitudes and ethical purchasing behavior. Lastly, the study confirmed that consumer attitudes mediated environmental consciousness and ethical purchasing behavior. In conclusion, this research establishes a meaningful link between environmental consciousness, consumer attitudes, and ethical purchasing behavior in 30-40 year old women. Environmentally conscious groups positively influence attitudes toward RUR knitted fashion and promote ethical purchasing behavior. Consequently, it is recommended that knit fashion companies prioritize environmental consciousness and eco-friendly products in their marketing strategies. Furthermore, diversifying the application of RUR knit products, coupled with eco-friendly production techniques, can amplify their appeal and utility, ensuring a positive impact on consumer behavior.

• 한국의류학회지
• /
• 제27권7호
• /
• pp.819-830
• /
• 2003

Korea is facing great threat from other countries as a major global sourcing site for textile and apparel products. The threat has been augmented by changes in external environment such as advents of Trading Blocs and Free Trade Area(FTA) as well as internal environment such as hikes in labor cost and lack of flexibility in accommodating international buyers' needs. This study analyzed international buyers' sourcing activities in Korea for the purpose of developing strategies to enhance competitiveness of the Korean textile and apparel industries in the global market. The data used in this study were gathered by surveying 52 non-Korean textile and apparel product buyers with cooperation of the Korea Federation of Textile Industries (KOFOTI). The data were analyzed by mean, frequency, Pearson correlation coefficient, and ｘ$^2$ analysis. The results indicated that Korea is still attractive to many international buyers especially to those who have been engaged in global sourcing for longer periods of time with bigger purchasing budgets. However, in order to expand and solidify their customer bases, Korean companies should focus more on developing competitively priced value added products a step ahead of their foreign competitors, diversifying their marketing channels including internet.

• 한국의류산업학회지
• /
• 제25권3호
• /
• pp.398-408
• /
• 2023

Smart clothing products can experience a decrease in performance and reliability due to various mechanical, biological, and chemical stress factors that occur throughout their life cycle. These issues can hinder consumer acceptance of the products. This study aims to enhance the reliability of smart clothing and facilitate quality control by analyzing and identifying the current status of international standardization for smart clothing and electronic textiles (e-textiles). The focus of this analysis was on the durability test methods in the use environment. Furthermore, similar standards published by different standardization organizations for durability tests were compared in depth. The study showed that a total of 27 international standards have been developed or are currently under development. The current standardization efforts mainly aim to develop functionality and durability test methods for smart clothing and e-textile products. A detailed comparison was made between two international standards (IEC 63023-204-1:2023 and AATCC TM210:2019) specifically in relation to the washing durability test method and the electrical resistance measurement standards (BS EN 16812:2016 vs AATCC EP13-2021), before and after the environmental exposure tests. Based on this comparison, several suggestions have been made and discussed for the future revision of these international standards.

• 패션비즈니스
• /
• 제6권6호
• /
• pp.105-111
• /
• 2002

E-business has been regarded as new type of marketing channels and has been growing rapidly. The purpose of this study was to investigate textile sensibility depending on consumers' purchase experience of apparel product in e-business. The analyses of 202 questionnaires were conducted by frequency, mean, and standard deviation, and t-test using SPSS 10.0. Computer setting environment was 1280$\times$1024 resolution with 96 DPI (dots per inch) for this experiment. The results of this research were as follows: Melton (flat axis), habutae (thin axis), suede (wet axis), and terry (rustic axis) showed that there were no significant differences in textile sensibility regarding purchasing experience in the cyber apparel store. But oxford (hard axis) showed that purchasing experience group perceived less modern and smooth textile sensibility than no purchasing experience group. In case of linen (dry axis), purchasing experience group showed less modern textile sensibility. In case of muslin (soft axis), purchasing experience group had more flat and less soft textile sensibility than no purchasing experience group. In case of homespun (thick axis), purchasing experience group perceived less modern textile sensibility than no purchasing experience group.

• 패션비즈니스
• /
• 제1권1호
• /
• pp.43-52
• /
• 1997

The main purpose of this study was to examine the sectors of Korean textile complex based on various economic characteristics and performances. The sectors in the textile complex differed in many aspects. Man-made fiber industry showed capital-intensive characteristics even though most of the sectors in the textile complex were labor-intensive. Textile industry is composed of weaving and spinning, knitting, dyeing and finishing sectors and even within the textile industry, each sector had different characteristics from each others. Weaving and spinning sector seemed to require relatively high capital investment, while dyeing and finishing was very labor-intensive. Labor-intensive apparel industry has faced decrease in labor-productivity while wage has increased. Slow growth in labor productivity in Korean textile complex was shown to be a more problem than increase in wage or ratio of labor cost to value added. Apparel companies appeared to be in better financial states than the textile companies, even though the exports of apparel products have decreased in the 1990s. However, in overall the financial states of the Korean textile complex were not as strong as those of the other manufacturing sectors.

• International Journal of Costume and Fashion
• /
• 제6권2호
• /
• pp.11-27
• /
• 2006

The purpose of this study is to develop highly valued fashion cultural items using Korean face and human images to enhance global competition. The methods of this study include: historical study on the face/human images which appear on the dress; design by stage according to Lamb & Kallal's apparel design process; development of products using digital textile printing technology; and case study by objective evaluation through Grant's alpha-beta model. The procedure and the results of this study are as follows: First, in the problem identification stage, the need to develop fashion cultural products of Korean face/human images which are symbolic, aesthetic, and functional was recognized in order to enhance global competition. Second, in the preliminary idea stage, the fashion cultural products and the components that meet the above 3 standards for design were determined and first design was drawn up. The source of the design was extrapolated from face/human images, which appeared on the murals of the ancient Korea, the portraits and custom paintings from the Chosun Dynasty. From these images, a total of 7 design series of T-shirts with an "ULGUL" logo, scarves, and artwalls were developed using "obangsaek" which are five Korean traditional colors including red, blue, black. white, and yellow on cottons and silks. Third, in the design refinement stage, based on the preference survey, more varying design methods were used to develop 25 new designs. Fourth, in prototype development stage, based on the preference survey conducted on fashion professionals and general public from the previous stage, which showed preference for T-shirts and scarves, 3 designs on T-shirts and 2 designs on scarves were printed and produced using the DTP (Digital Textile Printing). Fifth, in the evaluation stage, Grant's alpha-beta model was used to perform comparative evaluation on the symbolic, aesthetic, and functional criteria of the new designs over the existing ones. The new designs received excellent results in all three criteria and a special recognition was given to symbolism of the new designs.

• 한국염색가공학회지
• /
• 제29권3호
• /
• pp.162-170
• /
• 2017

Fastener tapes are widely used as auxiliary materials in textile products, and military textiles products are also applied. However, in Korea, the HL3-WA class of KS K 1309 was applied to military uniforms without consideration of the operating environment. Instead of adopting the standard of initial strength for Korean military uniforms, the US military applied the value after 3 washings, and presented different properties according to the items. Also in Japan, the standard was applied differently according to products in general clothing. The purpose of this study in to examine the quality level of fastener tapes used for military materials. The changes of tensile shear strength and peel strength of military and commercial fastener tape were studied after washing. As a result, the initial strength of the current military fastener tapes was higher than commercial one, but the strength retention rate was rapidly decreased as the number of washing. So it was confirmed that the decrease in strength was relatively lower than commercial one. It is necessary to improve the durability by adjusting the adhesive strength to suit the purpose of the product, and it is necessary to consider the priority of maintaining the durability according to the initial performance and repeated use according to the use environment, respectively.

• 한국의류산업학회지
• /
• 제23권1호
• /
• pp.44-56
• /
• 2021

This study analyzes the fashion video content of vegan YouTubers in order to understand how the vegan message is being conveyed in media. This study collected data with NoxInfluencer and conducted a case study of the vegan fashion YouTube content. We collected 143 videos for analysis as follows. The characteristics of vegan fashion content were divided into six categories. First, fashion know-how consisted of YouTubers' explanation on vegan fashion, from styling to where to buy vegan and fair trade products. Second, fashion haul content showed second hand products as well as certified vegan fashion products. Third, fashion daily life focused on a day in the life of a vegan YouTuber, casually showcasing fashion in real life. Fourth, fashion products reviews were about vegan YouTubers' thoughts and concerns about various vegan fashion brands and products. Fifth, fashion coordination category consisted of Lookbooks according to seasons. Last, the fashion entertainment category showed YouTubers challenging themselves to dress outside of their comfort zone. The content of the message was distinguished by consumption methods and aesthetic interaction. Also, vegan YouTubers were always anticipating the possibility of appealing to a wider demographic. This study differs from existing studies because it analyzed fashion YouTube content in order to understand the spread of a vegan message in the media environment. This study has its significance in suggesting the direction that the vegan community should take in delivering vegan messages in the future.

• 한국의류산업학회지
• /
• 제24권6호
• /
• pp.719-730
• /
• 2022

This study explored the impact of beauty influencers' characteristics and product characteristics on new product acceptance intentions and studied the mediating effects of consumer trust in this process. A survey was conducted from February 22, 2021, to February 28, 2021, with Gen Y and Gen Z women in China, and 379 questionnaires were analyzed. The conclusions are as follows: First, the characteristics of beauty influencers are authenticity and expertise, similarity, attractiveness, interactivity, familiarity, and trustworthiness; product characteristics are cost, image, product quality, product perception, sales promotion, and sustainability. Second, partial beauty influencers' characteristics and partial product characteristics have a positive impact on consumer confidence and acceptance intention of the new product. Third, the mediating effect of consumer trust in the process by which beauty influencers' characteristics and product characteristics influence the intention of new product acceptance was determined. Therefore, when beauty companies use influencers in marketing, it is necessary to understand their characteristics, consider their professionality and authenticity, examine their reliability, and assess their ability to form connections with images and viewers that match their products. Additionally, to increase the acceptance intention of new products, companies should present the price of high-quality products, product sensibilities, and corporate images of products and establish measures that can positively affect consumers' acceptance intention of new products by combining them with the characteristics of beauty influencers.