• 제목/요약/키워드: Textile company

검색결과 151건 처리시간 0.021초

의류 브랜드 커뮤니티에 대한 마케팅 활동이 커뮤니티의 상호작용성 증대에 미치는 영향 (The Effect of Marketing Activities to Apparel Brand Online Community on Interaction of Apparel Brand Community)

  • 홍희숙;김기억
    • 한국의류산업학회지
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    • 제8권3호
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    • pp.286-294
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    • 2006
  • The purpose of this study was to identify the effect of marketing activities to apparel brand community on interaction of the community. Subjects of 317 members for 9 selected apparel communities responded the questionnaire in the home-page or in the attached file. Data were analyzed by exploratory factor analysis, one-way ANOVA, scheffe-test. The results were as follows: Significant differences among three community groups classified based on the levels of interactions(interaction of company to members and interaction among members) were found in several types of marketing activities(award to activities, added services, conveyance of community's purpose and acceptance of negative responses) to apparel brand community. These types of marketing activities were operated in communities with high level interactions higher than in communities with low level interactions. Therefore, marketers need to operate these types of community marketing activities to increase interactions which can contribute members' satisfaction of interest, transaction and relationship needs through apparel brand online community.

패션상품에 활용된 캐릭터의 이미지에 대한 분석 (An Analysis of Character Image Used to Fashion Commodity)

  • 유태순;백경실
    • 한국의류산업학회지
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    • 제3권3호
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    • pp.241-248
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    • 2001
  • The purpose of this study is to examine the preference according to the domestic fashion company use the character image of the inside and outside of the country, the recognition for the importance of the character by examining the purchasing behavior of high school girls and college women as the major consumer in the character fashion commodity (in the center of the clothe and accessory), and the aid for the self-development and the licensing of the character in the future. This study targeted 491 high school girls and college women in Daegu and Kyung-pook area. The character preference according to the character image applied the fashion commodity was used the scale of seven point modified the S D (Semantic Differential) method for Kim, Chun-Ae's image measure. The followings are the conclusions of this study; Both the group of high school girls and the group of college women almost represented the similar reaction result for the images of 9 characters. For the preference of the group of high school girls and the group of college women for 9 character, for characters Tweety, Bugs Bunny, the group of college women represented more preference than the group of high school girls. However, for characters of Hello Kitty, Pazama sister's and Dalki, the group of high school girls represented more preference than the group of college women.

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패션관련 전시회의 현황 및 분석 (The Analysis of Fashion Exhibition)

  • 김정원;배종길
    • 한국의류산업학회지
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    • 제5권3호
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    • pp.244-250
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    • 2003
  • Various types of industry, from manufacturing industry to service industry, can be a subject of exhibition. So, subdivided studies about exhibition for each type of industry or field are necessary. However, there are still insufficient studies about them. Also, fashion industry related exhibitions should be classified differently from other industries' exhibitions because of their special features. Hence, this study examines that how an exhibition is utilized as a promotion means of a company and the present condition of a fashion exhibition. It also compares a fashion exhibition with other industrial exhibitions to suggest the effective operations and the progressive promotion of the fashion exhibition. This study uses questionnaire from 5 companies, which participated fashion related exhibitions. Data of this study is statistically analyzed using SPSS for window ver. 10.0 program. As a result of this study, fashion related companies' recognition of exhibitions has been increased. However, in terms of exhibition participation. attitudes such as pre-promotion or pre-education for the staff, who are in charge of the exhibition booths, and the outcome of the exhibition aren't maximized because the right understanding concerning exhibitions is lacking and long-term preparation is insufficient. Also, advertisement for the exhibitions isn't enough because of insufficient preparation and absence of pre-promotion, so consultation with promising buyers can't be activated. Even though there are consultations, the consultations don't have much effect.

A Study on the Perception of Metaverse Fashion Using Big Data Analysis

  • Hosun Lim
    • 한국의류산업학회지
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    • 제25권1호
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    • pp.72-81
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    • 2023
  • As changes in social and economic paradigms are accelerating, and non-contact has become the new normal due to the COVID-19 pandemic, metaverse services that build societies in online activities and virtual reality are spreading rapidly. This study analyzes the perception and trend of metaverse fashion using big data. TEXTOM was used to extract metaverse and fashion-related words from Naver and Google and analyze their frequency and importance. Additionally, structural equivalence analysis based on the derived main words was conducted to identify the perception and trend of metaverse fashion. The following results were obtained: First, term frequency(TF) analysis revealed the most frequently appearing words were "metaverse," "fashion," "virtual," "brand," "platform," "digital," "world," "Zepeto," "company," and "game." After analyzing TF-inverse document frequency(TF-IDF), "virtual" was the most important, followed by "brand," "platform," "Zepeto," "digital," "world," "industry," "game," "fashion show," and "industry." "Metaverse" and "fashion" were found to have a high TF but low TF-IDF. Further, words such as "virtual," "brand," "platform," "Zepeto," and "digital" had a higher TF-IDF ranking than TF, indicating that they had high importance in the text. Second, convergence of iterated correlations analysis using UNICET revealed four clusters, classified as "virtual world," "metaverse distribution platform," "fashion contents technology investment," and "metaverse fashion week." Fashion brands are hosting virtual fashion shows and stores on metaverse platforms where the virtual and real worlds coexist, and investment in developing metaverse-related technologies is under way.

우리나라 일부 석면 함유제품에 대한 실태조사 (A Survey for Some Asbestos Containing Products in Korea)

  • 기윤호;김정만;노영만;정누시아;김윤신;심상효
    • 한국환경보건학회지
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    • 제34권1호
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    • pp.108-115
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    • 2008
  • This study was performed to investigate the current status, in Korea, of the production of asbestos containing products (ACPs) such as asbestos cement products, asbestos friction materials, asbestos joint sheets, asbestos textile products, and other asbestos-containing products from May 2 to July 30, 2007. The information on ACPs was obtained through written questionnaires from 16 of the 27 companies that produce ACPs in Korea. The production amounts of asbestos containing gaskets were 70 tons in 2004, 90 tons in 2005, and 55 tons in 2006 in 4 companies and that of asbestos friction materials were 435.5 tons in 2004, 540.4 tons in 2005, and 454.3s ton in 2006 in 10 companies. The type and number of ACPs were:- 19 asbestos cement products, produced by 2 companies; 47 asbestos friction materials produced by 18 companies; 12 asbestos joint sheets productes by 4 companies; 18 asbestos textile products from 3 companies, and 6 other asbestos products from 5 companies. The database of ACPs was constructed to include the products name, identification number, name of company, production year, composition, asbestos content (%), usage, specification, and a picture. The database will be used to efficiently identify ACPs and to avoid asbestos exposure in workers and the general population.

패션 트렌트(2010~2019)의 주요 요소로서 소재 - 텍스트마이닝을 통한 분석 - (Material as a Key Element of Fashion Trend in 2010~2019 - Text Mining Analysis -)

  • 장남경;김민정
    • 한국의류산업학회지
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    • 제22권5호
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    • pp.551-560
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    • 2020
  • Due to the nature of fashion design that responds quickly and sensitively to changes, accurate forecasting for upcoming fashion trends is an important factor in the performance of fashion product planning. This study analyzed the major phenomena of fashion trends by introducing text mining and a big data analysis method. The research questions were as follows. What is the key term of the 2010SS~2019FW fashion trend? What are the terms that are highly relevant to the key trend term by year? Which terms relevant to the key trend term has shown high frequency in news articles during the same period? Data were collected through the 2010SS~2019FW Pre-Trend data from the leading trend information company in Korea and 45,038 articles searched by "fashion+material" from the News Big Data System. Frequency, correlation coefficient, coefficient of variation and mapping were performed using R-3.5.1. Results showed that the fashion trend information were reflected in the consumer market. The term with the highest frequency in 2010SS~2019FW fashion trend information was material. In trend information, the terms most relevant to material were comfort, compact, look, casual, blend, functional, cotton, processing, metal and functional by year. In the news article, functional, comfort, sports, leather, casual, eco-friendly, classic, padding, culture, and high-quality showed the high frequency. Functional was the only fashion material term derived every year for 10 years. This study helps expand the scope and methods of fashion design research as well as improves the information analysis and forecasting capabilities of the fashion industry.

고감성 여성의류용 소모직물의 역학특성, 외관특성 및 의류형성성능 (Garment Formability, Appearance Characteristics and Mechanical Properties of Worsted Fabrics for High Emotional Women's Fabrics)

  • 김현아
    • 한국의류산업학회지
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    • 제19권3호
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    • pp.344-352
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    • 2017
  • This study investigated the formability and appearance performance of 20 women's worsted fabrics. For this purpose, 10 foreign fabrics (9 Italian + 1 Japan fabrics) were prepared and 10 domestic worsted fabrics for women were made in Cheil woolen textile company for comparing with foreign fabrics. The mechanical properties of the 20 fabrics were measured using KES-FB and FAST systems; subsequently, fabric formability (F) and total appearance value (TAV) were calculated and compared with a virtual 3-D simulation silhouette by i-designer CAD system. The fabric formability of the domestic fabrics, calculated by KES-FB system, was lower than foreign fabrics, which was assumed to be caused by the stiff tactile property. The result was similar to that of the FAST system. Good wearing performance of the foreign worsted fabric was assumed to be caused by high extensibility and the compressibility of the fabrics. The TAV's of the domestic fabrics were also lower than foreign fabrics. Both the correlation between TAV and formability by the KESFB system and the correlation between TAV and formability by FAST system showed a good correlation coefficient. Fabric formability between KES-FB and FAST systems also showed a good correlation. The 3-D simulation silhouette of the foreign fabric by i-designer CAD system appeared superior to the domestic one, and assumed to be attributed to the low extensibility of the weft direction, stiff bending and high shear properties of the fabric.

천연 소재를 이용한 보온덮개 개발 및 사업화 방안 (Development and Commercialization of Warm Covers Using Natural Fabric)

  • 최주현;백현국;조윤진
    • 융합정보논문지
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    • 제8권1호
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    • pp.227-233
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    • 2018
  • 본 연구는 보온성이 우수한 시설하우스용 보온덮개를 개발하고, 나아가 해당 제품의 사업화 방안을 제안하는 것을 목표로 하였다. 공기층을 형성시켜 보온 효과를 증대시키기 위해 우모를 충전재로 사용하였는데, 이때 우모는 의류나 기타 섬유 제품에는 잘 사용되지 않고 폐기 처분되는 깃털(Feather)을 사용하였다. 개발된 보온덮개는 시설하우스의 외측을 덮어 농작물을 보온하는 제품으로, 우모가 충전되는 충전재, 패딩, 내피, 단열재, 외피를 포함하는 다층 구조로 이루어졌으며, 실험을 통해 보온율을 검증하였다. 다양한 적용을 위해 시설하우스의 내측 또는 내부 소형 하우스에 사용될 수 있는 보온 덮개도 개발하였다. 나아가 기술과 마케팅의 융합 개발 체제를 통해 제품화에 성공하였으며, 마케팅 전략을 도출하여 사업화 방안을 제안하였다. 본 기술은 보다 다양한 시설하우스 자재나 기타 산업용 제품에 응용 가능할 것으로 본다.

멘토링 기능 측정 척도 개발을 위한 기초연구 - 패션관련 전공 학생을 중심으로 - (A Preliminary Study for Developing a Measure of Mentoring Functions Scale - Focused on the Clothing & Textiles Majoring College Students -)

  • 이승민;박현희
    • 한국의류산업학회지
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    • 제14권3호
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    • pp.390-399
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    • 2012
  • The purpose of this study is to find the connectional structure of mentoring perceived by the 2-year college students who are majoring in fashion, and to develop the scale with which the mentoring effect can be measured on the basis of the results. To achieve the purpose, research was conducted through a survey questionnaire. The research was carried out obtaining data from the 2-year college students. Responses from this questionnaire were gathered from 265 students. The questionnaire was made with 31 mentoring scales and removed inadequate 18 questions for statistics analysis. The remaining questionnaires consisting of 13 questions were categorized into three factors. The first factor (5questions) relates to the sensitivity developmental function. The second factor (5questions) pertains to the psychosocial function and the third factor (3questions) was for the fashion career developmental function. The results derived from the analysis of the questionnaire survey are as follows: First, the role model function is not enticing enough for the student to continue role model or professor for future student. The students are more interested into discovering their own capability in fashion by entering a fashion company. Second, the result of this study was confirmed through descriptive statistics, exploratory factor analysis and confirmatory factor analysis. Third, the results of this study can be a guide-line for professors to help student to which is fashion in spite of outside comment and own future career task.

디지털 시대의 의상 디자인 개발에 관한 연구 (A Study of Clothing Design in the Digital Age)

  • 배리사;이인성
    • 복식
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    • 제54권4호
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    • pp.63-74
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    • 2004
  • This study shows that clothes to be just the same as the real thing can be Produced through the third dimension computer graphics, and then presents that not only the area of fashion design can be expanded in the virtual reality field by doing the simulation of the fashion show, but also the information can be made the real time public ownership and the communication can be fulfilled smoothly. In this study, analyzing the third dimension computer graphic programs to be used much at present, Alias Wavefront Company's Maya software which was the most effective in the clothes simulation and the clothes CAD SGS OptiTex 8.7 which went well substitutive for it were used of them. The conclusions of this study that got through the work manufacture are as follows: The first, if the file manufacturing in the clothes CAD by using the computer was stored, the pattern used 3D simulation was available because it could be summoned in 3D software. The second, if the data of DXF form in Maya program was summoned, they could not be applied by Maya Cloth supported in Nurbs only because they were recognized as the DXF_layer. So the curve along the outer lines of the pattern was drawn and Maya Cloth was applied to be possible to get the natural silhouette of clothes. The third, when the clothes were manufactured by 3D, if the draping character was applied according to the textile special quality, not only the control of textile's thickness, weight, quality feeling, and silhouette was available, but also the clothes were available to graft the special textile materials. The fourth, the natural motion of model was produced by capturing the actual model's walking action In order to produce the fashion show motion and also the dynamic fashion show was available by the angle of camera, the establishment of lighting, and etc. in the final rendering. The clothes manufactured by 3D are available to change the design by changing the materials, or by adding the details, or by utilizing the special materials on clothes. Therefore, the trial and error following at the clothes manufacture can be reduced. But the elevation of the rendering speed, the price down, the strengthening of personal security, and etc. are required.