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The Influence of Humor Effects for the Corporate Image (유머효과가 기업이미지에 미치는 영향에 관한 연구 - 광고에서의 유머효과를 중심으로 -)

  • 박영원
    • Archives of design research
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    • v.11 no.3
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    • pp.101-110
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    • 1998
  • It is impossible that the corporation can make up good corporate images with sales promoting and pursuing profits only. To form impressive oorporate images, the corporation should acquire efficient marketing images and social oonfidences with the investment for the culture, the art, the preservation of public health, educations and social welfare programs. The oorporate image is indined to be formed by audiences subjectively even though the corporation makes great efforts to have its unique images. The audience has a tendency to have their subjective opinions about the corporate image based on several informations communicated by the corporation and various sources. The sensitive approach and emotional persuation can be efficient for making good corporate images because corporate images of audiences arise from emotional and sensitive factors rather than rational ones. There are many previous studies verifying that the humor effect should be one of powerful means for inducing concentrations, memorizations and persuations. The majority of popular advertisings are humor touched one and the questionaire proves that almost all university students participating sample test, prefer humorous advertisings to serious advertisings. The questionaire verifies that it is a most efficient method is using humor effects at product advertising to improve the corporate image indirectly. And there are very possitive reactions about applying humor effects for the corporate image advertising and the other advertisement types such as pamphlets and catalogues. The humor effect motivates the persuation with spiritual pleasures and intimacy, and it minimize the negative aspects of advertising for the formation of the corporate image. The humor effect is valuable not only for the formation of the corporate image reflecting the entity of the oorporation itself but also for the ideation of advertising communications. The study on the humor effect related with the corporate image is significant because the humor is a different version of the humanism based on deep oontemplation and oomprehension of human life rather than simple means to motivate laughers.

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Study on the Ego states and Coping Style of Nursing Students (간호대학생의 자아상태와 대응양상과의 관계 연구)

  • Won, Jeong-Sook
    • Women's Health Nursing
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    • v.8 no.4
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    • pp.608-618
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    • 2002
  • The purpose of this study is to analyze the type of ego states and stress coping style on female college students who are in the course of nursing study. This study is performed in the view of Transactional Analysis and designed to scrutinize descriptive correlations between the type of ego states and stress coping style. The subject is consists of 144 freshmen and sophomore, 138 junior and senior students group, who are students of K nursing college located in Seoul. The sampling investigation period is on Sept. 14, 2002 to Oct. 26, 2002. The measuring instrument used for Transactional Analysis ego state is 50 items Ego-gram research paper devised by Dusay(1997). For studying coping style, Folkman & Lazarus's measurement(1984) was adopted, which is translated and modified by Han, and Oh,(1990). Statistic average and standard deviation were generated by using SPSS PC+, t-test and Pearson correlation. The results were as follows: 1) In the type of ego states on both groups(lower group : freshmen, sophomore upper group : junior, senior) indicated the arithmetic apex NP(maximum value), then the point A was high and the data made a down slope to point AC. In the comparison to type of ego states between two groups, only at point CP, the data value of upper year students represented higher than that of lower year ones by C(t=2.28, p=.023). In the psychological energy level of ego states, both groups indicated average level.2) Stress coping style of whole students were highly and affirmatively dedicated to research. Consecutive consequences follow like this(high to low) : the central point of problem, search for social support, hopeful aspect and indifference. Especially hopeful aspect(t=.67, p=.05), relaxation of tension(t=-2.16, p=.03) made significant difference each other in the view of arithmetic calculation 3) While verifying coping style in terms of ego states level between lower and upper students group, In type CP, high level ego states group indicated significant difference on stress coping style area than low leveled group and made such sequences as the central point of problem, hopeful aspect, search for social support, positive interest and relaxation of tension. In type NP, sequences such as the central point of problem, search for social support, positive interest and relaxation of tension were emerged with little differences. In type A, the central point of problem, positive interest and relaxation of tension. In type FC, hopeful aspect, search for social support, positive interest and relaxation of tension. In type AC, hopeful aspect and indifference were derived significantly different(p<.05). 4) In the aspect of relation between ego states and coping style, type CP presented the central point of problem and relaxation of tension, type NP presented positive interest, search for social support and the central point of problem, type A showed the central point of problem, positive interest and relaxation of tension, type FC showed relaxation of tension, positive interest, search for social support, indifference and the central point of problem, type AC showed hopeful aspect, indifference and the central point of problem. All the sequence shown above had high-to-low procedure and represented static relations each other(p<.05).

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Analysis of Interpretation Processes Through Readers' Thinking Aloud in Science-Related Line Graphs (과학관련 선 그래프를 해석하는 고등학생들의 발성사고 과정 분석)

  • Kim, Tae-Sun;Kim, Beom-Ki
    • Journal of The Korean Association For Science Education
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    • v.25 no.2
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    • pp.122-132
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    • 2005
  • Graphing abilities are critical to understand and convey information in science. And then, to what extent are secondary students in science courses able to understand line graphs? To find clues about the students' interpretation processes of the information in science-related line graphs, this study has the following research question: Is there a difference between the levels of complexity of good and poor readers as they use the thinking aloud method for studying cognitive processes? The present study was designed to provide evidence for the hypothesis that good line graph readers use a specific graph interpretation process when reading and interpreting line graphs. With the aid of the thinking aloud method we gained deeper insight into the interpretation processes of good and poor graph readers while verifying verbal statements with respect to line graphs. The high performing students tend to read much more information and more trend-related information than the low performing students. We support the assumption of differential line graph schema existing in the high performing students in conjunction with general graph schema. Also, high performing students tend to think aloud much more metacognitively than low performing students. High performing students think aloud a larger quantity of information from line graphs than low performing students, and more trend-related sentences than value-related sentences from line graphs. The differences of interpretation processes revealed between good and poor graph readers while reading and interpreting line graphs have implications for instructional practice as well as for test development and validation. Teaching students to read and interpret graphs flexibly and skillfully is a particular challenge to anyone seriously concerned with good education for students who live in an technological society.

A Study on the Influencing Factors of Self-Esteem for Disabled Echo Boomers (에코부머 장애인의 자아존중감에 영향을 미치는 요인에 관한 연구)

  • Lee, Mun Joung;Nam, Jung Hwi
    • 재활복지
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    • v.21 no.2
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    • pp.89-111
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    • 2017
  • The following study aims for analyzing the effects of influencing factors of self-esteem for persons with disabilities in the generation of echo-boomers. 278 disabled people born form 1992 to 1979 among the participants in the $7^{th}$ Panel Survey on persons with disabilities have been selected for ensuring reliability of analyzing this survey. As for the method of research, descriptive analysis, Pearson correlation coefficient analysis, And multiple regression analysis were used for verifying influencing factors of their self-esteem. As the result of the examination which analyzed factors effecting self-esteem of persons with disabilities, self-esteem tends to be increased when academic levels and interpersonal relation skills are increased in the human major human capitals factors. In terms of the factors of Socio-Econimic, self-esteem is likely to be increased when they do not have any experiences of discrimination in their daily lives and when they subjectively feel their socio-economic positions are higher enough. In accordance to the results of this study, strategies of policy and practice in social welfare for the persons with disabilities in the generation of echo-boomers are suggested to include all that factors between human capitals factors and socio-economic factors to increases their self-esteem.

A Case Study of Basic Data Science Education using Public Big Data Collection and Spreadsheets for Teacher Education (교사교육을 위한 공공 빅데이터 수집 및 스프레드시트 활용 기초 데이터과학 교육 사례 연구)

  • Hur, Kyeong
    • Journal of The Korean Association of Information Education
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    • v.25 no.3
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    • pp.459-469
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    • 2021
  • In this paper, a case study of basic data science practice education for field teachers and pre-service teachers was studied. In this paper, for basic data science education, spreadsheet software was used as a data collection and analysis tool. After that, we trained on statistics for data processing, predictive hypothesis, and predictive model verification. In addition, an educational case for collecting and processing thousands of public big data and verifying the population prediction hypothesis and prediction model was proposed. A 34-hour, 17-week curriculum using a spreadsheet tool was presented with the contents of such basic education in data science. As a tool for data collection, processing, and analysis, unlike Python, spreadsheets do not have the burden of learning program- ming languages and data structures, and have the advantage of visually learning theories of processing and anal- ysis of qualitative and quantitative data. As a result of this educational case study, three predictive hypothesis test cases were presented and analyzed. First, quantitative public data were collected to verify the hypothesis of predicting the difference in the mean value for each group of the population. Second, by collecting qualitative public data, the hypothesis of predicting the association within the qualitative data of the population was verified. Third, by collecting quantitative public data, the regression prediction model was verified according to the hypothesis of correlation prediction within the quantitative data of the population. And through the satisfaction analysis of pre-service and field teachers, the effectiveness of this education case in data science education was analyzed.

A Study on the Application of Bamboo Soil Nailing System through Experimental Construction (현장 시험시공을 통한 대나무 쏘일네일링공법의 적용성에 관한 연구)

  • Bang, Yoonkyung;Yang, Younghoon;Suh, Jeeweon;Yoo, Namjae;Kim, Hongtaek
    • Journal of the Korean GEO-environmental Society
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    • v.16 no.3
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    • pp.23-34
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    • 2015
  • In this study, a newly modified soil nailing technology using bamboo is developed. And field tests were performed to confirm applicability of bamboo soil nailing system. For the practical use of bamboo soil nailing system, laboratory tests, field instrumentations and pullout tests were also performed to investigate the applicability. The results of field measurement through field tests were compared with the results of numerical analyses for verifying the field construction. As a result, the results of comparing with the field measurement and numerical analyses shows the similar behavior characteristics. Based on this study, applicability for bamboo soil nailing systems were confirmed for the case of comparatively low scale nailed-soil excavation wall. And it is expected that the bamboo soil nailing system can be used as satisfactory reinforcement technique taking the place of existing steel reinforcement soil nailing system. Hereafter, it needed the research for the applicability for the various types of excavation condition, also the active practical application of bamboo soil nailing system is needed.

Detection of Irradiation Treatment for Seasoned-Powdered Foods by Thermoluminescence Measurement (Thermoluminescence 측정에 의한 조미분말식품의 방사선 조사유무 확인)

  • Chung, Hyung-Wook;Kwon, Joong-Ho
    • Korean Journal of Food Science and Technology
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    • v.30 no.3
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    • pp.509-516
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    • 1998
  • Thermoluminescence measurements were applied to the detection of seasoned-powered foods such as shellfish extract powder, seasoned marine products, Ramen soup powder and sardine extract powder whether they are irradiated or not. Correlation coefficients $(R^2)$ between irradiation doses and corresponding TL responses were more than 0.5966 in all samples and 0.9500 in Ramen soup powder. TL threshold value was pre-established for the detection of unknown Ramen soup powders by verifying TL responses with a re-irradiation step. Threshold values were maximum 1.37 for the nonirradiated samples and minimum 6.06 for the 2.5 kGy-irradiated samples. The samples showing values between 1.37 and 6.06 were subjected to a re-irradiation step for their detection, which results were reconfirmed by enumerating the total bacterial load of the detected samples. Pre-established threshold values were successfully applicable to the detection of 167 coded unknown samples, both nonirradiated and irradiated with gamma or electron-beam energy. In the assessment of irradiated doses, three calibration curves were pre-established by plotting TL intensity versus applied doses, of which a quadratic equation was obtained for the potential estimation of irradiated doses with some variations from the real doses.

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A Problematic Bubble Detection Algorithm for Conformal Coated PCB Using Convolutional Neural Networks (합성곱 신경망을 이용한 컨포멀 코팅 PCB에 발생한 문제성 기포 검출 알고리즘)

  • Lee, Dong Hee;Cho, SungRyung;Jung, Kyeong-Hoon;Kang, Dong Wook
    • Journal of Broadcast Engineering
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    • v.26 no.4
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    • pp.409-418
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    • 2021
  • Conformal coating is a technology that protects PCB(Printed Circuit Board) and minimizes PCB failures. Since the defects in the coating are linked to failure of the PCB, the coating surface is examined for air bubbles to satisfy the successful conditions of the conformal coating. In this paper, we propose an algorithm for detecting problematic bubbles in high-risk groups by applying image signal processing. The algorithm consists of finding candidates for problematic bubbles and verifying candidates. Bubbles do not appear in visible light images, but can be visually distinguished from UV(Ultra Violet) light sources. In particular the center of the problematic bubble is dark in brightness and the border is high in brightness. In the paper, these brightness characteristics are called valley and mountain features, and the areas where both characteristics appear at the same time are candidates for problematic bubbles. However, it is necessary to verify candidates because there may be candidates who are not bubbles. In the candidate verification phase, we used convolutional neural network models, and ResNet performed best compared to other models. The algorithms presented in this paper showed the performance of precision 0.805, recall 0.763, and f1-score 0.767, and these results show sufficient potential for bubble test automation.

Development of Interlocking Signal Simulator for Verification of Naval Warship Engineering Control Logics (함정 통합기관제어체계의 제어로직 검증을 위한 연동신호 시뮬레이터 개발)

  • Lee, Hunseok;Son, Nayoung;Shim, Jaesoon;Oh, Jin-Seok
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.25 no.8
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    • pp.1103-1109
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    • 2021
  • ECS is a control device so that the warship can perform the mission stably by controlling and monitoring the entire propulsion system. As the recent provisions of the warship, it's propelling system is complicated than past, as the demand performance and mission of the warships are diverse. In accordance with the complicated propulsion system configuration, the demand for automatic control function of the ECS is increasing for convenient and stable propulsion system control for convenient and stable. As a result, verification of ECS stability and reliability is required. In this paper, we develop an interlocking signal simulator for verifying ECS control logic and communication protocol for warship with CODLOG propulsion systems. The simulator developed was implemented to simulate a signal of gas turbine, propulsion motors, diesel generator and 11 kinds of auxiliary equipment. The reliability of ECS was verified through the ECS communication program and the I/O signal static test with the simulator.

Development of Incident Detection Algorithm using GPS Data (GPS 정보를 활용한 돌발상황 검지 알고리즘 개발)

  • Kong, Yong-Hyuk;Kim, Hey-Jin;Yi, Yong-Ju;Kang, Sin-Jun
    • The Journal of the Korea institute of electronic communication sciences
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    • v.16 no.4
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    • pp.771-782
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    • 2021
  • Regular or irregular situations such as traffic accidents, damage to road facilities, maintenance or repair work, and vehicle breakdowns occur frequently on highways. It is required to provide traffic services to drivers by promptly recognizing these regular or irregular situations, various techniques have been developed for rapidly collecting data and detecting abnormal traffic conditions to solve the problem. We propose a method that can be used for verification and demonstration of unexpected situation algorithms by establishing a system and developing algorithms for detecting unexpected situations on highways. For the detection of emergencies on expressways, a system was established by defining the expressway contingency and algorithm development, and a test bed was operated to suggest a method that can be used for verification and demonstration of contingency algorithms. In this study, a system was established by defining the unexpected situation and developing an algorithm to detect the unexpected situation on the highway, and a method that can be used verifying and demonstrating unexpected situations. It is expected to secure golden time for the injured by reducing the effectiveness of secondary accidents. Also predictable accidents can be reduced in case of unexpected situations and the detection time of unpredictable accidents.