• 산업공학
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• 제16권spc호
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• pp.70-75
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• 2003

There have been dramatic technology changes in telecommunication sector during last two decades. New application services like the introduction of international mobile services, fiber optical home services and satellite personal services are expected to play a major role in the whole field of telecommunication services. In the users' viewpoint, the proper selection and the efficient application of the specific telecommunication service among the various alternatives at hand are recognized as principle means for ensuring the whole business competitiveness. Despite the definite need for the telecommunication service selection strategies, very few researches have been reported in this field. In this paper, attempts are made to identify the companies' decision factors considered in selecting the telecommunication services, to draw the strategic dimensions and categorize each company with respect to the identified dimensions, and to finally find the characteristics of each strategic group in selecting the telecommunication service.

• 한국IT서비스학회지
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• 제7권1호
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• pp.45-62
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• 2008

This review examines the rapid growth of qualitative and quantitative of telecommunication industry for past couple of years from customer's viewpoint. Most of the telecommunication products were positioned in the market by the businesses and government's support, but the entity of telecommunication products were never interpreted from the user's viewpoint. Even though, various kinds of telecommunication services have been actively discussed by businesses, government, and IT professionals, it has not been sufficiently discussed by the marketing academia where they need to focus a lot on customer's utility. For the purpose of providing an insight of the telecommunication service marketing strategy, this study looked over old and new directions of growth, failure and evolution of services by focusing on two main pillar of communication business, which is high-speed internet and mobile phone service. Additionally, the research explains and mentions the limit and trend of the telecommunication service marketing, and the future research task that needs to be solved.

• 경영과학
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• 제31권4호
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• pp.75-92
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• 2014

Broadcast-telecommunication bundling services provide customized services and reduce household telecommunication costs, contributing to the improvement of users' welfare. However, following the recent fierce competition of broadcast-telecommunication providers, the Korea Communications Commission, an organization that regulates promotional gifts and fee-reduction benefits to attract subscribers, has imposed a series of regulations. The excessive offering of promotional gifts can distort fair market competition and damage users. Yet if all bundling services are regulated uniformly, some benefits for users may be reduced, and the autonomous marketing competition of service providers may be restricted, thereby shrinking the entire communications market. Therefore, this study attempts to investigate domestic and foreign regulations on promotional gifts and other offerings related to broadcast-telecommunication bundling services, to analyze problems with respect to the current regulations and to propose an improvement plan. The study asserts that it is necessary to improve the violation decision criteria of the Korea Communications Commission and its regulations on broadcast-telecommunication service providers' promotional gifts in order to regulate the bundling services reasonably. In addition, it proposes a proper regulation of the OTS(Olleh TV Skylife) product, a new service emerging in the evolution of the bundling service type.

• 정보관리연구
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• 제26권4호
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• pp.1-27
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• 1995

정보사회에서의 통신서비스는 정보교환의 중요한 매체이며 이러한 통신서비스의 정보화란 그 사회 모든 부분에 통신서비스를 통한 정보의 교환이 가능해짐을 의미한다. 본 연구는 통신서비스 정보화의 이론적 토대 위에 우리나라 통신서비스의 역사 및 현황을 살펴보고 분석한 뒤, 그 분석을 바탕으로 개선 방향을 제시하고 있다.

• ETRI Journal
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• 제32권2호
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• pp.302-311
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• 2010

In this study, we analyzed consumers' choices of various broadcasting and telecommunication convergence services and time consumption for chosen services by using survey data. A multivariate probit model was used to model consumers' choices of various broadcasting and telecommunication convergence services, and an ordered probit model was used to model consumers' time consumption for chosen services. Factors affecting consumers' choices and time-consumption behavior were identified, and simulation results of market competition and substitution were obtained. Based on these results, it was found that for the time being, consumers are highly locked into existing broadcasting services and are likely to become more price-sensitive to the new broadcasting and telecommunication convergence services. Also, the ways in which individual characteristics affect choices and time consumption were found to be very diverse service by service.

• 산업공학
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• 제17권4호
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• pp.459-465
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• 2004

The purpose of this paper is to examine whether there are relationships of substitutability or complementarity between the call demand of fixed telecommunication and mobile telecommunication services. In order to clarify the relationships, we suggest a model of call demand of fixed telecommunication service which incorporates the variables representing the diffusion of mobile telecommunications subscription and estimate it with relevant time series data. Finally it is shown that there is complementary relationship between the call demand of fixed telecommunication and mobile paging services, and it is also found that there is substitutable relationship between the long distance call demand of fixed telecommunication and mobile phone services.

• 한국통신학회:학술대회논문집
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• 한국통신학회 1991년도 추계종합학술발표회논문집
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• pp.199-202
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• 1991

Recent telecommunication technology trends have made possible the concept of Intelligent Network, which is expected to lead to additional revenues for both telecommunication administers as well as business service customers. In this paper international Korea Telecommunication Network configuration with special services are described and introducing the Intelligent Network Services into the international Korea Telecommunication Network in a phased manner is studied considering of interworking between international and domestic Intelligent Network services.

• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 2006년도 제28회 동계학술발표회 논문집
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• pp.248-263
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• 2006

The convergence in telecommunication and broadcasting is one of the most popular topics in these days. For example, the characteristic of IPTV -internet protocol television-is controversial in the extreme. In Korea the IPTV operators are mainly the telecommunication service operators. So it is natural that the IPTV services are categorized to the telecommunication services. But the Broadcasting service providers, especially the CATV providers who can serve the TPS-triple play service- like IPTV players insist that the IPTV should be regulated as a broadcasting service. This paper will analyze whether the regulation in which the IPTV is categorized to one of the broadcasting services is better than the case of telecommunication services. To examine this, the social welfare analysis is conduced and the differential oligopoly market model is used. Together with that, this paper suggests that we can improve the social welfare by the asymmetric regulation between IPTV and D-CA TV. This means that in Korea the IPTV has a weak substitution relation with the D-CA TV and the IPTV should be dealed as a new convergence service that differs from traditional broadcasting services.

• 한국경영과학회지
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• 제27권2호
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• pp.81-96
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• 2002

Telecommunication services are distinctive in that their adoptions are influenced by network effect resulting in 'the late take-off phenomenon' and the 'critical mass' problem. In this paper we examined, so called, 'the late take-off phenomenon' in the diffusion process of telecommunication services. We compared the parameters of the diffusion process of consumer durables with those of fax services in the US and Korea. By analyzing the parameters of a new diffusion model based on the threshold model proposed by Markus, we found that 'the late take-off phenomenon' resulted from the low heterogeneity of the threshold distribution for the potential adopters. A simulation approach was proposed for the theoretical implication of the 'critical mass' problem in the start-up telecommunications services.

• 대한원격탐사학회:학술대회논문집
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• 대한원격탐사학회 2003년도 Proceedings of ACRS 2003 ISRS
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• pp.834-836
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• 2003

Recently, web services concept is rapidly rising as new solution to solve the integration problem among heterogeneous application systems . This web servic es concept is adaptable in the field of 4S application systems integration that handles the spatial information of GIS, SIIS, GNSS and ITS. So, this paper suggests a new 4S web services model for the infrastructures of nationwide spatial clearinghouse, which is mainly based on the OGC and W3C web services specifications. Conclusively, this proposed model that could serve various spatial data and services has some advantages of being flexibly and powerfully capable of integrating the 4S application systems owing to adapting the international standard specifications of OGC and W3C.