• 한국벤처창업학회:학술대회논문집
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• 2009.10a
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• pp.51-78
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• 2009

Nowaday, management of research and development(R&D) projects is focused on promotion of performance-centric R&D by market and customer-oriented R&D and commercialization, and this tendency is also appeared in national R&D projects. For the commercialization of R&D outcomes, market demand-centric R&D, establishment of commercialization plan in R&D planning and carrying out phase, and communication with external stakeholders are needed, and these activities can be performed more effectively by developing business model. However, systematical procedure for developing business model in national R&D environment haven't suggested by prior researches. Therefore, we propose a business model development system that is reflect characteristics of national R&D environment and perspectives of technology researchers and commercialization experts. Research result is expected to be usefully applied as a guideline for developing business model in national R&D projects.