• Journal of Distribution Science
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• v.17 no.7
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• pp.77-86
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• 2019

Purpose - This paper examines customers' perception on intra-industry and inter-industry alliance, then compares customer purchasing attitude towards alliance product according to whether it is from high-tech or low-tech industry. Research design, data, and methodology - We used qualitative research methodology of in-depth interviews and focus group interviews. Results - Customers expect products from inter-industry alliance to be highly innovative but also to be inferior in technology. In high-tech industries, since technology is more important than differentiation, inter-industry alliance was negatively evaluated whereas intra-industry alliance elicited positive customer purchasing attitude. Conversely, in low-tech industry where novelty outweighs technology, inter-industry alliance earned positive evaluation. However, for intra-industry alliance, customers' evaluation varied depending on whether both partners share similar prestige and price range. When partners were not similar to each other, customers' perception were positive for less prestigious and pricey brand, but in the reverse case, perception were negative. Conclusions - This research focused on customers' perception and attitude by adopting qualitative methodology while other alliance studies are mostly based on quantitative research. This study provides managers with partner selecting guidelines considering the type of industry, and whether the goal is to enhance novelty or technology.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.05a
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• pp.357-391
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• 2017

In this study, we suggest a new perspective on the linkage between alliance portfolio diversity and innovation performance based on a contingency approach. Using a longitudinal data set on alliance portfolios and patents of 182 firms in the U.S. manufacturing industries, we examined that alliance portfolio diversity has a U-shaped relationship with firm-level innovation. Internal value creation capabilities in terms of routine and ability are found to moderate the relationship between alliance portfolio diversity and innovation performance: Organizational search routine strengthens the relationship of alliance portfolio diversity and innovation performance while technological capabilities weaken and flip the relationship.

• Asia pacific journal of information systems
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• v.26 no.2
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• pp.299-321
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• 2016

Previous studies on strategic alliance formation have largely overlooked the effects that organizations' routine development can have on the relationship between organizations' network position and their alliance ambidexterity strategy. This study extends ambidexterity research by adding internal and network perspectives and examining their cumulative effects on alliance ambidexterity. We first acknowledge the interplay between organizations' internal knowledge exploration/exploitation strategies and organizations' alliance ambidexterity and determine that organizations with a high level of internal knowledge breadth are more likely to make focused alliance decisions. Second, our analysis of 145 US-based information technology organizations with an active alliance behavior reveals that having well-formed routines as a result of previous collaborations strengthens the tendency of brokerage organizations to follow alliances that focus on either exploration or exploitation. Although most alliance studies have commonly argued in favor of an ambidextrous approach, this study provides critical evidence that both internal knowledge exploration/exploitation strategies and development of routines constrain organizations' alliance formation decisions, guiding them towards a more focused approach.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.14 no.4
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• pp.48-59
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• 2006

This Study focused on the process of technology transfer for the aircraft development program by the strategic alliance. Especially, this study showed how the learning firms absorb new technology from the foreign leading company. This case study concludes that teachability, asset specificity, relation capital with partner, information sharing system in organization and knowledge base are key factors for absorbing the new technology from the technology leading partner.

• The Journal of Information Technology
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• v.5 no.1
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• pp.113-131
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• 2002

The purpose of this study is to investigate the influences of transaction information and reputation about alliance partner on opportunism and alliance performance. In this study, a structural model and several hypotheses were developed regarding the relationships between transaction term, transaction records, reputation of alliance partner, opportunism, and alliance performance. Based on the collected data, the structural model was analyzed with Lisrel 8.12. The results can be summarized as follows. First, the longer the transaction term, the lower the opportunism and the higher the perceived alliance performances. Second, the better the transaction records, the lower the opportunism and the higher the perceived alliance performances. Third, the reputation of alliance partner company has not any influence on the opportunism and the perceived alliance performances. Finally, the lower the opportunism of alliance partner, the higher the perceived alliance performances. At the end of the paper, managerial implications and future research directions are discussed.

• Journal of Information Technology Applications and Management
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• v.16 no.3
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• pp.87-100
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• 2009

The purpose of this study is to investigate the evolution of regional tourism resources from the perspective of business ecosystem network. A regional tourism structure changes due to various factors such as natural resources, facilities, festivals and events, public resources, and etc. An exploratory analysis was conducted to examine the interaction between resource characteristics and alliance complexity in the regional tourism industry. In the process, the duality of technology provides an insight into the interaction among several players within an alliance network which include regional attractions and tourism industry. As a result. we identified four types of tourism alliance network: functional, organizational, resource-oriented, and artificially-allied. The managerial implications are also discussed.

• Telecommunications review
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• v.25 no.4
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• pp.605-621
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• 2015

The diffusion of smart devices has greatly influenced the market dynamics of the telecommunications industry. The competition paradigm has shifted from individual firm-based competition to ecosystem-based competition. To satisfy the diverse needs of market customers, it has become more important for telecommunications companies to form alliances with complementary partners in the ecosystem. This study empirically investigates the influence of ecosystem-based alliance formations on the financial performance of firms in the Korean telecommunications market. Specifically, the impact of a CPND (Content, Platforms, Networks, and Devices) alliance in the ICT (Information and Communications Technology) sector on firms' profitability is examined using a structural equation model. The results indicate that before the diffusion of smart devices, ecosystem-based alliance formations with other firms in the ICT ecosystem were not effective for enhancing profitability. However, after this diffusion, alliance formation between members of the value chain in the ICT ecosystem contributed significantly to firms' financial performance. This implies that recent alliances with firms that are constituents of the ICT ecosystem are an important element of profit generation in the ICT market in Korea.

• Journal of Korea Technology Innovation Society
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• v.17 no.3
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• pp.540-562
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• 2014

Although the impact of technological partner selection on the success of technological alliance is critical, little attention has been paid to the area of technological alliance partner selection criteria and the relationship between partner selection criteria and success factors of alliance. This study bridges this gap by understanding previous studies of general alliance partner selection criteria such as marketing, international, logistics and production alliances. I drew technological alliance partner selection criteria using AHP method with 12 experts who are currently in charge of technological alliance activities at Korean Venture Companies. This study found 4 criteria such as 'task-related', 'partner-related', 'learning-related', 'risk-related' criteria with 14 items and the relative importance of technological alliance partner selection showed as follows: 'risk-related', 'learning-related', 'partner-related', 'task-related' criteria. In order to test the relationship between technological partner selection criteria and performance, I used 215 survey data of Korean Venture Companies. The results showed that 'partner-related' and 'task-related' criteria had strong positive impacts on the success of technological alliance. Further, I put 4 moderating variables into the study model in order to see their moderating effects. However, no moderating variable showed significant effects. In conclusion section, I discussed the findings and implications of this study and directions for future studies.

• Journal of Korea Technology Innovation Society
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• v.17 no.4
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• pp.629-650
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• 2014

This paper aims at exploring the comparative impact of social networks and firm's absorptive capacity on the process of technological alliance such as technological alliance partner selection, governance structure and performance. Firms not only need to develop internal absorptive capacity but also need to cooperate with outside innovating entities. Increasing networks with other firms and enhancing firm's internal absorptive capacity become more and more important to enter into new market, increase network effects and develop firm's core capacities. In the view of firm's motivation for technological alliance such as expanding social networks and enhancing absorptive capacity, we develop hypotheses and tested comparative impact of those two constructs using 215 survey data of Korean venture companies. The results showed that absorptive capacity showed more impacts on the technological partner selection criteria than social networks. No impact was found between social network and alliance performance. Only absorptive capacity showed positive impact on the technological alliance success. Both constructs showed no impact on the choice of governance structure. In the conclusion section, we discussed the findings and implications of this study and directions for future studies.

• Journal of Technology Innovation
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• v.21 no.2
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• pp.225-254
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• 2013

This paper examines an explanatory power of primary alliance motivation theories, such as 'Transaction-Cost Economics (TCE)' and 'Resource-Based View (RBV)', on the technological alliance partner selection criteria, governance and performance. Adopting perspectives of integration provided by TCE and RBV, this work examines the impact of both theories on the alliance processes such as alliance partner selection, governance and performance. Empirical findings show that both TCE and RBV are effective in explaining the choice of technological alliance partners. In addition, TCE appears to be more effective in providing explanation of technological alliance governance structure. Also, both TCE and RBV are effective in evaluating the technological alliance performance phase, though RBV appears to be slightly more effective.