• 제목/요약/키워드: Targeting Test

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A Moderating Role of Personal Need for Structure on the Effects of Process versus Outcome Simulations on the Evaluation of Really New Products

  • Kim, Jun San;Hahn, Minhi;Yoon, Yeosun
    • Asia Marketing Journal
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    • 제14권4호
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    • pp.77-94
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    • 2013
  • Really new products (RNPs) provide novel benefits yet many consumers are reluctant to accept these highly innovative new products. Previous literature has shown that mental simulation is an effective method for enhancing the evaluation of RNPs. However, Castano et al. (2008) and Zhao, Hoeffler, and Zauberman (2011) demonstrate conflicting results as to which type of mental simulation (i.e., process versus outcome) is more effective for the enhancement of RNP evaluation. The authors try to reconcile these results by incorporating a moderating variable which is personal need for structure (PNS). PNS is an individual difference variable that taps the differences in people's propensity to cognitively structure and simplify their environment (Neuberg and Newsom 1993). From the analysis of the previous two works, the authors point out that consumers' susceptibility to uncertainty may contribute to the different results, and suggest that this susceptibility is dependent on consumers' PNS. To test the hypotheses established, an experiment was conducted. Waterless washing machine was presented as a RNP and PNS was measured by using the 12-item PNS Scale (Thompson et al. 2001). The results of the study show that for high-PNS consumers, process simulation is more effective than outcome simulation for enhancing the evaluation of a RNP, whereas for low-PNS consumers, outcome simulation is more effective than process simulation. This research contributes to the mental simulation and new product literature by suggesting and verifying that PNS moderates the effects of process versus outcome simulations for enhancing the evaluation of RNPs. This research provides important managerial implications for marketing managers of RNPs, indicating that they should take account of the target consumers' PNS in planning marketing communications. Specifically, when targeting high-PNS consumers, marketing communications that encourage process simulation may be more effective than those that encourage outcome simulation. In contrast, when targeting low-PNS consumers, marketing communications that encourage outcome simulation may be more effective than those that encourage process simulation.

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재난발생과 자연적요인·사회적환경·풍수적요인간의 상관관계분석 (Analysis of Industry-related Relationships between Disasters, Natural Factors, Social Factors, and Feng Shui Factors)

  • 이정일
    • 대한안전경영과학회지
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    • 제25권4호
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    • pp.1-13
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    • 2023
  • This study aims to investigate the correlation between the causes of natural disasters and feng shui factors targeting disaster management experts, feng shui experts, and the general public who are interested in feng shui. To this end, it is intended to reveal that the factors of the disaster at Mt. The purpose of this study is to analyze the impact of three factors on disasters: feng shui factors, natural factors, and social factors. To this end, a survey was conducted targeting feng shui experts, disaster management experts, master's and doctoral students in feng shui geography, residents of the Umyeonsan disaster area, and people interested in feng shui geography. 260 copies of the questionnaire were prepared and 248 copies were used for the final analysis. First, in order to analyze the impact of feng shui factors on awareness of disaster occurrence, after controlling for demographic variables, hierarchical multiple regression analysis was conducted to analyze the impact of feng shui factors on awareness of disaster occurrence. Second, as a result of analyzing the effect of natural factors on awareness of disaster occurrence, looking at each independent variable in the second-stage regression analysis. Third, as a result of analyzing the effect of social factors on awareness of disaster occurrence, looking at each independent variable in the second-stage regression analysis. Finally, as a result of the T-test and Anova analysis conducted for discriminant analysis, if the p-value was less than .005, the F value for each group was obtained as a result of the ANOVA analysis on the feng-shui factors

복합임무 무인수상정의 개발시험평가 및 검증절차에 관한 고찰 (A Study of the Development Test and Evaluation and Verification Procedure of a Multi-Mission USV, M-Searcher)

  • 박신배;김원제;이건철
    • 한국해양공학회지
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    • 제32권5호
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    • pp.402-409
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    • 2018
  • This paper describes the plan and procedure of a development test and evaluation that will be performed to verify the performance and technology of multi-mission unmanned surface vehicles (MMUSVs). In order to verify the design requirement of MMUSVs, we designed and manufactured the common platform of MMUSVs, which have an overall length of8.4 m, a displacement of 3,100 kg, and a speed of more than35 kts. The platform is equipped with several sub-systems, including radar and an EOTS/IRS. The EOTS/IRS, along with the search radar, is used for effective detection, identification, and targeting. The core technologies of MMUSV for DT&E will be investigated. The common platform design technologies, remote operating and control system technologies, autonomous navigation technologies, and unmanned operational technology of sensors and equipment will be studied for the development of the MMUSV's core technologies. The system will be able to make precise observations and track targets both manually and automatically during day and night conditions. Currently, the verification tests for each of the technologies and for the integrated system are in the pipeline for DT&E, which will be performed next year. Also, software reliability and life tests will be performed.

통합적 평가 도구를 활용한 근감소증 분석 : 국내 65세 이상 노인을 대상으로 (Analysis of Sarcopenia Using an Integrated Evaluation Tool : Targeting the elderly over 65 years of age in Korea)

  • 박채림;김해인;김명철
    • 대한통합의학회지
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    • 제11권1호
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    • pp.31-41
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    • 2023
  • Purpose : This study was conducted to identify the common characteristics of older persons with sarcopenia and to explore the relationship between gait, balance, and stress using an integrated assessment tool. Methods : In this study, 95 people aged 65 years or older were screened using the sarcopenia diagnostic evaluation algorithm presented by the Asian Working Group for Sarcopenia in 2019. Skeletal muscle index, grip strength, and short physical performance battery were used as sarcopenia evaluation measurements. Based on the results of this evaluation, participants were grouped into the 'non-sarcopenia group' (41 participants) or the 'sarcopenia group' (54 participants). Participants underwent further assessment using an integrated evaluation tool capable of measuring gait, balance, and stress. Gait ability was evaluated using the timed up and go test, and balance ability was evaluated using the berg balance scale. And the stress of the last month was measured by modifying the stress index developed by a Korean researcher. Collected data were statistically analyzed using the independent t-test and Mann Whitney-U test. Results : The sarcopenia group and the non-sarcopenia group showed significant differences in all elements of the sarcopenia diagnostic evaluation. There were significant differences in all three integrated evaluation tools. For the evaluation of walking ability, the time measured in the timed up and go test was longer in the sarcopenia group, the berg balance scale score for the evaluation of balance ability was lower in the sarcopenia group, and the stress index was higher in the sarcopenia group. Conclusion : Through sarcopenia analysis using an integrated evaluation tool, it was confirmed that sarcopenia is closely related to decreased walking ability, poor balance, and increased stress. We recommend using this tool to reduce the risk of sarcopenia progression and stress exposure through the planning and implementation of an exercise program for sarcopenia prevention.

지진하중으로 인한 팔레트 랙의 파괴 거동 분석에 관한 연구 (A Study on the Analysis of the Fracture Behavior of Pallet Racks due to Earthquake Load)

  • 김충길;허광희;정성훈;김선태;서영득;고병찬
    • 대한토목학회논문집
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    • 제43권2호
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    • pp.157-164
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    • 2023
  • 본 연구에서는 진동대 실험을 통하여 지진하중으로 인한 팔레트 랙의 손상 및 파괴 거동을 분석하고자 하였다. 팔레트 랙은 일반적인 적재설비의 한 종류로써 기둥, 보, 그리고 브레이스로 구성되어 지진하중에 저항한다. 팔레트 랙의 지진하중으로 인한 안전성을 분석하기 위하여, 실제 물류저장 시설에서 사용되고 있는 팔레트 랙을 대상으로 지진하중을 증가시켜가면서 하중으로 인한 팔레트 랙의 거동을 분석하기 위한 진동대 실험을 진행하였다. 진동대 실험 결과, 팔레트 랙은 비틀림이 발생하면서, 1층과 2층에 위치한 일부 부재의 연결부가 손상되고, 그로 인하여 적재설비가 파괴되는 것이 확인되었다.

miR-200a Inhibits Tumor Proliferation by Targeting AP-2γ in Neuroblastoma Cells

  • Gao, Shun-Li;Wang, Li-Zhong;Liu, Hai-Ying;Liu, Dan-Li;Xie, Li-Ming;Zhang, Zhi-Wei
    • Asian Pacific Journal of Cancer Prevention
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    • 제15권11호
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    • pp.4671-4676
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    • 2014
  • Background: MicroRNA-200a (miR-200a) has been reported to regulate tumour progression in several tumours but little is known about its role in neuroblastoma. Our aim was to investigate the potential role and mechanism of miR-200a in neuroblastomas. Materials and Methods: Expression levels of miR-200a in tissues were determined using RT-PCR. The effect of miR-200a and shAP-$2{\gamma}$ on cell viability was evaluated using MTS assays, and target protein expression was determined using Western blotting and RT-PCR. Luciferase reporter plasmids were constructed to confirm direct targeting. Results were reported as mean${\pm}$S.E.M and differences were tested for significance using the 2-tailed Students t-test. Results: We determined that miR-200a expression was significantly lower in neuroblastoma tumors than the adjacent non-cancer tissue. Over-expression of miR-200 are reduced cell viability in neuroblastoma cells and inhibited tumor growth in mouse xenografts. We identified AP-$2{\gamma}$ as a novel target for miR-200a in neuroblastoma cells. Thus miR-200a targets the 3'UTR of AP-$2{\gamma}$ and inhibits its mRNA and protein expression. Furthermore, our result showed that shRNA knockdown of AP-$2{\gamma}$ in neuroblastoma cells results in significant inhibit of cell proliferation and tumor growth in vitro, supporting an oncogenic role of AP-$2{\gamma}$ in neuroblastoma. Conclusions: Our study revealed that miR-200a is a candidate tumor suppressor in neuroblastoma, through direct targeting of AP-$2{\gamma}$. These findings re-enforce the proposal of AP-$2{\gamma}$ as a therapeutic target in neuroblastoma.

Perioperative stress prolong post-surgical pain via miR-339-5p targeting oprm1 in the amygdala

  • Zhu, Yi;Sun, Mei;Liu, Peng;Shao, Weidong;Xiong, Ming;Xu, Bo
    • The Korean Journal of Pain
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    • 제35권4호
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    • pp.423-432
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    • 2022
  • Background: The decreased expression of mu-opioid receptors (MOR) in the amygdala may be a key molecular in chronic post-surgical pain (CPSP). It is known that miR-339-5p expression in the amygdala of a stressed rat model was increased. Analyzed by RNAhybrid, miR-339-5p could target opioid receptor mu 1 (oprm1) which codes MOR directly. So, the authors hypothesized that miR-339-5p could regulate the expression of MOR via targeting oprm1 and cause the effects to CPSP. Methods: To simulate perioperative short-term stress, a perioperative stress prolongs incision-induced pain hypersensitivity without changing basal pain perception rat model was built. A pmiR-RB-REPORTTM dual luciferase assay was taken to verify whether miR-339-5p could act on oprm1 as a target. The serum glucocorticoid level of rats was test. Differential expressions of MOR, GFAP, and pERK1/2 in each group of the rats' amygdala were tested, and the expressions of miR-339-5p in each group of rats' amygdalas were also measured. Results: Perioperative stress prolonged the recovery time of incision pain. The expression of MOR was down-regulated in the amygdala of rats in stress + incision (S + IN) group significantly compared with other groups (P < 0.050). miR-339-5p was up-regulated in the amygdala of rats in group S + IN significantly compared with other groups (P < 0.050). miR-339-5p acts on oprm1 3'UTR and take MOR mRNA as a target. Conclusions: Perioperative stress could increase the expression of miR-339-5p, and miR-339-5p could cause the expression of MOR to decrease via targeting oprm1. This regulatory pathway maybe an important molecular mechanism of CPSP.

High School Girls' Attitudes toward Apparel Advertisement in Magazines according to Their Physical Self-Concept

  • Hwang Choon Sup;Choi Mihyun
    • The International Journal of Costume Culture
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    • 제8권1호
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    • pp.11-22
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    • 2005
  • The present study attempted to analyze the behavioral patterns and attitudes of high school girls toward apparel ads in magazines in relation to their physical self-concept. The study used a self-administered questionnaire. The sample consisted of 419 students at 3 girl's high schools located in Seoul. Likert scales were used for most measures with 1=never or very unimportant and 5=always or very important. Physical self-concept was measured on the basis of W S. Jung's Standardized Self-concept Test and Tennessee Self-concept Scale. Percentage, t-test, and Chi-square were used for the analysis of the data. Results are as follows: (1) Those with a high sense of physical self-concept read more magazines. (2) Those with higher sense of physical self-concept showed greater interest in magazine ads, consulted magazines for fashion trends, found ads more useful, and more often expressed satisfaction with the ads, than the lower self-concept group. (3) Advertisers should attempt to gain a deeper understanding of the socio-psychological characteristics of their readership as self-concept appeared to be related to several magazine readership attitudes and behaviors. Apparel ads targeting high school girls should consider the importance of company ads.

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야생식생군락 생태계 모니터링을 위한 사물인터넷 기반의 저전력 무선 센서네트워크 시스템에 관한 연구 (Study on Internet of Things Based Low-Power Wireless Sensor Network System for Wild Vegetation Communities Ecological Monitoring)

  • 김내수;이계선;류재홍
    • 한국IT서비스학회지
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    • 제14권1호
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    • pp.159-173
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    • 2015
  • This paper presents a study on the Internet of Things based low-power wireless sensor networks for remote monitoring of wildlife ecosystem due to climate change. Especially, it is targeting the wild vegetation communities ecological monitoring. First, we performed a pre-test and analysis for selecting the appropriate frequency for the sensor network to collect and deliver information reliably in harsh propagation environment of the forest area, and selected for sensors for monitoring wild vegetation communities on the basis of considerations for selecting the best sensor. In addition, we have presented the platform concept and hierarchical function structures for effectively monitoring, analyzing and predicting of ecosystem changes, to apply the Internet of Things in the ecological monitoring area. Based on this, this paper presents the system architecture and design of the Internet of Things based low-power wireless sensor networks for monitoring the ecosystem of the wild vegetation communities. Finally, we constructed and operated the test-bed applied to real wild trees, using the developed prototype based on the design.

Effect of Five Star Hotel Restaurant Cook's Emotional labor on Job Satisfaction and Customer Orientation

  • KIM, Hey-Sook
    • 동아시아경상학회지
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    • 제8권2호
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    • pp.1-14
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    • 2020
  • Purpose - The current study analyzes effects of hotel restaurant cook's emotional labor on job satisfaction and customer orientation. Research design and methodology - In order to achieve the current study's goal, sample was extracted targeting cooks working in 5-stars hotels located in Seoul considering spatial and time limitation. Method of research was direct research method with survey. Survey was conducted from April 1st, 2018 to April 20, 2018 (approximately 20 days). Total of 300 surveys were distributed to cooks working in 5-stars hotels located in Seoul, and among those 250 surveys were returned. Among returned 250 surveys, 246 surveys. Results - First, in order to test H1, effect of hotel restaurant cook's emotional labor on job satisfaction (satisfaction on superior and coworker) was analyzed. Second, in order to test H2, effect on hotel restaurant cook's emotional labor on job satisfaction (satisfaction on compensation and promotion) was analyzed. Third, satisfaction on superior and coworker had statistically significantly positive effect on customer orientation, while satisfaction on compensation and promotion did not have statistically significant effect. Conclusions - First, deep acting had statistically significantly positive effect on job satisfaction (satisfaction on superior and coworker), while surface acting did not have statistically significant effect. Second, both deep and surface acting had statistically significantly positive effect on job satisfaction (satisfaction on compensation and promotion). Third, satisfaction on superior and coworker had statistically significantly positive effect on customer orientation, while satisfaction on compensation and promotion did not have statistically significant effect.