• Journal of Korean Society for Quality Management
• /
• v.31 no.2
• /
• pp.143-164
• /
• 2003

In this paper, we use and apply statistical tools to planning marketing strategy in advanced markets. New comers with low brand awareness in advanced markets can not attain high profit easily and need more effective strategic approach. In this paper, an effective and practical procedure is proposed to plan marketing strategies to satisfy the customer and increase the market share in advanced markets. The procedure consists of 5 steps : market survey, determining target brand, evaluation of brand attributes, gap analysis to determine the goal, and correlation analysis for effective improvement method. A case study is studied in the European market for electric appliances, between a Korean company and other companies. Various statistical tools are used to analyze the phenomena and some important conclusions are derived for effective marketing.

• Ocean Systems Engineering
• /
• v.6 no.3
• /
• pp.289-303
• /
• 2016

With more than 100 years exploration and development of offshore oil, more and more offshore oil fields will gradually lose the economic profit to operate. In this article, to take the target oil field for example, the procedure of decommissioning for FPSO, TCMS, subsea system and well abandonment have been analyzed. Meanwhile, the environment impact and mitigation measure have been proposed. The successful project experience will provide a guide line for the offshore facilities decommissioning and abandonment.

• The International Journal of Costume Culture
• /
• v.12 no.1
• /
• pp.101-105
• /
• 2009

With the acceleration of globalization, China accounts for a larger part in the world economy. The Korea fashion brands that have entered into China are becoming more diverse and various and China has become a major market of Korea fashion brands. More than 100 Korea fashion brands rushed into Shanghai, gaining a lot of attention. Korea fashion brands have market strategies such as differentiation strategy, high price and diversification. Korea fashion brands have gained a large market share in China owing to their diversity of products and successful marketing strategy. In order to get more profit, they should make more efforts to increase their brands' awareness, getting more potential consumers.

• Journal of Korean Institute of Industrial Engineers
• /
• v.28 no.3
• /
• pp.291-301
• /
• 2002

In this paper, we introduce a mathematical model to analyze pricing/quality and service mix strategies for Internet Portal site. This model includes utilities and costs of each participants, i.e., user, third party provider, and portal sites. Especially, we consider portal sites that initiate their businesses by providing free services like free e-mail service or search service and providing several charged services. As the results, we can find that Portal sites should make the target of customers and focus them to maximize their profit. Portal sites should pay their marketing effort not for all customers but pertinent portions of customers. And Portal sites should make more efforts to efficiently develop and provision their services.

• Proceedings of the KIEE Conference
• /
• 2004.11b
• /
• pp.266-268
• /
• 2004

This paper presents the greenhouse gas emission trading scheme which is under progress as a pilot project at the power sector in preparation for UNFCCC. By referring UK's, Emission Trading is introduced incentive auction to maximize the reduction of greenhouse gas emission. At the 1st step, from year 2006 to 2008, only CO2 is regarded as an objective target to decrease but emission credit is excluded with an assumption and only 5 Generation company take part in as participants. The market operating procedure is composed of participants' registration, baseline verification, incentive auction, the registration of initial and yearly allocation, emission trading, yearly emission verification & approval, yearly obligation conformity, carry forward & incentive grant. It can be serve a guideline the whole aspects of emission trading which will start in 2006 including operation, verification and profit sharing.

• Proceedings of the Korea Inteligent Information System Society Conference
• /
• 2001.01a
• /
• pp.464-469
• /
• 2001

CRM(Customer Relationship Management : CRM) is an advanced marketing supporting system which analyze customers\` transaction data and classify or target customer groups to effectively increase market share and profit. Many engines were developed to implements the function and those for classification and clustering are considered core ones. In this study, an improved clustering method based on SOM(Self-Organizing Maps : SOM) is proposed. The proposed clustering method finds the optimal number of clusters so that the effectiveness of clustering is increased. It considers all the data types existing in CRM data warehouses. In particular, and adaptive algorithm where the concepts of degeneration and fusion are applied to find optimal number of clusters. The feasibility and efficiency of the proposed method are demonstrated through simulation with simplified data of customers.

• International conference on construction engineering and project management
• /
• 2013.01a
• /
• pp.181-187
• /
• 2013

The construction market condition is getting worse because of global constructions slow down, low profit, market contraction and so on. For these reason, most construction companies depend on public construction projects which possible to protect construction fee, known as progress payment, by laws. Despite this law, problems of progress payment are constantly occurring and it has been main factors that hinder the construction cost's cash-flow in construction project. To solve this problem, many researchers suggested various solutions but most of solutions were focused on specific target as owner, general contractor, and subcontractor. So, most of solutions were insufficient consider about interaction between contractors. Because of these reasons, it was hard to reflected policy. This research aimed to use system dynamics to develop the model for the application and payment based on the regulations and papers. Also, performed a developed model's verification based on progress payment regulation's basic objectives.

• Journal of Korea Game Society
• /
• v.15 no.6
• /
• pp.107-120
• /
• 2015

Free-to-Play of Digital Game became to be one of the largest profit business models because of its stable profit and ability to attract new players. However as the services that are provided gets diversified, some problem come up with mass imbalance in the gameplay experience. Therefore in this process to organize the concepts and features of the Free-to-Play and typing research depending on the acquisition method, durability, and function of revelation target. It was able to derive the three problems, which are inequality in the gameplay experience, economic imbalance in the game world, and player's breakaway. The goal of study is to explain by giving specific examples with these three problems and offer rational solutions. These kinds of study will give a lead on how the Free-to-Play model should be applied to the Korean game market.

• Journal of the Korean Data and Information Science Society
• /
• v.25 no.2
• /
• pp.281-292
• /
• 2014

As the importance of algorithm trading is getting stronger, researches for artificial intelligence (AI) based trading strategy is also being more important. However, there are not enough studies about using more than two AI methodologies in one trading system. The main aim of this study is development of algorithm trading strategy based on the rough set theory that is one of rule-based AI methodologies. Especially, this study used genetic algorithm for optimizing profit of rough set based strategy rule. The most important contribution of this study is proposing efficient convergence of two different AI methodology in algorithm trading system. Target of purposed trading system is KOPSI200 futures market. In empirical study, we prove that purposed trading system earns significant profit from 2009 to 2012. Moreover, our system is evaluated higher shape ratio than buy-and-hold strategy.

• Journal of the Korean Society of Costume
• /
• v.15
• /
• pp.253-265
• /
• 1990

This article was written with two purposes in mind. The first purpose was to introduce clothing and textile community who may not be familiar with Multidimensional Scaling(MDS) with usefulness of the new technique in the area of fashion merchandising. The second purpose was to present the results of an empirical study on brand image utilizing MDS and its related technique as the main analysis tools. The main objective of the empirical study was to gain a better understanding of consumer's brand image by relating differences in perception and attributes of clothing in women's ready-to wear market. For this empirical study, the ten brands and the fifteen attributes of clothing were chosen. The questionnaire consisting of questions asking about the similarity and attributes of clothing between selected brands was administrated to 185 career women during summer in 1989. Data were analyzed cluster analysis, and KYST and PROFIT in MDS program. The results were as follows: 1. The similarities data for the ten selected brand by using KYST program of MDS drawed the perceptual map. The results of this perceptual map showed that the selected brand were grouped into three clusters. 2. In order to get a somewhat objective view of which attributes consumers are attributing to each brand, PROFIT program was used. As a result, it was revealed that assortment depth / width, price, youth-oriented style, possibility of various social activity were significant attributes in consumer's brand choice rather than physical attributes of clothing such as quality or durability. This may imply that consumer orientation in rapidly changing environments of women's apparel market was its basic idea, and the focus of all fashion merchandising activities was put on need's and the response of consumer group who are the object of the target. Implicating for future research as well as for strategy of brand positioning were also suggested.