• 한국산학기술학회논문지
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• 제16권11호
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• pp.7310-7320
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• 2015

본 연구의 목적은 위치기반광고의 이용의도에 미치는 요인과 성별의 조절효과를 검증하는 것이다. 연구의 목적을 달성하기 위해 위치기반광고, 서비스 특성, 개인적 특성 그리고 기술수용모형(TAM)에 대한 이론적 배경을 바탕으로 연구모형 및 가설을 설정하였다. 본 연구에서는 위치기반광고 이용자들을 대상으로 설문지를 배포하였다. 분석결과, 첫째, 개인화와 편재성은 태도에 정(+)의 영향을 미치는 것으로 나타났고, 성가심은 태도에 부(-)의 영향을 미치는 것으로 나타났다. 둘째, 쿠폰이용성향과 플로우 경험은 태도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 태도는 이용의도에 정(+)의 영향을 미치는 것으로 나타났다. 마지막으로, 개인화와 편재성이 태도에 미치는 영향력은 여성이 남성보다 더 큰 것으로 나타났고, 쿠폰이용성향과 플로우 경험이 태도에 미치는 영향력은 남성이 여성보다 더 큰 것으로 나타났다. 본 연구는 위치기반광고에서 이용의도에 관한 다양한 시사점을 제공할 것이다.

• 한국조리학회지
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• 제22권1호
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• pp.9-18
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• 2016

The purpose of this paper was to explore the narrative strategy of storytelling advertisement videos for a beer brand Heineken. Heineken was one of the most active advertisers who had made very impressive ad videos. The author selected five story driven advertisement videos which had been most frequently watched by Internet viewers. Those were "The Insider", "Odyssey 2011", "Heineken lip gross", "Italy Activation Milan AC vs. Real Madrid", "the Match". The five selected videos have 90 second running time. The target videos were repeatedly watched and the expected key image cuts and key verbal copies were captured as well. To categorize the narrative structure and key copies of each video, Fog, Budtz & Yakaboylu's four element model of storytelling and Gustav Freytag's three act structure or five stage model of a plot were exploited as underlying theories. Most of the ad videos had clear boundary between or among the stages of the plot and used emotional appeals including humor and sexual appeals. This paper found that the target videos used visual rhetorics to enhance the viewers' persuasion and comprehension. It also revealed that the target videos took advantage of football match as an emotional engagement to get ad viewers closely banded with Heineken.

• 한국조리학회지
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• 제6권3호
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• pp.307-328
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• 2000

Menu is regarded as the main factor for management of hotel and restaurant. Menu design was affected by many factors, but there are some items should be considered carefully for development of menu, such as a good understandings of consumers' demand. considering of the regional characteristics, establishing of the exact target, and careful thinking of a unit cost. At last, the most important factor is careful evaluation of developed menu and it have to be continuously reformed by feed back of these factors. Food service industries should create an independent menu(including restaurant layout, consumer level, marketing and advertising) rather than copying other restaurant' menu. Also. we have to design an efficient menu with useful information through the best of menu.

• 보건교육건강증진학회지
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• 제32권4호
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• pp.47-57
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• 2015

Objectives: This study reviews literature on health literacy and provides communication guidelines and policy implications for addressing health literacy for the Korean population. Methods: EBSCOHost, JSTOR, ProQuest, Web of Science, and PubMed were searched using the term "health literacy." The present study also reviewed reports and publications released by governments and healthcare agencies. Results: By reviewing existing articles and reports, the present study provides following suggestions : (a) implementation of a national health literacy survey on a regular basis, (b) development of tailored health literacy interventions for different target segments, (C) development of an appropriate model to evaluate the effectiveness of health literacy programs, and (d) development of health literacy guidelines for distributing health information and educating healthcare professionals. Conclusions: Health literacy issues must be addressed through establishment of appropriate policies and guidelines as well as collaboration between government and healthcare organizations.

• 한국유기농업학회지
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• 제18권1호
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• pp.21-40
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• 2010

This work is described as an fresh effort to study environmental sustainable management in organic products retailing markets. Sustainable management means creating value for business, nature and society. The main point of this thesis is about the concept, the content and the target of environmental sustainable management, and the technical method and basis to achieve it. Also this thesis shows the strategy of sustainable management as well as the realization of sustainable development by carrying out organic agricultural production. The main content of sustainable management is that: - Rationalize the utilization of resource and energy. - Maximize economic benefit. - Minimize harm to humans and the environment. Examines business strategies that have successfully targeted markets, such as advertising, labeling, gaining consumer trust, partnerships, and diversifying operations. These included management skills, and marketing organic and other sustainably grown products to determine strategies for developing new markets for these products. Suggests that consumers are becoming more aware of the importance of environmentally sound methods for growing food, the health benefits of wholesome food, and are willing to pay more for these products.

• Journal of Information Processing Systems
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• 제8권2호
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• pp.191-212
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• 2012

Since a social network by definition is so diverse, the problem of estimating the preferences of its users is becoming increasingly essential for personalized applications, which range from service recommender systems to the targeted advertising of services. However, unlike traditional estimation problems where the underlying target distribution is stationary; estimating a user's interests typically involves non-stationary distributions. The consequent time varying nature of the distribution to be tracked imposes stringent constraints on the "unlearning" capabilities of the estimator used. Therefore, resorting to strong estimators that converge with a probability of 1 is inefficient since they rely on the assumption that the distribution of the user's preferences is stationary. In this vein, we propose to use a family of stochastic-learning based Weak estimators for learning and tracking a user's time varying interests. Experimental results demonstrate that our proposed paradigm outperforms some of the traditional legacy approaches that represent the state-of-the-art technology.

• 한국조명전기설비학회:학술대회논문집
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• 한국조명전기설비학회 2005년도 학술대회 논문집
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• pp.173-178
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• 2005

Outdoor lighting is an important factor of the urban scape. As a night image of the city, outdoor lighting acts important roles. Cities of developed countries have already had there own night images. Regarding this, government encourages outdoor lighting of building by various ways to building owners. However, in present, owners of private buildings have not been up and coming about outdoor lighting more than those of public buildings in our country. From this point of view, this paper suggests a quantification method for economic effects of outdoor lighting and analyzes economic effects of outdoor lighting in advertising. A suggested measurement method of economic effects is difficult to measure all economic effects of outdoor lighting. Therefore, this measurement method limits the target to the private buildings.

• International journal of advanced smart convergence
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• 제11권3호
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• pp.72-78
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• 2022

The aim of this research is to improve the effectiveness of digital media advertising because current advertisements -in digital signage - indiscriminately appeals to the general public rather than to a specific target. In order to deliver efficient and customized advertisement information, an IoT human body detection sensor mounted on digital signage detected human faces and then classified them firstly by gender. The digital signage here is a smart digital signage that can analyze facial signals, discriminate them based on patterns, and apply the extracted data by displaying the corresponding information to the user. In addition, by identifying the customer's location approaching the smart digital signage and displaying the optimized content information for the customer's location through an algorithm, the digital signage can dramatize the advertisement Thus, this is a study meant forimproving information efficiency while reducing noise and driving power waste generated from unnecessary digital information reproduction.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2009년도 추계학술발표대회
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• pp.487-488
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• 2009

지난 50년 동안 TV 방송은 우리의 문화와 생활에 중요한 영향력을 가져왔다. 시청자들의 더욱 많은 콘텐츠와 서비스에 대한 요구는 급증하였다. 이전 방송서비스는 지상파, 케이블, 위성, DMB를 통하여 제공되었다. 최근 IP망을 통한 IPTV는 새롭고 다양한 서비스가 제공될 것으로 기대되어 시청자들을 충족시킬 수 있을 것으로 기대된다. 대표적인 인터넷 방송의 특징인 양방향성은 기존의 방송들과의 차이점으로서 새로운 서비스 기술개발이 이루어지고 있다. 본 논문에서는 기존의 광고 서비스의 단점을 보완하여 인터넷 방송에서의 양방향성 이점을 이용한 개인별 맞춤형 타깃 광고 방송시스템을 설계 및 구현하였다.

• Asia Marketing Journal
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• 제17권2호
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• pp.1-13
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• 2015

It is becoming increasingly difficult for advertisers to reach target consumers because memory for an ad is inhibited in the presence of competing ads. While previous studies have focused on ad repetition as a factor that can reduce competitive interference, this study focuses on ad distinctiveness. We compare the effects of ad distinctiveness on recall for the ad and its competing ad in high competitive ad environments with those in relatively low competitive ad environments. Regarding the effect of ad distinctiveness on recall for the focal ad, the results show that when an advertiser makes its ad distinctive, recall for its own ad is enhanced in both high and low competitive ad environments although the positive effect is relatively weak in high competitive environments. The results also show that, regarding the effect of ad distinctiveness on recall for its competing ad, when an advertiser makes its ad distinctive, recall for its competing ad is enhanced in low competitive ad environments rather than in high competitive ad environments.