• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.57-66
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• 2019

This study investigates the factors influencing to users' intention to retain monthly movie subscription VOD service in the Pay-TV. A dual model of a dedication-based mechanism and constraint-based mechanism used as the analytical framework for the service subscription retention. This study surveyed the total of 366 respondents who aged 15 years or older among the subscribers who use monthly movie subscription VOD service in Pay-TV from May 8 to May 14, 2018 through online surveys. And the study used SPSS 25 and AMOS 21 for data analysis. The results of the analysis are as follows. First, the price, the contents diversity and the ease of use were found to affect the user satisfaction. From three components, the price is the most effective and the ease of use is the next. Second, user satisfaction were found to affect the intention to retain a subscription in the dedication-based mechanism. Third, procedural switching cost were found to affect the intention to retain a subscription in the constraint-base mechanism.

• Proceedings of the Korean Society of Computer Information Conference
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• 2014.07a
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• pp.45-48
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• 2014

디지털 콘텐츠의 급속한 보급과 더불어 휴대용 단말기를 이용한 eBook 관련 콘텐츠의 개발이 점증하고 있는 추세에 유통 다변화를 통한 보급 확대를 위해 스마트 TV를 통한 VOD 방송콘텐츠와 연동하여 전자책을 사용자에게 즉시로 제공할 수 있는 시스템이 요구되고 있다. 본 연구에서는 스마트 TV 방송콘텐츠를 기반으로 한 eBook 콘텐츠의 VOD 서비스를 하이브리드형으로 휴대 스마트 기기에 제공하기 위한 효과적인 시스템의 구성과 DRM 전략을 위한 프레임워크를 제시하고 프로토타입 시스템을 제안한다.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.2
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• pp.255-261
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• 2013

On the study of latest internet based video service diffusion of global broadcasting market. Code cutting of Pay broadcasting user because of Crisis of the pay market. On the other hand OTT(Over-The Top) service growth is pay-TV competitors. Accordingly this study perceived ease of use, perceived usefulness and satisfaction for analysis of internet based video service user. Analysis centered of correlation, regression that perceived ease of use, perceived usefulness and satisfaction.

• IEMEK Journal of Embedded Systems and Applications
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• v.3 no.4
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• pp.193-197
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• 2008

In today's Pay TV market, the importance of TPS for Pay TV operators is increasing rapidly. IP Hybrid services are essential for satellite broadcasters. This paper explains the various digital satellite broadcasting service trend, especially IP based hybrid service approach of satellite broadcasters(BskyB, CanalSat, DirecTV, etc.). Also this paper introduces SkyLife IP hybrid business approach to achieve a strong leadership in Pay TV market and related IP convergence market in Korea.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.347-358
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• 2014

A smart TV is able to show terrestrial broadcasting and also can be used as a computer -VOD, games, image communications, application utilities and so on. In order to carry out Smart TV business, it has to contains contents, platforms, network terminal unit. If ill-equipped with any of these aboves, it must cooperate with other licensee. Therefore, Smart TV business is necessary to cooperate with each business agent. In this paper, we will look into domestic/foreign country Smart TV market, policy, vitalization strategy, and suggest the application of big data analysis methodology for Smart TV vitalization method - 1) hardware infrastructure building based on cloud computing 2) Network upgradability acceptable traffic increase 3) Technical development cooperation between each licensee 4) Variable Smart TV contents supply 5) Cooperation with party interested individuals in using UX/UI for N-Screen, network traffic estimation may increase, customized supply smart contents for consumer in real time.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2009.11a
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• pp.247-250
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• 2009

VOD(Video On Demand) 서비스는 통 방 융합 환경에서의 킬러서비스로, 지상파 방송사에서는 인터넷을 통해 '다시 보기', 'TV VOD' 등의 서비스를 제공하고 있다. 이러한 기존의 방송 VOD 서비스는 콘텐트를 실제 재생하기 전에는 사용자가 원하는 장면을 찾기가 쉽지 않으며, 또한 콘텐트를 실제 재생하더라도 대사 내용이 텍스트로 제공되지 않으므로 청각 장애자의 경우 내용을 파악하기가 어렵다. 본 논문에서는 이와 같은 기존의 방송 VOD 서비스의 단점을 보완하기 위해 디지털 방송 프로그램으로부터 자막 데이터를 추출하고 이를 기반으로 방송 콘텐트의 구간 정보를 생성하기 위한 연구 내용과 이를 적용하여 웹사이트를 통해 제공되고 있는 '주요장면 보기' 서비스의 실 구축 사례를 소개한다.

• Journal of Broadcast Engineering
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• v.23 no.6
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• pp.824-835
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• 2018

In this study, the impact on the number of cable TV subscribers as well as the profit of cable TV has been examined, and the impact on enlarging the digital broadcast viewing rights of cable TV subscribers and viewers' welfare has also been examined. We investigated the trends in the number of analog and 8VSB subscribers and revenue of cable TV operators by region and analyzed based on changes in the number of channels provided by each operator. The results show that analog subscribers and digital subscribers are delaying their departure through 8VSB conversion, and VOD subscription fees and home shopping transmission fees have a significant impact on operating profit. Subscribers, as they switched over to 8VSB, have become able to view channels of various genres with clear picture quality for a same subscription fee, and the program providers could offer programs to more customers. The government's deregulation policy due to the changes in broadcasting environment led to the facilitation of digital conversion of Pay-TV and improvement of viewers' welfare.

• Journal of the Institute of Electronics Engineers of Korea SP
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• v.47 no.4
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• pp.9-19
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• 2010

In this paper, a new program recommendation system is proposed to recommend user preferred VOD program in IPTV environment. A proposed system is implemented with hybrid filtering method that can cooperatively complements the shortcomings of the content-based filtering and collaborative filtering. For a user program preference, a single-scaled measure is designed so that the recommendation performance between content-based filtering and collaborative filtering is easily compared and reflected to final hybrid filtering procedure. In order to provide more accurate program recommendation, we use not only the user watching history, but also the user program preference and sub-genre program preference updated every week as a user preference profile. System performance is evaluated with modified IPTV data from real 24-weeks cable TV watching data provided by Nilson Research Corp. and it shows quite comparative quality of recommendation.

• Journal of Korea Multimedia Society
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• v.13 no.10
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• pp.1453-1462
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• 2010

In this paper, a new program recommendation system is proposed to recommend user preferred VOD program in IPTV environment. A proposed system is implemented with collaborative filtering method. For a user profile which describes user program preference, a program preference, sub-genre preference, and US(user similarity) weight of the user neighborhood is averaged and updated every week. In order to evaluate system performance, real 24-weeks cable TV watching data provided by Nilson Research Corp. are modified to fit for IPTV broadcasting environment and the simulation result shows quite comparative quality of recommendation. The experimental results optimum performance when user similarity based weighting, five person per group and five recommendation programs are used.

• Journal of Broadcast Engineering
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• v.2 no.2
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• pp.182-193
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• 1997

In this paper, we propose technical and structural solutions for various problems in two-way digital communication services in CATV networks by actual field tests. The two-way digital communication services include VOD, video conferencing, distance learning, interactive game and internet service. We investigate the quality of T -1 level 0.544 Mbps) upstream digital signal while varying the number of subscribers in three different cells in accordance with ITU-T G.821. Based on this investigation, several ways to cope with the problems identified are suggested.