• 제목/요약/키워드: TV-CM

검색결과 90건 처리시간 0.033초

TV광고를 통해 본 아파트 시장에서의 마케팅 비교${\cdot}$분석 -2000년 이후 광고를 중심으로- (Comparison and Analysis of Apartment Marketing on the TV-CM -focused on 2000's TV-CM-)

  • 최희승;윤정숙
    • 한국주거학회:학술대회논문집
    • /
    • 한국주거학회 2004년도 추계학술대회 논문집
    • /
    • pp.399-403
    • /
    • 2004
  • As the housing market is changing, there's a trend that the brand marketing through the TV-CM is increasing. Thus, this study purposes to identify the characteristics and the limit of the marketing on the housing market by analyzing the elements of marketing on TV-CM in the 2000's and comparing the representative business enterprises with each other. In the case of television advertisement, it is dominated by the emotional advertisement which is sensitive and image-oriented than the rational one. In addition, 1 pointed out some problems resulted from the transitional feature of the television advertisement and the gap between the real apartment and its brand image appeared on the advertisement, then I will present corresponding solutions.

  • PDF

캘리그래피를 활용한 CM Super된 TV 드라마 타이틀의 감성요소 (Emotional Factors in Calligraphic TV Drama Title with CM Super)

  • 원강식
    • 한국콘텐츠학회논문지
    • /
    • 제8권11호
    • /
    • pp.125-133
    • /
    • 2008
  • 이 사용되고 있고, 사람의 냄새가 느껴지는 손글씨, 즉 캘리그래피를 사용하는 사례가 늘어최근 감성디자인이 대두되면서 디자인을 필요로 하는 각종 분야에 감성을 자극하는 요소들나고 있다. 본 연구에서는 영상물의 내용을 짐작하게 할 수 있는 다른 요소들은 모두 배제한 채, 설문지조사를 통해 캘리그래피 타이틀의 특성 중 상징성을 실증해보고, 상징성 강한 캘리그래피 타이틀 사용이 영상물 소비자들의 감성에 미치는 영향을 알아보고, 영상물의 내용을 미리 알 수 있게 작업한 캘리그래피 타이틀이 시청자들의 시청의사에 미치는 영향력을 조사하였다. 가독성은 그리 높지 않으나 영상물의 내용을 짐작하게 하는 상징성이 높은 캘리그래피의 무분별한 남용은 잠재고객인 시청자들에게 시청하겠다는 관심과 시청하지 않겠다는 반감 모두를 가지게 하였다. 또한 캘리그래피 타이틀이 영상화면에서 보여질 때의 조건에 따라 시청자들의 선호도에 미치는 영향을 조사하여 시청자들은 CM Super된 예고타이틀이 TV모니터의 좌측보다는 우측에 위치하는것을 선호했고, 통상적인 우상단과 함께 우하단에 대해서도 높은 선호도를 표현한다는 결과를 얻었다. 효과적인 캘리그래피 타이틀로고 제작은 광고 ZAPRATE을 변경시킬 수 있고, 드라마 방영 전 CM에 ZAP IN을 상대적으로 높게 만들어 CM이 끝난 후, 드라마 시청에 영향을 미칠 수 있다는 연구를 계속하여 시청자의 감성을 자극하여 시청하겠다는 의사를 갖도록 도와주는 드라마 타이틀 제작시 효과 적인 캘리그래피 사용방법과 시청률에 영향을 줄 수 있는 예고타이틀의 활용방법에 대한 접근방법의 모색이 이루어지기를 기대한다.

Effects of small tidal volume and positive end-expiratory pressure on oxygenation in pressure-controlled ventilation-volume guaranteed mode during one-lung ventilation

  • Byun, Sung Hye;Lee, So Young;Jung, Jin Yong
    • Journal of Yeungnam Medical Science
    • /
    • 제35권2호
    • /
    • pp.165-170
    • /
    • 2018
  • Background: The purpose of this study was to investigate whether tidal volume (TV) of 8 mL/kg without positive end-expiratory pressure (PEEP) and TV of 6 mL/kg with or without PEEP in pressure-controlled ventilation-volume guaranteed (PCV-VG) mode can maintain arterial oxygenation and decrease inspiratory airway pressure effectively during one-lung ventilation (OLV). Methods: The study enrolled 27 patients undergoing thoracic surgery. All patients were ventilated with PCV-VG mode. During OLV, patients were initially ventilated with TV 8 mL/kg (group TV8) without PEEP. Ventilation was subsequently changed to TV 6 mL/kg with PEEP ($5cmH_2O$; group TV6+PEEP) or without (group TV6) in random sequence. Peak inspiratory pressure ($P_{peak}$), mean airway pressure ($P_{mean}$), and arterial blood gas analysis were measured 30 min after changing ventilator settings. Ventilation was then changed once more to add or eliminate PEEP ($5cmH_2O$), while maintaining TV 6 mL/kg. Thirty min after changing ventilator settings, the same parameters were measured once more. Results: The $P_{peak}$ was significantly lower in group TV6 ($19.3{\pm}3.3cmH_2O$) than in group TV8 ($21.8{\pm}3.1cmH_2O$) and group TV6+PEEP ($20.1{\pm}3.4cmH_2O$). $PaO_2$ was significantly higher in group TV8 ($242.5{\pm}111.4mmHg$) than in group TV6 ($202.1{\pm}101.3mmHg$) (p=0.044). There was no significant difference in $PaO_2$ between group TV8 and group TV6+PEEP ($226.8{\pm}121.1mmHg$). However, three patients in group TV6 were dropped from the study because $PaO_2$ was lower than 80 mmHg after ventilation. Conclusion: It is postulated that TV 8 mL/kg without PEEP or TV 6 mL/kg with $5cmH_2O$ PEEP in PCV-VG mode during OLV can safely maintain adequate oxygenation.

가전제품의 하역 중 낙하충격에 관한 연구 (A Study on the Dropping Shock of Household Electric Appliances during Materials Handling)

  • 이수근
    • 한국포장학회지
    • /
    • 제6권1호
    • /
    • pp.37-40
    • /
    • 2000
  • This study was carried out to investigate dropping shock of household electric appliances during materials handling. Microwave oven($18{\ell}$), TV(16") and washing machine(6.2kg) were singled out as the study items. From the results of dropping test by KS A 1026(General Rules of Performance Testing for Packaged Freights), relative equations were gained as follow : y=0.0863x+10.032 for microwave oven, y=0.136x+7.85 for TV and y=0.214x+5.8 for washing machine (where y is G-factor and x is Dropping height). The maximum values of dropping shock during materials handling were measured to be $11{\sim}14G$ for microwave oven, $12{\sim}15G$ for TV and $10{\sim}12G$ for washing machine. The maximum shocks of microwave oven, TV and washing machine during materials handling were corresponding to dropping shocks of dropping height 45.98cm, 52.57cm and 28.97cm by KS A 1026.

  • PDF

VDT 작업시 자기장이 인체에 미치는 영향에 관한 연구 (An Effect of Magnetic Field on VDT Work)

  • 박재희;김철중;이남식;김진호
    • 대한인간공학회:학술대회논문집
    • /
    • 대한인간공학회 1992년도 추계학술대회논문집
    • /
    • pp.77-83
    • /
    • 1992
  • The effect of magnetic field on VDT work has not been clarified yet, but many studies repoerted that magnetic field could cause of the cancers. Many developed countries have set the criteria of magnetic field and produce the VDT which has lower magnetic value. The purpose of this study was to measure the intensity of magnectic field from VDT. For this purpose three experiments were performed. The first was designed to measure the intensity of magnetic field by distances(30,60,90 cm) and directions. The second was to compare the intensities between VDT and Color TV. The last was to evaluate the eye protec- tion glasses. The reults showed that the intensity of magnetic field was lowered in proportion to the distance $r^{3}$and both lateral sides of the VDT marked high values compared to the frontal and back sides. On the same distance (30 cm) color TV marked high value to the VDT. But on the normal work distance (TV: 100 cm, VDT: 30 cm) there was little difference, Eye protection glasses could not protect the magnetic field physically.

  • PDF

DTV수신용 소형 안테나 설계 (Design of a Compact Antenna for DTV Reception)

  • 김태용;이종익
    • 한국정보통신학회:학술대회논문집
    • /
    • 한국정보통신학회 2015년도 추계학술대회
    • /
    • pp.73-74
    • /
    • 2015
  • 본 논문에서는 난시청 지역에서 활용 가능한 지상파 디지털 TV 수신용 안테나를 설계하고 적용 가능성을 검토하였다. 제안된 안테나는 $16cm{\times}14cm$ 크기의 와이어 안테나 구조를 가지며 MoM법을 이용하여 안테나 파라미터를 계산하였다. 제안된 안테나의 경우, 국내에서 시행되고 있는 UHF 대역의 디지털 방송 수신이 가능함을 확인하였다.

  • PDF

개그 프로에서의 자발적인 광고 패러디 콘텐츠 사례연구 -에듀윌 TV광고를 중심으로- (A Case Study of Voluntary Advertising Parody Contents in Gag Program -Focus on Eduwill TV Advertisements-)

  • 최문석
    • 한국콘텐츠학회논문지
    • /
    • 제17권11호
    • /
    • pp.621-631
    • /
    • 2017
  • 2014년 3월 개그맨 서경석이 모델로 등장한 에듀윌의 새로운 TV 광고가 방영된 이후 특이하게도 각종 코미디와 예능프로에서 다양한 개그맨들의 자발적인 에듀윌 TV 광고 패러디 현상이 일어나고 있다. 소비자가 자발적으로 콘텐츠를 만드는 것을 UCC(User Created Contents)라 한다면 개그맨들이 만드는 콘텐츠, 일종의 GCC(Gagman Created Contents)라 할 수 있으며 지금까지 tvN, KBS, SBS, MBC 등 케이블과 공중파 방송국의 다양한 인기 프로그램에서 에듀윌 TV 광고 패러디 콘텐츠가 방영되었다. 에듀윌 TV 광고 패러디 콘텐츠는 서경석씨가 부르는 에듀윌 CM송과 코믹 댄싱을 모방하는 일종의 패러디 (parody) 콘텐츠로 분류될 수 있는데 본 연구는 '비틀기'와 '풍자'라는 B급 문화의 특성이 어떻게 에듀윌 TV 광고 패러디에서 반영되었는지를 분석함으로써 광고와 패러디 콘텐츠 그리고 사회문화적 현상의 상관관계에 대해서도 논해 보았다.

LED-TV용(用) 전원장치에 적합한 Hybrid 초크 코일의 특성 해석에 관한 연구 (A Study on the Characteristic Analysis of Hybrid Choke Coil suitable for LED-TV SMPS)

  • 김종해;김희승;원재선
    • 조명전기설비학회논문지
    • /
    • 제28권3호
    • /
    • pp.32-43
    • /
    • 2014
  • This paper presents the intra capacitance modeling according to the winding method, section bobbin and coil structure for hybrid choke coil capable of the EMI attenuation of broad bands from lower frequency bands to higher frequency bands and high frequency type common-mode choke coil capable of the EMI attenuation of high frequency band used in the EMI Block of LED-TV SMPS. In case of high frequency type CM choke coil, it can be explained the parasitic capacitance of A type and section bobbin type winding methods among them is much smaller than the other. The first resonant frequency of the proposed CM choke coil tends to increase as the parasitic capacitance becomes small and its impedance characteristics also show improved performance as the first resonant frequency increases. In case of hybrid choke coil using rectangular copper wire, it has investigated its parasitic capacitance compared to CM choke coil of conventional toroidal type becomes small. Also it has confirmed through the experiment results that CE margin and RE margin in frequency bands 0.5MHz to 5MHz and 30MHz to 200MHz are respectively 10dB and 15dB greater than that of conventional type in case of one stage EMI filter structure adopting hybrid choke coil compared to two stage EMI Filter structure using two of each CM choke coil used in the lower and higher frequency bands or two of CM choke coil used in only the lower frequency bands. In the future, the hybrid choke coil and CM choke coil of high frequency type show it can be practically used in not only LED/LCD-TV SMPS but also several applications such as LED Lighting, Laptop Adapter, Server Power Supply and so on.

권선 방식에 의한 공통 모드 초크의 특성해석에 관한 연구 (A Study on Characteristics Analysis of Winding Method for Common-Mode Choke)

  • 원재선;김희승;김종해
    • 전력전자학회논문지
    • /
    • 제19권1호
    • /
    • pp.8-14
    • /
    • 2014
  • This paper presents the intra capacitance modeling according to the winding method and section bobbin for CM choke capable of the EMI attenuation of broad bands from lower frequency bands to higher frequency bands and high frequency type common-mode choke capable of the EMI attenuation of high frequency band used in the EMI Block of LED-TV SMPS. In case of high frequency type CM choke, it can be explained the parasitic capacitance of A type and section bobbin type winding methods among them is much smaller than the other. The first resonant frequency of the proposed CM choke tends to increase as the parasitic capacitance becomes small and its impedance characteristics also show improved performance as the first resonant frequency increases. In the future, the CM chokes of high frequency type show it can be practically used in not only LED/LCD-TV SMPS but also several applications such as LED Lighting, Adapter and so on.