• Title/Summary/Keyword: TV commercial

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Understanding the Adoption of T-Commerce in Telecommunications-Broadcasting Convergence Environment (통신 방송 융합 환경에서의 T-Commerce 수용 모델에 관한 연구)

  • Ahn, JoongHo;Kim, Eunjin;Park, Chulwoo
    • Knowledge Management Research
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    • v.10 no.2
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    • pp.15-33
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    • 2009
  • Telecommunications-broadcasting convergence in the domain of IT is a representative phenomenon that is expected to provide the saturated existing markets with a new source of profit. Especially, T-Commerce combines familiarity of TV and immediacy of the Internet which are expected to cover all the users familiar with each media and expand the existing commercial transactions. Telecommunications-broadcasting convergence in Korea, however, is focusing on technical and regulatory aspects so that research on the real users is not up to the mark yet. This is the most fundamental problem in hampering growth in the corresponding service and market. Thus, we are proposing an adoption model on T-Commerce to rapidly expand the convergence service through understanding the potential users. Perceived utilitarian and hedonic values, perceived interactivity, media substitution and personal innovativeness have been examined as the factors influencing the users' intention to adopt a new convergence service. As a result of empirical analysis, it is verified that perceived utilitarian and hedonic values and personal innovativeness directly influenced the users' intention to adopt whereas perceived interactivity had indirect affect on them. T-Commerce service providers should not only emphasize on the benefit that the older media could not provide the users with, but also provide them with more pleasure and entertaining experience during the course of satisfying the users' needs to distinguish T-Commerce from the other existing media.

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A Study on Evaluation for the Applicatioin of a CFD Code to Flow Analysis and an Estimate of Performance for HAWT (수평축 풍력발전용 터빈의 유동해석 및 성능예측에 대한 CFD의 적용성 평가에 관한 연구)

  • Kim, Beom-Seok;Kim, Jeong-Hwan;Kim, You-Taek;Nam, Chung-Do;Lee, Young-Ho
    • Proceedings of the KSME Conference
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    • 2003.04a
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    • pp.2192-2197
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    • 2003
  • The purpose of this 3-D numerical simulation is evaluate the application of a commercial CFD code to predict 3-D flow and power characteristics of wind turbines. The experimental approach, which has been main method of investigation, appears to be its limits, the cost increasing with the size of the wind turbines, hence mostly limited to observing the phenomena on rotor blades. Therefore, the use of Computational Fluid Dynamics (CFD) techniques and Navier-Stokes solvers are considered a very serious contender. The flow solver CFX-TASCflow is employed in all computations in this paper. The 3-D flow separation and the wake distribution of 2 and 3 bladed Horizontal Axis Wind Turbines (HAWTs) are compared to Heuristic model and smoke-visualized experimental result by NREL(National Renewable Energy Laboratory). Simulated 3-D flow separation structure on the rotor blade is very similar to Heuristic model and the wake structure of the wind turbine is good consistent with smoke-visualized result. The calculated power of the 3 bladed rotor by CFD is compared with BEM results by TV-Delft. The CFD results of which is somewhat consist with BEM results, under an error less than 10%.

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Simulation of a piezoelectric flextentional deep-water sonar transducer using a coupled FE-BEM (결합형 유한요소-경계요소 기법을 사용한 심해저용 압전형 유연성 쏘나 변환기의 시뮬레이션)

  • Jarng Soon Suck;Lee Je Hyeong;Ahn Heung Gu;Choi Heun Ho
    • Proceedings of the Acoustical Society of Korea Conference
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    • spring
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    • pp.218-223
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    • 1999
  • A piezoelectric flextentional deep-water sonar transducer has been simulated using a coupled FE-BEM. The dynamics of the sonar transducer is modelled in three dimensions and is analyzed with extern리 electrical excitation conditions as well as external acoustic pressure loading conditions. Different results are available such as steady-state frequency response for RX and TX, displacement modes, directivity patterns, back-scattering patterns, resonant frequencies, bandwidths, quality factors, transmitting voltage (TV) responses, input receiving sensitivity (RS) responses. White the present barrel-stave typed sonar transducer of the piezoelectric material is being simulated, the external surface of the transducer is modified in order to allow the same water pressure to be applied to the inner and the outer surfaces of the transducer. With this modification for deep-water application, the resonance frequency of the modified flextentional sonar transducer becomes much lower than that of the unmodified flextentional sonar transducer. The results of the present sonar transducer modelling are also compared with those of a commercial package such as ATILA.

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Understanding Watching Patterns of Live TV Programs on Mobile Devices: A Content Centric Perspective

  • Li, Yuheng;Zhao, Qianchuan
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.9
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    • pp.3635-3654
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    • 2015
  • With the rapid development of smart devices and mobile Internet, the video application plays an increasingly important role on mobile devices. Understanding user behavior patterns is critical for optimized operation of mobile live streaming systems. On the other hand, volume based billing models on cloud services make it easier for video service providers to scale their services as well as to reduce the waste from oversized service capacities. In this paper, the watching behaviors of a commercial mobile live streaming system are studied in a content-centric manner. Our analysis captures the intrinsic correlation existing between popularity and watching intensity of programs due to the synchronized watching behaviors with program schedule. The watching pattern is further used to estimate traffic volume generated by the program, which is useful on data volume capacity reservation and billing strategy selection in cloud services. The traffic range of programs is estimated based on a naive popularity prediction. In cross validation, the traffic ranges of around 94% of programs are successfully estimated. In high popularity programs (>20000 viewers), the overestimated traffic is less than 15% of real happened traffic when using upper bound to estimate program traffic.

On-Site vs. Laboratorial Implementation of Camera Self-Calibration for UAV Photogrammetry

  • Han, Soohee;Park, Jinhwan;Lee, Wonhee
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.34 no.4
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    • pp.349-356
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    • 2016
  • This study investigates two camera self-calibration approaches, on-site self-calibration and laboratorial self-calibration, both of which are based on self-calibration theory and implemented by using a commercial photogrammetric solution, Agisoft PhotoScan. On-site self-calibration implements camera self-calibration and aerial triangulation by using the same aerial photos. Laboratorial self-calibration implements camera self-calibration by using photos captured onto a patterned target displayed on a digital panel, then conducts aerial triangulation by using the aerial photos. Aerial photos are captured by an unmanned aerial vehicle, and target photos are captured onto a 27in LCD monitor and a 47in LCD TV in two experiments. Calibration parameters are estimated by the two approaches and errors of aerial triangulation are analyzed. Results reveal that on-site self-calibration excels laboratorial self-calibration in terms of vertical accuracy. By contrast, laboratorial self-calibration obtains better horizontal accuracy if photos are captured at a greater distance from the target by using a larger display panel.

Analysis the Commercial Success Factors of the One Source Multi-Use Contents (One Source Multi-Use 콘텐츠의 흥행요소 분석)

  • Park, Chan-Ik
    • Proceedings of the KAIS Fall Conference
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    • 2010.05b
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    • pp.788-791
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    • 2010
  • One Source Multi-Use(원 소스 멀티 유스)'란 하나의 소재를 서로 다른 장르에 적용해 파급효과를 노리는 마케팅 전략을 말한다. 이 같은 '원 소스 멀티 유스'의 대표적인 소재가 바로 만화다. 그러나 근래에 들어서는 만화를 비롯하여 소설, 게임, 애니메이션, 영화 등을 원천소스로 하여 다양한 장르로 변형되고 있다. 그중 대표적인 것이 '공포의 외인구단'과 '바람의 나라'를 들 수 있다. '공포의 외인구단'은 이현세의 원작이고(1982-1983)이고 '바람의 나라'는 김진의 만화가 원전이다(1992-2008현재). '공포의 외인구단은 곧바로 영화화 됐으며 20년 후인 2009년에 드라마로 만들어 졌다. '바람의 나라는' 1997년 국내 최초의 온라인게임으로 만들어져 현재까지 많은 사랑을 받으며 서비스되는 게임이며 또한 2006년과 2007년에는 뮤지컬로도 만들어졌고 최근에는 TV드라마로 만들어져 많은 인기를 얻고 있다. 또 다른 예로는 '툼레이더'를 들 수 있는데 이는 게임이 원작이고 게임의 인기를 업고 영화로 만들어졌으며 세계적인 흥행성공에 힘입어 속편까지 제작된 상태이다. 이에 본 연구에서는 '원 소스 멀티 유스'의 대표적인 성공사례인 '바람의 나라'와 '툼 레이더'의 여러 요소 중 시각적인 요소인 캐릭터와 영상이미지의 분석을 통해 흥행요인을 도출하고자 한다.

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Comparison of piezoelectric flextentional sonar transducer simulations between a coupled FE-BEM and ATILA code (결합형 유한요소-경계요소 기법과 ATILA와의 압전체 유연성 쏘나 변환기 시뮬레이션 비교)

  • Soon-Suck Jarng
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.3 no.3
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    • pp.559-567
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    • 1999
  • A piezoelectric flextentional sonar transducer has been simulated using a coupled FE-BEM. The dynamics of the sonar transducer is modelled in three dimensions and is analyzed with external electrical excitation conditions. Different results are available such as steady-state displacement modes, underwater directivity patterns, resonant frequencies, bandwidths, quality factors, output acoustic powers and transmitting voltage responses. It is shown that the present barrel-stave sonar transducer of the piezoelectric material produces flextentional displacements which could be related with higher output power, lower quality factor and more omnidirectional beam pattern than other types of sonar transducers. The results of the present sonar transducer modelling are also compared with those of a commercial package such as ATILA.

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Numerical Simulation for Pressing Process of Hot glass (고온 유리의 프레스 성형 공정 시뮬레이션)

  • Ji Suk Man;Choi Joo Ho;Kim Jun Bum;Ha Duk Sik
    • Journal of the Korean Society for Precision Engineering
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    • v.22 no.5 s.170
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    • pp.205-213
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    • 2005
  • This paper addresses a method for numerical simulation in the pressing process of hot glass. Updated Lagrangian finite element formulations are employed for the flow and energy equations to accommodate moving meshes. The model is assumed axi-symmetric and creep flow is assumed due to the high viscosity. Commercial software ANSYS is used to solve the coupled flow and energy equations. Moving contact points as well as free surface during the pressing are effectively calculated and updated by utilizing API functions of CAD software Unigraphics. The mesh distortion problem near the wall is overcome by automatic remeshing, and the temperatures of the new mesh are conveniently interpolated by using a unique function of ANSYS. The developed model is applied to the pressing process of TV glasses. In conclusion, the presented method shows that the pressing process accompanying moving boundary can be simulated by effectively combining general purpose software without resorting to special dedicated codes.

The Current State and the Development Direction of the Studies on Improving of Broadcasting Language (방송언어 개선 연구의 현황과 발전 방향)

  • CHO, TAE-RIN
    • Korean Linguistics
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    • v.74
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    • pp.169-197
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    • 2017
  • The purpose of this paper is to seek the development direction of the studies on improving of broadcasting language, by examining the fruits and the limitations of existing research. Firstly, this paper makes sure that the study on improving of broadcasting language is one of the subtypes of study on broadcasting language. Then the current state of the studies on improving of broadcasting language is analyzed by genre, problem, and assessment standard. According to this analysis, existing research is concentrated too much in certain genres such as current affairs and news, but also in certain problems such as accuracy or publicness infractions. Finally, this paper concludes by suggesting three development directions of the future studies on improving of broadcasting language as follows: (1) Accuracy or publicness related problems need no more studies on themselves but continuous and systematic monitoring and institutional device. (2) We need more interest and research on language used in certain genres such as TV home shopping and commercial break. (3) Fairness or soundness related problems need more studies on themselves, because the judgement or assessment standard of these problems is not only difficult to find out, but also in need of viewer and listener awareness investigation and social agreement procedure.

Implementation and test results of on-channel repeater for ATSC 3.0 systems

  • Ahn, Sungjun;Kwon, Sunhyoung;Kwon, Hae-Chan;Kim, Youngsu;Lee, Jaekwon;Shin, Yoo-Sang;Park, Sung-Ik
    • ETRI Journal
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    • v.44 no.5
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    • pp.715-732
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    • 2022
  • Despite the successful launch of Advanced Television Systems Committee (ATSC) 3.0 broadcasting worldwide, broadcasters are facing obstacles in constructing void-less large-scale single-frequency networks (SFNs). The bottleneck is the absence of decent on-channel repeater (OCR) solutions necessary for SFNs. In the real world, OCRs suffer from the maleficent feedback interference (FI) problem, which overwhelms the desired input signal. Moreover, the undesired multipaths between studio-linked transmitters and the OCR deteriorate the forward signals' quality as well. These problems crucially restrict the feasibility of conventional OCR systems, arousing the strong need for cost-worthy advanced OCR solutions. This paper presents an ATSC 3.0-specific solution of advanced OCR that solves the FI problem and refines the input signal. To this end, the FI canceler and channel equalizer functionalities are carefully implemented into the OCR system. The presented OCR system is designed to be fully compliant with the ATSC 3.0 specifications and performs a fast and efficient signal processing by exploiting the specific frame structure. The real product of ATSC 3.0 OCR is fabricated as well, and its feasibility is verified via field and laboratory experiments. The implemented solution is installed at a commercial on-air site and shown to provide substantial coverage gain in practice.