• Title/Summary/Keyword: TV commercial

Search Result 170, Processing Time 0.028 seconds

The commercial status of Myeongdong fashion and its development strategy for sustainable growth from the perspective of fashion business owners (패션 사업주의 관점에서 본 명동 패션 상권 현황 및 지속성장 발전방안)

  • Yu, Ji-Hyun;Im, Sung-Kyung
    • The Research Journal of the Costume Culture
    • /
    • v.22 no.1
    • /
    • pp.86-98
    • /
    • 2014
  • This study analyzed fashion businesses based on the 6P's, products, prices, place, promotion, people, and patron for business owners in the Myeongdong commercial fashion district. Furthermore, this study proposed plans that would activate the Myeongdong fashion district and continuously develop it as a global fashion city. A survey was conducted from August to September, 2012 for 249 fashion business owners in Myeongdong. Eventually, only 208 questionnaires were used for the analysis. The research results were as follows. First, domestic brands have the largest share in the market and sales of fashion accessories were higher than the sales of clothes. Second, the prices for those fashion items ranged from low to mid-price. Third, the opening of new shops keeps increasing, and the size of the shops falls between ten and twenty pyeong generally. 'Self-production' was the highest form of production compared to any other form, and regarding importation sites, importation from overseas was the highest. Fourth, regarding promotion types, the sales in shops was the most commonly used promotion method compared to television and magazine advertising, and personal selling. Fifth, the proportion of male proprietors was larger than that of female proprietors. Most employees had less than five years of sales experience. Sixth, the main customers were females in their 20s and the proportions of Korean and foreign customers was similar.

Effects of Cold Stress on Broiler Performance and Ascites Susceptibility

  • Ipek, A.;Sahan, U.
    • Asian-Australasian Journal of Animal Sciences
    • /
    • v.19 no.5
    • /
    • pp.734-738
    • /
    • 2006
  • The present study was conducted to determine the effect of cold stress on broiler performance and ascites susceptibility. Male chicks were obtained from a commercial strain of broiler breeders. The trial was divided into two treatments (control and cold stress groups). Ascites was induced in broiler chickens in the trial by exposing the chickens to low temperature (Ta) and by supplying a pelleted diet. The two experimental treatments consisted of: 1) Control group, $33.3^{\circ}C$ the $1^{st}$ wk, $30.2^{\circ}C$ the $2^{nd}$ wk, and $27.5^{\circ}C$ the $3^{rd}$ wk. 2) Cold stress group, $29.0^{\circ}C$ the $1^{st}$ wk, $26.4^{\circ}C$ the $2^{nd}$ wk, and $23.1^{\circ}C$ the $3^{rd}$ wk. From the end of the $3^{rd}$ wk all broilers were reared to 6 wk of age at a constant temperature of $21^{\circ}C$. There was significant difference in live BW during wk 1 to 5. The control group was consistently the heaviest; however, at 6 wk of age, both groups weighed the same. Body weight gain up to 3 wk was significantly decreased by cold stress. During wk 3 and 6 the chicks in the cold stress group had greater BW gain compared with the chicks in the control group. There were significant differences in mortality due to ascites between the groups. During wk 3 and 6 the cold stress group exhibited the most ascites mortality (9.52%) when compared with the control group (1.90%). At 5 wk of age cold stress condition caused significant changes in packed cell volume (PCV), hemoglobin (Hb) and red blood cell counts (RBC). Right ventricle weight was significantly heavier in the cold stress group than the control. There were also significant differences in right ventricle/total ventricle (RV/TV) ratios at 5 wk. the right ventricle/total ventricle ratios in the cold stress group was higher (0.25) than the control group (0.20). It was concluded that, fast growth and cold temperatures are the primary triggers for ascites during commercial broiler production.

The Effects of the Existence and Type of Originals on Box-office Performance (원작의 유무와 형태가 영화 흥행에 미치는 영향)

  • Lee, Yun-Jeong;Shin, Hyung-Deok
    • The Journal of the Korea Contents Association
    • /
    • v.13 no.6
    • /
    • pp.108-115
    • /
    • 2013
  • This study focused on whether the existence and type of originals have any effects on box-office performance of the movie. Cultural products have characteristics of experience goods of which consumers hardly know the value of the products before they actually experience the products. To reduce the uncertainty, movie producers may want to use existing contents already made for other type of cultural products, which is generally called of One Source Multi Use. Using 381 Korean box-office data during January 2010 and September 2012, this study found that, first, the existence of original affects positively the movie's box office performance, second, the fiction based original has a positive effect on the movie's box office performance while cartoon and movie/TV based originals do not, and third, the movie type(commercial movie) positively moderates the relationship between fiction based original and movie performance. This study showed that box-office performance is not only affected by the characteristics of the movie itself, but also affected by other conditions including the use of existing originals created for other purposes.

A Study on the Current Status and Improvement Methods for Records Management in Local Broadcasting Stations (지역방송국 기록관리 현황과 개선 방안)

  • Kim, Eunchong;Kim, Soojung
    • Journal of the Korean Society for information Management
    • /
    • v.34 no.4
    • /
    • pp.293-320
    • /
    • 2017
  • This study aims to analyze the current status of records management in local broadcasting stations. To that end, it conducted interviews with personnels in charge of keeping records in KBS in J province, MBC in J province, and 2 local commercial broadcasting stations as well as KBS headquarter. The findings show that the local broadcasting stations keep digital files of born-digital broadcast records in a server in a relatively systematic way. However, they never digitalized their analog records and do not even know the exact volume of total records they own. In addition, they have significant difficulties in preserving and utilizing broadcast records because of outdated preservation facilities and information retrieval systems. Based on the findings, this study suggests ways to improve current broadcast record management such as preparation of record management guidelines, construction of an inventory for owned records, digitalization initiative, and provision of metadata education for PDs, etc.

A Study on the Mayonnaise Consumption Pattern of Housewives and Sensory and Physical Properties of Egg-white Mayonnaise (난백 마요네즈의 개발을 위한 주부들의 마요네즈 소비실태 및 난백 마요네즈의 물성과 관능적 특성)

  • 박전순;김혜경
    • Journal of the East Asian Society of Dietary Life
    • /
    • v.11 no.3
    • /
    • pp.179-189
    • /
    • 2001
  • The study was carried out to investigate housewive's consumption pattern and preference of mayonnaise for the development of egg-white mayonnaise. Data was collected from 515 housewives in Ulsan by self-administered questionnaire. The collected data were analyzed by SPSS package program. The results were as follows: 1. Most(98.1%) of housewives were concerned about nutrition and health and they considered that nutrition was the most important factor when purchasing food related items. 2. The frequency of using processed foods was two to three times a week and the reason for use it was the convenience. Usually the housewives obtained nutrition related information through mass media such as TV, radio(37.5%) , and newspaper, magazine(32.1%). 3. 75.9% of the subjects thought mayonnaise is a high calorie food and 57.5% of them knew the basic ingredients of mayonnaise. Most(79.3% ) of housewives perceived that cholesterol which is rich in egg yolk is related to cardiovascular disease and arteriosclerosis. Among family members, children showed high degree in the preference for mayonnaise. 4. Comparison of the low cholesterol mayonnaise which was made by egg white for egg yolk with commercial product was made by sensory evaluation and mechanical test. The viscosity and turbidity did not show any difference. Overall taste of low cholesterol mayonnaise was better than of commercial product. Based on these results of this study provided useful information for development of egg-white mayonnaise (low-cholesterol mayonnaise) and expected the possibility of using low cholesterol mayonnaise will be high.

  • PDF

Consumer's Demands for the T-Commerce By the Technology Adoption Types (소비자의 기술혁신수용 유형에 따른 T-Commerce 수요도)

  • Park, Sun-Young
    • Journal of Broadcast Engineering
    • /
    • v.13 no.3
    • /
    • pp.319-327
    • /
    • 2008
  • The purpose of study is to investigate the customer oriented transaction environment for the customers' convenience, the plan of public policy in regard to the customer oriented T-Commerce, and the consumption pattern of customers' commercial transaction, necessary for the marketing strategy by analyzing the demand for the T-Commerce with the purchase intention and maximum willingness to pay according to the demographic factors, the pattern of commercial transaction, and the technology innovation types. The results showed that there were statistically significant relations between consumer's willingness price to pay for the T-commerce and the consumer's technology adoption types, monthly internet shopping amounts, and weekly TV-home shopping hours. The simulations on a basis of multiple regression analysis for the T-commerce were illustrated by those factors.

The Study of Infant Feeding in Weaning Period (서울 지역 어린이의 이유 실태 조사)

  • Sohn, Kyung-Hee;Yoon, Sun;Lee, Young-Mee;Jeon, Joo-Hye
    • Korean journal of food and cookery science
    • /
    • v.8 no.2
    • /
    • pp.107-115
    • /
    • 1992
  • This retrospective study was conducted to investigate the growth of children and their care person's weaning behaviors and its relation between the growth and care person's attitude and behaviors about weaning. 272 subjects who had child under 2 years old at that time were randomly selected and answered the special questionnaire. Results were as follows: Using to Kaup index, 13.4% of children were estimated undernutrition, 60.6% were normal and 26.0% were estimated overnutrition. 97.6% of respondant (children's mother) were recognized the need of weaning and the first prurpose of weaning was supplement of nutrients, and the next one was to set up normal food habits. 39.1% of subjects were used normal adult foods as weaning food. 60.9% of subjects were proepared special foods (making at home or buying commercial weaning food). The socioeconomic status was major factor to influence mother's behaviors about weaning. Vegetable and meat gruel was the most commen weaning food and the next one was fruits puree and rice with soup. The correlationship were found between Kaup index and the score of mother's weaning behaviors, between momer's eductional level and the score of weanig behaviors. 96% of subjects wanted nutritional education about weaning. They wanted to know about desirable weaning process and correct informations of commercial weaning foods mid the convenient cooking methods. According to the difference of socioeconomic status subjects were wanted different eductional methods. Upper socioeconomic group wanted special books about weaning and lower class wanted to be educted through the mass media especially television programs.

  • PDF

Fantastic Collaboration of Financial Services and Telecommunication: a Frontier Case of Integrated Marketing Communication of 'Club SK Card'

  • Lee, Seon Min;Chun, Seungwoo;Joo, Young Hyuck;Yoo, Changjo
    • Asia Marketing Journal
    • /
    • v.15 no.4
    • /
    • pp.223-241
    • /
    • 2014
  • In May 2012, the collaboration of Hana Bank, top financial service company, and SK Planet, top telecommunication service provider, introduced a new credit card that was filled with all-in-one benefits into the market. Leveraging strong infrastructure of two companies, each top in its own industries, the awareness and preference of 'Club SK Card' brand rapidly increased to about 25% in less than one year. Moreover, this new card was enthroned in the most sold credit card of year 2012, accounting for a market share of 7.2% in the credit card market and more than 80% in the mobile credit card market. To make these results possible, 'Club SK Card' marketing team developed an effective marketing communication strategy which followed the 6M model. The mission of the marketing communication strategy was simple and clear. It was to deliver the card's inherent strengths on consumer benefits that come from the support of subsidiary and affiliated companies of SK Planet. According to OK Cashbag data, the marketing communication team selected the appropriate target consumers and approached them directly, inducing actual purchase behavior. The target consumers received straightforward messages about 'Club SK Card' and were led to join in the new membership at their most frequently visited supermarket or franchise restaurant. The straightforward communication message embedded in an eye-catching commercial ad with a hook song accompanied with a dance was delivered via public media. The ad became so popular that many other television programs quoted or made parodies of the ad. Courtesy of the commercial ad, the brand name disseminated rapidly and widely among the public. In October 2012, an ingenious planning and persistent implementation of the communication strategy results 'Club SK Card' to be ranked top in brand awareness as well as advertising preference tests.

  • PDF

EMICS: E-mail based Malware Infected IP Collection System

  • Lee, Taejin;Kwak, Jin
    • KSII Transactions on Internet and Information Systems (TIIS)
    • /
    • v.12 no.6
    • /
    • pp.2881-2894
    • /
    • 2018
  • Cyber attacks are increasing continuously. On average about one million malicious codes appear every day, and attacks are expanding gradually to IT convergence services (e.g. vehicles and television) and social infrastructure (nuclear energy, power, water, etc.), as well as cyberspace. Analysis of large-scale cyber incidents has revealed that most attacks are started by PCs infected with malicious code. This paper proposes a method of detecting an attack IP automatically by analyzing the characteristics of the e-mail transfer path, which cannot be manipulated by the attacker. In particular, we developed a system based on the proposed model, and operated it for more than four months, and then detected 1,750,000 attack IPs by analyzing 22,570,000 spam e-mails in a commercial environment. A detected attack IP can be used to remove spam e-mails by linking it with the cyber removal system, or to block spam e-mails by linking it with the RBL(Real-time Blocking List) system. In addition, the developed system is expected to play a positive role in preventing cyber attacks, as it can detect a large number of attack IPs when linked with the portal site.

Research of defining optimal music genre classes for commercial digital music services of K-pop and compatible genre schema (K-Pop 디지털 음원 서비스를 위한 상용화에 최적화된 K-Pop 장르 분류 및 장르 기술자 연구)

  • Shin, Saim;Lee, Jong-Seol;Jang, Sei-Jin;Kim, Moo-Young;Downie, J.Stephen;Choi, Kahyun;Lee, Jin-Ha
    • Proceedings of the Korean Society of Broadcast Engineers Conference
    • /
    • 2014.06a
    • /
    • pp.42-45
    • /
    • 2014
  • 본 논문은 K-Pop 디지털 음원 서비스에 활용 가능한 음악 정보 (Music Information)를 기술하기 위한 Music Description 중 K-Pop Genre Description에 대한 연구이다. 본 연구는 K-Pop 상용화 서비스에 활용하기 위한 음악 장르 분류를 제안하였다. 기존에 서비스되고 있는 K-Pop 디지털 음원 포털의 음원 분류를 체계적으로 분석한 결과를 통하여, 상용화에 가장 적합한 K-Pop 음악 분류 서비스를 위한 장르 체계를 제안하고 있다. 또한, TV-anytime 등 국제적 상용화 및 표준화에 적용된 기존의 장르 분류들과의 매핑을 통하여 확장 및 공유가 가능한 형태의 새로운 장르 분류체계 관리를 위한 메타데이터 규격을 제안하고 있다.

  • PDF