• Title/Summary/Keyword: TV 프로그램 시장

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Protection of Diversity through the Control of the Delimitation of the Audience Share in German Television (독일에서의 시청점유율제한을 통한 다양성 보호 연구)

  • Shim, Young-Sub
    • Korean journal of communication and information
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    • v.51
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    • pp.117-135
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    • 2010
  • The regulation of media concentration which is provided in the German Interstate Treaty on Broadcasting (RStV) is part of the rules forming the "positive broadcasting order" required by German Constitutional Law. This control ensures that the diversity of viewpoints can be articulated to the public. Broadcasting must operate independently from the state and from particular social groups if it is to be a genuine service to the public. One risk of economic competition in the media is a tendency towards the concentration of business enterprises. Moreover, economic competition is no guarantee for journalistic diversity. The aim of balanced diversity in the broadcasting sector can only be pursued by creating conditions under which different voices obtain the chance to be heard in an equitable manner. Within the framework of the meaning of section 26, it shall be assumed that there is a predominant impact on public opinion if the programs attributable to one company reach an annual audience share of 30 percent. The same shall apply if the company reaches an audience share of 25 percent and holds a dominant position in a related media-market or an overall assessment of its activities in television. The restriction of audience shares has limits such as that the audience shares of news programs and education and entertainment programs are pooled. Therefore, there is a vagueness about the productivity of different program branches.

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A Study for Analyzing Status of Korean Minority Media Market and Promoting its Competitiveness (해외 한국어 방송사 실태 분석 및 경쟁력 제고 방안 연구)

  • Lee, Moon-Haeng
    • The Journal of the Korea Contents Association
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    • v.17 no.10
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    • pp.686-695
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    • 2017
  • Advancement in media technology has brought about changes to the scene of ethnic minority media. As now platforms started to convey information about mother country as well as new nation. This study examines the actual status of Korean minority broadcasting companies and promoting its competitiveness through interviews and survey of media companies. The result shows that Korean ethnic broadcasting market is facing severe competition and decrease in profit by entering Korean terrestrial TV companies. Therefore, supports of Korean government is essential for promoting competitiveness of Korean minority media companies. Through voces of Korean minority media companies, we will search for find out solutions : support of production cost, supply of Korean programs, and training programs for promoting the capability of production staffs.

The Design and Implementation of EL/LX level3 C Standard Library for RTOS Qplus-P (EL/IX 단계 3을 적용한 실시간 운영체제 Qplus-P용 C 표준 라이브러리의 설계 및 구현)

  • Kim, Do-Hyung;Shin, Chang-Min;Park, Sung-Min
    • The KIPS Transactions:PartA
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    • v.9A no.4
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    • pp.485-490
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    • 2002
  • As the products of internet appliance, such as digital TV, internet set-top box, and internet phone, are continually produced, the market of real time operating system which controls those products is being highly increased. ETRI developed the extensible real time operating system, Qplus-P, which can be used from PDA to internet set-top box and home server. This paper describes the design and implementation of C standard library for real-time operating system Qplus-P. The Qplus-P C standard library follows EL/IX API level, which is proposed to the real-time operating system international standard by the RedHat. And, the C standard library functions, which are needed to support the Tiny-X and Kaffe, are also implemented. The implemented C standard library can reduce the size of library about 30% compare to the C library that does not follow EL/IX API level.

Linear Relationship between Terrestrial Advertising Rates and Viewer Ratings (지상파 광고요금과 시청률간의 선형성 분석)

  • Lee, Tae-Hee;Yi, Jae-Kyung;Kim, Myeong-Kyun;Kim, Yong-Min;Kim, Do-Hyeon
    • The Journal of the Korea Contents Association
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    • v.11 no.8
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    • pp.331-341
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    • 2011
  • The study empirically analyses a linear relationship between terrestrial advertising rates and viewer ratings. Consistent with the results of preceding studies, the present study finds a convex relationship between standard advertising rates and viewer ratings. However, after all other sales practices are taken into account, a linear relationship is documented between per-minute advertising revenue and viewer ratings. Absent the exact functional relationship between the two, it is hard to evaluate accurately how efficiently or inefficiently the current GS System has operated, but it tells us that a certain level of market mechanism prevailed within the system. The findings are consistent with the 1 Public-1 Private Media Representative alternative among many alternatives currently sought by the KCC should we accept the premise that the public aspect is as equally important as, if not more important than, the efficiency aspect of terrestrial broadcasting.

The study for the differentiation of transmission and vertical integration of Internet Service Provider over the issue of network neutrality (망 중립성 이슈에서 ISP 사업자의 전송 차등화와 수직계열화에 대한 연구)

  • Lee, Jae-Ho;Byun, Dong-Sik;Kim, Hee-Kyung
    • Korean journal of communication and information
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    • v.62
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    • pp.200-222
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    • 2013
  • A recent argument of network neutrality is converted by the differentiation of transmission and cost adjustment. However, It is raised that this phenomenon caused strategy for vertical integration operator to exclude a competitive operator. This study analyzed a number of instances about differentiation of transmission of ISP and problems of ISP that vertical integration in IX markets. The result of research, differentiation of transmission increased service differentiation about application programs used a best effort network like OTT or Smart TV. But this study was analyzed that a related law was vague for solving this issue. Besides, ISPs that is vertical integrated and commercial operated in an IX market discriminated competitive services, and this phenomenon can be proceeded plainly and orginated in an issue of a related law.

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A study on pop art kidult culture (팝아트적 키덜트 문화 연구)

  • Do, Kyung-Eun
    • Journal of Digital Convergence
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    • v.12 no.2
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    • pp.483-493
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    • 2014
  • In a modern society where various kinds of cultures coexist, kidult culture seeking something pleasant and interesting in the adult culture has made an appearance affected by pop art. The goal of this study is to help the kidult culture carrying on the feature of pop art to promise a bright future in the consumer market and to help kidult marketing through the expansion of globalization of kidult culture goods. The first study method was to refer to the theoretical research material like theses or academic journals to analyze the feature of pop art and cultural phenomenon. The second one was to analyze media reports, TV programs, movies, and ads currently in issue about kidult cultures in news, media data, and internet materials to feel the kidult cultural phenomenon at the moment. The result of this study shows that, especially, popularity, vividness, and sense of humor and wit among the features of pop art have a great influence on the kidult culture. As a result, Firstly, We can expect a vitalization in the consumer market through qualitative and quantitative improvement of kidult consumer culture. Secondly, We should make an effort to expand kidult consumer culture by developing various kinds of culture goods for each age groups. Thirdly, Domestic companies should open up an adult consumer market with self-developed character products. Fourthly, We should make an aggressive marketing strategy for kidult culture goods in the world market in the flow of Hallyu.

Female Viewers' Korean Drama Consumption in the U.S. (미국 여성 시청자의 한류 드라마 수용에 관한 연구 -드라마 노출과 평가를 중심으로-)

  • Chung, Yoon-Kyung;Yu, Sae-Kyung;Lee, Hye Eun;Kim, Ji-Ha
    • The Journal of the Korea Contents Association
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    • v.16 no.9
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    • pp.40-50
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    • 2016
  • This study employs model of susceptibility to imported media to examine Korean drama exposure, evaluation and viewing intention among viewers living in foreign cultural background. Analyzing data collected from 176 female viewers in the U.S., it founds knowledge about Korea and general drama exposure give direct effect on the future viewing intention. Korean drama exposure directly affects drama evaluation and viewing intention. Korean network, however, has no significant effect on the dependent variables. Result of the present study shows that cultural capital of foreign viewers has effects on Korean drama consumption. Another result that behavior of general drama consumption has contributed to Korean drama consumption gives meaningful implication for the policy of Korean television export.

Design of Test Cases and Automatic Generation of the Test Code for UI Unit Test of an Android Application (안드로이드 애플리케이션 UI 단위 테스트를 위한 테스트 케이스 설계 및 테스트 코드 자동 생성)

  • Yun, Sang-Pil;Seo, Yong-Jin;Ko, Min-Hyuk;Kim, Hyeon-Soo
    • Proceedings of the Korean Information Science Society Conference
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    • 2012.06b
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    • pp.129-131
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    • 2012
  • 세계 스마트폰 OS 시장의 절반 이상을 차지한 안드로이드는 향후 태블릿, 스마트 TV, 자동차 등으로 시장의 확대가 전망된다. 현재 안드로이드 OS를 기반으로 수많은 애플리케이션이 개발되고 있지만 애플리케이션의 신뢰성을 보장하기 위한 연구들은 부족한 상태이다. 이는 안드로이드 애플리케이션이 GUI를 기반으로 동작하기 때문에 기존의 테스트 방법을 적용하기 어렵기 때문이다. 구글에서 애플리케이션 테스트를 위한 환경을 제공하지만 개발자가 이를 활용하여 효율적인 테스트 코드를 작성하는 것은 쉽지 않다. 이 논문에서는 안드로이드 앱 개발에서 GUI 구현의 기본 단위인 액티비티에 대한 단위 테스트 방법을 제시한다. 이를 위해 테스트 케이스 설계 방법과 테스트 수행 코드를 자동으로 생성하는 프로그램을 구현한다. 이 방법을 통해 개발자는 쉽게 테스트 코드를 생성할 수 있으며 신뢰성있는 앱을 개발할 수 있다.

1vs1 Online-Based Mobile Board Game (1vs1 온라인 기반 모바일 보드게임)

  • Hur, Tai-Sung;Cho, Hyeon-Seon;Go, Bo-Ram
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2015.07a
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    • pp.149-150
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    • 2015
  • 게임 앱은 현재 앱 시장에서도 상위를 차지하는 분류 중에 하나이다. 게임을 앱 사용자에게 널리 이용하게 하기 위해서는 게임이 재미있고, 쉽게 접근할 수 있어야한다. 본 프로젝트에서는 인기리에 방영한 TV프로그램인 '더 지니어스'에 나온 보드게임들 중 1vs1(데스매치) 게임중 레이저장기, 결합, 인디언홀덤, 십이장기, 기억의 미로, 혹과 백을 온라인 안드로이드 모바일 게임으로 구현하였다. 게임을 만들기 위한 툴로는 세계적인 게임 개발 엔진으로 사용되고 있는 유니티(Unity)를 사용하였다. 유니티는 멀티플랫폼 3D/2D 게임 및 인터랙팁브(interactive) 콘텐츠를 말들 수 있는 개발 엔진이다. 본 프로젝트는 오목, 체스 등과같이 누구나 가볍게 즐길 수 있는 2인 실시간 보드게임으로 '더 지니어스'를 통해 게임을 접한 사람들의 흥미를 이용하여 쉽게 다가갈 수 있을 것이다.

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A Study on Characteristics of the Type of Interactive Broadcast Program in Korea (국내 양방향 방송 프로그램 유형 특징에 관한 연구)

  • PARK, JIN SIK;KIM, SUNG HOON
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.4
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    • pp.209-215
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    • 2019
  • The purpose of this study is to suggest the development of interactive services and technologies in the media industry. Through the analysis of domestic two-way broadcasting contents service, this study analyzed platform and services type according to service type of terrestrial broadcasting, SO operator and Telco. Also, by identifying the characteristics of interactive programs(open, interactive, personalized, stereoscopic), this study propose important convergence possibilities of the future providers and development plans through supporting technologies and services for each characteristic. In the case of terrestrial broadcasters, ARS, web sites and mobile apps were mostly provided in both directions, and SO and satellite broadcasting operators were found to provide diversity in interactive service operation using data domain. In the case of IPTV companies, most of them provide interactive services with additional video or information service through adjustment button or app, and cable TV operators had more adjustment data broadcasting than exclusive use data broadcasts. Therefore, domestic interactive broadcasting service type needs convergence type of revenue model needs and needs to be converted into new competitive interactive broadcasting program service environment.